Report on Small Business Enterprise - Austin Fraser
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Added on 2020-06-03
Report on Small Business Enterprise - Austin Fraser
Added on 2020-06-03
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SMALL BUSINESSENTERPRISE
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of Austin Fraser business with identifying its strengths and weaknesses............11.2 Analysis of the business using comparative measures of performance...........................3TASK 2............................................................................................................................................42.1 Appropriate actions to overcome the identified weaknesses in the business...................42.2 Ways in which existing performance could be maintained and strengthened..................52.3 New areas in which Austin Fraser could be expanded.....................................................6TASK 3............................................................................................................................................73.1 Assessment of existing business objectives and plans.....................................................73.2 Business plans to incorporate appropriate changes..........................................................83.3 Preparing an action plan to implement the changes.........................................................9TASK 4..........................................................................................................................................114.1 Impact of the proposed changes on the business and its personnel................................114.2 Plan how changes will be managed in the business.......................................................124.3 Monitoring improvements in the performance of Austin Fraser over a given timescale12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONSmall business enterprise is those business which are generally operated at small scale. Insmall business there are small number of employees are working and the revenue of suchcompanies are small. Austin Fraser conducts its business at small scale and it providesconsultancy as well as recruitment services in different fields such as life science, engineering,Information technology, etc. (Harris and Patten, 2014). This small business firm has someweaknesses and strengths. The aim of this shop is to increase its business. In this report discussthat firm takes some appropriate actions to overcome from its weaknesses. To make somechanges in the business, it is necessary to make some plan regarding this. In this present businessreport also mentions that firm use many ways to maintain its existing performance and alsostrengths. There is also discussion about the monitoring improvements in performance ofbusiness over a particular time period. TASK 11.1 Profile of Austin Fraser business with identifying its strengths and weaknesses Austin Fraser is small enterprise and its main motive is to provide best recruitmentservices to the unemployed people. This business firm wants to increase its business in at largelevel. In this business enterprise, there are around 200 to 250 staff member are working. They allare expert in their field. It gives the best consultancy services to people regarding their carrier. Itprovides recruitment related services in the field of engineering, Information Technology,Automation, aviation, digital etc. This small company is very famous in the field of consultancyas well as recruitment (Battisti and Perry, 2011). This enterprise has some weaknesses andstrengths. Its main focus is on increasing its business operations and activities by using advancedtechnology. In these types of business, the chance of risk is less but revenue and sale also smallas comparison to large companies. The success of company is based on strength or capabilities.Some of the strengths, weaknesses, opportunities and threats of Austin Fraser given below asabove:1
Strengths- These are the capabilities of business.It is an award winning company and expert in consultancy and recruitment services.It has a good image in market a better relationship with local people.It provides training to its staff members for enhancing their skills, knowledge andcapabilities.Its main focus is to provide employment to local people. The main strength of this company is that it has strong commitment. WeaknessesIt does not focus on adopting new technology and use obsolete machineries andtechnology.It has lack support system.Less people know about this company.It provides recruitment in some areas (Battisti and Perry, 2011).The market survey and research is less.OpportunitiesIt has an opportunity to promote its brand in to new places and also select best way ofpromotion.It can increase its business in new areas.2Illustration 1: SWOT analysis(Source: SWOT analysis, 2017)
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