Managing Successful Business Assignment - Hallmark Hotel
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Added on 2020-07-23
Managing Successful Business Assignment - Hallmark Hotel
Added on 2020-07-23
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Managing SuccessfulBusiness
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aims and objectives of Hallmark Hotel.................................................................................1P2 Project management plan.......................................................................................................3P3 Explain work break down structure and Gantt chart.............................................................4TASK 2............................................................................................................................................8P4 Carry out Small scale research...............................................................................................8TASK 3..........................................................................................................................................10P5 Research analysis and data used in appropriate methods....................................................10P6 Recommendation for executing CSR activities...................................................................17TASK 4..........................................................................................................................................17P7 Reflective report...................................................................................................................17CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................19
INTRODUCTIONCorporate social responsibility is that process in which embodied self standard integratedinto model of successful enterprise. It is the practice where an enterprise organised task for theimprovement of community or society in which the firm will dealing in proper manner. It isclaimed that the an organisation conduct these activities for offering things by making benefitsand well-being. This is available for business is to developing continuous commitment throughuse of business to contribute and behave in more ethical manner and they manly developingeconomy for improving life at workplace and society (Bakker and et. al., 2011). The report isbased on Hallmark hotel which is one of the leading chain of restaurants of UK. The mainmotive of project is to evaluating goals, objectives, aims, research questions and objectives ofreport are included in this report. TASK 1P1 Aims and objectives of Hallmark HotelIn the current era, marketing and promotional activities are not assist in building orincreasing goodwill in the society of the company. Therefore, CSR activities are help indeveloping growth and success of competitive existence for improved evaluation. It is the bestmethod of promotional functions that is mainly used by the business sector. Such activities bringin extrinsic environment which help in smooth running then it can build positive organisationreputation in the large society. Hallmark hotel is the largest chain of service industry which helpin expanding and encouraging their business for increasing vitality in the service sector. Suchactivities can not help in creating image in positive manner and gain reputation in the society butit will increasing the consumer base of an organisation (Basu, 2014). The major area forperforming these functions that includes empowerment, labour, environment pollution andwomen empowerment. An organisation consider that the firm can earn huge number of peopleand build good identity among community with the assistance of CSR activities in appropriatemanner. Topic: “Implementing CSR activities in the firm for attaining accurate objectives: A casestudy of Hallmark Hotels”. Project Background1
This is necessary for the business is to resolve all major conflicts and issues fordetermining objectives of an organisation. By this they mainly organise different kinds ofpromotional and marketing functions for gaining desired goals and objectives in effectivemanner. Hallmark hotel is majorly concentrate on distribute the business chain in all over theworld. It is necessary for business is to develop those activities that can influencing people moreeffectively (Benn and Bolton, 2011). The main aim of firm is to manage and coordinate CSR insociety and community for increasing consumer value and gain profit for performed activities.Market is always changes and dynamic which need to keep the different picture for attractinglarge number of customers. The community and society will assist the company for increasingtheir position in the huge market place or society area. The report is help in achieving aims andobjectives which are exist for leading the business operations and its functions in the correctdirection in proper manner (Benn, Dunphy and Griffiths, 2014). Hallmark hotel is organisingparticular project for making accurate analysis and implementation of project. Aim- The main aim of the project is to execution of CSR activities in an organisation foraccomplishing desired targets: A case study of Hallmark Hotel. Objectives- An enterprise is one of the leading developing service and it is hotel associationwhich is mainly deal in marketing and promotions activities especially in CSR which help indeploy business and consider effective image of organisation within society. They can manageand coordinate these types of activities. The major objectives are discussed as follows:To analyse all impactful situations which help in developing business and make properdecisions in Hallmark Hotel To pursuit constant development system for CSR management in Hallmark HotelTo lead values belongs with integrity, equity and honesty of CSR activities in anorganisationTherefore, it is indispensable to determine the major aims and objectives of the specificprojects which presents the collection and data study (Closs, Speier and Meacham, 2011). Theobjectives can avail firm for enhancing profitability and productivity of organisation byconsidering accurate consumer amount and serve quality products and services. Research Questions:How CSR can move constant process system of Hotel management of CSR activities?How to lead the values with consisting integrity, honesty and fairness of Hallmark Hotel?2
Howe hotel account can substantial impact on developing eliminations and businessactivities?P2 Project management planDevelop plan is essential stage which is required for getting outcome of the firm andidentify the major elements which can influenced in appropriate manner. This will help inattaining aims and objectives for determine organisation. It is necessary for managing time,resources, danger and adequate communication system assist in removing difficulty in theproject of research (Crane and Matten, 2016). An organisation requires to conduct marketresearch for analysing different situations and measure researcher thinking in positive manner.There are several components which are as under:Cost- It is one of the major component which mostly help in managing and coordinatingsuch type of activities that linked with CSR. Such type of practices provides profitswhere firm can support society and community for solving major issues and problemsand fulfil all responsibilities towards society. These practices cost are higher which cannot expected by anyone. This is also necessary for managing and controlling a budget andplan cost before implementation of these policies and plans to manage the costing.Hallmark hotel can spend more than 25000 euros of such income on the activities andfunctions (de Grosbois, 2012). Scope- The project scope is high in small and large organisation in the United kingdom,all these firm are busy in performing necessary activities for developing finer and specificpicture of the community. Large number of people are engaged in gaining benefits forcreating good image of company goodwill and place at the top position among customers.This will easily attract more consumers towards their products and services. With theassistance of accurate analysis, market research which includes Gantt charts andinterpretation data, result will be gained. Quality- It is important for providing standard quality which organised by organisationfor increasing goodwill of company in positive manner. This is also required formanaging and coordinating project and make research for understanding the accurateplace for performing Corporate social responsibility activities (Doherty, Ashurst andPeppard, 2012). Also they will assist in manage all quality performance of the Hallmarkhotel pattern. This is easy for use assets in proper manner and help firm in rising market3
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