Managing Successful Business Project

Managing a
Successful Business
Project

TABLE OF CONTENTS
TOPIC:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Aim and Objectives................................................................................................................1
Rationale:................................................................................................................................2
Project Management Plan.......................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................4
Research type:........................................................................................................................4
Research Approach.................................................................................................................4
Sampling:................................................................................................................................4
Data Collection:......................................................................................................................5
Data Analysis:........................................................................................................................5
Ethical Consideration:............................................................................................................5
DATA ANALYSIS AND FINDINGS............................................................................................5
RECOMMENDATION.................................................................................................................12
REFLECTION...............................................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................17

TOPIC:
“To identify the impact of positive impact of globalisation on business marketing function
within organisation in retail industry in respect to emergence of global brands. A study on
Sainsbury's.”
INTRODUCTION
Globalisation is the new buzzword which has come to dominate the world since the
nineties of the last century. Globalisation is the process which is based on global strategies, aims
to expand the operation's of business on international level. The main purpose of globalisation is
to provide a superior competitive position with lowering the cost of operations in order to gain
large number of consumer, goods and services (Talay, Townsend and Yeniyurt, 2015). There are
various factors of globalisation which have leads to positive impact on different function of
organisation such as marketing, human resource, accounting, operations etc. Marketing is the
department which is influenced by the global expansion as global brands have already covers the
large customer base so companies have to bring rapid changes in there marketing techniques and
strategies in order to raise the market share as well as achieve a recognised position in the global
market.
Thus, this present research will use several tools, techniques and methods in order to
identify the impact of positive impact of globalisation on Sainsbury's marketing function within
organisation in retail industry in respect to emergence of global brands. Sainsbury's is second
largest chain of supermarket in UK.
Aim and Objectives
AIM:
“To identify the impact of positive impact of globalisation on business marketing function
within organisation in retail industry in respect to emergence of global brands. A study on
Sainsbury's.”
OBJECTIVES:
 To extract the current trends of globalisation in context with marketing functions.
 To determine the positive impact of globalisation on business marketing functions of
Sainsbury's with the emergence of global brands.
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 To analyse the challenges faced by organisation marketing function with emergence of
global brands.
 To provide recommendation on effective strategies for better marketing function in
global market.
RESEARCH OBJECTIVES:
1. What are the current trends of globalisation in context with marketing functions?
2. What are the positive impact of globalisation on business marketing functions of
Sainsbury's with the emergence of global brands?
3. What are the challenges faced by organisation marketing function with emergence of
global brands?
4. What are the recommendation on effective strategies for better marketing function in
global market?
Rationale:
The reason behind choosing the impact of positive impact of globalisation on business
marketing function within organisation in retail industry in respect to emergence of global brands
is that in retail sector, organisation have to use and formulate competitive and effective
marketing strategies in order to cover the large market share. However, it becomes some time
difficult but with the emergence of global brands they have to do marketing of goods and
services very effectively.
Project Management Plan
Project management plan is a formal, approves document which defines the manner or
way in which the entire project is executed, monitored as well as controlled.
Cost:
When research conduct any research study on particular topic, it is very important to
measure the cost as well to evaluate the cost of each task and activities so that study will be
completed in budgeted cost. This present investigation requires £7000 to complete the research
study.
Scope:
The scope of the research study is very broad as this research will cover major important
things of globalisation. This present research can be useful for both academic and corporate filed.
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