Impact of Cultural Diversity on Organizational Performances in the Automobile Sector

This report investigates the impact of cultural diversity on organizational performances in the automobile sector, focusing on Rolls Royce. It explores the concept of cultural diversity, its benefits and challenges, and recommends ways to manage it for improved performances. The research methodology includes qualitative data collection and thematic analysis. The findings highlight the experiences of managers at Rolls Royce and their understanding of cultural diversity. The report also includes a project management plan and a Gantt chart.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
P 1 Aims and objectives..............................................................................................................3
P 2 Project management plan......................................................................................................4
P 3 Work breakdown and Gantt chart.........................................................................................5
P 4 Research methodology..........................................................................................................8
P 5 Data analysis and interpretation............................................................................................9
P 6 Conclusion and recommendation........................................................................................17
P 7 Reflection............................................................................................................................18
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21

Topic: To investigate the impact of cultural diversity at work place pertaining to improving the
organizational performances in respect of automobile sector.
INTRODUCTION
Equality refers to giving equivalent opportunity to the employees to present their views
and ideas in the business. Diversity is undertaken in respect of differentiating the people or group
to bring innovative ideas at work place. Thus, it is necessary that companies must carry the
equality and diversity in better way. Present research is based upon the topic related to cultural
diversity which indicates that the diversity of culture or societies which can be based on
language, religion or region and thus, it raises positive and negative impact upon the business
(Vlahovᵃ, Mišićᵇ and Radujkovića, 2016). This report is based upon the Rolls Royce motor car,
which is the luxury automobile maker company founded in 1998. This report will cover the
matters relating to aim and objectives of this research and also the data is presented through
Gantt chart. It also carries various methods and then interpreting the data to provide accurate
results.
P 1 Aims and objectives
Overview: Rolls Royce motor carries the renowned brand name in market relating to carrying
the logo and innovative design which attract the interest of the customer towards the products for
longer way. They deal in the undertaking the licence of BMW and promote the products through
their own brand name. At present, they are engaged with around 1300 employees carrying the
business and also such employees are belonged to different culture and background which bring
innovative ideas at work place.
Aim: To identify the impact of cultural diversity in context of managing the organizational
performances with reference to automobile sector: A study on Rolls Royce.
Objectives:
 To understand the concept of the cultural diversity at work place.
 To investigate the benefits which pertained through managing the cultural diversity in the
business.
 To assess the challenges faced by organization regarding managing the cultural diversity
at work place.

 To recommend the best ways related to cultural diversity which is adapted by Rolls
Royce in respect of improving organization performances at longer way.
Research question:
1. What is the meaning of cultural diversity?
2. How the benefits of the cultural diversity results in managing the performances of the
organization?
3. What are the challenges faced by the organization regarding managing the cultural
diversity at work place?
P 2 Project management plan
It is mainly formulated in respect of undertaking the accurate planning to execute the plan
and monitor and control the overall activity which resulting in providing the base of the research
(Ozuem and Sarsby, 2017). It carries the following aspects such as: Cost: In respect of accomplishing the research, the budget is to be set in respect of
stationary used or system or laptop is to be carried to save the information which is
collected during the time of research. In this, the actual budget which is set to complete
the research is £350. Scope: In respect of competing the research, this is useful to the corporate and academic
person to use the research in their own research. As the strategies which is used in
presenting the information helps the companies and authors to bring changes in their
working style and also they gain more crucial information (Turner, 2016). Time: To complete the project, particular time is set so that every activity is given
sufficient time to complete the project and gather relevant information (Okoro, 2016). To
present the research relating to the project initiation till the completion date, it is
presented through the Gantt chart which is prepared for the 12 weeks. Quality: It is necessary in the research that quality is to be maintained in respect of
presenting the information or collecting the data from the relevant sources. Thus, in this
research, data is collected from the secondary sources and also presented in right manner.
It is also stated that once the aim and objectives are prepared, it further refers to the tutor
for cross-checking the data collected and also make changes within the stipulated time
period.

 Communication: In respect of conducting the research, it is necessary that
communication is to be done with the participant regrading conducting interview or
raising questionnaire. Through this manner, accurate information about the research is to
be disclosed to them. Risk: During the research, the risk faced in respect of time boundation. As every activity
carries adequate time to carry the research, thus issues faced in respect of not giving
stipulated time to carry detailed research (Meredith, Mantel Jr and Shafer, 2017). The
another risk which is faced is relating to resources as due to lack of resources, relevant
data is not captured as it required accurate resources to manage the information.
 Resources: In this research, resources are used in respect of human resources, stationary,
technical equipment and most important is cost budget to carry the research work in right
manner.
P 3 Work breakdown and Gantt chart
Gantt chart
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled
identifying the aim and
objective for research 5 days Fri 3/13/20 Thu
3/19/20
Auto
Scheduled
planning for project
management 6 days Fri 3/20/20 Fri 3/27/20 1
Auto
Scheduled selecting research methods 8 days Mon 3/30/20 Wed 4/8/20 2
Auto
Scheduled making of the questionnaire 3 days Thu 4/9/20 Mon
4/13/20 3
Auto
Scheduled
distributing questionnaire for
collection of data 4 days Tue 4/14/20 Fri 4/17/20 2,4
Auto
Scheduled data collection 6 days Mon 4/20/20 Mon
4/27/20 5
Auto
Scheduled interpreting the collected data 10 days Tue 4/28/20 Mon
5/11/20 6
Auto
Scheduled
concluding and recommending
for improvement 4 days Tue 5/12/20 Fri 5/15/20 7
Auto
Scheduled Formatting 2 days Mon 5/18/20 Tue 5/19/20 8
Auto
Scheduled Taking feedback 4 days Wed 5/20/20 Mon
5/25/20 9
Auto
Scheduled
Doing changes as per the
feedback provided 6 days Tue 5/26/20 Tue 6/2/20 10

Auto
Scheduled Final submission 1 day Wed 6/3/20 Wed 6/3/20 11
Work Breakdown structure

Milestone table:
Particulars Due date Justification
Aim and objectives 5 days 4 days, so that once the aim is
prepared, it is referred to the
tutors for checking and making
amendment which is guided by
them.
Data collection 6 days 5 days, so that data collected
through primary research in
which the questionnaire is
raised from the participants. It
takes time to raise questions
and also carry the consent
form to not disclose the
information.

Data interpretation 10 days 7 days, so that if there are any
changes raise than amendment
is to be made within the
stipulated time period.
Recommendation 4 days 2 days, to recommend the best
way regarding managing the
cultural diversity, it is
necessary to verify the changes
occurring in the business. So
that 2 days is enough to rectify
and get approval from tutors.
P 4 Research methodology
Research type- the type of research is defined as the method which is being used by the
researcher in order to carry on with the research. This is of two different type that is qualitative
and quantitative research type. The qualitative is the one which does not include analysis of
numbers and relies upon all the qualitative information (Venable, Pries-Heje and Baskerville,
2017). Whereas the quantitative research type is the one which is completely based on use of
numbers and facts and figures. For the current research the researcher has made use of the
qualitative research. This is majorly because of the fact that researcher want to gain theoretical
knowledge relating to the impact of cultural diversity over performance of employees.
Research approach- this is of two type that is inductive and deductive research approach.
This approach defines the way how the data will be collected and will be analysed and evaluated.
The inductive approach is the one which initiates by observing the pattern of the research topic
and then form some generalization. The deductive approach on the other side is the one which is
related to development and testing of hypothesis. Hence, for current study the inductive approach
has been used as this is more suitable with the qualitative approach.
Research philosophy- this is defined as the beliefs or the principles which are being
followed by the researcher at time of initiating the research till it is completed. It is of two
different types that in interpretivism and positivism. The positivism is a philosophy which makes

use of quantitative method to conduct the study and reach to some conclusions. While
interpretivism is the study which uses humanistic approach and combines the human interest in
the study. For current research interpretivism has been used by the researcher as this assist the
quantitative research to a great extent (Coemans, Vandenabeele and Hannes, 2019).
Data collection- this is defined as a process through which the information and facts and figures
relevant to the research topic are being gathered and assimilated. This can be done from two
sources that is primary and secondary. Primary is the source which provides first- hand
information which has not been used earlier and secondary is the one which is published data
which is already used and published in other research as well (Aithal, 2017). For conducting the
present research researcher has used the combination of primary and secondary source of data.
This has been used as this combination provides for more reliable and authentic data.
Sampling- for the completion of the research it is very necessary for the researcher to
select sample as the study cannot be continued on whole population. Hence, for this some
samples are being selected on the basis of random sampling wherein every person within the
population has probability of being selected. For the completion of current research, researcher
has selected the sample of 20 managers of Rolls Royce.
Data analysis- for the research to be successful it is very necessary that the researcher
analyse and evaluate the data and information in critical manner (Haydon, Browne and van der
Riet, 2018). This is necessary because of the fact that is the data will not be analysed in proper
manner then the research will not produce actual results. For this researcher has used the
thematic analysis and this was selected by the researcher because of the reason that this is very
presentable as it includes use of charts, graphs and tables.
Ethical consideration- this is the most important point to be considered at time of
conducting the research. For the research to be successful it is necessary that the researcher
carries on with all the activities in accordance with ethical working. Like the researcher must get
the ethical approval form and consent form from the participant (Taherdoost, 2017). Also, the
data collected must be from all the authentic and reliable and valid sources only.
P 5 Data analysis and interpretation
Theme 1: Experiences of working in Rolls Royce
Particulars Respondents % of respondents

Less than 2 years 2 10.00%
2-5 years 5 25.00%
5-7 years 10 50.00%
Above 7 years 3 15.00%
Total 20 100.00%
Less than 2 years 2-5 years 5-7 years Above 7 years
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
10.00%
25.00%
50.00%
15.00%
% of respondents
Interpretation:From the above chart, it is stated that most of the managers are emerged in the
category of the 5 – 7 years, Thus it seems that they carry the adequate knowledges and
experiences about the cultural diversity. They are familiar with the facts that how to manage the
cultural diversity and what are the factors to be undertaken to resolve such issues. Thus, they also
carry the liability to bring innovative ideas to interact with the employees and motivate them to
work as a team.
Theme 2: Concept of cultural diversity
Particulars Respondents % of respondents
Valuing other culture 2 10.00%
Empowering the employees to 1 5.00%

strength themselves
Recognition or the diversified
culture
2 10.00%
All of the above 15 75.00%
Total 20 100.00%
0
0.2
0.4
0.6
0.8
10.00% 5.00% 10.00%
75.00%
% of respondents
Interpretation:This chart interpreted the information relating to carrying various values and
recognizing the individual as their own capability and also providing flexibility to employees to
present their own ideas and thoughts with each other. It is also discussed from the secondary
sources that the cultural diversity resulting in diversifying the employees to bring their own
culture at work place (Bourke and Charles, 2019).
Theme 3: Cultural diversity is to be maintained at work place
Particulars Respondents % of respondents
Yes 17 85.00%
No 1 5.00%
May be 2 10.00%

Total 20 100.00%
85.00%
5.00%10.00%
Yes
No
May be
Interpretation: As per the judgement given by the managers, most of them feel that cultural
diversity is to maintained at work place, so that employees feel motivated to bring their own
ideas and thought to attain the task in right manner. In respect of diversifying the employees,
they bring innovative ideas in business which enhances the performances of the organization in
better manner.
Theme 4: Benefits gained through managing the cultural diversity in business
Particulars Respondents % of respondents
Bring creativity and innovative
ideas
2 10.00%
Enhances local knowledge 1 5.00%
Opportunity to build personal
and professional growth
1 5.00%
All of the above 16 80.00%
Total 20 100.00%

0
0.2
0.4
0.6
0.8
10.00% 5.00% 5.00%
80.00%
% of respondents
Interpretation:From this chart, the data represent that managers are satisfied with all the benefits
which results in managing the cultural diversity at work place such as bringing creative ideas,
enhancing their personal and professional life and also companies are gaining local knowledges
which is attaining in market. The data which is collected through the secondary sources also
present the same information regarding applying the local ethics in the business.
Theme 5: Employees at work place accept the different culture people easily
Particulars Respondents % of respondents
Strongly agree 2 10.00%
agreed 1 5.00%
Neutral 2 10.00%
Strongly disagree 1 5.00%
Disagree 14 70.00%
Total 20 100.00%

10.00%
5.00%
10.00%
5.00%
70.00%
Strongly agree
agreed
Neutral
Strongly disagree
Disagree
Interpretation: The managers personally feel that the employees not accept the different culture
people as they find that the views and thoughts are not matching to their capability and also they
not accept to wok with them. Thus, it is difficult for the companies to manage the interest of
employees on single things and also motivating them to work for the single goals. But, due to
changes in time, the conflict also raised between the employees regarding not accepting their
knowledges and ideas at work places (Bouncken, Brem and Kraus, 2016). Thus, resulting in
reducing the productivity in the business by not undertaking any innovative ideas at work place.
Theme 6: Challenges faced in context of managing the cultural diversity at work place
Particulars Respondents % of respondents
Language barriers 2 10.00%
Communication issues 1 5.00%
Different working style 1 5.00%
All of above 16 80.00%
Total 20 100.00%

Language barriers
Communication issues
Different working style
All of above
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
10.00%
5.00% 5.00%
80.00%
% of respondents
Interpretation: From this chart, it is interpreted that communication and language is the major
barriers which is raised at work place in respect of recruiting employees from different culture.
Through this manner, the company faces challenges in respect of handling every employee in
single platform and also understanding the languages and views to interpret the information in
right manner (13 benefits and challenges of cultural diversity in the workplace, 2017). This
results in raising conflict between the employees to work as a team.
Theme 7: Ways to overcome the challenges faced due to cultural diversity
Particulars Respondents % of respondents
Training 6 30.00%
Building effective
communication
1 5.00%
Organizing cultural events 2 10.00%
All of above 11 55.00%
Total 20 100.00%

Training
Building effective communication
Organizing cultural events
All of above
0
0.1
0.2
0.3
0.4
0.5
0.6
30.00%
5.00%
10.00%
55.00%
% of respondents
Interpretation:The matters which is interpreted from the above chart stated that the all the factors
such as training using effective communication skills and organizing the cultural events to
reduce the diversity at work place. Through this manner, employees are treated to be the parts of
the business by undertaking their decision and guiding them to choose the right path to gain
longer term success. Training is the major criteria which is used by the managers in respect of
motivating individual to share their thoughts and ideas with them.
Theme 8: Organizing outside training session resulting in motivating individual to work as a
team
Particulars Respondents % of respondents
Yes 15 75.00%
Neutral 2 10.00%
No 3 15.00%
Total 20 100.00%

75.00%
10.00%
15.00%
Yes
Neutral
No
Interpretation: From the above pie chart, it is stated that the most of the manager feel that by
organizing training session outside the work place resulting in gaining lot of interest of
employees. Through this manner, the employees interact with each other and also ready to work
as a team. This results in enhancing the productivity in the business, through working as a team
and also reducing the risk by bringing innovative ideas at work place.
P 6 Conclusion and recommendation
Conclusion:
From the above analysis, the report concludes the matters which is related to the
managing the cultural diversity at work place. In this report, the matters which is discussed is
relating to the concept of the cultural diversity and also it benefits which is gained by business in
respect of diversifying the people to bring innovative ideas at work place. It is also stated that the
training is the major perspective which is used by the company regarding managing the interest
and also motivating the individual to communicate with each other. This report is based upon the
Rolls Royce which is one of the luxury automobile maker company famous for its design and
carry the unique logo in market. Thus, the issues which they are facing is relating to managing
the different culture people in business and increasing the performances through sustaining the
position in market. It also concluded that by raising questionnaire resulting in gaining the
accurate information from the managers regarding the ways which they used to manage the

cultural diversity at work place. It is necessary that the interest of the employees are retained at
work place thus, various factors are to be recommended such as training, informal meeting and
also fostering of team to accomplish the task with the set goal.
Recommendation:
With the above analysis it is clear that there is need of maintaining cultural diversity
within the company. Hence, some measures and recommendations to Rolls Royce is as follows-
The major recommendation to Rolls Royce is that the company must arrange for sessions
of training and development for the employees in order to make them aware about different
cultures. This is necessary because of the fact that in company there are employees coming from
different cultures and it is necessary that all employees respect other cultures. This respect will
only be there if the employees have knowledge of other cultures.
Another major recommendation is that company must arrange for some informal
meetings of all the employees within the company. This is necessary as this meeting will help the
employees to interact with other people. This interaction will help the employees in increasing
communication among them and this will in turn increase the coordination among them. Hence,
they will be able to work in more effective and efficient manner with employees coming from
different cultures.
Another important recommendation for Rolls Royce is that the company must pay more
attention to the fostering of teamwork. This is very important because of the reason that in
company there are people coming from different cultures and it is difficult for them to work in a
team with different people. Hence, Rolls Royce must work on improving the team working by
bringing together people coming from different cultures and making them comfortable by
providing different facilities and advantages.
P 7 Reflection
With the help of this research I was able to learn that maintenance of equality and
diversity within the company is very necessary for the company to be successful. With the
research I learnt that for managing the business and the project it is very important for the
researcher to have many different types of skills and capabilities. With the help of this project I
learnt that formulating the aims and objectives is the major activity of the whole project. This is
majorly because of the reason that these aims and objectives provide a direction to the researcher
that in which direction they have to continue the research. Further I learnt that analysing the data

is also a crucial stage in the research. The major reason underlying this fact is that if the data will
not be analysed in proper manner then the outcome of the research will not be good and up to the
mark.
Therefore, I learnt that the data analysis must be conducted with good quality of tools and
techniques. In the end with this whole research I learnt many types of skills and attributes.
Firstly, I learnt that the most important skill is the communication because without it no work
can be executed. For the collection of data or the spreading of the result the only skill is the
communication. Also, with the help of this I learnt that time management is also very important
in the research. This is majorly because of the fact that all the activities of the research are
interconnected with one another.
Hence there is requirement of managing the activities on time so that other activities can
be started. Also, I learnt that for completion of the research in successful manner and with
quality it is very necessary to have good researching skills. This is majorly because of the fact
that there are many different sources of data and many websites which provide similar data.
Thus, here the good researching skill will help as if the researching skills will be good then the
researcher will be able to know which is better source of data. Hence all these skills will help me
in future while I will do some other researches.

REFERENCES
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through: <https://www.hult.edu/blog/benefits-challenges-cultural-diversity-workplace/>.

APPENDIX

Questionnaire
Name:
Age:
Gender:
Q1) How much experiences you had in working with the Rolls Royce?
 Less than 2 years
 2-5 years
 5-7 years
 Above 7 years
Q2) What according to you, is the concept of cultural diversity?
 Valuing other culture
 Empowering the employees to strength themselves
 Recognition or the diversified culture
 All of the above
Q3) Do you agree, that cultural diversity is to be maintained at work place?
 Yes
 No
 May be
Q4) As per your opinion, what are the benefits gained through managing the cultural diversity
in business?
 Bring creativity and innovative ideas
 Enhances local knowledge
 Opportunity to build personal and professional growth
 All of the above
Q5) Do you agree that employees at work place accept the different culture people easily?
 Strongly agree
 agreed
 Neutral
 Strongly disagree
 Disagree
Q6) From you opinion, what are the challenges faced in context of managing the cultural

diversity at work place?
 Language barriers
 Communication issues
 Different working style
 All of above
Q7) What according to you are the ways to overcome the challenges faced due to cultural
diversity?
 Training
 Building effective communication
 Organizing cultural events
 All of above
Q8) Do you agree that organizing outside training session resulting in motivating individual to
work as a team?
 Yes
 Neutral
 No
Q9) What are the best ways to be recommended to the Rolls Royce in respect of improving the
organisation performances through managing cultural diversity?
….................