Managing a Successful Business Project - Marks and Spencer Assignment

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
Research Background.............................................................................................................3
P1 Aims and Objectives.........................................................................................................4
P2 Project management plan..................................................................................................5
P3. Work break down structure and Gantt Chart...................................................................7
................................................................................................................................................8
P4 Research methodologies....................................................................................................8
P5 Analysis...........................................................................................................................11
P6 Recommendations...........................................................................................................20
P7 Reflection........................................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
The theme of the below research is globalisation. Globalisation refers to the process of
interaction and integration among people. By some, it is considered as a form of capitalist
expansion which entails the integration of national and local economies. It is seen to be grown
due to the advances in communication and transportation technology. The topics covered in the
report includes identification of the risks and benefits of joint business ventures in order to enter
the international markets. The chosen organisation for the study is Marks and Spencer and
Uniqlo. Marks and Spencer is a major British multinational retailer headquartered in
Westminster, London. Uniqlo is a Japanese casual wear designer, retailer and designer. The firm
is headquartered in Yagamuchi, Japan (Humphries, 2017). The report discusses in what manner
Marks and Spencer can successfully enter into the market of Japan by venturing with Uniqlo. It
explores the risks and benefits the organisation will be facing and the important strategies and
development required to successfully enter into joint-venture.
Research Background
In the era of globalisation, it has become important for the companies across the world to
be a part of joint venture in order to achieve their business objectives. Important benefits and
risks are identified of a joint business venture to enter international markets. The chosen
companies are Uniqlo and Marks and Spencer. It is important for these companies to grow
themselves on large scale in order to achieve their set business objectives. Marks and Spencer
wants to enter into the market of Japan and it will venture with Uniqlo to sell its products and
services. The report will do research on both of the company's business environment to evaluate
the importance of growth and development happening within these organisations. It will help an
individual to understand the nature of joint venture businesses and how effectively these business
can be brought into operation to achieve set growth and success (Ledford and Gast, 2018). Along
with it, the research will evaluate the importance of decision making while entering into the
international markets and how one can achieve set growth and development as per their own
needs and developments.
P1 Aims and Objectives
Aim:
The aim of the study is to analyze the risks and benefits of joint business venture while
entering into Japan - A case study on Marks & Spencer and Uniqlo.

Objectives:
 To determine the risk factors for joint-venture business in Japanese markets
 To determine the benefits of joint-venture business while entering into the international
market of Japan
 To understand how Marks & Spencer by venturing with Uniqlo can achieve its business
goals and objectives successfully
 To determine what are the core requirements for these organizations to operate into joint-
venture businesses
 To analyze in what manner effective strategies can be developed by these organizations
to achieve set growth and development in joint venture businesses
Research Question:
 What are the associated risk factors for joint-venture business while entering into
international markets?
 What are the benefits of entering into the market of Japan for joint-venture businesses?
 How organization can achieve set goals and objectives with the help of joint venture
businesses?
 In what manner effective strategies are developed by the organization to gain most
benefits from the joint-venture business?
Rationale
The reason behind choosing the topic the risks and benefits of a joint business venture to
enter International markets for Uniqlo and Marks and Spencer is to evaluate the importance of
joint venture business. Globalization has made organizations across the world to enter into new
markets and without joint-venture it is not possible for the organizations to do so. It has become
essential for companies like Uniqlo and Marks and Spencer to grow their business in order to
achieve set growth and development.
The idea of joint-venture allows the businesses to gain new market advantage and
develop needs which are as per their customers movement and their own set goals. It is important
for the organization to make use of effective business plans in order to enter into joint-venture
business (Robson and McCartan, 2016). Without effective planning it is not possible to ensure a
sustainable joint-venture business and gaining better growth and advantage. It becomes hard for
the organizations to newly become a part of the joint-venture businesses and adapt into an

environment where growth is not promised. The report will discuss those various advantages and
disadvantages which can take the organization and its goals further. Along with it, it puts light on
in what ways better growth can be achieved within the set business environment. It also explains
the various researches being done in order to achieve better organizational advantage and to
bring set growth to the organization. Important discussions are made in the report to evaluate the
important decisions required while entering into the international markets. Along with it, it
evaluates in what manner effective controls and restriction can be put to achieve desired growth
and success.
P2 Project management plan
Project management Plan is formal document which consists about the way different
activities will be executed during the investigation (Joint Venture Business Opportunities, 2017).
It covers different aspects of research project such as risk, costs, quality, communications etc. All
these factors are very much essential to be considered by project manager as these components
are very much important in order to accomplish desired outcomes. Project management plan
describes the different phases of the research project. It is the plan which provides project
manager an ease in monitoring the progress and helps them in ensuring that all the activities are
performed according to the set standards.
Cost: It is basically expenses which are generally associated with execution of the
research. High amount of costs is associated with making arrangement for collection of the data
related to the topic (Silverman, 2016). Some expenditure associated with the execution of
research project are traveling expenses, purchase of stationery, salary of project manager as well
as other member, communication costs etc. In context of present study budget has been prepared
by project manager in order to control the flow of money and to complete research project in
efficient manner (Ledford and Gast, 2018). The overall research costed £5,000 pounds. In order
to expand into the market of Japan, Marks and Spencer requires an investment of £250,000
pounds.
Scope : This element in the project management plan defines the key deliverable as well
as milestones that are to be accomplished. The present research has limited project scope. The
scope will help the organization to determine the efficiency of joint-venture business. Along with
it, it is going to explore in what ways they can gain better advantage in selling of their products
and services on a international level.