Managing a Successful Business Project

This report discusses the project aims and objectives, project management plan, work breakdown structure, and small-scale research for a company launching a new range of shoes. It also explores the challenges and strategies of introducing new products in the international market. Subject: Business, Course Code: N/A, Course Name: N/A, College/University: N/A

Managing a Successful
Business Project
Table of Contents

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives.............................................................................................1
P2 Project Management Plan...............................................................................................2
P3 Work breakdown structure and Gantt chart...................................................................3
TASK 2...........................................................................................................................................6
P4 Small-scale research by applying qualitative and quantitative research.....................6
TASK 3.........................................................................................................................................10
P5 Examine research and data by using appropriate tools...............................................10
P6 Recommendations& Conclusions.................................................................................17
TASK 4.........................................................................................................................................18
P7 Reflect on the value of undertaking the research to meet stated objectives..............18
CONCLUSION............................................................................................................................18
REFERENCES..............................................................................................................................20

INTRODUCTION
Globalisation refers to the process which aid in moving and integrating with different
people, organisation as well as government across the whole wide world. Globalisation is a
process which will aid in providing goods and services all over the world. The present report is
based on a company which is a large scale fashion enterprise. John Lewis is the base company
who mainly create, manufacture as well as sell its goods and services to different retailers who
deals in fashion industry across the whole wide world (Ahmed and et. al., 2013). They deals in
various goods which includes watches, house wear, furniture, jewellery, beds, clothes and many
more. Recently, company introduce its brand new summer collection of shoe so that they can
compete with other big brands. For this, an event is conducted which is London fashion week
where they launch there shoe. One of the major aim is to examine the aim along with the
objectives for the present case scenario of John Lewis. The present report also includes the
project management plan which consists of resources, cost, scope, time as well as quality while
conducting this research project.
TASK 1
P1 Project aims and objectives
Globalisation refers to the process which will aid in interacting and communicating
with ample number of individuals, companies located in different countries of the world. It
is the concept which directly affects the business functionality at both domestic as well as
international level. In the present context of John Lewis, company is launching its new
product which is shoe along with Achilles tendon protector. With the aid of this, it will
reduce the pain on the Achilles with the aid of locking it around the heel. Present company
is going to launch their new product at London fashion week as there are large number of
individuals come to join this event (Crane and Matten, 2016). In addition to this, various
branded shoes aid in creating goodwill by selling unique products. Company launch product
which is unique in shape and design so that large number of customers will be attracted
towards their brand. This will aid in generating more profitability at the competitive
marketplace.
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Aim: “To launch new range of shoe in the London fashion week so that they can compete with
other rivalry brands and enhance its own profitability”. A case study on John Lewis.
Objectives:
 To determine the concept of presenting new product at global market.
 To examine the success of presenting new product in front of other big scale business
rivals.
 To know the challenges of introducing new product at the market place. To analyse the strategies of launching new services at international market which will aid
in maximising profitability of the company.
Questions:
 What is the concept of presenting new product at global market?
 How to examine the success of presenting new product in front of other big scale
business rivals?
 What are the challenges of introducing new product at the market place?
 How to analyse the strategies of launching new services at international market which
will aid in maximising profitability of the company?
P2 Project Management Plan
Project management plan is considered as the written document which is formulated by project
manager in order to guide whole team in single direction. The plan includes various factors on
the basis of which whole work of the research is conducted in effective manner. With reference
to the present case investigator has developed project manager plan in order to conduct an
effective investigation for John Lewis (Lin and Chen, 2012). All of factors of the project
management plan are defined as below in detailed manner.
 Cost- It is seen as the specific amount of money that is required to be used in every
project for the better execution of the project. With reference to present investigation,
researcher will require around 150 Euro in order to accomplish all research activities
effectively.
 Scope- The term referred as the chances opportunity which can be developed in
future within specific period of time. With reference to the current case, it has been
analysed that scope for present investigation is very broad. This is because, the core
topic of research is related to globalisation which is quite trendy topic as large scale
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companies prefers to conduct research on the same so that they can effectively
expand their business in international market with less difficulties (Smith, 2011 ).
 Time- It refers to duration of specific activity consumed for accomplishing particular
work. With reference to the current investigation, researcher will require around 2
months to conduct an effective investigation on the stated topic.
 Quality- Quality refers to the first and foremost purpose of every project which
shows effectiveness and value of the project. While considering current investigation,
it has been seen that researcher will ensure quality of research by collecting
information from the authenticate sites. This will help out investigator in going
through informative and accurate data which will contribute in obtaining true
outcome for the same (Shang, 2012 ).
 Communication- All related information related to investigation will be
communicated to whole research team through formal meetings, email, telephonic
conversation, etc. All of these communication medium are appropriate for the current
case it deliver right information to all without any misunderstanding.
 Risk- Every project is consisting of some kind of risk that could influence research
outcome in negative manner. For current investigation, potential risk of the study is
related to time, quality, cost and others. It can be said that if any of the stated factor
does not matches with the stated estimation that it would place negative influence
over the possible outcome of project.
 Resources- For current investigation, researcher will be required different resources
in order to complete this research effectively. It has been seen that financial
resources, human resource, technology etc. are some of the common resources that
will be required by researcher in order to perform all of the related activities in
effective manner (Lai and Ong, 2010 ).
P3 Work breakdown structure and Gantt chart
Work breakdown structure – It refers to the structure where each and every project is
divided into various parts so that it could easily and effectively be managed by the employees.
Generally, WBS structure helps in managing large projects into small and manageable task in
order to attain final project. WBS is a timeline which helps in identifying the time period
included in the whole project. It is a graphical representation which includes time period of every
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task. With the assistant of a graphic box it will determines the overall project (Jones and
Lubinski, 2012).Apartfrom this with the help of this each and every sub factors are listed while
describing the work.
Gantt chart –It refers to a graphical presentation of different schedule which aid in
planning, managingand organizing all the task in an effective manner. It plays very
important role in planning and scheduling projects as well as in order to know the time
period included while conducting this research. It also provide assistance while managing
the dependencies between eachand every tasks (Kankaanranta and Planken, 2010).
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TASK 2
P4 Small-scale research by applying qualitative and quantitative research
While conducting this research, it is very essential for the investigator to take
consideration of research methodology. All this will provide assistant in order to organise,
arrange as well as interpret the relevant information which is required by researcher to
conduct the project in an effective manner. Apart from this, there are two concepts which
includes quantitative as well as qualitative method. Research use various methods so that
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they can conduct it’s whole research in an effective and efficient manner. With the help of
this, researcher will able to conduct its whole research process in an effective manner. In
addition to this, there are various aspects which are as follows:
Qualitative research method – It is one of the most significant method used for
collecting data and information in order to accomplish the research in an effective and
efficient manner. It is the method used by researcher for gathering and collecting
information, data, facts as well as figures so that they can accomplish it’s goal (Eckerson,
2010). It is the data collection method used by researcher which includes various methods.
These methods are observation, questionnaires, focus group, interview and many more(Lai
and Ong, 2010). All these methods help the researchers in order to gather required and
relevant information so that they will accomplish their existing research in an effective
manner. Along with this researcher will be able to know about the response as well as
different aspects of consumers, therefore it will leads to provide effective services and
products to the customers. Qualitative methods of collecting data is the method which is
designed in such an effective manner as it will help in analysing the behaviour and
perception of customers.
Quantitative research method – This type of data collection method is used when
researchers wants to gather information in numerical method. It can be done with the help of
statistical approach. These types of techniques and tools will be used by organization in the
manner of interviews, questionnaires, observations and many more.
In the present research report, investigator adopt qualitative research method for
collecting required as well as relevant data in order to complete the project effectively.
Primary data collection method – It is one of the data collection method used by
researcher in order to collect data and information within a specific period of time and to
gain positive outcome. Along with this, with the help of effective method researcher will be
able to draw effective conclusion. It is important as well as beneficial for the researcher to
adopt this method as it is very authentic and relevant in nature. In the present context of
research, investigator adopt various methods and techniques so that they can conduct the
whole research in a best possible way (Jones and Lubinski, 2012 ). Apart from this,
questionnaires method is used by researcher in order to gather information and conclude the
research effectively (Lin and Chen, 2012).
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Secondary data collection method – It refersto that source of collecting information
which is already collected by any one else in past. This method of data collection includes
journals, books, internet, magazine and many more. In this method researcher collect data
within very short period of time and with very less cost. It is the method used by large
number of researchers as it is cost beneficial as well as less time consuming.
Data collection – It is the process where researcher gather all the required
information and data so that they can conclude their research in an effective manner. In this
researcher adopt different methods for collecting data which includes both primary as well
as secondary method of data collection (Incelli, 2013 ).
Questionnaire – It includes a series of various questions which is formulated by
researcher so that they can identify the perception of customers. It includes various types of
questions which is formulated by investigator in order to examine the perspective of
respondents. In the present report, total number of respondents are 30 and these respondents
are stakeholders as well as employees of the company
QUESTIONNAIRE
Name:
Address:
Gender:
Email Id:
Q.1. Do you know the concept of globalisation?
 Yes
 No
Q.2. As per your thoughts, do you think globalisation aid in establishing new products of John
Lewis?
 Agree
 Disagree
Q.3. What is the advantages of introducing new products at international market place?
 Generate huge income
 Capture large market share
 Enhance organisational image
Q.4. What are the challenges faced by company while introducing new product at the market
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place?
 Advanced technology
 Different preference and taste of customers
Q.5. According to you, is company will gain benefits after adopting new strategies?
 Yes
 No
Q.6. What are the different methods with the help of which John Lewis can effectively
introduce their new product at international level?
 Develop effective strategies
 Examine current market trends
Q. 7. Do you think, launching of new product at market place will help John Lewis in
influencing interest of customer towards the company?
 Agree
 Disagree
Q.8. Provide suggestions to the company regarding launch of new shoe to beat the competition
and maximise their own profitability?
Questionnaire
Q.1. Do you know the concept of globalisation? Frequency
a) Yes 25
b) No 5
Q.2. As per your thoughts, do you think globalisation aid in establishing
new products of John Lewis?
Frequency
a) Agree 20
b) Disagree 10
Q.3. What is the advantages of introducing new products at international
market place?
Frequency
a) Generate huge income 15
b) Capture large market share 10
c) Enhance organisational image 5
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Q.4. What are the challenges faced by company while introducing new
product at the market place?
Frequency
a) Advanced technology 25
b) Different preference and taste of customers 5
Q.5. According to you, is company will gain benefits after adopting new
strategies?
Frequency
a) Yes 22
b) No 8
Q.6. What are the different methods with the help of which John Lewis
can effectively introduce their new product at international level?
Frequency
a) Develop effective strategies 15
b) Examine current market trends 15
Q. 7. Do you think, launching of new product at market place will help
John Lewis in influencing interest of customer towards the company?
Frequency
a) Agree 20
b) Disagree 10
TASK 3
P5 Examine research and data by using appropriate tools
Theme 1: Concept of globalisation
Q.1. Do you know the concept of globalisation? Frequency
 Yes 25
 No 5
10

Interpretation: Globalization refers to the process which is used by various
organisations in order to transfer goods and services from one country to another. It is the
method largely used by companies so that they gain profitability. As per the above
mentioned graph, it has been analysed that according to 25 respondents globalization is one
of the most significant and effective method in order to enhance the goodwill at competitive
marketplace. According to remaining 5 respondents they said that globalization is not an
effective and useful method for companies for maintaining all the business functions in a
proper and effective manner.
Theme 2: Globalisation aid in introducing new product of John Lewis company
Q.2. As per your thoughts, do you think globalisation aid in establishing new
products of John Lewis?
Frequency
 Agree 20
 Disagree 10
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Interpretation: As per the above mentioned graph, it has been identified that by
adopting globalization method, John Lewis can enhance their profitability at competitive
marketplace. With the help of this company will be able to grab attention of large number of
customers and leads to earn high profitability and revenue. As per the above mentioned
graph, around 20 respondents says that globalisation help in launching new products of John
Lewis. Along with this remaining 10 respondents says that globalisation does not considered
as the most effective method as well as not beneficial for the companies while launching
new product at both national and international level.
Theme 3: Advantages of launching new product at international market place
Q.3. What is the advantages of introducing new products at international
market place?
Frequency
 Generate huge income 15
 Capture large market share 10
 Enhance organisational image 5
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Interpretation: From the above mentioned table, it can be identified that for every
organisation it is very important to examine the market situation before entering into new
marketplace. As per the above mentioned graph it has been concluded that almost 15
respondents says that globalisation help in generating huge income as it will assist in
attracting ample number of customers towards their organization. Almost 10 respondents
says that with the help of globalization company will be able to capture large market share
and gain competitive advantage at the market place. At last remaining 5 respondents says
that globalisation help in creating positive brand image of the company at both national as
well as international level. They gain attention of huge number of people across the whole
wide world by launching new product at international market place.
Theme 4: Change in technology is the challenges of establishing new products (summer
shoe) in international market area
Q.4. What are the challenges faced by company while introducing new
product at the market place?
Frequency
 Change in technology 25
 Gaining attention of customers 5
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Interpretation: There are various challenges faced by companies while launching
new product at international marketplace. It is required for John Lewis to identify different
problems and challenges faced by managers of the company. As per the above mentioned
graph, it has been identified that as per the thought of 25 respondents one of the main issue
faced by organisation is changing technology. It will affect the company while attaining the
goals and objectives. Remaining 5 respondents says that sometimes most of the companies
fail in grabbing attention of ample number of customers. Therefore it will affect the
company in a negative manner.
Theme 5: Adopting new strategies are beneficial for the company
Q.5. According to you, is company will gain benefits after adopting new
strategies??
Frequency
 Yes 22
 No 8
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Interpretation: Different organizations adopt various strategies so that it will aid
them in a positive manner. With the above mentioned graph, it has been concluded that
about 22 respondents’ by developing effective strategies and plans company will attain high
income and gain competitive advantage at international marketplace. But on the other hand,
remaining 8 respondents says that effective strategies will not aid in creating positive
environment and gain benefits in the global market area.
Theme 6: Develop strong strategies is the various ways through which John Lewis can
easily launch their product in the global area
Q.6. What are the different methods with the help of which John Lewis can
effectively introduce their new product at international level?
Frequency
 Develop effective strategies 15
 Examine current market trends 15
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Interpretation: In every organization, managers take various decisions and
implement numerous strategies so that they can perform their activities in an effective
manner. As per the above stated graph, it has been identified that there are different methods
with the help of which John Lewis can launch their new product at international level. As
per the belief of 15 respondents, with the help of effective strategies and policies, managers
will be able to launch their product at global level. On the other hand remaining 15
respondents belief that while launching new product it is important to examine current
market trends so that it will be beneficial for the company.
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Theme 7: Launching of new product at market place will help John Lewis in influencing
interest of customer towards the company
Q. 7. Do you think, launching of new product at market place will help
John Lewis in influencing interest of customer towards the company?
Frequency
a) Agree 20
b) Disagree 10
Interpretation: On the basis of above described graph, it has been analysed that 20
people have agreed to the statement that launching of new product at market place will help
John Lewis in influencing interest of customer towards the company. These respondents think
that if company provides any new product to customers then they receives reasons for making
purchase from the company as they getting new product from there. On the other hand, leftover
10 respondents have denied to the same thought. This is because, they believes that introduction
of new product creates more confusion in customers mind as they are getting more products from
same company which are quite similar to the previous one. This confusion might also spoil their
mood as they are not able to decide what kind of product they should go for.
P6 Recommendations& Conclusions
On the basis of above analysis, it has been recommended to the companies to adopt
globalisation as it is one of the most important factor which helps in expanding business
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functions at international level. Apart from this, it is very important for the company to gain
high success as well as growth at international market so that they can attain their
organisational goal effectively. In context of John Lewis, it is one of the biggest and well
established company who wants to launch new summer shoes in the event named as London
fashion week (Shang, 2012). Company focuses on their current plans, policies as well as on
strategies which will aid them in order to perform their business functions effectively. It is
very essential for them to examine both internal as well as external factors for taking
effective decisions which includes selection of location, target market, customers as well as
method of data collection and many more. Apart from all this, researcher use upgraded
technology so that they can maintain positive relationship with consumers in order to
maximise profitability as well as income.
TASK 4
P7 Reflect on the value of undertaking the research to meet stated objectives
While conducting this research, I have faced various problems and issues while
promoting effectiveness of various products and services at international marketplace.
Before launching new product at the market I have analysed market trends and situations so
that they can satisfy the requirements of customers. Apart from this, it is very essential to
attract large number of customers and for this John Lewis decides to launch its product in
London Fashion Week. Therefore, it is required for them to examine the whole marketplace
as well as requirements and demands of customers. It has also been identified by me that
each and every person belong from different caste and culture. Therefore, at the end I have
realised that in order to get benefits at the end various problems have been faced by me. But
on the other hand, it has been analysed that with the help of globalisation company can
transfer their goods and services from one country to another country.
CONCLUSION
As per the above mentioned report, it has been analysed that managing a successful
project is not simple task as it involves various activities and functions which is complex in
nature. Globalisation is a process with the help of which company can enhance its
profitability in an effective manner and deals in all over the world. It has been identified that
it is the method with the help of which company can sell its products and services across the
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whole wide world. Along with this, it has also been concluded that there are various
strategies used by managers of company in order to conduct this research in an effective
manner.
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