P1 Devise project aims and objectives for a chosen scenario (Doc)

Managing a successful
business project

INTRODUCTION
Globalisation is a quite vast concept that affects overall functionality of business. It is
basically a process which business concerns go through while integrating with other business
concerns and economies on a global level. Globalisation helps in connecting economies and
people all over the world (Boyle, 2017). The present report has been framed based on Nestle
which is Swiss brand with its business operations all over the world. It is a food and drinks
company which is situated in Vevey, Switzerland. Also this report discusses impacts of
globalisation on a business concern. In this aspect, individuals have further developed goals and
aims taking in consideration case scenario of Nestle which is a food and drinks company. Also
this report mentions data analysis and research methodology which further helps a business
concern into globalising their business economy and developing a stable brand image in
competitive markets as well.
TASK 1
P1 Devise project aims and objectives for a chosen scenario.
Globalisation is an important concept which assists in segregation and
interconnecting individuals from different parts of the world. Also such persons work
towards a common goal or objective which enhances future and present growth
opportunities for businesses thereby leading to a maximisation in their overall profitability
and productivity as well. Globalisation happens to be an important affecting factor which is
beneficial for both companies as well as individuals. In present context, Nestle is an internal
Swiss brand that deals in food and drinks. Hence to enhance their productivity and customer
base Nestle has decided about pooling their funds and globalising their business operations
thereby providing them a stable and effective market image.
Background of the research :
Internationalization is an essential procedure which leads to reciprocity and
development of business concern in agonistic market. Also it helps in spread out trading
operations of a company (Clinton and Whisnant, 2019). Globalisation can happen in a
number of ways such as free cross border trade, financial mobility and introduction of
innovative ideas and concepts into business. Globalisation in many companies is only
possible when business allows free cross border trade and investments. In relation to Nestle,
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it has been ascertained that it is a multinational level business concern and has has gained a
number of benefits or advantages by globalising its business. This research has been done
so that Nestle can derive and analyse both positive and negative effects of
internationalization on functional cycle of Nestle . It greatly helps reducing overall costs and
expenses of Nestle along with decrease in communication and transportation costs (Crane
and Matten, 2016). Also by globalising its operations Nestle has become more
technologically advanced which further leads to timely delivery of goods and services.
Lastly, it has also been observed that it will be easy for Nestle to enhance and develop their
overall customer base along with successful business growth in competitive market.
Aim:
“To improve the recruitment, selection and training of their employees to meet
International requirements in context of multinational companies- A case study on Nestle”
Objectives of the research:
 To examine the concept of globalisation in relation to recruitment and training of
employees.
 To evaluate the positive impact training and recruitment have on overall
functionality of business.
 To examine the challenges that have been faced by Nestle while entering into global
markets.
Questions:
 What is the concept of globalisation in relation to growth and expansion of business?
 How can the impacts of globalisation be evaluated in context of various factors ?
 What are the challenges faced by Nestle while entering into global markets?
P2 Produce a project management plan.
A project management plan is a quite essential document that is undertaken by
managers and leaders whenever they wish to accomplish a given project. It is a formal
document which helps in maturation and gainfulness of an enterprise interest thereby
providing them a stable competitive image (Deresky, 2017). In context of project
management plan various essential components have to be considered such as size, scope,
cost, quantity, risk, communication etc. All these factors need to be present in an effective
combination so that business concerns can work with higher effectiveness. This document
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further underlines various key functions of a business such as describing, development and
combining of all activities and processes. In current scenario, it has been observed that
superiors of Nestle view that these factors for developing and formulation of effective
policies that further help in decision making. These policies further ensure growth and
development of a company. Several important factors of project management plan has been
determined as under:
Cost: Cost is an essential element of project management plan. It is basically the
amount of pecuniary finances or required things like raw material and equipments etc. that
are needed by a business concern for flourishing manoeuvre of a business program (Dutta
and Bose, 2015). In context of Nestle, it has been ascertained that administrator will need to
evaluate an approximate sum of money that will be requirement for successful windup of a
business task and program. Also it will help in choosing the appropriate tools and
techniques. In present context, cost incurred from researcher's end will be around 5000
pounds and cost incurred by company's end will be approximately 100000 pounds.
Scope: Scope is an essential element of project management plan which is used to
define various growth and development prospects. This factor basically mentions various
future and present growth opportunities or prospects which helps in maximising business
operations of a company. In relation to Nestle, it has been ascertained that developing an
effective strategic management plan helps in enhancing productivity and profitability of a
business concern. Also it lends a number of growth prospects and opportunities to the
company which further provides it a stable market image of a firm. All these factors need to
be evaluated carefully so that better quality goods and services can be manufactured thereby
providing a strategic edge to the company.
Time: Time is a necessary component in context of a project management plan. In
present scenario time has been calculated based on time taken for completing the project. It
varies or differs depending upon project to project. For example, a project may complete in
3 months time or some may take 4 months time as well. In abstraction to Nestle, it has been
noticed that administrators and employees took around 3-4 months time in successful
completion of the task whereas time period taken by investigator is just about 45 days
(Glukhov, Ilin and Levina, 2015).
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Quality: Quality is another crucial element which is required to be considered by
managers and owners of Nestle while undertaking production or manufacturing process.
They will need to ensure that gods and services manufactured are finished as per attribute
modular set. This will be quite helpful in building brand image and goodwill of the company
thereby enhancing their total consumer inferior as well (Hillary, 2017). Also managers will
have to examine various environmental components such as sentimental, ethical,
environmental, economic etc for providing better quality goods to their customers thereby
enhancing overall customer base.
Communication: Communication acts as a lifeblood in every business concern and
also ensures its effective functionality and growth as well. It is an essential tool which helps
in transfer and exchange of information. By adopting effective communicational tools and
strategies managers of Nestle will be able to direct and guide employees and also provide
them suggestions as and when required. Also it will be greatly significant in finding out any
errors or mistakes that may be present. By adopting effective communication strategies
managers of John Lewis will be able to timely accomplish all projects.
Risk: Risk is an important and ineluctable portion of an enterprise concern which
also tends to affect its overall functionality and growth. Every business concern or projects
has a number of risks associated with them. Hence in this circumstance, administrators and
owners of Nestle will further need to critically analyse or evaluate current industry
situations so that they can find out or ascertain the risk elements that have been associated
with them. Risks can be of various types such as cost, time, quality etc.
Resources: Resources happen to be an essential part of every business concern and
its existence as well. These are the basic raw materials that a business needs for completing
a project within a specified time frame. In context of Nestle, it has been examined that
administrators always employ or hire investigators whenever a project is undertaken
(Huntington, 2018). The various types of resources which can be used by business concern
include money, labour force, technology, tools and equipments and other important factors.
These products or factors provide a quite stable and sustainable position to business. Also it
assists in set period of time manoeuvre of projects and achievement of goals and objectives
as well.
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P3 Produce a work breakdown structure and a Gantt chart.
Work Breakdown Structure for the Project
A work breakdown structure is for project management method which break down
project in task and sub tasks forming a hierarchy. It helps in defining overall cost, time
estimates and guidance for project. It is simple method for organizing project in manageable
components. This structure is not based to specific field when put into application
(Kendrick, 2015). The purpose of word breakdown structure is providing important areas of
project, identifying areas of risk and shows clear ownership of leaders or manager.
Efficiency of work breakdown structure depends on efficiency of success of project. It is
critical step in process of project including planning, allocation of resources and cost
estimation.
Gantt chart
It is manufacturing management method and tool which is proposed by Henry L.
Gantt in 1917. It furnish graphical presentation of a plan which assist in designing,
subordinating and relationship between activities and current schedules. It helps in giving
clear picture of project status, but don't indicate task dependencies. Concept of Gantt chart
can be considered by researchers of project after formulation of work break down structure
of each and every activity (Roy and Fernandez, 2015). This graphical representation of
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project helps researcher in negotiating task in impressive style. Further, it as well aid in
tracking and monitoring of project for effective outcomes. In relation to present topic certain
activities are included which includes identification of present problem, selection of theme,
preparation of aim and objectives, written material revaluation and research methodologies
to collect data.
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TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods.
Research methodology
Research is careful inquiry by searching new facts in any branch of knowledge. It is
original contribution towards advancement of knowledge. It helps researcher by providing
alternative hypothesis. When good research is conducted it helps researcher to complete research
in systematic manner. Researcher should choose appropriate method of research methodology
for managing and interpretation of work in sequential manner (Nicholas and Steyn, 2017). There
are primarily 2 methods of investigation methodology which are Quantitative and numerical
methods. Which help researcher for obtaining effective and results. These methods are discussed
below:
Quantitative research: It is delimited as organized enquiry and statistical analysis of
data which is collected through questionnaires, surveys, and online polls. This research allows
examining or studying relationship between two variables. Also, helps in making predictions. It
is important as it helps in finding accurate and fair results. This method is best way for collecting
information over single topic for evaluation of human behaviour.
Qualitative research: It is kind of ethical science investigation which uses numerical
data for in-depth study through open -ended communication. This tool is not only related to what
persons think but also includes why people think so. Inferences can be drawn easily with the help
of qualitative methods. Qualitative researcher is considered as important key for data collection
and analysis. Methods of qualitative research are interviews, concentration on groups and
observance learning.
Primary data: It is defined as first hand information collected by researcher for research
purpose. It helps in obtaining information in best way related to research topic. The data
collected is not already published data. This method emphasises on current research problem. It
gives more accurate, unbiased and specific information from sample size. Various sources of
primary data are interviews, surveys, questionnaires, observation method (Difference Between
Primary and Secondary Data. 2019). Negative aspect of this tool of data collection is expensive
and time consuming process.
Secondary data: This is already collected or published information, which was collected
for another purpose. This method is suitable when information published is related to research
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topic. This data is available within less time and less cost as compared to primary data.
Secondary data don't provide accurate and correct results. Various methods of secondary data are
newspapers, government publications, journals, magazines, sales reports, and statistical agencies.
This method provides a basis for comparison and helps in understanding problem.
Data collection: It is systematic procedure of assembling data which helps in answering
research problems and evaluate outcomes. In given research project, researcher is using both
primary and secondary data to complete project with efficiency (Omri, Frikha and Bouraoui,
2015).
Questionnaire: It is a set of printed questions with availability of choices for purpose of
survey. It is a tool of primary information accumulation. This can be both quantitative and
numerical in nature. Advantage of this method is that it provides reliable and authenticate data at
economical rate. In immediate investigation document investigator have included 20
respondents.
Questionnaire
Q 1) Are you familiar about the concept of internationalisation?
a) Agree
b) Disagree
Q 2) Do you think, concept of internationalisation will help Nestle in evaluating positive
impacts in relation to various factors?
a) Yes
b) No
Q 3) What are the primary advantages of globalising business transactions in the global market
place?
a) Transformation in administration reputation
b) Getting huge financial gain and income
Q 4) According to your conceptualization, which one is the primary demand that will be faced
by organization at the time of globalising their business transactions ?
a) Increasing attention of consumers
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b) Change in technology
Q.5. According to you, getting new plan of action which helps business administration in
gaining competitive advantage?
a) Agree
b) Disagree
Q6) Furnish recommendations to Nestle which will help them in raising their overall market
share and gainfulness?
TASK 3
P5 Analyse research and data using appropriate tools and techniques.
Theme 1: Concept of globalisation
Q 1) Are you familiar about the concept of internationalisation? Frequency
a) Agree 12
b) Disagree 8
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Interpretation: Internationalisation is integration of domestic economy with foreign economy
for trade, and commerce. Globalization is important concept for increasing trade between two or
more countries and availability of wide variety of products and services. From preceding
diagram it can be understood that, 12 communicator are conscious about concept of globalisation
and 8 communicator are not alert about this thought. This concept helps in expansion, growth
and profit maximization of company. As 12 respondents are aware about this concept it helps in
development, diversification and increase in profit. Whereas, 8 responsor are not cognizant due
to deficiency of knowledge and awareness.
Theme 2: Role of globalisation in assessing positive impact on business operations.
Q2) Do you think, concept of internationalisation will help Nestle in
evaluating positive impacts in relation to various factors?
Frequency
a) Yes 15
10
12
8
a) Agree
b) Disagree

b) No 5
Interpretation: Globalisation is very wide concept which includes many benefits for company.
Nestle has influenced economy, culture, society and environment of many countries in both
negative and positive aspects. Some of constructive features of internationalization are
economical development, employment, and poverty alleviation. As per preceding defined
graphical record, it has been understood that it can be evaluated that there is positive impact on
nestle. As per 15 respondents there is positive impact as it helps nestle in maximising profits,
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15
5
a) Yes
b) No

growth and expansion whereas, 5 respondents have said that globalisation needs access
knowledge of international market and huge investment is required with many risky factors.
Theme 3: Main benefits or advantages of globalising business operations.
Q 3) What are the primary advantages of globalising business transactions in
the global market place?
Frequency
a) Transformation in administration reputation 16
b) Getting huge financial gain and income 4
Interpretation: Launching new products in international market provides numerous benefits to
company because of globalisation. It helps company building a good image in international
12
16
4
a) Improvement in organisation
reputation
b) Acquiring huge income and
revenue

market, attract fresh capitalist as well as customers. According to subdivision diagram, it has
been interpreted that introducing new product in international market will improve reputation of
company by increasing goodwill and popularity among people. It has been identified that 16
respondents agree that launching new product in international market provide many benefits. On
the other hand 4 respondents said that it acquires huge income and revenues of company. As
company provides more options of products to customers.
Theme 4: Challenges faced by companies while globalising their business operations.
Q 4) According to your conceptualization, which one is the primary demand
that will be faced by organization at the time of globalising their business
transactions ?
Frequency
a) Increasing attention of consumers 8
b) Change in technology 12
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Interpretation: Main challenge faced by company at global level is to influence customers and
grab customers attention after launching new product in market. Their are many challenges in
global market which includes public relations, structure of organisation, ethical practices and
legal structure . As per above graph, it has been monitored that there are many challenges faced
by company. Out of total number of 20 respondents, 8 respondents thinks that main challenge is
to grab customers attention for new product in global market whereas, 12 respondents said that
frequent changes in technology is most challenging task for company launching new product in
market as it can hamper effectiveness and quality of product.
Theme 5: Is acquiring of new strategies helpful for the company or not?
Q.5. According to you, getting new plan of action which helps business
administration in gaining competitive advantage?
Frequency
a) Agree 14
b) Disagree 6
14
8
12
a) Gaining attention of
customers
b) Change in technology

Interpretation: As per the defined information, it can be monitored that among 20 respondents,
14 are supported to unique and feasible strategies which will help Nestle to attain various
competitive advantages form market place. Where as remaining 6 are agreed that it is wastage of
time and efforts in formulation and selection of strategies to earn competitive advantages form
global market.
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions.
From the above mentioned report and its overall critical analysis it has been analysed
and observed that globalisation is a quite vast topic or subject and provides a number of
opportunities and benefits to business concerns whenever they wish to expand their area of
operations or globalise their business. Apart from this, it has also been examined that by
globalising their area of operations business concerns will be able to increase their
profitability as well as productivity by great extents. Also it will be helpful in enhancing
overall customer base of Nestle. In present scenario it has been evaluated that managers of
Nestle wish to study the impact globalisation and its process will have on their brand image.
Hence to be effective in their business processes, managers of Nestle are provided a
few suggestions and recommendations so that ensure effective and ethical business practices
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14
6
a) Agree
b) Disagree

which further helps in enhancing market image and profitability of business. Also managers
should effectively examine their internal as well as external environment before entering
into global markets or globalising their business operations as well. They can further
consider effective strategies and policies that result in expansion as well as growth.
TASK 4
P7 Reflect on the value of undertaking the research to meet stated objectives.
Conducting an investigation is regarded as complicated as well as time taking. In
present context when I was conducting research for Nestle, I had to face quite a lot of varied
experiences out of which some were good and some were bad. A few experiences or
incidents even enhanced my knowledge base whereas a few of them even demotivated me
and decreased my morale. This further declined or deteriorated my performance level. In
order to be effective in my research, initially I was required to perform a study which
provided me with an idea as to what are the needs and requirements of a customers and how
productivity has been enhanced. This will further help me in effectively recruiting skilled
and talented employees. One major issue faced by me while I was conducting a research is
that respondents were not interested in answering the questions. This took quite a lot of time
which further delayed the delivery of the project.
Apart from this I have also realised that financial funds and resources were not
satisfactory as globalisation has been regarded as a broad phenomenon, hence, I found it
difficult to manage it within a given time frame. Also I have used sources such as primary
along with secondary for collecting data and information. From the overall experience of
mine, It can be said that I have learnt a lot from this research. This research has improved
my communication skill and management skill that will help me conducting better research
in future.
CONCLUSION
In accordance with the above executed study, it can be stated that globalisation is an
important process which deals with integration and interconnection of various business and
people as well on international level. This report focuses on aims and objectives of plan along
with PMP. Also various methods pertaining to research and data collection have been stated in
this report. Lastly, questionnaire has also been prepared in this report.
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