Corporate Social Responsibility Initiatives for Hallmark Hotel

This assignment involves evaluating the effectiveness of interpretation and questionnaire methods in research. It focuses on recommending Corporate Social Responsibility (CSR) initiatives for Hallmark Hotel in areas such as environment and pollution, child labor, and women empowerment to enhance the organization's success competitively.

Managing a Successful
Business Project

INTRODUCTION
Corporate social responsibility is an activity form of corporate self-regulation incorporate
into a model of business. This is the practice which an organisation organise for the betterment
of society or community in which the organisation deal. This is claimed that the company
perform these activities for serving along with making benefits. It avail a company in making
constant commitment through business to behave and contribute more ethically in the
development of economy as well as improving then life quality at workplace and society. The
report will managing a successful business project on Hallmark Hotel which is one UK emerging
hotel chain in the restaurant industry (Higman, 2013). It will determines goals, aims, research
question, and objective of report and through proper data collection and evaluation, finding will
be pursued in this following project.
TASK 1
P1. Aim and objectives of Hallmark Hotels
This is considered in the recent era, that only promotion and marketing can not help the
organisation in building better goodwill in the society. Thus, CSR activities is developing in the
competitive world for better evolution. This can be considered as one of the method of
promotion activities which is mostly used by the business industry. If these activities carried out
in the external environment smoothly then it can portray a positive organisation goodwill in the
competitive society. Hotel Hallmark have is an emerging chain of service industry which desire
to promote their business for expanding their vitality in the service industry. The organisation
believe that the company can gain large number of people and good recognition among society
with help of CSR activities. Firm is majorly focusing over these practices to make business
expansions.
Topic: “Implementing CSR activities within organisations to meet sustainable objectives: A case
study on Hallmark Hotels.”
Project Background
For resolving is sues and conflicts of the company, sustainable objectives are determined
by an organisation. For which they organise various marketing and promotional activities for
accomplishing those aims effectively. Hallmarks Hotel is focusing over deploying their business
chain in all over the United Nation (Klettner, Clarke and Boersma, 2014). This is essential for
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the company to make those activities which can influence people more differently. Thus, the
company is aiming to coordinate CSR inn society to increase consumer base and maximum
benefits of the performed activities. The market is more dynamic and competitive which require
to hold the unique image in the industry for attracting customer or clients. Meanwhile, assisting
and helping communities can help in raising the positioning of firm in local environment or
society. Thus, it will not only render advantages to people or external environment but company
as well as it can avail a unique image of enterprise among public. The project supported is
accomplishing several aims and objectives that is availing in leading the business activities and
operations in right direction in adequate manner. Hence, the Hallmark Hotel is organising
respected project to make proper analysis and execution of operations.
Aim
The aim of this project is to implement the of CSR within the organization for achieving
sustainable objectives: A case study of Hallmark Hotel.
Objectives
The company is one of developing service and hotel institution that is majorly dealing
with the promotional and marketing activities specially CSR in order to deploy their business and
render a good image of organisation in the society. They will coordinate such activities. Here is
objectives of this project mentioned:
Objectives
 Track values consisting honesty, integrity, and CSR activities fairness in Hallmark Hotel.
 Report for substantial effect by developing from decisions of business in Hallmark Hotel.
 Chase constant evolution of system for CSR administration in Hallmark Hotel.
Thus, it is indispensable to determine the aims and objectives of the respected projects that
presented the information ad report data (Best Corporate Social Responsibility Activities by Top
Brands, 2016). Mentioned objectives can avail company in increasing profitability and
productivity of company through rendering better consumer amount and quality of services ad
products.
Research Questions
 How the Hallmark Hotel's CSR activities track values consisting integrity, honesty, and
fairness?
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 How can hotel account for substantial impact through developing from decimations or
activities of business?
 How CSR can chase continuous evolution of system of Hallmark Hotel's management of
CSR?
P2 Project management plan
The plan formulation is necessary step which is required for admin result of a company
as well as recognising the major components that can influence it adequate way. It will assist in
reaching objectives and goals that is determined by the firm. Company need to conduct the
research of market for admiring the plan and measuring danger of company required to analyse
by researcher. Here are various elements enlisted as below:
Cost
This is one of the major elements while coordinating any activity linked with the CSR.
As such practice provide profits to company not instant but definitely in which company render
support to society to resolve their issues and meet their responsibilities toward society.
Hallmarks Hotel have determined to spend more than 25,000Euros of their income on these
activities.
Scope
In United Kingdom scope of business is higher, all are busy in performing such activities
for creating better and unique image of the society. People are more en gagged in benefiting
society to create positive goodwill and positioning among public image among clients and
consumer (Break It Down: Using the Work Breakdown Structure to Start Projects, 2017).
Through help of proper analysis, market research including Gantt charts and graphical data, final
outcome will be gained.
Quality
This is require a provide standard quality of the service organised by company for
positive goodwill of the company. It avail in utilisation of capital in adequate way and help
company in developing in competitive market. This is the quality of products which makes an
organisation different from other despite of cost.
Risk
Project risk includes entire elements which can restrain the completion of project. This is
significant for the organisation to analyse these limitation in order to accomplish the project of
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CSR activities in Hallmark hotel. The probable risk which organisation may have to face is
execution risk, determining proper direction of project danger, proper research risk, over-costing
etc. Through understanding these consequences, company can make development of successful
CSR project.
Time
Time is most important elements which play the major role in positive and negative
influence of respected project. It is required for an organisation to perform the activities on time
to make the more effective and influencing outcome. The hotel have determined to finish the
cited business projects within one time frame for along wit factual results.
Resources
For execution of business project successfully, it is required to implement the activities of
business in more successful way for that one need various different types of resources. Through
the help of these, assignment would be completed (Gopalakrishnan and et. al., 2012). The major
resources includes human, financial, technological and informational resources etc. Human
resource helps in implementing the retire project in the workplace of company. Financial
resources whereas avail in implementing and support operation of company financially to
achieve. Technological resources whereas avail in better execution and effective as well as quick
completion of entire file in adequate way.
Communication
This is required to maintain a proper communication before conducting a market research
which helps in accomplishing the project and interatomic with the society people. The company
can use the process of internal communication for resolving the major problems and issues
linked with the activities of business and CSR as well as adopt the best and effective medium, of
communication in the organisation to communicate message effectively among stakeholder.
M1 Comprehensive project plan, milestone schedule and project schedule
It is needed to manage time, resource, danger and proper communication methods for
remove complexity in the research projects.
Cost: Cost of such practices are often higher than expected. It is require to manage a
budget and cost plan before execution of such plans to manage the over-costing.
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Scope: Scope of project is very high as large and small business organisation in United
Kingdom, all are busy in performing such activities for creating better and unique image of the
society.
Quality: This is necessary to manage the project and proper research to understand the
best area to perform CSR activities and manage the performance quality of the practices of
Hallmark Hotel.
Communication: This is required proper communication formation in company for
including the digital technology or completion of project.
P3 Explain Work break down structure and Gantt chart
Here are the few stages which will be used for the completion of respected assignment
which is mentioned below: Aims & objectives: this is very necessary to determine the objectives and aims of a
research to perform the activity successfully (Hahn, and et. al., 2015). After the
objectives and aims completion, next step of project is undertaken by researcher which
takes minimum 9 days to complete. Management plan: This is next step of in management plan of project is being decided
after measuring the time, quality, risk, scope, and other essential elements which is
necessary to restrain limitation of cited assignment. This stage will take minimum 11
days in completion. Secondary & primary research: CSR activities directly and Indirectly impact on the
growth and consumer base of the company which lead to analysing requirements of
internal and external element of company. Additionally, research on primary and
secondary data gathering would be conducted to get facts and logics linked with subject
which will take maximum 20 days in collection of data. It is essential step which lead
project to conclusion. Data interpretation & analysis: This process is more time consuming than other process
as the execution of activities which is determined under project is made in this step. To
examine more effective and appropriate data as well as information, the techniques of
graphical data would be used in this project for interpretation of information which is
collected from primary and secondary data collection method. It will take maximum 5
days to complete.
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 Recommendation: This is one of the major part of entire project of business in which
researcher provide suggestion and recommendation that Hallmark Hotel can undertake
for performing the CSR activities and how it will benefit the enterprise in portraying
better company recognition (Fisher, 2011). This will undertake more than 6 days.
 Self reflection: It is more like personal perspective analysis of entire project given by
researcher or applicator of project who organised various activities for making it
successful. This part take more than 3 days as this includes merits and demerits of report.
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Action plan
 People participation: Like users, Employee of Hallmark Hotels as well as analyser of
information who were art of project.
 Place: primary and secondary information is gathered through help of questionnaire and
online, website content.
 Interviews Dates: The organisation will conduct a survey on market.
 Location for information gathering: The effective and suitable method of collection of
information as well as marketing is the offices sector in corporate.
 Dates of data review: Mostly the information of respected content is examined.
 Process of data input:Entire information is related to organisation and worker trough the
help of effective approaches of data collection.
D1 Project management process and appropriate research methodologies
According to Higman 2013, the project management undertake entire threats an weakness
and avail company in meeting desired goals. This can help in managing those limitation and
creating an appropriate plan for the organisation to complete project in effective way. Through
managing action plan, Gantt Chart activities and development plan, succession in the entire
business project can be managed. Various effective methodologies can hep a company in
meeting desired outcome to the individual or enterprise in most organised way.
TASK 2
P4 Carry out Small scale research
It is indispensable to use the effective methodologies and techniques for project to
achieve the desired results when a researcher conduct an authentic researcher on a project theme.
Here are mentioned some of those methods: Qualitative Research: This is one of the most effective techniques of researcher in which
the analysis on human behaviour or attitude is being conducted (Eweje, Turner and
Müller, 2012). This type of research is being made to understand the opinion and
thoughts of people in regard of research topic. This is utilised for understanding values
and importance for which several methodologies is optimise on the basis of research and
tittle types i.e. surveys, interviews, observation, questionnaires etc. Mainly researcher use
the different methods for getting data from different sources suitable according analysis.
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It evaluate psychologies and behaviour of human in respects of them of evaluation
consider as research's one of most better and effective method. Quantitative Research: Through using the technique of quantitative research. One can
get data and amount of outcome. This is more like figure and numericals research which
is used for getting facts and logics of research theme. This is entirely distinct from
qualitative as this depend on behaviour and quality analyse whereas quantitative relay on
statics and amounts. It is one of logical and factual method of research which is more
authentic than qualitative. Researcher use various methods such as questionnaire, survey,
interviews etc. for gathering primary data. Primary Research: This is one of the effective techniques of collecting data which is
more clients and new in regard of other theme. This consist of observation, feedback
analysis, survey, observation, interview and various tools of data collection which help in
operating the primary data. It avail in conducting qualitative as well as quantitative
research. It is require for analysis organisation changes, revenues report, impact of
operations on stakeholder or accomplish various purpose of company.
 Secondary Research: In this, already published or utilised data is evaluated to understand
the previous analysis linked with the theme of research. Various types of data and
information analysis is made in this types of research such as websites, internet, books,
journals, articles, diary, videos tape, music or audio recording, movies and other types of
audiovisual or written document (Epstein and Buhovac, 2014). This is more quicker and
faster method through which the information can be evaluated as well as authentic
sources of information. Many analyst utilise this approach for that includes the internet as
the source of information.
In the respected research, the method of qualitative research would be utilised for
collection of information and data which will use the questionnaire method as the tool of data
collection. The is the structure of questionnaire which is optimised for feedback of responder
mentioned as below:
QUESTIONNAIRE
Name:
Gender:
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Email:
1. Do hallmark hotel organise corporate social responsibilities activities?
 No Yes
2. Does CSR practices contribute in meeting competitive objectives of Hallmark Hotel?
 No Yes
3. On your views, do activities of CSR have any role in attainment of competitive benefits?
 Strongly
 Accept
 Neutral
 Differ Strongly differ
4. In which field, Hallmark hotel can perform Corporates Social responsibility?
 Safety & environment Protection
 Women Education and Welfare Child Exploitation
5. What are the benefits of CSR activities in Hallmark hotel?
 Gain in profits ratio
 Portray effective social image Increment in client base
6. The period of time, between Hallmark hotel should coordinate such possibilities?
 Within a month
 In 5 months In a year
7. According to Your opinion, does state have any role in CSR?
 Yes No
8. Recommend Hallmark hotel the methods through which they can implicate CSR in effective
way.
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Secondary Research: It is one of the effective techniques that is utilised by the
organisation for developing the level of production in the company. This will avail the company
in creating more innovative and creative products and services that can render the wide of
amount of consumer (Doherty, Ashurst and Peppard, 2012). CSR activities can help company in
managing relation with local society as well as make more consumer base for enterprise for
which previous success of companies is required to analyse.
M2 Accuracy and reliability of different research methods
The organisation use various research methods and data analysis techniques for meeting
organised and authentic outcome for succession of project. This report is using primary and
secondary data collection for conducting qualitative and quantitative research which can help the
organisation in meeting their aims and objectives. This is required for a research project to
comply entire systematic steps. Qualitative and quantitative methods can help in accomplishment
of the organisation. This methodologies and phases ill lead the enterprise towards factual data
and impact of digital technology over the organisation and its growth.
TASK 3
P5 Analysis of research and data using appropriate methods
This report is interpreted in way of getting factual and logical data and information in
relation of CSR activities. It is required for company to evolve effective decision in which they
avail effective projects. Here are the interpretation of views or respond of 20 respondents which
were chosen for the sample through using non-random sampling techniques:
INTERPRETATION
Theme 1: Hallmark Hotel does not perform CSR
1. Do hallmark hotel organise CSR activities? Rate
 Yes 5
 No 15
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Yes No
0
2
4
6
8
10
12
14
16
5
15
Rate
Series2
This have become necessary in nowadays to perform for unique brand recognition in the
competitive business industry (de Grosbois, 2012). 15 out of 2 responder believe that hallmark
Hotel does not perform any kind of CSR activities where 5 out of 20 claim that company
organise activities of CSR.
Theme 2: CSR plays indispensable role in accomplishment of competitive objectives.
2. Does CSR practices contribute in attaining
competitive objectives of Hallmark Hotel?
Rate
 Yes 12
 No 8
12

Yes No
0
2
4
6
8
10
12
12
8
Rate
Series2
CSR avail large part in the organisation in development as well as help the society as
well.20 out of 12 responder said that cop orate social responsibility avail in attaining competitive
edge of Hallmark Hotel whereas 8 out of 20 applier stated that there is no role of CSR in
development on organisation (Crane and Matten, 2016).
Theme 3: CSR supports competitiveness of organisation an increase.
3. On your views, do practices of CSR have any
role in attainment of competitive advantages?
Rate
 Strongly Agree 14
 Agree 2
 Neutral 1
 Differ 2
 Strongly differ 1
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Strongly Accept Accept Neutral Differ Strongly differ
0
2
4
6
8
10
12
14
14
2
1
2
1
Rate
Series2
The corporate social responsibility not only avail in creating better goodwill but also
avail in meeting to the competitive advantages of enterprise (Closs, Speier and Meacham, 2011).
14 out of 20 claimed that they role is higher of CSR. 2 of them agree but not strongly believes on
this facts. 1 responder has neutral believes that it may helps and may not which depend on the
activities which the company has performed. Whereas 2 completely differ from this point view.
Theme 4: Company must concert rate towards security and safety of nature as CSR activity.
4. In which field, Hallmark hotel can perform
Corporates Social responsibility?
Rate
 Safety & Security of Nature and
Environment
15
 Women Education and Welfare 3
 Child Exploitation 2
14

Safety and Security of Environment
Women Welfare
Child Exploitation
0 2 4 6 8 10 12 14 16
15
3
2
Series2
Rate
15 from 20 responder believes that best activities which an organisation can perform in
the modern era is on the field of environment safety and security as the issues of pollution and
environment destruction is becoming emerging issues nowadays (Benn, Dunphy and Griffiths,
2014). On the hand 3 of them voted for women welfare and empowerment which can be
effective CSR. 2 of them also said it is more beneficial to perform CSR in child trafficking and
exploitation as it is emerging issues as well.
Theme 5: Emergence in base of customer is one of major highlighted profits that rendered by
CSR activity.
5. What are the benefits of CSR activities in
Hallmark hotel?
Rate
 Gain in Benefits ratio 2
 Portray effective social image 4
 Growth in customer base 14
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Increase in ratio of profits
Portray better image society
Increment in consumer base
0 2 4 6 8 10 12 14
2
4
14
Series2
Rate
14 responder believes that CSR avail in increasing consumer base through earning
credibility of society or local people (Benn and Bolton, 2011). 4 out of 20 stated that it avail in
portraying effective and better organisational image. Whereas 2 of them claimed that it increase
overall benefits and competitive edge of Hallmark hotel.
Theme 6: Organisation must perform CSR activities at once in 6 month.
6. The period of time, between Hallmark hotel
should coordinate such possibilities?
Rate
 Within a month 5
 In 5 months 13
 In a year 2
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5
13
2
Within a month
In 5 months
In a year
A company should perform the activity of CSR within every 6 months as it would be
more influencing according to 13 responder (Basu, 2014). 5 of them said it should organise in
each month and 2 states it should organise in each year.
Theme 7: State support a important input in corporate social responsibility.
7. According to Your opinion, does state have
any role in CSR?
Rate
 Yes 14
 No 6
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Yes No
0
2
4
6
8
10
12
14
14
6 Rate
Series2
14 respondents believes that CSR play a vital role in supporting activities where 6 states
that there is no contribution in company of CSR activities.
P6. Recommendations for implementing the CSR activities
There are various issues and problems which United Kingdom and entire world is facing
which is required to resolve to improve the miserable condition of society. The companies like
Hallmark Hotel can perform the activities in regard of those menace in cure them or make an
initiative for them (Bakker and et. al., 2011). The respected firm can make their role inn safety
and security of nature and environment which is the best area of performing such activities.
Despite of this, second effective area is child welfare and avoiding exploitation of them that is
one of the major issues. Women development and empowerment is also one of the major field
where company can conducts CSR activities.
M3 Selection of different tools or technologies
The organisation will evaluate the project or complete this research project through the
help of data analysis and interpretation method which can avail them in finding outcome along
with the facts and statics. Interpretation and questionnaire methods is effective method that can
be used for both qualitative and quantitative research methods. As like all these methods are
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useful, the company have been recommanded to perform various CSR activities in some major
areas which can help the organisation in meeting success. The sector which is useful for CVSR is
environment and pollution, child labour and women empowerments etc.
D2 Reflect of project outcome through justification of given recommendation
Also as the world is more facing environment issues and pollution each and every day
this is the bets area of performing CSR activities in competitive industry. After his child
trafficking and labour is major issues which is entire world is facing in various arts of it. This is
goof to spend their organisation money by Hallmark Hotel in these area as it would be more
beneficial to hotel as well as issues resolution. Whereas, there are various companies which is
promoting women empowerment in that case supporting women education and security will
avail company in marketing in indirect way.
TASK 4
P7. Reflective report
This report explains the importance of corporate social responsibility ion the competitive
business industry and how it avail in the expansion of business activities. Besides the theoretical
part, I have learned how to conduct in systematic and successful project of business. I have
learned how to proper a Gantt chart, make graphs and interpret primary and secondary data. This
project have lessoned me how to make the quick analysis of books, journals and other published
content and collect he required information. I have learned various theoretical, philosophical and
business aspected along with preparing research report in systematic, effective and organised
manner.
M4 Value of project management process and use of quality research
I have learned various things from this above report which includes theoretical and
practical earning aspects that've helped me in overall evolution of personality. It have lessoned
me utilisation of computer based work and software such as data interpretation technology, Gantt
Chart and many other whereas I have learned how to perform CSR activities in an organisational
for betterment of the services and products in a company as well as how it avail the overall
growth. Thus, it have lessoned by conducting a research of business project in logical and
authentic way.
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CONCLUSION
This report summarise that this have become fundamental in the competitive business
environment to perform CSDR activities for better promotion and marketing of organisation.
These activities not only avail company a good positioning and reputation in the society but also
increase the consumer base of the company. The best area of performing such activities are child
labour and empowerments, environment pollution and betterment as well as women
empowerments etc. Company can organise CSR in these field for making a unique image of
company among the society.
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