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Project Management Strategy : Hallmark Hotels

   

Added on  2020-07-23

23 Pages5339 Words35 Views
Managing a SuccessfulBusiness Project

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Aim and objectives of Hallmark Hotels...........................................................................1P2. Project Management Strategy..........................................................................................2P3. Breakdown framework and Gantt Chart of Time frames and steps of completion..........4TASK 2............................................................................................................................................6P4. Small scale research by applying the qualitative and quantitative method......................6TASK 3............................................................................................................................................9P5. Research analysis and data using appropriate tools and techniques................................9P6. Recommendations for implementing the CSR activities...............................................17TASK 4..........................................................................................................................................18P7. Reflective report.............................................................................................................18CONCLUSION..............................................................................................................................19REFERENCES .............................................................................................................................20APPENDIX A................................................................................................................................22

INTRODUCTIONManaging a business successfully by making effective marketing strategies andimplementation is a complex process which is often done by the project managing agents.Management of project includes designing, initiating, implicating, monitoring work in order tomeet some specific objectives along it the help of team, for meeting success (Yang, Huang andWu, 2011). CSR is the activity which is performed by an organisation in society in order to fulfilthe responsibilities toward the nation and community. It believes that an organisation require toperform social obligation along with making benefit. This is often performed to increase thebenefits by focusing over the little details of a subject or company as well as providing benefit tothe social people or local citizens of the environment in which the company is functioning. It isdifferent from regular activities of marketing as it requires evolutions of specifics skills andabilities of organization which is obtained by analysing the whole situation systemically. For managing such project Hallmark requires to take help of the CSR activities. Hallmarkis a chain of hotels which was firstly established in the year 2007 but practical evolution tookplace in between 2013-2014. The company is using the technique of CSR in order to gainconsumer base and establish a unique image of organisation in the United Kingdom. In this studyfor analysis, it will establish aims, objectives and several frames of time according to Hallmark.Then the qualitative and quantitative research will be conducted in this report to understand theCSR activities performance as well as its uses for the organisation for developing and evolvingin the market. TASK 1P1. Aim and objectives of Hallmark HotelsTopic: “Implementing CSR activities within organisations to meet sustainable objectives: A casestudy on Hallmark Hotels.”AimThe project aim to execute activities of CSR within the organization for achievingsustainable objectives: A case study of Hallmark Hotel.ObjectivesPursue values including integrity, honesty, and fairness of such activities in HallmarkHotels.1

Account for substantial affect or impact through increasing from business decisions oractivities in Hallmark Hotel.Pursue continuous improvement of the system for management for CSR in HallmarkHotels (Sparrow, 2012). Research QuestionsHow the CSR activities in Hallmark Hotels pursue values including integrity, honesty,and fairness?How can hallmark hotel account for substantial affect or impact through increasing frombusiness decisions or activities?How CSR can pursue continuous improvement of the system for management inHallmark Hotels?P2. Project Management StrategyManaging time, resources, quality, risk and using proper communication tools is thecomplex process used while creating a research projects. For those management of time, riskadministration, mission statement and proper interaction tools will be used for meeting theaccurate conclusion of this project (Trevino and Nelson, 2016). CostCost is the major elements which is required to be undertake by the researcher beforemanaging a research project. In this projects, the Gantt chart, utilization of computer and othertechnologies, questionnaire allocation will be required which cost a lot of money. This projectwill cost nearby 300 pound including overall collection. This is enough amount as it is assumedby the researcher. ScopeThe project manager have to determines scope of project before implementing. Breakdown framework for work, Gantt chart, small standard investigation against goals of project,evaluation of data through proper recommendations of techniques for organization are the placewhich is required to focus. Qualitythe work quality should be appropriate and effective for which the implementer isundertaking Gantt chart, break down structure and other things. Firs the objectives of researchwhich is related to CSR activities of cited company required to mentioned properly. Secondly the2

data collection and analysis should be done nm proper way to get the facts about the CSRactivities. RiskThe risk of this project is majorly completion of it on the set time. This is significant forattaining the results through analysing, interpreting and collection of data by the deadline of timeframe. The second risk is cost management for the work. The cost is 10% higher in regard ofassignment which is assumed to be 300 pound. Over-costing of project can restrain thecompletion process which is required to be controlled properly.TimeThe time of completing the project would be 55 days which is determine by theresearcher to attain the final result and submission of assignments. According to this entiremanagement of work process is done. ResourcesThis is significant to use the resource according ton utilize them in efficient way. Hereare few resource which are essential i.e. financial, human, technological and information. Humanresource are utilized for conducting and gathering data from different plans where as financialresources aid in operating entire study smoothly through accessing effective tools. Technologiessuch as computer and printers are used for interpreting data and information is required foraccomplishing the projects in factual way. P3. Breakdown framework and Gantt Chart of Time frames and steps of completionStructure of breakdown determines the work by distinguishing them in little task in orderto complete that more clearly and conveniently in hierarchical form. By structuring a breakdownchart, administration of projects can easily be done as it help in identifying the major work aid inmeeting the final outcome. This support in identifying upcoming divisions in the respectedprojects to the project management team (Zhao, 2012). To complete the assignment for Hallmarkhotels, first it is necessary to understand the main deliverables in which it is eliminated in subgroups that will assist in attaining the desired results. It is significant for Hallmark hotel as theenterprise can conveniently segregate work and decide routine that is very useful for completingthe study. The major use of this techniques is assigning whole structure along with allocating thetime and budget which is most important part of implying any method. Moreover this also aid inunderstanding the probable threats that can restrain the projects. For this, proper information and3

data of projects and assignments is required to have by researcher (Break It Down: Using theWork Breakdown Structure to Start Projects, 2017). Thus it is essential for an organization tomanage a project breakdown before implementing the plans in functioning. 4

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