Digital Technology Impact on Business Growth

This assignment examines how digital technology influences business growth and development. It discusses the various modifications and innovations brought by technology to existing organizational structures and highlights how these changes enable businesses to provide better goods and services to their customers. The report utilizes both primary and secondary research methods, emphasizing the benefits of primary research for Austin Fraser, while acknowledging its resource requirements.

Managing A Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Project aims and objectives.........................................................................................................1
TASK 2............................................................................................................................................3
Project management plan............................................................................................................3
TASK 3............................................................................................................................................5
Work breakdown structure and Gantt chart................................................................................5
TASK 4............................................................................................................................................7
Small scale research by applying qualitative and quantitative research methodologies.............7
TASK 5..........................................................................................................................................10
Interpretation of data.................................................................................................................10
TASK 6..........................................................................................................................................16
Recommendation.......................................................................................................................16
TASK 7..........................................................................................................................................16
Reflection on the value of undertaking business project..........................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Digital technology can be defined as process through which business enterprise can
communicate and share their information via advanced technology. In traditional time, due to
less technical factors organisations were not able to achieve their organisational goals and
objectives. But in modern world, almost all companies are taking help of technical support so
that they can improve their business functions such as marketing, human resource management,
accounting and so on. With the help of digital technology, firms can produce and deliver their
products and services in most effective manner. Organisation of today's era attracting towards
technical forces because they can help enterprises in achieving substantial growth and
development (Thomas, 2011). This report is based on digital technology which is impacting on
Austin Fraser which is a small company and provides recruitment services to other large
corporations. In this report various goals, objectives and project plan has been evaluated to
determine the impact of digital technology on Austin Fraser and its functions. Also, market
research for cited company has been conducted to evaluate that which factors can affect its
operations. Al last, different recommendations has been given which can help mentioned
organisation.
TASK 1
Project aims and objectives
For better growth and development, every organisation have to operate its business
function in most effective manner so that they can produce desired results. With the help of
digital technology enterprise can improve their marketing, accounting and HR activities. In
revolutionary world, competition is growing very well in all industries. So, it is very much
important for all small and large scale enterprises to innovate or modify their existing products
and services because, this can help them in surviving in market place for long time period. By
using digital methods Austin Fraser can run its organizational activities in effective manner and
also can make best future decisions (Hwang and Ng, 2013). So it can be said that digitalization
influence a positive impact on business growth and its different operations.
Topic: Digital technology and its Impact on Organization
Background Of project:
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It is important for all business enterprise to change their strategies and policies according
to the environmental changes. In modern world, technology is most essential force of macro
environment. It have brought many changes in business industries. In other words, digital
technology have changed the over all scenario of small and large scale organisations. With the
help of this, marketing department can promote and advertise different products in most
effective manner. On the other side, accounting section can keep financial records for long time
period with high security. Human resource management can recruit and select people by online
recruiting system. Production department can produce products and services effectively and with
less operational cost (Porwal and Hewage, 2013). Henceforth, this project report have many aims
and objectives which can help and guide Austin Fraser in best manner.
Aims: The most important aim of this project report is to identify effectiveness of digital
technology in the context of cited firm. Also, to evaluate impact of Digitalisation on business
operations. Apart for this, some other project aims are follows as under:
 This project report will give core attention to those areas of company in which digital
technology can be improved and developed in order to accomplish organisational goals
and objectives.
 Impact of digital technology on the different business activities such as marketing,
accounting, production and human resource management.
Objectives: Austin Fraser is one of the leading consultancy firm which is specialised in
recruitment services. This company wants to provide recruitment services faster so that it can
satisfy its customer. Also, it wants to identify the impact of changes which will be occur due to
process modification. The main objectives of This project report are follows as under:
 Evaluate the implementation of digital technology within work place
 To identify the reason behind transforming business activities
 To determine impact of digitalisation on human resource management , production,
accounting and marketing function
 Profit maximisation
Hence, these are some most important aims and objectives of this project which will be
highlighted in this report (Ryan and Campbell, 2012). All these objectives are related with digital
technology which can help Austin Fraser in having broad customer base and high financial
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profit. Most of consultancy firm are taking help of technical support because it makes their
recruiting process much easier.
TASK 2
Project management plan
Before making any project plan it is very much important to determine all risks and
factors which can affect over all project otherwise, it can not achieve its desires goals and
objectives. By making research management plan research can determine all risky areas which
can impact negative impact on his project. In simple words, management plan is a procedure
which is used by researcher to identify different forces which can influence an impact on
project. Some major aspects are follows as under:
Project scope: It involves those areas which will be covered in the project. This business project
is based on Austin Fraser which is consultancy organisation and provides recruitment services to
large scale corporations. It is a service provider company so in this report significance of digital
technology and their future impact has been determined. In this report, all possible ways has
been discussed which can help this enterprise in communicating with their customers and
accomplishing organisational goals and objectives. As, this company wants to provide its
services to a huge number of customers winch can help it in increasing its financial profit as well
as market share.
Cost control: With the help of this methods company can minimise their unwanted cost. This
company have to do paper work but with the help of digital technology it can do its work in
computer system which can help it in reducing paper cost. Researcher should research on those
where he can control the cost. For effective utilisation of finance he can make a cost control plan
as well. While conducting primary and secondary research company should evaluate those aspect
which requires capital. It can help firm in making important decisions about organisational
budget. By making critical path and Gantt chart expert people can determine those areas where
cost can be saved. So, it can be said that it is most important element which should be considered
by researcher while making project report (Leach, 2014).
Quality control: With the help of this technique enterprise can improve and develop its quality
management. All the aims and objectives of this enterprise are related with digitalisation system.
For better growth this firm can opt digital mode for communication which will also help in in
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achieving its organisational objectives. By taking help of technical support it can communicate
with its customers and other stakeholder in effective manner. All this aspects fully depend upon
market research, any fault information can bring company in financial crises. So it is essential for
researcher to gather accurate and relevant information which can help in attaining desired goals
and objectives. In simple words, for getting higher result company should conduct realistic
research through which it can collect authenticate information or data and also can improve its
digitalization process. Austin Fraser should set budget of 200$ for such kind of research
otherwise it can not successfully conduct market research (Verzuh, 015).
Risk management: It is that organizational tool which helps organization in identifying ad
evaluating expected future risks. In simple words, it helps in analysing estimated risks and also
helps in finding appropriate solutions form them. With the help of risk management process,
business enterprise can remove all its future problems or can hedge them. In this report, this
technique will help in identifying all risks which can be involve in digital process of Austin
Fraser. By using this concept, enterprise can remove all those threats which can influence
negative impact in accomplishment of organisational goals and objectives. This enterprise should
compete its project in less time period because extra time can result in extra operational cost.
Other objective of this project is to conduct market research determine the impact of digital
technology on business functions. To minimise risks, researcher should utilise limited budget in
most effective manner .
Communication: With the help of conducting market research company can communicate with
general public and also can identify their needs and wants. For conducting research enterprise
should use internal communication process but to solve business problems it should use f9ormal
communicating procedure (Hall, 2011).
Time: It is all about time framework which would be used while conducting market research.
This element influence a huge impact in organisational goals and objectives. In this project, there
are two major areas which consumes most of time, these are research process and data analysis.
So, researcher should gives his core attention to these aspects. For this, company can use Gantt
chart and critical path because they are most effective tool which helps in time management.
Resources: For conducting effective and systematic market research, Company requires
financial, human and technological resources. These can help in achieving project aims and
objectives.
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Moreover, these are some most important points which must be consider by researcher
before making any organisational project. By determining above mentioned points researcher can
make successful management plan.
TASK 3
Work breakdown structure and Gantt chart
There are different steps of research which should be aligned in appropriate manner for
positive results. These are follows as under:
Aims and objectives: This is known as first phase of research which should be done firstly. For
achieving project's aims and objectives researcher requires time period of at least 15 days
(Geraldi and Lechter, 2012).
Management plan: It is the second step of project, in which researcher should evaluate all the
factors which can affect project such as cost, quality, risk, time, scope and communication
process. All these aspects should be maintained within 10 days.
Primary and secondary research: In this report impact of digital technology on business
operations has been evaluated. For evaluating this company can take help of primary and
secondary market research method. As primary research requires long time period so firm can
take help of secondary market research method but it requires accurate data or information.
Data interpretation and analysis: It is a time consuming process through which organization can
bring new changes in its structure. In this graphical method can be used as it provides accurate
information with the help of graphs. Primary and secondary moth methods can help in drawing
graphical information.
Recommendation: It is known as most important part of project report. Recommendations are
always done on the basis of findings. With the help of this Austin Fraser can make required
changes in its work place. It can take time of 5 days (Sharon and Dori, 2015).
Self reflection: Basically it is personal review of researcher on the over all project report. 3 days
are sufficient to think upon this project.
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Gantt Chart
Action plan
6

People participated in this research: It involves customers, workers of Austin Fraser and Expert
data analysers.
Location: Most of the information will be gather form the internet or online websites.
Interview dates: Market survey will be conduct on 24th October and will be finished on 8th
November.
Location for collecting information: Corporate offices will be the best location for market
survey (Harish and Kumar, 2014).
Data inputting procedure: Most of information will be gathered from employee by filling
questionnaire sheets.
Data review dates: All the information will be evaluated between 21st to 23rd November.
TASK 4
Small scale research by applying qualitative and quantitative research methodologies
It is very important for the researcher to make appropriate research by using proper
methodologies so that it gives effective and real information regarding the research. Some of the
methodologies that is used while doing research are listed below:
 Qualitative research : This methodology of research is used for collecting the feeling
and thoughts of people. This assists the researcher in analysing their opinions on various
questions of research. Some of the methods via which qualitative research is conducted
are survey, questionnaire and interviews. Large number of researcher are using these
methods that aids them in taking internal or deep knowledge of the topic of research. It
mainly highlights the psychology and behaviours of human beings regarding the topic.
Hence, this is proved to be good method that can be used by researcher for conducting
this research.
 Quantitative research : By using this methodology, researcher can gather numerical
data and information which can increase the productivity of the corporation. This method
works in dealing with numerical and complete information should be accumulated in a
organised structure or format. This is quietly different from qualitative method as
relevant information is collected from large number of population in this research
methodology.
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 Primary research : Information is collected by the primary sources regarding the topic
by using this research method. It can be carried on by conducting both qualitative as well
as quantitative research. Feedbacks, questionnaire, surveys and observations are most
general formats which are taken in use in this primary research. Therefore, it is important
for researcher to make good modification in the venture which assist them in acquiring
better or effectual thought of consumers.
 Secondary research : By using this present or existing data and information can be
collected via available sources. Some of the common sources are books, journals,
internet, census, current market research, web pages of government and libraries, etc. By
using these sources relevant information can be accumulated by the researcher on the
topic of research. It is proved as a faster process for collecting data as researcher only
requires an authentic source from where data can be assembled. Large number of
researches are made on the basis of this method as most of the data are gathered from the
internet sources. This aids the researcher in doing good analysis on the research topic.
Qualitative research methodology is used to accumulate information via primary sources
where questionnaire are taken as method. The format of questionnaire that is used here for
collecting data from the employees and consumers of the firm are listed below:
Name : ------------------------------------------------------------------------------------------
Age : ---------------------------------------------------------------------------------------------
Gender : ------------------------------------------------------------------------------------------
1. Is the online recruitment is effective or not for hiring employees in less time period ?
 Yes
 No
2. How you experienced while working in the corporation, mainly working as a online
recruiter?
 Good
 Extremely good
 Normal
 Worst
 Not good
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3. Is Austin Fraser needs digitalisation in their process of recruitment?
 Yes
 No
4. In which sector digitalisation can aids more in the business activities of corporation?
 Recruitment
 Solving Feedbacks
5. Which kind of system are required in the venture ?
 Cloud technology
 Computers
6. Is firm is having requirement of conducting online recruitment of workers ?
 Yes
 No
7. Whether company is taking more time in doing recruitment ?
 Yes
 No
8. Is corporation needs to start communication for solving their feedbacks?
 Yes
 No
Secondary Research :
According to the view point of Hall, (2011), digital technology should be used by all
enterprises as it helps in increasing the productivity of the venture. Consumers consist of a
tendency of using new or modern technology, hence it is important for the venture to use a new
or modern technology in recruitment, internal and external communication, etc. This aids them in
doing appropriate promotion of their services and products in the targeted users. Digital interior
communication procedures helps in enhancing productivity. So, it is necessary to use by the firm.
Digital technology impacts a lot on the recruitment sector as people can easily hired by taking
online interviews without wasting time in going to different places or institute to hire employees.
This also saves the money of travelling.
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TASK 5
Interpretation of data
Theme 1 : Effectiveness of online recruitment for hiring people.
Is the online recruitment is effective or not for
hiring employees in less time period ?
Frequency
Yes 15
No 5
yes No
0
2
4
6
8
10
12
14
16 15
5
Column B
Findings : From the above based graph, it can be concluded that large number of people stated
that online recruitment process is very effectual in hiring employees as it takes very less amount
of money as well as time. So, organisation should improve their digital recruitment process and
should add more new features to their websites. About 75 % people are satisfied by this process.
But around 25 % people are not supported to this procedure of hiring. As they thinks face to face
interaction is better then taking interviews via online.
Theme 2 : Personal experience of working in the corporation and using its procedures.
How you experienced while working in the Frequency
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corporation, mainly working as a online
recruiter?
Good 9
Extremely good 3
Normal 3
Worst 2
Not good 3
Findings : From the above drawn graph, it can said that out of 20 workers, 9 of them have good
experience. While 3 of them said that they feel extremely good while working in the corporation
as a online recruiter. 3 of them felt normal or neutral while performing in the venture. But 2 of
them have a worst experience of working. And 3 of them also do not feel good by working as a
online recruiter in the company.
11
9
3
3
2
3
Good
Extremely good
Normal
Worst
Not good

Theme 3 : Requirement of digitalisation in the Austin Fraser.
Is Austin Fraser needs digitalisation in their
process of recruitment?
Frequency
 Yes 17
 No 3
yes No
0
2
4
6
8
10
12
14
16
18 17
3
Column B
Findings : The above mentioned graph shows that most of people said that organisation needs
digitalisation in their process of recruitment. 17 out of 20 people supports to the digitalisation
while 3 of them are not in the support of same. So, company should work according to the view
point of more number of citizens which is that they should implement a digital technology in
their enterprise which can improve their productivity.
Theme 4 : Scope of digitalisation in the Austin Fraser.
In which sector digitalisation can aids more in
the business activities of corporation?
Frequency
12

Recruitment 13
Solving Feedbacks 7
Recruitment Solving Feedback
0
2
4
6
8
10
12
14 13
7
Column K
Findings : From the above based graph, it can be concluded that large number of workers
believe that Austin Fraser should use or implement digitalisation in the hiring sector rather than
giving solutions to feedbacks. 13 out of 20 said that digitalisation should be implemented in the
sector of recruitment. While 7 of them think that it should be enforced in solving the feedbacks
of clients.
Theme 5 : Technological and system requirement in the firm.
Which kind of system are required in the
venture ?
Frequency
Cloud technology 15
Computers systems 5
13

Findings : From the above mentioned graph, it can stated that most of people told that company
should use or they need cloud technology. 15 out of 20 said i.e. 75 % of people are in the support
of cloud technology. But 5 out of 20 i.e. 25 % people are in the support of computer systems.
Theme 6 : Requirement of conducting online recruitment.
Is firm is having requirement of conducting
online recruitment of workers ?
Frequency
Yes 12
No 8
14
Cloud technology Computers systems
0
2
4
6
8
10
12
14
16 15
5
Column C

Findings : The graph represents that 12 out of 20 person said that firm require online recruitment
of workers. While 8 of them said they do not need such type of hiring system.
Theme 7 : Time taken in recruitment
Whether company is taking more time in doing
recruitment ?
Frequency
Yes 11
No 9
15
12
8
Yes
No

Findings : It can be concluded from the above based graph that 11 out of 20 people are saying
that company take more time in hiring employees. Where as left 9 of them said it takes less time.
Theme 8 : Communication done by taking help of social media.
Is corporation needs to start communicating
using social media for solving their feedbacks?
Frequency
Yes 14
No 6
16
yes
No
0 2 4 6 8 10 12
11
9
Column B

Findings : The graph sates that most of people thought that organisation requires to
communicate using social media for solving their feedbacks. 14 out of 20 told that they need
social media for that purpose but 6 of them are not supporting this technique for communication.
TASK 6
Recommendation
As per the above research, it can concluded that large number of workers and consumers
desire that firm should use digital technology as it helps in improving their productivity and also
satisfies the users. Firstly, Austin Fraser should use cloud technology for sharing their data with
their other branches that aids in accessing relevant information by all of their workers who are
located remotely. And change made in the policies or norms can be communicated to all by
using this method. Secondly, company should also use digitalisation in hiring people by taking
their online interviews that reduces the time and also saves their money.
TASK 7
Reflection on the value of undertaking business project
After evaluating whole research it has been evaluated that different changes which has
been took place in organisation, has resulted in high profitability and productivity. While making
project report, individual face various limitations and problems. So it is very much important for
17
yes No
0
2
4
6
8
10
12
14
14
6 Column B

him to make work according them. Efficiency and effectiveness of individual can help him in
operating effectively which results in positive outcomes. While conducting this project report
even I have faced several difficulties due to ineffective management of time and cost. Due to
lack of time I could not cover the population which I have estimated to cover. So I did not meet
with possible outcomes. But still I damaged my duty very well. I chose websites to to interact
with people. Along with this, I utilised limited budget in effective manner.
CONCLUSION
By Evaluating this project report, it has been concluded that digital technology has
significant role in business growth and development. As, it brings various modifications and
innovations in existing organisation structure. In simple words, with the help of technological
changes enterprise can provide better goods and services to their customers. In this report
primary and secondary research has been conducted so that company can determine market
trends. By evaluating both research methods it has determined that primary research is more
beneficial for Austin Fraser as compare to secondary research. But can take place only if
company have enough time and financial resources.
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