(pdf) Managing a Successful Business Project: Assignment
Added on 2020-12-29
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Managing a SuccessfulBusiness Project
Introduction Globalization is the process of spreading the business from local market to global market.Global trade helps the business to attend the customer from all across the Globe as business isable to trade in an international market (Alon, I. and et.al., 2016). It helps the developingcountry to increase the status of living in the country as it always creates a job opportunity in thecountry and also provides the more luxury goods to the consumer. Globalization represents theexchange of idea, ethics and culture in between two countries border. Globalization has provided many benefits. It has lead to both negative and positiveimpact on growth of firm (Pieterse, 2019). For some business there is rise in revenue whereas forother sales is declining. But the main thing is with expansion there is change in trends andpreference of customers. So, it provides opportunity to expand and attract customer. Companiesare expanding in other countries. For this government have allowed FDI which has ease processof entering in new market. However, there is increase in competition due to which manycompanies are positively affected. This report will describe how globalization has positively impacted on different businessfunctions. Also, it will include aims and objectives, project management plan, WBS, etc.Research method will be taken so that depth implication over the topic of research can beundertaken with help of suitable methods (Gurung and Prater, 2017). Moreover, primaryresearch will be done and recommendations are given. Jaguar is British car manufacture company headquartered in Whitely, UK. It is the brand ofJaguar Land Rover. The company manufacture and trade in cars and operate globally. It wasfounded by William Lyons in 1933.LO 1P1 Background The evolution of globalisation is allowing business to expand in different countries. It hasprovided a platform on basis of which firms can enter in different markets by offering newcommodities. They are able to integrate their operations in order to maintain efficiency. It hasallowed firms to trade across boundaries. There is drastic change in business functions. There areseveral concepts and approaches applied at international level (Crane and Matten, 2016).1
However, there are vast numbers of opportunities through which revenue can be generated.Other than this, through acquisition it is easy for business to analyse market situation. Many businesses functions have been positively impacted in different ways. For instance,globalisation has allowed businesses to bring transparency in their ethics. So, it has madechanges in accounting function. In this ethics are followed where transactions are recorded andreports are formed. So, it has resulted in allowing companies to trade ethically (Bratton andGold, 2017). It has benefited in economic growth. There are many drivers of globalisation suchas economies of scale, rise in competition, trade, etc. these all contribute in organisation growthand development.Due to globalisation business economic growth has improved. They are able to trade invarious countries and expand their target market. Also, firms have attracted new people byoffering them variety of products. Moreover, by generating more sales and profits, changes aremade in accounting function. In this technology is been implemented to ease in recordingtransaction. So, it has also supported in maintaining integrity of data. However, there are manyother things as well included in it. Apart from it, companies marketing function is impacted in positive way. They are ableto market their products in countries. It has benefited in generating awareness among people. Forthis many new strategies are formed and other marketing techniques are used (Yin, 2017).Through it, a better way of marketing approach is followed. The barriers or restrictions areremoved at global level Firms can advertise and promote goods without any restriction. Differentmethods are used for marketing. It has supported in increasing customer base. With thisorganisation is able to compete with other companies at global level. The ads are being made byfocusing on culture. It is helpful in diverting perception of people and gaining their attention.With this business have added more customers. An effective and different marketing strategiesare developed and products are promoted (Enderle, 2018). There is also positivity in branding aswell as many new products are been launched under same brand name Moreover, there is impact on HR function as well. Due to expansion company have hiredskilled and qualified employees. They have added more variety in their workforce. With moreexperience and knowledge employees are able to work effectively. They use knowledge to bringcreativity in task. Thus, it has resulted in improving performance of enterprise. Alongside it,firms are able to attract people and offer them more salary. Hiring of skilled workforce has led to2
creating positive workplace culture. In this ethics are followed in maintaining culture (Lumbyand Foskett, 2016). Moreover, globalisation has allowed companies to inherit and include someethics related to culture. This has supported in improving culture and hiring of candidates. Theinternational policies are executed in HR practices. Each employee belongs to different caste,creed, colour, etc So, it has enabled in improving culture within firm. This has changed In another area global trade has benefited. When enterprise expands in other countriesthey have to follow certain ethics. This allows them to work in ethical manner without anyrestrictions. However, this builds positive image in minds of people. There is positive impact on business operation with globalisation. Companies are able toimplement technology in their operations (Voegtlin and Greenwood, 2016). It has forced them tomake changes in operations to maintain product quality. The use of technology has allowed firmsto integrate operations in centralised way. By this, way of performing activities, communicationmethods, etc. has enhanced. In addition to it, ethics are followed in operations to bringsustainability. It has made changes in operation through use of concepts such as sig sigma, leantechnology, etc. Aims and objective Aim – To examine the positive, economic, cultural and ethical effect of globalisation on businessfunctions. A case study on Jaguar.Objective – To analyze perception of globalisationTo investigate positive effect of globalisation economically on business functionTo evaluate positive influence of globalisation culturally and ethically on businessfunctionTo investigate relationship between globalisation and its impact on business functionsResearch questionWhat are the positive impacts of globalization on different business functions?What is the relationship between globalisation and different business functions?P2 Define project management plan covers different aspects.For conducting study there are different resources required. It is necessary to analyzerequirements so that resources are utilized effectively. They are as follows: - 3
Cost - A research require cost for purchasing resources, travelling, etc. this factor canhighly affect research outcomes. In order to do present study, the overall cost required will beapprox. € 1500. Time – It is an important aspect as study has to be completed in given time. Also, if there isincrease in time, cost will rise as well. Moreover, it helps in developing schedule and timeframe.The study will be completed within 5 months. Scope- The study will help in evaluating positive impact on business functions and how ithas benefited in company in growth and development. Moreover, the functions can be identifiedthat where changes can be done to grow at global level (Moore, 2016). The data can be used byother companies in implementing changes within their functions. Besides this, in other areas likeR&D, SCM, etc. changes can be made. It will be useful to expand in other markets. Quality – For scholar the quality of data and information has to be maintained. This isbecause it helps in getting desired outcomes and maintaining integrity. Here quality will bemaintained by following certain standards and guidelines. Communication- It is essential to have a proper way of communication in research. This isbecause it helps in performing activities on time. Here, communication will be done via e mailand smart phone. Risk – There are various risks that can occur in conducting study. So, it may impactnegatively on outcomes and completion of study. In order to mitigate risks, a proper riskassessment will be done. By this effective and proper measures will be taken.Resources – Along with cost and time there are different resources which are required (Faghih,2019). It includes stationary items, paper for printing, computer system, server for storing data,etc. these resources are used to conduct investigation. P3Activity1 to 2Week3. to4Week5 to6Week7 to 8Week9 to10Week11 to 12Week13 to14Week15 to 16Week17 to 18Week19 to20WeekIdentify4
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