Digital Technology and Society

This assignment delves into the profound impact of digital technologies on contemporary society. It examines how digital advancements have revolutionized fields such as education, communication, and social interaction, highlighting both the positive and negative consequences. Students are encouraged to analyze case studies, research findings, and real-world examples to demonstrate a comprehensive understanding of the multifaceted nature of digital technology's influence.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
TASK 1............................................................................................................................................1
P.1 Aims and objective ..........................................................................................................1
P.2.Project management plan.................................................................................................3
P.3.Gantt Chart to provide time frames..................................................................................4
TASK 2............................................................................................................................................5
P.4. Small-scale research\.......................................................................................................5
TASK 3..........................................................................................................................................16
P.4 Application of qualitative and quantitative research .....................................................16
RECOMMENDATION........................................................................................................18
P.7. Reflection......................................................................................................................19
REFERENCES..............................................................................................................................21

TASK 1
P.1 Aims and objective
Topic of project: The impact of digital technology on business activity; A study of Holiday Inn
Hotel, United Kingdom.
BACKGROUND OF STUDY:
From over the last decades, digital technologies has been playing great impact upon
business functionalities. It is considered that, technology has become one of the crucial part of
each business sector. It enables business to reducing their over efforts on such business activities
which consumes quality of times of employees the most. With the help of innovative invention
and technological changes within existing engineering, Hotel industry in United Kingdom is
getting advances and encouragement within growing their business at great manner. Numbers of
digital technological instruments are growing rapidly by implementation of innovation and
invention within them (Bryman and Bell, 2015). So Hotel organisations in the UK is getting help
to completion of their day to day activities within industry in respective manner. Technologies
help the businesses to easily functioning their day to day activities within smooth manner. Hotel
businesses are making use of digital applications at workplace to working their daily job within
quick manner. In this context, the following project will be assessed on the impact of digital
technology on business activities of Holiday Inn Hotel. In the Hotel, there are several types of
daily activities are being done by various functionalities of the firm. So each department require
to regular utilisation of digital instruments which encourage them to complete their works with
efficiently.
Apart from it, varied types of HR and marketing activities also being done by its
professionals at daily basis, which is being done by them with using of digital tools at workplace.
Operational activities such as, staffing, management and accounting, manufacturing, reservation,
receptionist, inventory and waste management, for all of them (Drucker, 2012). Digital
technological applications are assisting at workplace to delivering innovative solutions to
completion of all the works. At the workplace, it being essential for making communication with
each department, so digital technologies are one of the appropriate solution for them to getting
engaged with each department in the hotel. In present project, relevant project management plan
will be developed which covers, cost, risk, time, communication and quality of resources. Work
breakdown structure and Gantt Chart would be prepared by the researcher that displays the series
1

of activities and time frames of study. Further, research methodology approaches will be applied
to execution of each works of the project within systematic form. Relevant data will be gathered
by researcher on the basis of primary and secondary data gathering and analytical approach.
After that, appropriate recommendation will be suggested by researcher to improvements within
existing digital technology and performance level of firm. All theses approach will enable
researcher to attain their desired aim and objectives on which the study has been conducted.
Reflection will be provided by the researcher that would assist in understanding how research
attain the targeted aim and objectives of the project. In this context. Following are the aim and
objectives of the research project.
Aim:
“ To assess the impact of digital technology on development of transformation of organisational
operation and practices; A study of Holiday Inn Hotel, United Kingdom”.
Objectives:
 To get the knowledge of digital technologies nowadays.
 To recognise the influences of digital technologies upon Holiday Inn Hotel.
 To examine the effectiveness of digital technological instruments on the organisational
operations of Holiday Inn Hotel. To furnish recommendation to the administration department for betterment in the use of
digital technology.
Research questions:
 What is usefulness of digital technologies in Hotel business?
 What are the necessity of digital technology at Holiday Inn Hotel?
 What is the effectiveness of digital technology on the business operations at Holiday Inn
Hotel?
 What are the recommendation to the management for betterment within existing digital
technology of the Hotel?
2

P.2.Project management plan
From the above management planning, appropriate project practices will be performed by
researcher as per project management plan. As per its framework, duration, budget, risk and
resources has been classified by investigator to completion of each task within respective
manner. Scope: After the completion of the project, management of the Holiday Inn Hotel would
be able to ascertain the significance of digital technologies on the business performance
3

level. Moreover, they will be able to implement updated and advanced digital
technological instruments at workplace to raise up efficiency level of organisation. Time: The entire times of completion of the research project which is, 55 days. Communication: For gathering analytical data, the researcher will communicate with the
management of Holiday Inn Hotel and employees in context of proceed further for
collection of data and assessing the impact of digital technologies in their business
operations.
 Budget: The aggregated budget of the study ascertained to be 2000 Euros. The allocation
has been shown in the above project management plan.
P.3.Gantt Chart to provide time frames
Illustration 1: Gantt Chart
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Illustration 2: Network Diagram
TASK 2
P.4. Small-scale research\
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Is Holiday Inn organisation is using digital technological instrument to betterment within
existing performance?
 Yes
 No
 Not Sure
Q.2. Which kind of digital technologies are using the most by management of Holiday Inn
Hotel at daily basis?
 Digital conference facilities
 NFC technologies
 Smart Room Keys
5

 Cloud Services
Q.3. Is using digital technology is advantageous for Hotel Inn organisation?
 Yes
 No
 Not Sure
Q.4. Is employees confident level has been raised up after implementation of digital tools at
workplace?
 Yes
 No
 Not Sure
Q.5. Are employees extra efforts has been reduced after working with digital technology by
them?
 Yes
 No
 Not Sure
Q.6. Is there customer satisfaction level got increased by provision of services with the help of
digital instruments?
 Yes
 No
 Not Sure
Q.7. How often administration of Holiday Inn Hotel utilise digital applications at workplace?
 Very often
 often
 Not Sure
Q.8. Are productivity and profitability level of the business got increased with the help of
digital technologies?
 Yes
 No
 Not Sure
Q.9. How would you recommend to the administration to betterment within the use of digital
instrument within the firm?
6

 Using mobile technology
 Self-Check In
 Using Live Chat Feature
 No Recommendations
Theme:1. Holiday Inn organisation is using digital technological instrument to betterment
within existing performance
Is Holiday Inn organisation is using digital technological instrument
to betterment within existing performance?
Frequency
Yes 30
No 6
Not Sure 4
Total 40
Interpretation: From the survey conducted at Holiday Inn organisation, the research has been
asked question to 40 selected management employees of The Hotel about after implementation
of digital instrument at workplace, the efficiency level of the business has been increased or not.
Out of 40 sampling, 30 employees of the Hotel were agreed with the statement. Varied of works
being done in quick manner with the assistance of digital applications on their day to day works.
Further, 6 employees were not sure about it, whether its performance level has been increased or
7
30
6
4
Yes
No
Not Sure

not by digital tools. Rest of them were not sure about it. Thus, from the above data analysis, it
can be understood that, varied of sectors of Hotel's performance level has improved with
advanced digital features.
Theme:2. Smart room key's digital technologies are using the most by management of
Holiday Inn Hotel at daily basis
Which kind of digital technologies are using the most by management of
Holiday Inn Hotel at daily basis?
Frequency
Digital conference facilities 9
NFC technologies 4
Smart Room Keys 25
Cloud Services 2
8

Total 40
Implementation: From the survey questionnaire, researcher has asked question to employees of
the hotel about, hoy many types of digital applications are being utilised by them at the present
times by organisation to completion of their various day to day tasks. Out of 40 selected
employees of the business, it was identified that, 25 employees has said that, The hotel
administration are utilising smart room keys alternative the most to securing the guests luggages
and things effectively. 9 employees has said that, they are using digital conference facilities the
most to improve working efficiency of business. In addition, 4 respondent has stated that, they
are utilising NFC technologies at workplace in order to completion of their day to day works.
Majority of peoples using smart keys option. Thus, it can be stated that, the organisations
utilising smart keys options to at workplace protecting guests data.
Theme:3. Using digital technology is advantageous for Hotel Inn organisation
Is using digital technology is advantageous for Hotel Inn
organisation?
Frequency
Yes 27
No 7
Not Sure 6
Total 40
9
Digital conference facilities
NFC technologies
Smart Room Keys
Cloud Services
0
5
10
15
20
25
9
4
25
2
Frequency

Interpretation: From the survey conducted at Holiday Inn Hotel, the researcher has asked
question to 40 selected employees of the organisation about, using digital technology is
advantageous for Hotel Inn organisation or not. After adoption of digital instrument at
workplace, numbers of technological tools and techniques are being used by its professionals at
workplace to completion of their day to day activities. Out of 40, 27 employees were given
positive feedback about it. Competitive advantages has been gained by organisation after using
of digital applications on operational activities. Rest of there were not agreed and not sure about
it. Thus, from the above data analysis it can be understood that, after implementation of the
digital technology in Holiday Inn Hotel, good enough advantages are gaining in marketplace by
enterprise.
Theme:4. Employees confident level has been raised up after implementation of digital tools at
workplace
Are employees confident level has been raised up after implementation
of digital tools at workplace?
Frequency
Yes 25
No 8
Not Sure 7
Total 40
10
27
7
6
Yes
No
Not Sure

Interpretation: From the survey conducted at Holiday Inn Hotel the researcher has been asked
question to 40 selected employees of the Hotel about, with the help of digital tools utilisation,
confident level has been raised up after implementation of digital tools at workplace. Numbers of
technological instruments can be seen in order to generate sufficient amount of profitability in
case of generation of sufficient amount of profitability level. Out of selected 40 employees of the
Hotel, 25 employees has said that, employees are easily working with digital tools in
organisation and with the help of instruments, they feel more confident to working with
effectiveness at workplace. Rest of them, 8 employees were not agreed and 7 employees were
not sure whether confident level of existing employees has been increased or not. Thus, from the
above data analysis, it can be understood that, after adoption of digital instruments at workplace,
employees are working with high confident level.
Theme:5. Employees extra efforts has been reduced after working with digital technology by
them
Are employees extra efforts has been reduced after working with digital
technology by them?
Frequency
Yes 26
No 5
Not Sure 9
Total 40
11
26
5
9
Yes
No
Not Sure

Interpretation: From the above survey questionnaire, a question has been asked by researcher to
40 selected employees of the Holiday Inn Hotel to know about employees extra efforts has been
reduced after working with digital technology by them. Out of 40 selected employees of
organisation, 26 employees were agreed with the statement and said that, workforce of the
organisation are working with the latest digital technological applications in the hotel to
completion of their duties with effectiveness and quick form. So it enables them to reducing their
extra efforts from them. Rest of them, 5 employees were not agreed with this statement and 9
were not sure about it, whether efforts level of employees has been reduced or not. Thus, from
the analysis, it can be understood that, after implementation of digital technological instruments
at workplace, employees of the organisations are working with fully effectiveness and making
fewer efforts for them.
Theme:6. There customer satisfaction level got increased by provision of services with the
help of digital instruments
Is there customer satisfaction level got increased by provision of
services with the help of digital instruments?
Frequency
Yes 30
No 6
Not Sure 4
Total 40
12Yes
No
Not Sure
0 5 10 15 20 25 30
30
6
4
Frequency

Interpretation: In this survey, a question has been asked to employees of the organisation which
is, Is there customer satisfaction level got increased by provision of services with the help of
digital instruments. Out of 40 employees, 30 employees were sure about it, existing customers of
the Hotel are receiving better quality of hospitality facilities from their existing employees of the
organisation. Rest of them, 6 employees of the firm were not agreed with this statement and 4
were not sure about it, whether digital instruments increasing customer base and satisfaction
level of their targeted audiences in marketplace. Thus, from the above data analysis, it can be
implied that, customer satisfaction level has increased at great level after adoption of the digital
technology in Hotel.
Theme:7. Very often administration of Holiday Inn Hotel utilise digital applications at
workplace
How often administration of Holiday Inn Hotel utilise digital
applications at workplace?
Frequency
Very Often 27
Often 6
Not Sure 7
Total 40
Interpretation: From the above questionnaire, a question has been asked by the researcher to
selected 40 employees of the organisation to know about how often times, the management of
13
27
6
7
Very Often
Often
Not Sure

Hotel often times are using digital technological instruments at workplace to completion of their
day to day business practices. 27 employees has said that, often administration of Holiday Inn
Hotel utilise digital applications at workplace to doing business tasks in the easiest form. Rest of
them, 6 employees often said and 7 were not sure about it, thus, it can be stated that, organisation
frequently utilising digital software and applications within operations.
Theme:8. Productivity and profitability level of the business got increased with the help of
digital technologies
Are productivity and profitability level of the business got increased
with the help of digital technologies?
Frequency
Yes 32
No 3
Not Sure 5
Total 40
Interpretation: The researcher has been asked question to 40 selected employees of Holiday Inn
Hotel to determine about, after adoption of advanced and updated digital technological tools,
organisation are effectively working for their purpose to gaining expected productivity and
profitability of business. Out of 40, majority of respondents agreed with this statement positively.
So it can be said that, numbers of technological instruments encourage its employees to
14
32
3
5
Yes
No
Not Sure

betterment in performance level of organisation, result on it, productivity and profitability level
of business got increased.
Theme:9. How would you recommend to the administration to betterment within the use of
digital instrument within the firm
How would you recommend to the administration to betterment
within the use of digital instrument within the firm?
Frequency
Using mobile technology 20
Self-Check In 10
Using Live Chat Feature 6
No Recommendations 4
Total 40
Interpretation: In the preset survey, the researcher has asked question to selected respondent of
Hotel about provision of recommendations to management of firm to making betterment within
existing digital technologies which being used by company. Out of 40 selected employees,
majority of peoples 20 have said that, mobile technologies are mostly using of its employees
within their day to day practices to getting engaged with each other at workplace. 10 employees
wants to self-check in facilities at workplace, where self-check in facilities done by automation.
It saves quality of times of employees. Rest of them, 6 employees recommended that, utilisation
15
20
10
6
4
Using mobile technology
Self-Check In
Using Live Chat Feature
No Recommendations

of live chat feature to connect with its existing customers at workplace directly to gaining real
time feedback from them. Remaining wanted to give no recommendation for it. Hence, from the
above analysis, it can be understood that, most of the employees of the company wants to use of
mobile technology at workplace to completion of their works.
TASK 3
P.4 Application of qualitative and quantitative research
The INN hotel in UK is can be focus on explore and broke down the different level of
structure in organisation. There are some different kinds of research work is to be used are as
follows :-
 Research strategies :- There are two sorts of investigation scheme, prejudiced and
decimal. The rule subjective of these geographic expedition method is to determine and
dissect the different unfastened and trouble that are looked by the organization by the
complexity of the computerised change and perturbation (Hill, 2015). The subjective
research is focus on new investigation to improve current market network. On the other
hand, subjective research is subjective investigation alludes to a deep probe of the taxable
which is standard by the particular with the special proposal and thought then again
decimal research methodological analysis use different setup like t-test, nova test,
connexion.
 Research philosophy : The research philosophies is to be incudes different nature,
sources and development of knowledge of each and every factors. There are two prime
sorts of investigation philosophies, Logical positivism and Interpretivism. Empiricism
includes highly organized, large representative, mensuration, denary as well as
quantitative type of investigating methods.
 Research design :- In this context, research design is focus on different factors to
improve current market network and blue print of assemble information on digital
technology (Shifrin, 2015). It gives different critical parts of investigating plot as bespeak
by the investigation approach and the method for psychological feature used for room of
knowing like deal, preliminary, cross sectional, clear and interpretative position.
16

Furthermore, this interpretative investigation design subroutine helps the analyst in
recognise evidence of every viewpoint to collect data and each achievable methodologies
to rewrite the data which is amassed insignificantly by callback all the piece of impinging
of modernised headroom on business works out (García-Peñalvo, 2016). Promote,
method for exploration program is rotated around dismembering the message to the most
momentous perceptive which is from time to time insistent and hard to examine.
 Research approach :- It is a one of the most important part for research activity for
understand the techniques for utilization of research work. This strategy urges the
examiners to accumulate relevant data and information. There are two sorts of research
approaches, Inductive and deductive (Fenwick, 2016). Inductive research approach help a
scientist being developed of fundamental benchmarks and hypotheses based on formally
open crude materials though Deductive research approach propose for examining and
using the assets which are currently accessible.
 Sampling: Quantitative frameworks for get some information about acknowledge a
significant part in investigate process in light of the way that in this specialist will pick
the and bases on the respondents among the monster get-together of masses. Regardless,
it is the assertion of respondents between different number of individuals who can be
considered under the technique. In this strategy, the expert will utilize potential workers
of INN hotel, UK who will help the scientist in conglomeration of pertinent, valuable and
genuine data (Serrano-Puche, 2015). As in the present investigation expert need to gather
data concerning the developments made in computerized innovation that help the task
being created and in addition change. In this report, researcher is to be collect 40 sample
and give important information about digital technology.
 Gathering of information – The data amassing suggests the unmistakable evidence and
aggregation of the most legitimate data or information that can be analysed for the
examination (Lamberton, 2016). There are two sorts of data fundamental and
discretionary data. Fundamental quantitative technique for examine that infers to the get-
together of data from test measure which analyst has picked in reviewing. There are tow
strategies for information gathering like fundamental and aide.
 Information investigation :Selection of the convincing examination gadget is basic and
essential to get the pined for results and results. The subjective research instrument is
17

more effective in data examination than the quantitative one. After the gathering of
information, it is besides key for the specialist to deciphers the information and data to
get genuine to compelling results of research near to the achievement of points and
targets (Kane, 2015). In show report, quantitative procedure for information examination
will be utilized by analyst in which he will make powerful utilization of charts and
blueprint for understanding of information which is gathered by utilizing study.
 Moral thought - It insinuates the certification of good and awful data of the condition
when driving examination process. While driving examination, scientist needs to
guarantee that ethical estimations of test individuals i.e. representatives of Starbucks, UK
won't get hurt. It has correspondingly anticipated that would guarantee that information
and data ought to be gathered in moral ways and no pointless demand will be asked in
study. Near to this, expert has comparably affirmed that the information which is taken
from optional sources will be insinuated fittingly (Simanowski, 2015). It is moreover
observed as that data is aggregated from labourers by taking their consent and every last
one of the information will be kept characterized.
RECOMMENDATION
The above report communicates that the INN hotel, UK has grasped the diverse propelled
progresses feasibly. However, in the meantime the association needs to reasonably complete the
particular computerized innovation (McCoy, 2016). It can be successfully controlled by the
investigation mull over that there are different segments and parts inside the electronic change
and aggravation. The appropriated registering is utilized as a part of the legitimate division,
flexible innovation and web based systems administration which may be used as a piece of the
affiliation and correspondence strategy to interface with the customers.
The Internet of things, that suggests the allocation and limit of the information, colossal
data examination and furthermore the fake cognizance inside the creation. The four sections that
are amazingly major for an affiliation or business are correspondence, association, scattering and
creation(Kabali, 2015).With the help of these four segments the business affiliation effectively
satisfy the necessities and requirements of a customer.
The accompanying conclusion made by the examination report is that there are distinctive
openings and challenges for the affiliation that rises in perspective of the changing innovation in
the business focus (Gay, 2016). The supportive open entryway that rises previously the
18

affiliations is the gathering of innovation to achieve adequacy and addition the gainfulness of the
business. The distinctive advances make an affiliation get advancement and development in the
age technique which prompts change and change of the general execution of the business
association().
Suggestions
There are distinctive recommendations that can be prescribed by separating the report.
These recommendations that can help the INN hotel, UK to get purposes of intrigue and
thrashing the distinctive troubles looked due to changers in the working environment or business
focus.
The business affiliation should grasp distinctive electronic developments inside each and
every components of the association like human resource organization, advancing, customer's
organizations, creation and some more. It gets ampleness and profitability each one of the
domains of an affiliation.
The Business streamlining and computerization can be executed with the help of the
latest innovations(Gibson, 2015). The innovation can be used to execute and perform diverse
progressive limits that can reinforce a relationship to make more profit and age. Effective use of
web based systems administration, The affiliation can satisfactorily utilize the diverse online
long range interpersonal communication instruments, for instance, colossal data analyse,
convenient framework's organization, web of things. Due to this the affiliation can reach to an
immense group and propel their things and organizations.
P.7. Reflection
Conducting a research project is a complicated and challenging task for researcher. In
context of prepare a research project efficiently, the researcher require using of areas of study. In
this context, in the present research, I have conducted the research study, on analysing the impact
of digital technologies on transformation of business operations on Holiday Inn Hotel, United
Kingdom. Technology has been taken into account as an important part of each organisation's
environment. With assistance of precise knowledge about the subject area, I was able to
formation of aim and objectives of the project respectively. On the bases, research questionnaire
has been formulated by the researcher. After than, I was able to prepare a project management
plan that review about time frames activities which must be done in project accordance. Apart
19

from it, with the help of Gnatt Chart and network diagram has been produced that, which helps
in showing the flow of activities and work background structure.
In addition, appropriate research methodology has utilised by researcher in context to
raise up efficiency level of research. Primary and secondary data analytical approaches has been
utilised in the present study to gaining detailed knowledge about impact of digital technology on
Holiday Inn Hotel. Data collection and assessment of gathered data significant part of
investigation. With the guidelines of research methodology, I was able to prepare a questionnaire
and take 40 sample respondent of management department of Hotel. They have provided me
appropriate feedback on asked question to them. Which help me to collect relevant and authentic
research data to knowing contemporary effects of digital technology on performance level of
business. To gather information from secondary data, I have utilised books, journals and web
articles as a form of secondary source.
According to guidelines of sampling play vital role in terms of analysis of real base
quality of data from management employees of organisation. In this context, I have taken a
sample of 40 employees and make analysis on the basis of it. With the help of proper guidelines,
I was able to each out desired aim and objectives of the organisation. Hence, from the entire
analysis, it can be understood that, digital technologies has been making significant effect on
performance level of Holiday Inn Hotel.
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REFERENCES
Books and journals
Hill, R. 2015. Older adults’ experiences and perceptions of digital technology:(Dis)
empowerment, wellbeing, and inclusion. Computers in Human Behavior, 48, pp.415-423.
Shifrin, D 2015. Growing up digital: Media research symposium.American Academy of
Pediatrics, 1, p.2015.
García-Peñalvo, F.J 2016, November. Networked youth research for empowerment in digital
society: the WYRED project. In Proceedings of the Fourth International Conference on
Technological Ecosystems for Enhancing Multiculturality (pp. 3-9). ACM.
Fenwick, T 2016. Exploring the impact of digital technologies on professional responsibilities
and education. European Educational Research Journal, 15(1), pp.117-131.
Serrano-Puche, J., 2015. Emotions and digital technologies: Mapping the field of research in
media studies.
Lamberton, C 2016. A thematic exploration of digital, social media, and mobile marketing:
Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of
Marketing,80(6), pp.146-172.
Kane, G.C 2015. Strategy, not technology, drives digital transformation. MIT Sloan Management
Review and Deloitte University Press, 14.
Simanowski, R 2015. Reading Moving Letters: Digital Literature in Research and Teaching. A
Handbook (Vol. 40). transcript Verlag.
McCoy, B.R., 2016. Digital distractions in the classroom phase II: Student classroom use of
digital devices for non-class related purposes.
Gibson, D 2015. Digital badges in education. Education and Information Technologies, 20(2),
pp.403-410.
Gay, K 2016. Digital technology use among individuals with schizophrenia: results of an online
survey. JMIR mental health, 3(2).
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