Management Sustainable Development Assignment 2022

Running Head: MANAGEMENT
0
Management
Sustainable Development
(Student details :)
8/5/2019

Management
1
Sustainability Strategy: McDonalds Fast Food Company
Introduction
This report is based on research a global organization in order to produce a report on their
sustainable strategy or strategies. To do so, the report will include company overview,
company background, and information, corporate philosophy with their aims in relation to
create sustainable societies worldwide. In this context, the company chosen for writing this
report is McDonald’s Company Ltd. (McD) working since May 1971. As of now, the
company is having more than 2,899 restaurants all around the world (Corporate McDonalds,
2019). The business description of McD suggests that the management of the hamburger
restaurant chain along with other related businesses is being done by the chosen firm.
Company Overview
The fast-food chain firm McD offering quality, delicious as well as safe foods since 1971
which people can enjoy happily in a comfortable dining environment. The company
understands and reflects the fact into their operations that they exist only because of the
global societies in which they operate (McDonalds Co., 2019). In this way, McD is a global
fast-food brand having restaurants in around 100 countries worldwide. All the CSR activities
and reports till date are showing that McD owns a serious responsibility towards the society
in the way they operate their business all across the world (Corporate McDonalds, 2019).
Sustainable Development at McDonald's
The company is continuously working to achieve aims and objectives for a sustainable
society. In this context, as of December 31, 2018, McD Company has become an FSC
certified, RSPO certified, MSC certified and Rainforest Alliance certified corporation. In
general, sustainable development goals are getting achieved by the company while assessing
each of the 17 sustainable development goals (SDGs) individually. As we know, SDGs have
been set for the overall development of the earth in terms of sustainability-oriented actions
(Lu et al., 2015).
The below-mentioned figure is effectively showing connectivity between McD and SDGs
through talking about each of the 17 SDGs in relation to its achievement. For instance, in

Management
2
order to accomplish the fifth SDG of gender equality; the company is using diversity and
inclusion strategy which is a great attempt towards achieving sustainability for all by 2030
(Lu et al., 2015).
Source: (McDonalds Co., 2019)
Sustainability significance for McD
This discussion will contain details on what the Company McD is doing in terms of
sustainability and thereby the significance of sustainability strategy for McD’s organizational
development (McDonalds Co., 2019). The most important effort which has been put by McD
is contributing to the United Nations’ SDGs as mentioned in the above paragraphs. In
addition to that, the company is effectively engaging its stakeholders with interactive CSR
activities in a positive direction. Apart from this, creating sustainable societies is very

Management
3
important for McD, which is evident from their scale for good governance in the velocity
growth plan. In this way, the company is using a scale for good at the heart of their key
values. In addition to that, McD is utilising ESG reporting and performance in relation to
sustainability (Blewitt, 2008). The Scale for Good (SG) strategy of McD is depicting the
major efforts of the company in terms of sustainability. In this context, key components such
as food, planet, peoples, and communities, and ESG reporting are actually working for
corporate social responsibility (CSR) (Blewitt, 2008).
Source: (McDonalds Co., 2019)
Key Sustainable strategies of McD
In the context of McD’s sustainable strategies, five key sustainability strategies are as
follows:
Food
This strategy is all about aiming for a sustainable society in terms of ensuring food security
and safety. In the context of safe food as a sustainability strategy, there are some food-related
actions which have been adopted by the company (The Guardian, 2015). Here, the fast-food
company is using different quality improvement measures for offering safe, secure and
delicious food to their guests. Besides, the firm is using actions for ensuring the security and
safety of the food they provide to their customers. Thus, providing good food with the help of