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Managing a successful business project assignment: ASDA

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Added on  2021-01-03

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In this report, we will analyze What is the positive economic, cultural and ethical impact of globalization on different business functions within the organization such as operations, marketing, HR and accounting. We will discuss Those multinational companies that are successful have had to decide and customize new strategies for doing business in emerging markets and implement new business models to stay ahead of the competition. You can also check "A case study on Asda" where you will study "ASDA Marketing Plan"

Managing a successful business project assignment: ASDA

   Added on 2021-01-03

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MANAGING ASUCCESSFUL BUSINESSPROJECT
Managing a successful business project assignment: ASDA_1
TABLE OF CONTENTSTOPIC:.............................................................................................................................................1INTRODUCTION...........................................................................................................................1Research Background.............................................................................................................1Aims and Objectives...............................................................................................................1Rationale.................................................................................................................................2Project Management Plan.......................................................................................................2TIME SCALE, GANTT CHART AND WBS.................................................................................3..........................................................................................................................................................5RESEARCH METHODOLOGIES.................................................................................................5Research Methods:.................................................................................................................5Research Approach:................................................................................................................6Research Design:....................................................................................................................6Sampling:................................................................................................................................7Data Collection.......................................................................................................................7Data Analysis:........................................................................................................................7DATA ANALYSIS & INTEGRATION.........................................................................................7RECOMMENDATION.................................................................................................................15REFLECTION...............................................................................................................................16CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................18APPENDIX....................................................................................................................................19Log Book..............................................................................................................................19Performance Review............................................................................................................21
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TOPIC:What are the positive economic, cultural and ethical impact of globalisation ondifferent business functions within organisation such as operations, marketing, HR andaccountingINTRODUCTIONResearch BackgroundGlobalisation has leads to increasing competition and an economic and financial shiftfrom developing to merging economies. It promotes a sense of cultural awareness, internationalco-operations and economic global inter-dependency. Those multinational companies that aresuccessful have had to deicide and customise new strategies for doing business in emergingmarkets and implement new business models to stay ahead of the competition (Steenkamp,2019). Globalisation is has lead to positive impact on different business functions but especiallyon the marketing functions of the company as transfer of technology has become easy because ofemergence of global brands and it gives access to larger audience, provides cheaper goods forconsumers, innovation, better quality of products or services and many other benefits. In this present research, researcher has taken Asda company as it is one of the biggestBritish supermarket retailers in UK. Company was founded by Fred Asquith and Peter in 1949.Asda provide financial services, general mechanise and grocery. Researcher will use varioustechniques and methods to identify thepositive impact of globalisation on business marketingfunction within organisation in retail industry in respect to emergence of global brands.Aims and ObjectivesAim:“To identify the positive impact of globalisation on business marketing function withinorganisation in retail industry in respect to emergence of global brands. A study on Asda.”Objectives:To determine the current trends of globalisation in context to business marketing withrespect to emergence of global brand. To identify the positive impact of globalisation on business marketing function withinorganisation. To articulate the challenges faced by organisation in marketing with the emergence ofglobal brands.1
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To provide recommendations to Asda for effective marketing function that gainscompetitive advantage to the company. Research Questions:1.What are the current trends of globalisation in context to business marketing with respectto emergence of global brand?2.What are the positive impact of globalisation on business marketing function withinorganisation?3.What are the challenges faced by organisation in marketing with the emergence of globalbrands?4.What are the ways for effective marketing function that gains competitive advantage tothe Asda?RationaleThe reason for choosing the topic the positive impact of globalisation on businessmarketing function within organisation in retail industry in respect to emergence of global brandis because it is the current trends as with the globalisation the marketing functions has becomehighly developed and innovative (Christmann, Alexander and Wood, 2016). Thus, by studyingthis topic, researcher has gain deep understanding and knowledge of development of marketingfunction or positive impact of globalisation on marketing function. On the other hand, anotherreason for choosing this topic is the academic interest of researcher as with this study, scholarhas understood the type of research methodologies, data collection techniques and how toconduct survey. Project Management Plan.Project Management plan is a forma;, approved document that defined how the project isaccomplished, monitored and controlled. In this present research, researcher has created toproject management plan to clearly describe the scope, cost communication, resources, cost andrisk involves in this project. Cost: Cost is one of the most essential factor in conducting the research as researcher hasto prepared budget and allocate cost to each and every task so that research is conducted in asystematic way (Kerzner and Kerzner, 2017). If cost allocation is not done in a proper way thanit will surely leads to affect the efficiency of the research. £7000 cost will be required tocomplete this present research project. 2
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Resources: In order to conduct the research in a desired manner, it is very important toallocate the resources in a desired way, it is very crucial to allocate the resources to each andevery task. In this present research, researcher will require proper funding, human resources,laptops, stationery items, USB, people, equipment etc. Risk: Risk are uncertain and it is very essential for researcher to take step to reduce thepossibility of the risk which are involved in the research. Here are the risk which are involved inthe research which are as follows-Physical risk like discomfort, injury, pain or disease that affect the continuity of theresearch. Risk of security and privacy of data, loss of data, theft of data cold arise during theresearch (Eskerod and Jepsen, 2016). Time: Time is also very important that researcher have to consider because delays mayaffect the result of the research. Researcher have to plan a schedule so that each and everyactivity will be completed on time. This present research will be completed in 170 days approx. Communication: This is also one of the element in that is also played a key role as fcommunication is jot effective than it is not possible to achieve desire goals and objectives of theresearch (Heagney, 2016). In this present research, researcher has use circulars and emails forcollecting the information. Scope: The scope of the research is both at academic and corporate level as they it isuseful for the students who are learning and studying as well as for business owners. The scopeof this research is very broad and wide (Larson and Gray, 2017). TIME SCALE, GANTT CHART AND WBSTask NameDurationStartFinishPredecessorsResearch proposal 45 daysTue 01-01-19Mon 04-03-19Aims and objectives 15 daysTue 05-03-19Mon 25-03-191Research methodologies 15 daysTue 05-03-19Mon 25-03-191Data collection 14 daysTue 26-03-19Fri 12-04-192Data analysis 30 daysTue 26-03-19Mon 06-05-192,3Data interpretation 10 daysTue 26-03-19Mon 08-04-193Finding and conclusion 28 daysMon 15-04-19Wed 22-05-194,6Recommendations 10 daysThu 23-05-19Wed 05-06-194,5,7Conclusion andSubmission 2 daysThu 06-06-19Fri 07-06-1983
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Table 1: Time Scale RESEARCH METHODOLOGIESResearch Methods:Research methods are the fundamental part of the research as it is the process that refersto collection of information or data for research to make the decision and to reach endconclusion. Qualitative and Quantitate are two types of research on which whole study is basedon. Qualitative research are basically exploratory research that is used to gain the knowledge andunderstanding for underlying the views, motivation and opinion. Whereas, quantitative methodsare those which are highly structured in collecting and analysing the data that are obtained fromvarious sources. Researcher has opted qualitative methods as it provides deep understanding ofthe problems by taking views and opinion of the participants and thus successfully identified thepositive impact of globalisation on business marketing function within organisation in retailindustry in respect to emergence of global brands. Research Approach:Once the research methods are selected, scholar ave to look for selecting researchapproaches. Research approaches are plan and process for consisting the steps towards the wide4Illustration 1: Work Break-down Structure
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