Skeleton for Unit 6 MSB: Assignment
Added on 2020-10-22
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Skeleton for Unit 6 MSBP – Created by RIINTRODUCTIONGlobalisation refers to a conceptual process by which a company can operate its businessat global scale. It helps in reducing high inflation rates and giving advantage to customers to gainwide variety of products on affordable price. It also increases real wages by minimising the costof consumption as well (Buhalis and Costa 2006). This report is going to make a discussion onhow company can move its business on global scale. For this purpose, Jaguar Cars Ltd. has takenwhich deals in manufacturing sector and produces luxury vehicles. To enter into emergingmarketplace, this assignment has formulated specific aims and objectives with a projectmanagement plan. Furthermore, to gather relevant data, process of primary and secondaryresearch has also highlighted. Along with this, some recommendations are also given for JaguarCars Ltd. to accept the concept of globalisation for increasing profitability. Write about the following:Positive impact of Globalisation in general to the businesses in the UK:1.Economic Impact: Globalisation leads to increase productivity of corporations byenhancing international trade. With the help of several documents related to non-tariffbarriers, organisations can trade their commodities and services more profitably. Thisleads to enhance economy of nations as well. 2.Cultural Impact: Globalisation has enabled the organisations to outsource their peoplefrom other countries where they have run businesses. This leads to enhance productivityof existing workers and makes them able to perform in best manner. Along with this, italso helps in introducing diverse culture at workplace which enhance performance andproductivity of workplace as well. 3.Ethical Impact: In dynamic business world, organisations are now realised theimportance of society, environment and customers more. Through advancement oftechnologies and conduct business in ethical manner, companies can easily shareinformation to potential customers and gain competitive advantage as well. Background of the ResearchGlobalisation is considered as boon for organisation, consumers and economy of acountry. It helps in improving the quality of management and working condition of humanresources in a company (Rugman, 2012) . This concept also reduced gender based wage
discrimination as well as give opportunities to female workers to gain equal employment ininternational organisation. Globalisation has been a great force of launching new technologiesand creating modifications in existing products to make them more valuable for consumers. In context with Jaguar Cars Ltd., it has established business in 1935 in England, UK. Inorder to manufacture best innovative cars, this company has merged with Land Rover in 2013.Global trade is taken as casualty of increasing sales performance of a company (Hopkins, 2012).Therefore, if this enterprise adopts the concept of globalisation then it will boost its output inmore economic manner. It also gives opportunity to customers to get products of other countrieson easy rates as well. Aim: “To ascertain the advantages of Globalisation for Jaguar Cars Ltd. and its consumers”. Objectives: The main objectives of present research are mentioned as below: To evaluate the impact of globalisation on business.To discover the advantages of globalisation for Jaguar Cars Ltd. To identify the problems arise in Jaguar Cars Ltd. by moving business on global scale?To recommend ways by which Jaguar Cars Ltd. can enter into new emerging market ofother nations. Research PlanProject Title“To identify the economic benefits of globalisation forbusiness and consumers” . Project PlanCompany Name:Jaguar Cars Ltd.CostThis part of PMP plan reflects cost required toimplement a new project within organisation (Cantwell,1995). In order to move business into new marketplacelike China, Jaguar needs to make investment of nearabout 22k Euro as described in following manner:- Initial Investment : 100000Expenses:
Operational Activities: 24000R&D Activities: 10000Cost to IT Experts: 18000Licensing Fee: 8000Maintenance: 10000ScopeThis component of management plans reveals the scopeof a project for a company. In context with presentproject i.e. based on identifying the benefits ofglobalisation for business and consumers, helps JaguarCars Ltd. in formulating effective strategies. Throughthis process, its managers can make businessdevelopment plan for moving organisation intoemerging market of other countries (Malecki andMoriset, B 2007). This would help in expandingbusiness at global scale and increasing saleperformance as well. TimeIt is the most important component of managementplan that entails period under which a project will becompleted. In this regard, for formulating aims andobjectives, conducting primary and secondary research,addressing issues, analyzing data and more, near aboutfour to six months are required (Ballou, 2007) . QualityIt assists investigators to concern on quality of projectby monitoring on each phase of globalisation. Thiswould help in obtaining best outcomes of entire projectin efficient manner. With this assistance, whatevertechnology is going to take for moving business in newmarketplace and promotional activities should be ofbest quality (Buckley and Ghauri 2004). This wouldhelp in creating awareness among international
customers about products or services. With thisassistance, managers of Jaguar gain advantages toenhance customer base and sales performance as well.CommunicationFor working on a project and complete it on time, it isessential for project managers of Jaguar to concern oncommunication system. With this assistance, they candevelop and manage an easy flow of transformation ofmessages among team-members. By adopting effectiveway of communication like mobile technology, group-members can connect with each other and sharerelevant information on time. This would help inreducing occurrence of misconception which mayimpact negatively on project. RiskAs every new project is associated with various risksthat impact on profitability of business in negativemanner. Therefore, it is necessary for managers ofJaguar Cars Ltd. to make risk management plan foravailing benefits of globalisation. It provide guidelinesto team-members to use alternative strategies in case ofdiscrepancy (Buckley,2009) . This would help inminimising risk of failure of a project. Along with this,it also states managers of this company to use add morevalue in its products before launching in newmarketplace.
ResourcesIt entails resources used for completion and executionof a project within an organisation. It includes rawmaterials, equipments, technologies, human resourcesand adequate amount of funds. Arranging all theseresources help in completing project on time. Type of ResearchPrimary and SecondaryPrimary data collection method: In this method, data iscollected by an investigator from first hand sources likeinterviews and surveys. It is the original data collectedby researcher with a specific purpose related to itsresearch topic. It is time consuming and expensive ascompared to other sources of data collection methods.The data collected in this method is appropriatebecause researcher doesn't use index while collectingdata for its research.Secondary data collection method: It is thetype of data which is readily available from othersources like books, journals and studies by authorities(Kaul 2003). It is less expensive and time consuming ascompare to data collected through primary research.The accuracy of data collected by investigator throughsecondary data is less as compared to primary datacollection methods. Qualitative and QuantitativeQualitative research methodologies: In thisresearch method data is collected by an investigatorthrough behavior, perception and communicating withpeoples (Prahaladand Ramaswamy 2004). Thisresearch method is used when there are less number of
respondents and it is time and cost consuming, ascompared to other methods of data collection. It is usedspecifically when the topic of research is based onindividuals behavior and perception.Quantitative research methodologies: Thisresearch methods is used when a investigator wants toreach its conclusion with the helps of facts andnumbers. In this method, researcher used mathematicaltools to achieve its conclusion related to the researchtopic. Questionnaires and surveys are the methods thatis used by the investigator to collect quantifiable data. Work Break Down Structure:As it difficult for completing major activities within set period of time, therefore, generallyproject managers use two main concepts (Dunning, 2014). It includes Work BreakdownStructure and Gantt Charts, functions of both are interrelated with each other. WBS structurerefers to a deliverable-oriented breakdown of activities of a project i.e. a task is divided intosome manageable sections. It also provided a necessary framework in order to estimate detailedcost as well as control overall schedule of project also. (Source: Work Breakdown Structure, 2018)Gantt Chart Illustration 1: Work Breakdown Structure
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