Managing a Successful Business Project - P1 Draw Aims

Managing a Successful
Business Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1) Draw aims and objectives of the administration. ............................................................1
P2) Formulate business plan by including, scope, time, communication, risk , quality and
resources. ...............................................................................................................................3
P3) Design Gantt Chart and WBS (Work Break down structure)..........................................5
LO 2...............................................................................................................................................10
P4) Conduct research by qualitative and quantitative approach. ........................................10
LO 3...............................................................................................................................................16
P5) Determining the research data by using appropriate tools and techniques....................16
P6) Recommendations for data and research analysis. .......................................................35
LO 4...............................................................................................................................................35
P7) Reflection undertaken in order to achieve goals. ..........................................................35
CONCLUSION..............................................................................................................................36
REFERENCES..............................................................................................................................37

TITLE:
To identify “why there is need to create and market a brand new summer shoes to
compete with big name brands”. A study report on Admiral Sportswear.
INTRODUCTION
To grow successfully in the global market it is necessary for the organization to come up
with innovative idea. So that tough competition can be created for top big brand revealing in the
market as well as huge market ratio can be captured. To survive in the global village it is
important to market the creative and unique product in the market in order to generate huge
profit. This report is based on Admiral Sportswear which is a British recognised sportswear
brand. Organization was founded in the year 1914 around 105 years (Abramson,2019). Company
is located in Manchester, United Kingdom and serve it's product to the potential customers
across the globe. This assignment covers aims and objectives of the topic. Also, prepare WBS,
Gantt Chart and project management plan including cost, scope, time, risk etc. Focus on
qualitative and quantitative research so that aims and objectives can be attained. Additionally,
relevant recommendations and conclusion are mentioned so as to get best outcomes.
LO 1
P1) Draw aims and objectives of the administration.
Overview of the company

Around 105 years ago Admiral Sportswear which is a British recognized sportswear,
football, cricket and cycling brand came into existence. Company is located in Manchester,
United Kingdom. This firm is successfully running it's business across the globe in the cut throat
competitive world. The products which are offered to the potential customers are footwear,
accessories and sportswear.
Aim:
To identify “why there is need to create and market a brand new summer shoes to
compete with big name brands”. A study report on Admiral Sportswear.
SMART Objectives:
 To increase the sales ratio of summer shoes by 25% in the coming one year so that firm
can compete with big brand .
 New summer shoes measures to earn 40% profitability in coming two years as well as
will be able to bit big brands in the market place.
 To compete with the big brands company in the initial eight months they provide 15%
discount so that customer base for summer shoes can be raised .
Questions:
1. What are the marketing strategies adopted by Nike to compete with big brands?
2. Why there is need to come up with innovative idea in the market?
3. What are the various ways to create and market a new summer shoe in order to compete
with competitors?

P2) Formulate business plan by including, scope, time, communication, risk , quality and
resources.
Scope: Admiral Sportswear is coming up with summer shoes in the competitive market
place (Anggraini, 2015). For this innovative shoe there is huge scope in the market as fitness
consciousness people will be more attracted towards the goods. This creative shoes will be able
to attract huge customer base for the goods.
Risk: Admiral Sportswear can faces the risk forces from the existing business running
on the same platform. In order to over the risk factor company come up with innovative idea so
that business can survive for longer time period in the global market.
Communication: Two way effective communication skill is adopted by Admiral
Sportswear so that duties can be assigned effectively without mis-understanding. By this
productivity and profitability ratio raises at a tremendous scale. Lack of communication skills
brings huge loss top the company which is a negative sign for the firm.
Quality management: Summer shoes created by Admiral Sportswear focus more on
quality of shoes. By doing so loyal customers can be build for the goods. It leads in
achievements of objectives in the set time frame (Brown, 2016).
Cost: This is designed by Admiral Sportswear so that insufficiency of funds does not
take place. Here, the statement is showing the total budget need for summer shoe is explained
below:
Total Budget Estimated

Particulars 2017-2018 ($)
Advertisement 10000
Plant and machinery instalment 50000
Research and development 30000
Promotional expenses 50000
Total Cost 140000
Time-frame: In order to achieve the summer shoes goals on set time frame company
frame tactics accordingly. This plays a vital role in business success in the global market.
Admiral Sportswear formulate tactics by examining the market scenario and by keeping in mind
the set time frame. It directly leads in gaining huge profits.
Resources: Admiral Sportswear utilizes the resources in effective manner so that best
outcomes can be achieved. Human assets are trained respectively on timely basis so that
productivity and profitability ratio raises on continuous basis.
P3) Design Gantt Chart and WBS (Work Break down structure)
Gantt Chart: This a horizontal bar chart which was developed by Henry L. Gantt in the
year 1917. Admiral Sportswear adopts this tool in their working premises as it aid in tracking,
planning and coordinating particular tasks in the project. It directly helps skilled employees to
perform better in the market place. Firm adopts this as it helps in attaining set goals.

WBS: Admiral Sportswear carries out this as it throw light on the relationship between
project activities executed in completion of projects. This directly or indirectly helps to scan the
existing market scenario and guide the top level management to re-think on their policies framed.
By doing so best results can be achieved (Burland and Pitts, 2016).

LO 2
P4) Conduct research by qualitative and quantitative approach.
Qualitative approach: Admiral Sportswear adopts qualitative approach as it gathers
information from name, image, code etc. in this case no mathematical figures are used so it
become easy to interpretate the gathered information. Here, readers focus more on quality of
matter rather than graphs and numerical figures. In this case, readers are given quality
information regarding the topic.
Quantitative approach In this case, numerical figures are more used to explain the data.
By this readers are able to understand the information as it is demonstrated in graphs and
diagrams. This takes less time and resources to make understand the gathered information.
Admiral Sportswear adopts qualitative approaches in their working premises as it
provides quality research work to the team. By doing so set goals and objectives are achieved in
the set time frame. As well as emerging needs of the customers are fulfilled. Here, 50
communicators are taken for the survey
Questionnaire:
Q1) What are the various marketing tactics adopted by Admiral Sportswear to compete
with competitors?
a) Direct selling

b) Social media marketing
c) Paid media advertisement
d)word of mouth advertising
Q2) Is it necessary to market the summer shoe in the global market?
a) Yes
b) No
c) Both
d) To survive in the competition
Q3) State the reason why there is need to come up with innovative idea in goods like
shoes?
a) To satisfy the need of customers
b) To gain profits
c) Raise customer base for shoes
d) To increase sales volume of shoes as compare to competitors
Q4) Which type of sports shoes do you prefer the most?
a) Walking shoes
b) Running shoes
c) Basketball sneakers
d) Tennis shoes
Q5) Do you think Admiral Sportswear is threat for other competitors in the open market

place?
a) No
b) Yes
c) Both
d) Depends upon the uniqueness in the shoes
Q6) Do you think prices of the summer shoes of Admiral Sportswear is feasible in
nature?
a) Yes
b) No
c) At the time of festive
d) Both
Q7) What do you think who are the targeted customers of Admiral Sportswear?
a) Young generation
b) Every section of the people
c) Teenagers
d) All the above
Q8) Do you think the shoes of Admiral Sportswear is long lasting?
a) Yes
b) No

c) Both
d) Walking shoes are more long lasting
Q9) Does new product development helps company to achievement of competitive
advantages at global level?
a)Strongly agree
b)Agree
c)Dis-agree
d) Strongly dis-agree
Q10) Provide appropriate suggestions regarding why it is important to market summer
shoes in order to gain competitive advantages?
Q1) What are the various marketing tactics adopted by Admiral
Sportswear to compete with competitors?
Frequency
a) Direct selling 10
b) Social media marketing 20
c) Paid media advertisement 5

d)word of mouth advertising 15
Q2) Is it necessary to market the summer shoe in the global market? Frequency
a) Yes 15
b) No 20
c) Both 5
d) To survive in the competition 10
Q3) State the reason why there is need to come up with innovative
idea in goods like shoes?
Frequency
a) To satisfy the need of customers 5
b) To gain profits 10
c) Raise customer base for shoes 25
d) To increase sales volume of shoes as compare to competitors 10
Q4) Which type of sports shoes do you prefer the most? Frequency
a) Walking shoes 15
b) Running shoes 7
c) Basketball sneakers 25

d) Tennis shoes 3
Q5) Do you think Admiral Sportswear is threat for other
competitors in the open market place?
Frequency
a) No 25
b) Yes 15
c) Both 5
d) Depends upon the uniqueness in the shoes 5
Q6) Do you think prices of the summer shoes of Admiral
Sportswear is feasible in nature?
Frequency
a) Yes 3
b) No 25
c) At the time of festive 15
d) Both 7
Q7) What do you think who are the targeted customers of Admiral
Sportswear?
Frequency
a) Young generation 15

b) Every section of the people 10
c) Teenagers 15
d) All the above 10
Q8) Do you think the shoes of Admiral Sportswear is long lasting? Frequency
a) Yes 10
b) No 12
c) Both 22
d) Walking shoes are more long lasting 6
Q9)does new product development helps company to achievement
of competitive advantages at global level?
Frequency
a)Strongly agree 22
b)Agree 6
c)Dis-agree 10
d) Strongly dis-agree 12

LO 3
P5) Determining the research data by using appropriate tools and techniques.
The appropriate tools and techniques are explained below:
Theme: Various marketing tactics adopted by Admiral Sportswear.
Q1) What are the various marketing tactics adopted by Admiral
Sportswear to compete with competitors?
Frequency
a) Direct selling 10
b) Social media marketing 20
c) Paid media advertisement 5
d)word of mouth advertising 15

10
20
5
15
a) Direct selling
b) Social media marketing
c) Paid media advert-
isement
d)word of mouth advertising
Interpretation: The above pie chart describe that out of fifty respondent ten and twenty
people think that direct selling and social media marketing is the best promotion platform
adopted by Admiral Sportswear to compete with competitors. While rest five and fifteen
respondents share their view that through word of mouth and paid media advertisement they
thing can bit the competitors in the cut throat competitive world (Donovan, 2018).

Theme: Importance of marketing the summer shoe in the global market.
Q2) Is it necessary to market the summer shoe in the global market? Frequency
a) Yes 15
b) No 20
c) Both 5
d) To survive in the competition 10

15
20
5
10
a) Yes
b) No
c) Both
d) To survive in the
competition
Interpretation: From the above it can be concluded that out of fifty respondents fifteen said yes
and twenty communicator said no for marketing the summer shoes in the global market. While
the left over five people think that both are needed depending upon the institution. And rest ten
respondents think that in order to survive in the market marking of shoe is essential (Oram, H.,
2017).
Theme: Reason to come up with creative goods in the market.

Q3) State the reason why there is need to come up with innovative
idea in goods like shoes?
Frequency
a) To satisfy the need of customers 5
b) To gain profits 10
c) Raise customer base for shoes 25
d) To increase sales volume of shoes as compare to competitors 10

5
10
25
10
a) To satisfy the need of
customers
b) To gain profits
c) Raise customer base for
shoes
d) To increase sales volume of
shoes as compare to
competitors
Interpretation: The above stated pie chart it can be calculated that out of fifty communicator
five and ten respondents think that by coming up with creative idea customers needs can be
satisfied as well as huge profits can be maximized. Whereas, left over twenty five and ten
communicator shared their view that by doing so it directly helps in raising sales ratio of the
goods as well as raises customer base of the product (Fromm and Read, 2018).

Theme: Types of Sports shoes most demanded by customers.
Q4) Which type of sports shoes do you prefer the most? Frequency
a) Walking shoes 15
b) Running shoes 7
c) Basketball sneakers 25
d) Tennis shoes 3

15
7
25
3
a) Walking shoes
b) Running shoes
c) Basketball sneakers
d) Tennis shoes
Interpretation: The pie chart describes that out of fifty communicator fifteen responder think
that walking shoes are most appropriate for daily use. While seven responder think that running
shoes are the best. However, rest twenty five and three responder think that tennis shoes and
basketball sneakers are widely preferred by the consumers (Mesce, 2015).

Theme: Is Admiral Sportswear is threat for other competitors.
Q5) Do you think Admiral Sportswear is threat for other
competitors in the open market place?
Frequency
a) No 25
b) Yes 15
c) Both 5
d) Depends upon the uniqueness in the shoes 5

25
15
55
a) No
b) Yes
c) Both
d) Depends upon the
uniqueness in the shoes
Interpretation: From the above it can be calculated that out of fifty communicator twenty five
people think that Admiral Sportswear is not a threat for other competitors in the open market
place. Whereas, fifteen people shared their view that yes it is a threat for competitors. However,
five people says that depending upon the needs firm can be and can not be threat. While left over
five respondents think that if Summer shoe come up with innovative idea then only it can be
threat for competitors (Grazier and Cass, 2017).

Theme: Is the prices of summer shoes affordable in nature.
Q6) Do you think prices of the summer shoes of Admiral
Sportswear is feasible in nature?
Frequency
a) Yes 3
b) No 25
c) At the time of festive 15
d) Both 7

3
25
15
7
a) Yes
b) No
c) At the time of festive
d) Both
Interpretation: The pie diagram conclude that out of fifty respondents three people think that
prices are feasible while rest twenty five communicator disagree with the statement. However,
fifteen communicator think that at the time of festive the prices of shoes are affordable and the

rest seven think that shoes are easily purchased and are able to meet the emerging needs and
wants of the customers (Krasteva, 2017).

Theme: Targeted customers of Admiral Sportswear.
Q7) What do you think who are the targeted customers of Admiral
Sportswear?
Frequency
a) Young generation 15
b) Every section of the people 10
c) Teenagers 15
d) All the above 10

15
10
15
10
a) Young generation
b) Every section of the people
c) Teenagers
d) All the above
Interpretation: The pie chart states that out of fifty respondents fifteen communicator think that
tough people are who are fitness consciousness are the potential customers of the firm. Whereas,
ten and fifteen responder shared their view that shoes are for teenagers as well as for every
section of the people. And the left over ten people agreed that company targeted customers are
all who are willing to purchase it from the market (Hagan, 2017).

Theme: Are the shoes of Admiral Sportswear long lasting.
Q8) Do you think the shoes of Admiral Sportswear is long lasting? Frequency
a) Yes 10
b) No 12
c) Both 22
d) Walking shoes are more long lasting 6

10
12
22
6
a) Yes
b) No
c) Both
d) Walking shoes are more
long lasting
Interpretation: The above mentioned diagram shows the result that out of fifty communicator
twelve responder think that shoes according t the prices are not long lasting. Whereas, ten people
said that yes it is long durable in nature. While the rest twenty two and six people agreed that
walking shoes are long lasting (Jennings, 2018).

Theme: New product development aid firm in achieving competitive advantages in the open
market place.
Q9)Does new product development helps company to achievement
of competitive advantages at global level?
Frequency
a)Strongly agree 22
b)Agree 6
c)Dis-agree 10
d) Strongly dis-agree 12

22
6
10
12
a)Strongly agree
b)Agree
c)Dis-agree
d) Strongly dis-agree
Interpretation: The above mentioned chart calculate the outcomes that out of fifty
communicator twenty two people said that they strongly agree that new product development
helps in gaining competitive advantages in the open market place. While the rest six
communication states that they agree on the above statement. However the left over ten and
twelve responder shared strong agree that NPD does not assist in accomplishing competitive
advantages (Hellman, 2017).

P6) Recommendations for data and research analysis.
From the above mentioned pie chart it can be concluded that by investigating the market
summer shoes can easily capture huge market ratio. As well as huge customer base of the goods
can be raised. Carrying out two way free flow of communication with customers helps to firm to
modify the product immediately. Due to which emerging needs of clients are meet. For Admiral
Sportswear it is vet essential to select the best approach in order to create tough competition for
others.
LO 4
P7) Reflection undertaken in order to achieve goals.
Competency How I have improved in this
area.
What results do I get by
improving this skills in
future.
Communication skills By attending several seminars
and watching online video
related to communication in
order to uplift this skills
(Hoffman, 2018).
By upgrading this skills I will
be able to convey information
easily and confidentially. Due
to which chaos and
misunderstanding does not
take place.

CONCLUSION
From the above it can be summarized that by scanning the market scenario effectively
summer shoes is able to gain competitive advantages against revelry. Gantt Chart and WBS are
studied so that smooth functioning of the business can be carried out easily. Research work is
conducted by using approaches like quantitative and qualitative so that relevant and accurate
results can be achieved which leads in achievements of best outcomes. However, business plan is
discussed effectively so that set objectives can be achieved easily.

REFERENCES
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