Globalization Impact on Jaguar

This report analyzes the positive impact of globalization on various business functions, using Jaguar as a case study. It examines the economic, cultural, and ethical effects of globalization on Jaguar's operations, including marketing, human resources, and accounting. The report also includes a research methodology, data analysis, and recommendations for Jaguar to further leverage globalization for growth.

Managing a Successful
Business Project

Introduction
Globalization is the process of spreading the business from local market to global market.
Global trade helps the business to attend the customer from all across the Globe as business is
able to trade in an international market (Alon, I. and et.al., 2016). It helps the developing
country to increase the status of living in the country as it always creates a job opportunity in the
country and also provides the more luxury goods to the consumer. Globalization represents the
exchange of idea, ethics and culture in between two countries border.
Globalization has provided many benefits. It has lead to both negative and positive
impact on growth of firm (Pieterse, 2019). For some business there is rise in revenue whereas for
other sales is declining. But the main thing is with expansion there is change in trends and
preference of customers. So, it provides opportunity to expand and attract customer. Companies
are expanding in other countries. For this government have allowed FDI which has ease process
of entering in new market. However, there is increase in competition due to which many
companies are positively affected.
This report will describe how globalization has positively impacted on different business
functions. Also, it will include aims and objectives, project management plan, WBS, etc.
Research method will be taken so that depth implication over the topic of research can be
undertaken with help of suitable methods (Gurung and Prater, 2017). Moreover, primary
research will be done and recommendations are given.
Jaguar is British car manufacture company headquartered in Whitely, UK. It is the brand of
Jaguar Land Rover. The company manufacture and trade in cars and operate globally. It was
founded by William Lyons in 1933.
LO 1
P1
Background
The evolution of globalisation is allowing business to expand in different countries. It has
provided a platform on basis of which firms can enter in different markets by offering new
commodities. They are able to integrate their operations in order to maintain efficiency. It has
allowed firms to trade across boundaries. There is drastic change in business functions. There are
several concepts and approaches applied at international level (Crane and Matten, 2016).
1

However, there are vast numbers of opportunities through which revenue can be generated.
Other than this, through acquisition it is easy for business to analyse market situation.
Many businesses functions have been positively impacted in different ways. For instance,
globalisation has allowed businesses to bring transparency in their ethics. So, it has made
changes in accounting function. In this ethics are followed where transactions are recorded and
reports are formed. So, it has resulted in allowing companies to trade ethically (Bratton and
Gold, 2017). It has benefited in economic growth. There are many drivers of globalisation such
as economies of scale, rise in competition, trade, etc. these all contribute in organisation growth
and development.
Due to globalisation business economic growth has improved. They are able to trade in
various countries and expand their target market. Also, firms have attracted new people by
offering them variety of products. Moreover, by generating more sales and profits, changes are
made in accounting function. In this technology is been implemented to ease in recording
transaction. So, it has also supported in maintaining integrity of data. However, there are many
other things as well included in it.
Apart from it, companies marketing function is impacted in positive way. They are able
to market their products in countries. It has benefited in generating awareness among people. For
this many new strategies are formed and other marketing techniques are used (Yin, 2017).
Through it, a better way of marketing approach is followed. The barriers or restrictions are
removed at global level Firms can advertise and promote goods without any restriction. Different
methods are used for marketing. It has supported in increasing customer base. With this
organisation is able to compete with other companies at global level. The ads are being made by
focusing on culture. It is helpful in diverting perception of people and gaining their attention.
With this business have added more customers. An effective and different marketing strategies
are developed and products are promoted (Enderle, 2018). There is also positivity in branding as
well as many new products are been launched under same brand name
Moreover, there is impact on HR function as well. Due to expansion company have hired
skilled and qualified employees. They have added more variety in their workforce. With more
experience and knowledge employees are able to work effectively. They use knowledge to bring
creativity in task. Thus, it has resulted in improving performance of enterprise. Alongside it,
firms are able to attract people and offer them more salary. Hiring of skilled workforce has led to
2

creating positive workplace culture. In this ethics are followed in maintaining culture (Lumby
and Foskett, 2016). Moreover, globalisation has allowed companies to inherit and include some
ethics related to culture. This has supported in improving culture and hiring of candidates. The
international policies are executed in HR practices. Each employee belongs to different caste,
creed, colour, etc So, it has enabled in improving culture within firm. This has changed
In another area global trade has benefited. When enterprise expands in other countries
they have to follow certain ethics. This allows them to work in ethical manner without any
restrictions. However, this builds positive image in minds of people.
There is positive impact on business operation with globalisation. Companies are able to
implement technology in their operations (Voegtlin and Greenwood, 2016). It has forced them to
make changes in operations to maintain product quality. The use of technology has allowed firms
to integrate operations in centralised way. By this, way of performing activities, communication
methods, etc. has enhanced. In addition to it, ethics are followed in operations to bring
sustainability. It has made changes in operation through use of concepts such as sig sigma, lean
technology, etc.
Aims and objective
Aim – To examine the positive, economic, cultural and ethical effect of globalisation on business
functions. A case study on Jaguar.
Objective –
 To analyze perception of globalisation
 To investigate positive effect of globalisation economically on business function
 To evaluate positive influence of globalisation culturally and ethically on business
function
 To investigate relationship between globalisation and its impact on business functions
Research question
 What are the positive impacts of globalization on different business functions?
 What is the relationship between globalisation and different business functions?
P2 Define project management plan covers different aspects.
For conducting study there are different resources required. It is necessary to analyze
requirements so that resources are utilized effectively. They are as follows: -
3

Cost - A research require cost for purchasing resources, travelling, etc. this factor can
highly affect research outcomes. In order to do present study, the overall cost required will be
approx. € 1500.
Time – It is an important aspect as study has to be completed in given time. Also, if there is
increase in time, cost will rise as well. Moreover, it helps in developing schedule and timeframe.
The study will be completed within 5 months.
Scope- The study will help in evaluating positive impact on business functions and how it
has benefited in company in growth and development. Moreover, the functions can be identified
that where changes can be done to grow at global level (Moore, 2016). The data can be used by
other companies in implementing changes within their functions. Besides this, in other areas like
R&D, SCM, etc. changes can be made. It will be useful to expand in other markets.
Quality – For scholar the quality of data and information has to be maintained. This is
because it helps in getting desired outcomes and maintaining integrity. Here quality will be
maintained by following certain standards and guidelines.
Communication- It is essential to have a proper way of communication in research. This is
because it helps in performing activities on time. Here, communication will be done via e mail
and smart phone.
Risk – There are various risks that can occur in conducting study. So, it may impact
negatively on outcomes and completion of study. In order to mitigate risks, a proper risk
assessment will be done. By this effective and proper measures will be taken.
Resources – Along with cost and time there are different resources which are required (Faghih,
2019). It includes stationary items, paper for printing, computer system, server for storing data,
etc. these resources are used to conduct investigation.
P3
Activity 1 to 2
Week
3. to
4
Week
5 to
6
Week
7 to 8
Week
9 to
10
Week
11 to
12
Week
13 to
14
Week
15 to
16
Week
17 to
18
Week
19 to
20
Week
Identify
4

research topic
Review of
Literature
Drafting
Methodologies
Complete
Proposal
Designing
questionnaire
Collection of
data
Analyzing data
and
interpretation
Discussion and
Conclusion
Submission
Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Identify research topic 12 days Tue 5/28/19 Wed 6/12/19
Auto
Schedule
Review of Literature 8 days Thu 6/13/19 Mon 6/24/19 1
5

d
Auto
Schedule
d
Drafting Methodologies 12 days Tue 6/25/19 Wed 7/10/19 1,2
Auto
Schedule
d
Complete Proposal 18 days Tue 6/25/19 Thu 7/18/19 2
Auto
Schedule
d
Designing questionnaire 13 days Fri 7/19/19 Tue 8/6/19 3,4
Auto
Schedule
d
Collection of data 26 days Wed 8/7/19 Wed 9/11/19 5
Auto
Schedule
d
Analyzing data and
interpretation 16 days Thu 9/12/19 Thu 10/3/19 5,6
Auto
Schedule
d
Discussion and Conclusion 12 days Fri 10/4/19 Mon 10/21/19 7
Auto
Schedule
d
Submission 5 days Tue 10/22/19 Mon 10/28/19 7,8
6

LO 2
P4 Small-scale research through qualitative and quantitative method
Research methodology is a systematic approach for conducting research, it may include
interviews, journals, articles, etc. and it may also consist of past data and information. It is
defined as to collect information and data in terms to conduct study in systematic manner and it
typically puts their emphasis on theoretical model, paradigm, phase, etc. (Bresler and Stake,
2017). It underpins that what methods are been applied in present study.
Research type: Research type chosen typically depends on the nature of the study and based on
the nature of research. Thus, it has divided in two types as qualitative research and quantitative
research. Qualitative research is also called as exploratory research; it can be referred as a type of
research which helps in gathering theoretical data and knowledge. It assists in providing the deep
information of the problem and also helps in creating the hypothesis. Quantitative research is
type of a research method which mainly focuses on mathematical or numerical, statistical and
measurement analysis. In this method data is collected through questionnaires, surveys, etc. and
by using past facts and figures. On the basis of nature and subject matter of research, researcher
will conduct qualitative research. Researcher has chosen qualitative research as it will help in
collecting information in detail. The method chosen by the researches is the Questionnaire
because form this method people in large number can be contacted and also this method helps in
getting specific answer to the questions.
Research philosophy: It is referred as belief that aids to gather and analyse specific data
which can be used within research (Fletcher, 2017). Research philosophy is the view of different
people, the various techniques which is utilised for accumulating, analysing as well as
interpretation the gathered information. Research philosophy helps the researcher in identifying
the methods that can be used for conducting research in particular way. Hence, it’s classified into
categories as interpretivism and positivism. Researcher will choose interpretivism philosophy as
it is the most appropriate philosophy for conducting the research on a given topic. By using
interpretivism research philosophy, it will allow the researcher to make use of theories in an
effective way in order to develop an understanding the positive financial, socio-cultural as well
ethical impacts of globalisation in organisation. Another benefit of choosing interpretivism is,
used for the issues in ethics evaluation and also used to evaluate leaderships.
7

Research design: It is a guide of various methods which is chosen by a researcher in
order to sum up the different components of research in a rational manner, so problem of
research can be solved effectively. It constitutes the blueprint of data collection, measurement
and data analysis. It is a complete strategy which a researcher uses to incorporate the various
components of study in rational and seamless manner which ensures that problem of research is
effectively addressed (Humphries, 2017). It can be divided in four types which includes
experimental, descriptive, explanatory and exploratory. In present study, researcher will choose
descriptive research design, main purpose for choosing the descriptive research design is that it
will help researcher to gain in depth knowledge of a study. Another advantage of Descriptive
method is, it is used for observing as well as describing the subject without any partiality or in a
transparent way.
Research approach: This is defined as the procedure which consists of number of steps
of broad assumptions towards the detailed method of collection of data, analysing it and
interpreting it. It is a plan which is based on various assumptions that are related to different
tasks which will be performed during the procedures of investigation. Hence, it’s categorised
into two main categories such as deductive and inductive research approach. Deductive research
approach emphasis on developing a hypothesis which is based upon existing theory and then
designing the strategy for research for testing the hypothesis. Inductive research approach mainly
focuses on the generation of new theory which has been emerged from new data and it moves
from specific instances into generalised conclusion. In the present study, based on the nature of
problem inductive research approach will be chosen (Dumay and Cai, 2015). The reason for
choosing inductive research is that it will provide the researcher ease of finding the answer to the
questions and providing the appropriate solutions to a particular problem which will help in
doing future enquires in order to guide the future questions.
Sampling: Sampling is a process which is used in the statistical analysis in which
number of observations are taken for a large population. It is a statistical procedure concerned
with the selection of individual observation and it helps in making the statistical inference about
the population. There are various types of sampling techniques such as random sampling
techniques, cluster sampling, systematic and stratified sampling technique. In present study
researcher will choose 20 Manager of different functional departments of Jaguar as participants
of the research. Researcher has chosen the Managers, researcher believes that they are the key
8

people of various functional departments of the organisation. So they will able to provide an
appropriate information of the research problem.
Data collection: It is referred as systematic approach for gathering as well as measuring
the information gathered from various sources to get close picture of area of chosen interest.
Also, it is the process through which a researcher gathers information for different sources with a
purpose to provide solution for the research problem (Hickson, 2016). Methods of Data
collection can be divided into two categories such as primary data collection method and
secondary data collection method. Secondary data collection method is a method in which the
data that has been already published. Secondary data is present in abundance in the sources like
journals, articles, magazines, books, newspapers, etc. Primary data collection is method in which
data is collected on first hand by a researcher with a specific purpose of project. Such type of
data collection method is expensive as well as time consuming. Researcher will choose
questionnaire technique for collecting the facts and information related to the topic. The reason
the researcher has chosen the questionnaire method is it is very less expensive and the data
collected form it is reliable.
Data analysis: Data analysis is the process of refining the information in order to make it
understandable and useful. It is the process of systematically applying the statistical tools as well
as logical techniques in order to describe, illustrate, condense, recap and evaluate data (Bresler
and Stake, 2017. ). The results so obtained are communicated with suggestions, conclusions and
supporting decision makings. In this study thematic analysis will be chosen and it is the most
popular and commonly used technique for analysing the facts. Also, researcher will also use
graph and charts in order to make the information more presentable. Other benefits of using bar
and graphs are large number of data can be presented in a smart and understandable way. Graphs
also make easy the complicated data which can be further used for analysis.
Accuracy: This is defined as the way in which researcher can know how close the
parameter of its sample to the population characteristics is. It simply suggests that how a
gathered information will reflect the real world. Researcher can prove that a particular research is
accurate, valid, and generalised by checking the accuracy. Accuracy of the project can increase
the authenticity of the project and it can be done by using a statistical techniques. Accuracy of
data will best for doing analysis as it will bring positive results because of analysis of accurate
data.
9

Reliability: It simply means that a degree in which method of research used gives the consistent
and stable results. Particular measure is considered as reliable if its application on similar objects
of measurements in various times produces the same results (Rowley and Oh, 2016). It will
allow the researcher to test if study fulfils the aims and objectives and also makes sure that the
results are based on the topic and not on external variables. It allows the researcher to have
positive implications on other areas of psychology and could be used to solve the similar issues.
The reliability of the data is highly important for the research because if the data is not reliable
then it can bring negative result which can be by using wrong outcomes.
LO 3
P5
Questionnaire
Name:
Designation:
Department:
Gender:
Age:
Q 1. Did Jaguar gained economic benefit by expanding business at global level?
 Yes
 No
 Not Sure.
Q 2. Do you agree that culture has a positive impact on the marketing functions at global level?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree.
Q 3. Has global economy resulted in the growth of business functions of Jaguar?
 Yes
 No
 Not sure.
10

Q 4. Does Business Ethics have positive impact Human Resource policies and procedures?
 Yes
 No
 Not sure.
Q 5.Which Economic benefits has gained by Jaguar due to globalisation?
 Increase in probability.
 Economic stability
 Decrease in cost of production
 All of these.
Q 6. Company develops marketing strategy as per the cultural variations globally?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree.
Q 7. In what ways business functions of Jaguar are effected due to globalisation?
 Maintaining product quality
 Improved business efficiency
 Flexibility in organisational structure.
Q 8. Cross cultural variations have improved the business functions of Jaguar.
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree.
Q 9. Which is the best strategy of Jaguar in improving its business functional performance
globally?
 Merging
 Acquisition
 Innovations
 Aggressive Marketing.
Q-10 Is there any positive impact on economic growth due to changes in marketing function
ethical consideration?
11

 Yes
 No
 Not sure.
Theme 1: Jaguar gained economic benefit by expanding business at global level
Q 1. Did Jaguar gained economic benefit by expanding business at
global level?
Frequency
Yes 12
No 5
Not Sure 3
Total 20
Yes No Not Sure
0
2
4
6
8
10
12
Frequency
Interpretation: It can be interpreted from the above table that out of 20 respondents, 12
respondents believe that Jaguar has gained economic benefit by expanding business at global
level. Out of 20 participants 5 respondents did not think that Jaguar has gained any economic
benefits due to global expansion and 3 respondents are not sure with the fact. But majority of
12

respondents answered so, Jaguar has gained economic benefit by expanding business globally.
They have earned more profits and revenues by offering products in different markets.
Theme 2: Positive impact of culture on the marketing at global level.
Q 2. Do you agree that culture has a positive impact on the
marketing functions at global level?
Frequency
Strongly Agree 15
Agree 1
Strongly Agree 1
Disagree 3
Total 20
Strongly Agree
Agree
Strongly Agree
Disagree
Interpretation: A research was conducted by a researcher for 20 respondents were chosen and
out of 20 respondents, 15 representation strongly agreed that culture has positive impact on the
marketing functions of the organisation. Out of 20 participants, 3 disagreed with the fact as they
think that culture does not play any role in marketing functions of business. Out of 20
respondents, 1 agreed with the fact and 1 strongly disagreed with the fact. So, it can be
13

interpreted from the responds of majority that culture has the positive impact on the marketing
functions at a global level.
Theme 3: Global economy resulted in the growth of business functions.
Q 3. Has global economy resulted in the growth of business
functions of Jaguar?
Frequency
Yes 14
No 4
Not Sure 2
Total 20
Yes
No
Not Sure
0 2 4 6 8 10 12 14
Frequency
Interpretation: Above table shows that 14 respondents out of 20 think that rise in global
economy has resulted in the growth of business functions as they think that rise in global
economy has provided the opportunities for the organisation to grow. Out of 20 respondents, 4
respondents have replied with No, as they think that growth of businesses functions does not
depend on global economy but depends on business efficiency. Out of 20 respondents, only 2
14

respondents are not sure with the fact. But as per the reply from the majority of respondents, it
can be said that global economy have resulted in the growth of organisational business functions.
Theme 4: Business Ethics effects the Human Resource policies and procedures.
Q 4. Does Business Ethics have positive impact Human Resource
policies and procedures?
Frequency
Yes 16
No 2
Not Sure 2
Total 20
Yes
No
Not Sure
0 2 4 6 8 10 12 14 16
Frequency
Interpretation: A researcher conducted research on the chosen topic in order to achieve its
objectives and for this purpose researcher chose 20 Managers of Jaguar as respondents and
where asked to fill the questionnaire. From the above table it can be interpreted that 16
respondents out of 20 believe that business ethics have positive impact on the Human Resource
policies and procedure of Jaguar. Out of 20 respondents only 2 respondents think that business
ethics does not have any positive impact while developing Human Resource policies and
15

procedures. Out of 20 respondents, only 2 are not sure with the fact. So, it can be interpreted
form the above table business ethics have a positive impact on the human resource policies and
procedure of Jaguar.
Theme 5: Economic benefits has gained by Jaguar due to globalisation.
Q 5. Which Economic benefits has gained by Jaguar due to
globalisation?
Frequency
Increase in probability. 12
Economic stability 5
Decrease in cost of production 2
All of these 1
Total 20
Increase in
probability.
Economic stability
Decrease in cost of
production
All of these
Interpretation: 20 respondent form Jaguar company were chosen as respondents and out of 20
respondent 12 respondent have responded that economic benefits has gained by Jaguar due to
globalisation is profitability. Out of 20 respondents, 5 respondents have replied that Jaguar has
gained economic stability due to globalisation. Out of 20 respondents, 2 respondents replied that
globalisation has resulted in the cost of production and only 1 respondent have replied that
16

Jaguar has gained all the three economic benefits. As per the majority of respondents, it can be
said that the economic benefit which is gained by Jaguar is increase in profitability.
Theme 6: Developing marketing strategy as per the cultural variations globally.
Q 6. Company develops marketing strategy as per the cultural
variations globally?
Frequency
Strongly Agree 11
Agree 5
Strongly Agree 2
Disagree 2
Total 20
Strongly Agree Agree Strongly Agree Disagree
0
2
4
6
8
10
12
Frequency
Interpretation: It can be interpreted from the above table that out of 20 respondents, 11
respondents have replied that they strongly agree that developing a marketing strategy as per the
global cultural variations. As they believe that different countries have got different cultures so,
it is important to develop a marketing strategy as per the cultural variations. Also, 5 agrees with
the fact and 2 respondents strongly disagrees and 2 respondents disagrees the fact. So, it can be
17

interpreted that as per the majority company should develop marketing strategy as per the
cultural variations.
Theme 7: Operational activities of Jaguar are effected due to globalisation
Q 7. In what ways business functions of Jaguar are effected due to
globalisation?
Frequency
Maintaining product quality 7
Improved business efficiency 10
Flexibility in organisational structure 3
Total 20
Maintaining product
quality
Improved business
efficiency
Flexibility in
organisational
structure
Interpretation: Above table interprets that out of 20 respondents, 13 respondents think that
Jaguar's has been able to improve its overall business efficiency due to globalisation. Out of 20
respondents, 7 replied that company has been able to improve its product quality and 3 replied
that it has resulted in flexible organisational structure. But as per the responds from majority,
Jaguar has improved its overall business function due to globalisation.
Theme 8: Cross cultural variations have improved the business functions.
Q 8. Cross cultural variations have improved the business Frequency
18

functions of Jaguar.
Strongly Agree 2
Agree 14
Strongly Disagree 1
Disagree 3
Total 20
Strongly Agree
Agree
Strongly Disagree
Disagree
0 2 4 6 8 10 12 14
Frequency
Interpretation: Above table interprets that 14 respondents out of 20 agree with the fact that
cross cultural various within the organisation has resulted in improvement in business functions.
Out of 20, 3 respondents disagrees with the fact that cross cultural variations does not improve
the business functions. Also, out of 20 respondents, 2 respondents strongly agrees with the fact
and only 1 respondent strongly disagrees with the fact. Based on the majority of replies from
respondents, it can be said that cross cultural variations helps in improving the business functions
of the organisation.
Theme 9: Best strategy of increasing profitability of business functions globally.
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Q 9. Which is the best strategy of Jaguar in improving its business
functional performance globally?
Frequency
Merging 12
Acquisition 4
Innovations 2
Aggressive Marketing. 2
Total 20
Merging
Acquisition
Innovations
Aggressive Marketing.
0 2 4 6 8 10 12
Frequency
Interpretation: A questionnaire were asked to be filled by the 20 respondents form Jaguar
related to the topic. Out of 20 respondents 12 respondents have replied that the best strategy for
improving the performance of business functions at global level is merging with other
companies. Out of 20 respondents, 4 respondents have replied that the best strategy to improve
the business function performance is Acquisition. But out of 20 respondents only 2 respondent
have replied for innovations and 2 respondents have replied for aggressive marketing could
result in improving the business functions of the organisation. On the basis of majority it can be
20

said that Merging is the best strategy for the organisation in order to improve its business
functions performance.
Theme 10: Positive impact on economic growth due to changes in marketing function
ethical consideration.
Q-10 Is there any positive impact on economic growth due to
changes in marketing function and ethical considerations?
Frequency
Yes 15
No 3
Not Sure 2
Total 20
Yes No Not Sure
0
2
4
6
8
10
12
14
16
Frequency
Interpretation: It can be interpreted from the above table that out of 20 respondents, 15
respondents have replied with Yes, that there is positive impact on the economic growth due to
change in marketing functions and ethical considerations. Out of 20, 3 respondents believe that
there is No impact on economic growth and 2 respondents are not sure with the fact. But as per
the responds from the majority of respondents it can be said that there is a positive impact on
economic growth due to change in marketing functions and ethical considerations.
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P6
By analysing data, it is evaluated that Jaguar is highly benefited due to globalisation. The
different business functions efficiency is improved that has enabled them to survive. There are
some recommendations that company can follow. They are explained below:-
 Technology can be installed in other functions as well such as R&D, SCM, etc. it will be
useful in maintaining efficiency in those areas as well. This will help in growth and
development of firm in wide nation.
 A risk assessment can be done which will enable in finding out negative factors and
taking effective measures to mitigate it. Thus, in this way impact of risk can be reduced
on Jaguar business functions.
 Company should evaluate different market conditions. This will enable in developing
relevant strategies and expanding into new markets successfully.
 Jaguar can maintain efficiency of business functions that will enable in competing in the
international market for long term.
 Different strategies and measured can be developed for long term. By this it will be easy
to make changes in functions if required.
 The management can adopt international strategies which can be useful in making
changes in functions.
LO 4
P7
First of all I learned about Jaguar Company and how well it is operating at global level. I
analysed that how manager evaluate market condition of different countries and what entry mode
is used by them to enter in new market.
In order to conduct my research substantially, I formulated a project management process
involving various steps and phases of the activities needed to be performed for conducting
research successfully. At each stage I analysed myself and I can conclude that I do posses
interpretation and analytical skills required to analyse the data collected and I need to hone them
by working upon them. However, I identified that I am a good leader and people listen
attentively to whatever I am saying. Further, undertaking this research I gained knowledge about
globalisation and what are its positive impact on business in various functions. I got to know that
how technology is used by Jaguar in functions. Besides this, I evaluated what changes are to be
22

made by firms when they enter in new market. This enabled me in analysing overall condition of
company and finding out ways that how firm was able to maintain efficiency globally. I learned
how several business functions helps in competing in different markets. Furthermore, I got to
know how ethically firm made improvements and what type of culture was implemented by
making changes in policies of HR. I analysed that how Jaguar is competing with other firms in
order to sustain in market. Also, what model or concept is applied and how it has created a
positive impact on business function. From this I learned theories and models related to HR,
marketing, etc. it was easy for me to get insight about benefits of implementing theory in
particular function.
I came to conclusion that I was lacking critical analysis skills due to which I was not able
to gather relevant data. Hence this affected my results and gathering of secondary data and
information. In order to improve this, I need to enroll myself in courses that will help me in
improving my analytical skills. I also evaluated my performance after taking feedback. From this
I got to know that I was not able to manage activities. In this I took help of expert in doing so. It
hampered my performance and the task was not completed on given deadline. It was not easy for
me to manage remaining work. There was change in schedule due to which I have to take quick
decisions. In this I also face difficulty. I took long time to take decision. I have to analyse
problem and critically evaluate its solutions. Due to this I faced difficulty in proceeding further.
At last I came to conclusion I effectively communicated with others. For this I used smart
phones and formed proper structure. It was easy for me to get things done in proper way. Also, I
was able to remain in touch frequently with others. Thus, the information was quickly shared.
So, in absence of any person, I shifted task to another one. I also kept a time evaluation sheet
where I compared the deviation that rose between the allotted time and the time I actually took.
This helped me in keeping track of how many tasks I completed and time taken. Hence, I
manage and assigned roles and responsibilities to members. This was done by me by analysing
their skills and abilities. Moreover, I took decision by taking their suggestion. I conducted
meeting every month to view progress of research. Here, I assigned them next month targets.
CONCLUSION
The research carried out in this report concludes that while addressing the topic
globalization, many of its facets need to be properly evaluated and incorporated. Further, it can
be concluded from report that global trade has improved economic growth of Jaguar. Strong
23

implementation of cultural values and improvement in global economy are some of the key
factors in improving the business worth of Jaguar. It has allowed them to bring transparency in
accounting. Moreover, they have applied some policies and ethics in HR. This has enabled them
to develop positive culture. Alongside it, various marketing strategies are developed that has
enabled in attracting more customers. Therefore, it can be stated that strong marketing strategies
of Jaguar along with proper understanding and respect of different cultures of the country it
operates in is the key reason behind the immense success of Jaguar. Globalization has enhanced
the efficiency of company. In this many changes are made in operation function.
24

REFERENCES
Books and Journals
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Routledge.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Bresler, L. and Stake, R. E., 2017. Qualitative research methodology in music education.
In Critical Essays in Music Education. (pp. 113-128). Routledge.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Deresky, H., 2017. International management: Managing across borders and cultures. Pearson
Education India.
Dumay, J. and Cai, L., 2015. Using content analysis as a research methodology for investigating
intellectual capital disclosure: a critique. Journal of Intellectual Capital. 16(1). pp.121-
155.
Enderle, G., 2018. How can business ethics strengthen the social cohesion of a society?. Journal
of Business Ethics, 150(3), pp.619-629.
Faghih, N., 2019. An Introduction to: Globalization and Development—Entrepreneurship,
Innovation, Business and Policy Insights from Asia and Africa. In Globalization and
Development (pp. 1-10). Springer, Cham.
Fletcher, A.J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
Gurung, A. and Prater, E., 2017. A research framework for the impact of cultural differences on
IT outsourcing. In Global sourcing of services: strategies, issues and challenges (pp. 49-
82).
Hickson, H., 2016. Becoming a critical narrativist: Using critical reflection and narrative inquiry
as research methodology. Qualitative social work. 15(3). pp.380-391.
Humphries, B., 2017. Re-thinking social research: anti-discriminatory approaches in research
methodology. Routledge.
Lumby, J. and Foskett, N., 2016. Internationalization and culture in higher education.
Educational Management Administration & Leadership. 44(1). pp.95-111.
Moore, F., 2016. Transnational business cultures: Life and work in a multinational corporation.
Routledge.
Pieterse, J.N., 2019. Globalization and culture: Global mélange. Rowman & Littlefield
Publishers.
Rowley, C. and Oh, I., 2016. Business ethics and the role of context: institutionalism, history and
comparisons in the Asia Pacific region. Asia Pacific Business Review, 22(3), pp.353-365.
Voegtlin, C. and Greenwood, M., 2016. Corporate social responsibility and human resource
management: A systematic review and conceptual analysis. Human Resource
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Yin, J., 2017. Institutional drivers for corporate social responsibility in an emerging economy: A
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704.
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Appendix: Project Logbook
Name:
Project title: To examine the positive economic, cultural and ethical impact of globalisation on
business functions. A case study on Jaguar
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
Topic selection for investigation and framing aims and objectives
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes, on how to collect data and what technique will be used to analyze data.
Did you identify any additional risks/issues that have an impact on the project management plan?
No
Problems encountered
Points to consider:
What barriers did
you face?
The barriers
faced was how to
frame
questionnaire
and what
methodology has
to be followed
How did you
overcome them?
I searched on
internet about
questions and
took help of
other researcher
to select
methodology.
New ideas and change of project direction
26

What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the tasks?
I felt it very encouraged to deal with problems. So it was helpful for me to analyze it and get
solutions of solving problems.
How well have I performed? What did I contribute? What can I improve on next week?
I performed on average . I contributed in segregating data. Now I will be able to interpret and develop
charts and graphs.
How might this learning apply in the future?
This will help me in analyzing large set of data. Also, I will be able to use different technique to interpret
data.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Writing discussion
Have you set aside sufficient time for completion?
Yes
Project plan status to
date (on, ahead,
behind)
Supervisor comments to address
27