Performance Review and Analysis of Uber Technologies

This assignment provides a comprehensive review and analysis of Uber Technologies. It covers the company's business model, the role of digital technology in its success, and its growth in the market. The report also includes recommendations for improvement and a performance review template.

Managing a Successful
Business Enterprise

Table of Contents
TASK 1............................................................................................................................................1
1. Introduction to Business Project.............................................................................................1
Screenshots of digital technology...........................................................................................2
Introduction of an organisation..............................................................................................2
Introduction of business activity............................................................................................2
Brief Business project strategy...............................................................................................3
Business project objectives.....................................................................................................3
Limitations..............................................................................................................................3
Personal interest in the subject...............................................................................................3
2. Implementation Plan...............................................................................................................3
Gantt chart and Work break down structure Communication methods.................................3
Scheduled cost and budget.....................................................................................................5
Challenges in implementation of project................................................................................6
TASK 2............................................................................................................................................6
1) Data Collection Methods........................................................................................................6
2) Project Information Gathered.................................................................................................7
3) Evaluation of project management process............................................................................8
4) Log Books...............................................................................................................................8
TASK-3 .........................................................................................................................................10
Research Analysis and Performance Review............................................................................10
RECOMMENDATIONS..........................................................................................................14
Performance review template....................................................................................................14
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

TASK 1
Research Title: The Impact of digital Technology on Business Activity- A case study on Uber
Research questions:
 what is the importance of digital technology in service sector?
 What is influence of mobile application on business activities of Uber?
 State the relationship between digital technology and organisational growth.
1. Introduction to Business Project
It can be said that digital technology stands crucial to an organisation in these competitive
times. It helps in completely transforming the manner in which business operations are carried
out. The undertaken software in this assignment revolves around mobile application which has
been formed by the Uber (Pries and Guild, 2011). The introduction of the mobile application for
this organisation have emerged to be a major turning point as it is now able to known to be best
cab service provider in the world.
Screenshots of digital technology
1

Introduction of an organisation
Uber technologies is known to be an organisation who is responsible for catering ride
sharing and transportation services to people all around the world. This organisation was formed
in the year 2009 with a mission to facilitate transportation to people and that too in a hassle free
manner. This organisation have been responsible for providing transportation to people more
than 5 billion time and now have shifted their focus in to ensuring that services catered are safe
and affordable (Schermerhorn and et. al., 2014). This organisation have been headquartered in
the San Francisco, California and possess a workforce of over 16,000 employees as of 2017.
Introduction of business activity
Marketing stands to be a crucial in an organisation as it ensures that services of the
people can be perceived and utilised by the consumers in the best manner possible. The role of
employee prior to incorporation of mobile technology will be identified so that its influence on
business operations can be understood.
Brief Business project strategy
In this research project information will be availed through numerous primary and
secondary sources so that right data could be availed. The articles which has been previously
written on the subject matter are taken into consideration for the purpose of evaluation of data
and for the purpose of obtaining primary sources it is crucial to form a questionnaire so that
opinions and views of key people could be identified (Wagner, Beimborn and Weitzel, 2014).
The questionnaire will be filled by the parents of the colleagues and regular users of cab services
in the United Kingdom.
Business project objectives
The project objectives are means through which purpose of project could be fulfilled. The
three project objectives for this project are stated as follows:
 To identify importance of digital technology in service sector
 To determine influence of mobile application upon Uber
 To ascertain the relationship shared between digital technology and organisational growth
Limitations
 The first major limitation is that respondents which are undertaken does not reflect
thinking of the whole population.
2

 The sources from which information has been obtained has been limited. Therefore, there
is limited access to the data on the subject matter.
Personal interest in the subject
The reason for undertaking this study is that sheer interest in the technological
development and improvement (Brown and Seidner, 2012). The organisation which is utilised
for this study is commonly utilised for the purpose of this study.
2. Implementation Plan
Gantt chart and Work break down structure Communication methods
Gantt chart and WBS helps in providing visual presentation of the tasks which are
undertaken in this project. It is an approach which is known to provide timelines to the activities
and ensure that they are completed in right manner. The Gantt charts can be utilised as a tool to
facilitate communication with each other in a more visual manner. The Gantt chart and WBS for
this study is illustrated below.
3

Scheduled cost and budget
The costs which are undertaken in the completion of the project can be categoried on the
three crucial grounds such as:
 The primary costs relates to pre-planning in which revolves around selecting right people
and topic to carry out the study.
 There are numerous direct costs involved which can be involved in the project. The
bringing together various resources to carry out the research are mentioned in this field.
 The costs relates to stationary and conveyance are treated as indirect as they cannot be
linked to the research project in the direct manner (Duffyand Jonassen, 2013).
4

Challenges in implementation of project
 The primary barrier which has been encountered in implementation of research plan is
less availability of resources. The budget restraint which has been encountered can be
reflected through research outcomes.
 Team work tends to be secondary barrier which has been encountered while completion
of this research project. There were lots of instances of disagreement and conflict which
aiming to work together.
TASK 2
1) Data Collection Methods
It is extremely important to consider numerous sources of data collection so that a broad
view on the subject matter could be undertaken. These method utilised are most suitable
considering circumstances and availability of resources with business. The major tools
undertaken for the purpose of collecting data are primary and secondary sources.
Primary Source of data collection: The various sources which are considered in order to
collect raw data are interviews, surveys and most importantly questionnaires. Only the
researchers will be having access to this data and is relevant to the study which has been
undertaken (Ganguli, S. and Roy, S. K., 2011). In this study, questionnaire will be employed to
fulfil requirement of information and find suitable outcomes.
QUESTIONNAIRE
Q1) How important digitalisation stands for a business? Frequency
a) Less important 5
b) Very important 25
Q2) Have you ever used Uber mobile application?
a) Yes 25
b) No 5
Q3) Do you use it for personal and professional reason?
a) Personal Reasons 15
b) Professional Reasons 15
5

Q4) how is the UI (User interface) of Uber mobile application
a) Easy-to-adapt 22
b) Difficult-to-adapt 8
Q5) Will the company is able to adopt growth with the refinement of its
mobile application?
a) Yes 23
b) No 7
Q6) What new features could be introduced to the mobile application
software?
a) Accurate tracking 8
b) Driver information 7
c) Safety Features 15
Q7) What are the major recommendation for further improvement?
Secondary sources of data collection: The secondary sources of data collection revolves
around procuring information relevant to the subject matter from published sources such as
newspapers, articles, journals and books. The information obtained from secondary sources are
not as relevant as primary data collected.
2) Project Information Gathered
There are numerous sources undertaken for the purpose of gathering information. The
three crucial sources for data gathering are mentioned below:
Information through company website: The most important source to generate
information is the visit to the company's website. This company is working to make cities better
what they are at present through their technological expertise. The mobile application which has
been developed by the company known to connect drivers and traveller with the help of
technology (Edosomwan and et. al., 2011). When it rider requests a ride and drivers partner
agrees to accept request journey happens. It will provide all the relevant information of the driver
and type of commute which is preferred by the rider ranging from basic to premium services.
6

Information through various articles: It could be identified from the articles published
over the internet is that technology is redefining the manner in which services are delivered to
clients. The presence of organisation over the internet platforms have directly impacted the
influence and convenience to the customers. The information gathered have identified that
convergence of mobile platforms make sure that there is an explosion of demand in this domain.
The information obtained through these sources can be availed in a very hassle free manner but
sometimes carries less relevancy.
Information of surveys on google: There are numerous survey conducted by previous
scholars on the subject matter and further helps in identifying customer perception relating to
brand and its services. The information which has been collected through such sources stated that
approximately 60% of the people are satisfied with the variety of services which has been
offered by enterprise.
3) Evaluation of project management process
It is essential to carry out effective data collection so that behaviour of prospects and
clients for the company can be identified. The data analysis when carried out properly can help a
business in keeping track of the enterprise and assist in ascertaining market position of an
enterprise. The concept and process of data collection and analyses can be referred to an most
important part of the study and needs to be more qualitative, authentic, neutral and credible. The
crucial ways through which data available can be termed as accurate.
 The primary approach for a scholar is to collect data only from sources which are
relevant and reliable so that suitable outcomes can be formulated.
 It is important to align factors which are responsible for contributing in the process of
data collection (Marston and et. al., 2011).
 It is essential to keep a neutral approach when it comes to data collection and analysis so
that suitable information can be collected. The rumours, exaggeration and unproven
claims are to be ignored so that neutral perspective could be maintained.
The future research which are undertaken will be more specific and will possess more of
the information which is relevant to the topic. The experience which has been attained will help
in focusing on only the right set of activities and wasteful tasks will not be provided with time
and resources. There will be an improved understanding on the manner through which research
study could be conducted therefore, lesser chances of committing errors.
7

4) Log Books
Week No. Date Weekly Update on Research
1 26/02/18 This is my first week on this research and there is still lot of
confusion relates to the topic which has been chosen for the study.
Me and my team mates possessing lot of ideas which are to be
screened and most suitable one is to be selected. There is yet to be
determination of the task requirements as the project have not yet
initiated. The project management plan is under construction and
there is no formulation of dates for this organisation. There are lot of
alternation carried out due to less experience and more confusion and
these emerged to be major challenge which was ascertain by me. The
determination of the topic of the research was identified due to its
relevancy to the studies that I have undertaken.
2 05/03/18 The second week emerged to be most crucial for me as determination
of the topic of the study persuaded me to form a timeline so that
necessary activities are provided with time and time and resources.
The conversation with my mentor helped me in question the
importance of technology for business organisation. After initial
struggling I have chosen organisation which I am familiar with and
carries influence in the ideal lifestyle of the people.
3 12/03/18 Now I possess the topic which relates to identify the impact that
technology carries in the service sector specifically Uber. The
proposal form which I submitted with the mentor was approved with
numerous errors in the formatting and template. In this week there
were lot of changes which were initiated in the project plan as earlier
tasks did not go as planned. The time I have given to the initial
stages was substantial and that is not the main part of the study. The
lack of experience reflected through my work as there were
numerous errors in context of the research questions and in the
formatting in which I have presented the proposal. The mentor have
8

told me about the changes which are to introduced and I worked
accordingly.
4 19/03/18 This was the most crucial week for me as I have to gather data from
numerous sources. It took a lot of time and hard work to build a
questionnaire which was strictly relevant to the mobile technology of
Uber. The inputs given by the mentor relating to the questionnaire
being simple and easy was tried to be followed. The major challenge
which was encountered in this segment was to involve own point of
view in the questions. The data which has been collected through
primary and secondary sources have been analysed so that
conclusion can be drawn.
5 26/03/18 This is the last week concerning this research report. I have to make
final corrections in the study and proof read the same. I think I have
made it just fine and will be able to make decent impression in front
of the mentor. I happen to a little afraid of public speaking which
emerged as one of my biggest weakness as I have to present this in
front of my evaluators. The rehearsals helped me in explaining the
reason for undertaking this project and major learnings.
TASK-3
Research Analysis and Performance Review
Theme 1: Digitalisation is essential for business
Q1) How important digitalisation stands for a
business?
Frequency
a) Less Important 5
b) Very Important 25
9

Interpretation: As per the illustrated graph, it can be claimed that digitalisation deliver
development and revolution in the existing system and procedure in more significant manner. As
per the responders, 25 testee claimed that digitalisation is very fundamental for business to adopt.
On the other hand, 5 respondents disagree with this statement and affirmed that it is less
important for business organisation.
Theme 2: Most consumer use Uber mobile App
Q2) Have you ever used Uber mobile
application?
Frequency
a) Yes 25
b) No 5
10
a) Less Important b) Very Important
0
5
10
15
20
25
30
5
25
Column B
a) Yes b) No
0
5
10
15
20
25
30
25
5
Column C

Interpretation: After the analysis of above presented graph, this can state that 25
respondents out of 30 have optimised the Uber App whereas 5 of them still are unaware and
untouched with its experience.
Theme 3: People use Uber for personal and professional purposes.
Q3) Do you use it for personal and
professional reason?
Frequency
a) Personal Reasons 15
b) Professional Reasons 15
Interpretation: As per the above mentioned statics it can claimed that people use
application of Uber as per their convenience and personal and professional both purposes
equally.
Theme 4: UI is easy-to-adapt technology
Q4) How is the UI (User interface) of Uber
mobile application?
Frequency
a) Easy-to-adapt 22
b) Difficult-to-adapt 8
11
a) Personal Reasons b) Professional Reasons
0
2
4
6
8
10
12
14
16 15 15
Column C

Interpretation: As per the illustrated graph it can affirm that 22 responder have felt it
easy-to-adapt while using UI of Uber mobile App. Where 8 of them found it more difficult-to-
adapt.
Theme 5: Refinement of App can lead to growth
Q5) Will the company able to adopt growth
with the refinement of its mobile application?
Frequency
a) Yes 23
b) No 7
Interpretation: Illustrated graph presents that 23 responders claimed that refinement in
App is necessary in Uber that can lead them toward growth. Whereas 7 of them still not agree
with this amendments in application.
Theme 6: Uber can introduce safety features in software for development
Q6) What new features could be introduced to
the mobile application software?
Frequency
12
a) Easy-to-adapt b) Difficult-to-adapt
0
5
10
15
20
25 22
8 Column D
a) Yes b) No
0
5
10
15
20
25 23
7 Column D

a) Accurate tracking 8
b) Driver information 7
c) Safety Features 15
Interpretation: In order to achieve business objectives and meet new modifications,
enterprise can include safety features as well as per the view of 15 responders. Whereas 7 of
them stated driver information and 8 claimed for accurate tracking of journey requirements in
App to change.
RECOMMENDATIONS
The major recommendations which can offered to this organisation are as follows:
 The first recommendation is that this organisation should incorporate cashless
transactions with their services. Such factor will only add to the comfort and convenience
which is availed by the rider.
 The interface of the mobile application is smooth and user-friendly but there is still needs
to work done on such grounds so that first time user are able to avail services easily.
 This organisation can work upon its mobile application to ensure that level of safety and
protection of the riders could be enhanced.
Performance review template
Covered in separate word document
CONCLUSION
It can be concluded from the above report that digital technology is a crucial element for
an organisation working in the service sector. The development of mobile application for
13
a) Accurate tracking b) Driver information c) Safety Features
0
2
4
6
8
10
12
14
16
8 7
15
Column C

company have made sure that more people are able to utilise these services in the right manner.
The organisation which is undertaken in this study is Uber Technologies, this business have been
successful in connecting ride seekers with drivers through their mobile application which in
return have availed them with immense growth in the market and international reach. There are
numerous primary and secondary sources of data collection undertaken which have ascertained
that convenience and comfort which has been offered by this organisation at affordable prices
have lead to its rise in the operating market.
14