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Managing a Successful Business Project Assignment PDF

   

Added on  2021-01-02

24 Pages5217 Words464 Views
Managing aSuccessful BusinessProject-Globalisation
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Table of ContentsINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................2P1 Project aims and objectives....................................................................................................2P2 Project management plan that covers aspects of cost, scope, time, quality, communication,risk and resources........................................................................................................................4P3 Work breakdown structure and a Gantt chart to provide time frames and stages.................6TASK 2............................................................................................................................................7P4 Small-scale research by applying qualitative and quantitative research methods.................7TASK 3............................................................................................................................................9P5 Research and data using appropriate tools and techniques....................................................9P6 Appropriate recommendations as a result of research and data analysis.............................12TASK 4..........................................................................................................................................13P7 Value of undertaking the research to meet stated objectives...............................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
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Topic: To analyse impact of globalisation on marketing department: A study on Wahacarestaurant.INTRODUCTIONGlobalization means expansion of business at international level. In this process, there isinteraction among different people, organisations, countries, etc. There are different tradepolicies which has to be considered by managers of organisation in order to deal withinternational trade. There is requirement of different aspects which are related to change in plansand policies. There is essential role of information technology to deal with business at globalisedlevel. There is liniancy in policies of government, so it is easy to expand business (Bücker and et.al., 2014). Business expansion is possible with use of different aspects which are relevant andsignificant for attaining good brand image and profits. In this report there is discussion aboutWahaca restaurant which deals in Mexican Market Eating. This organisation was situated in UKand established in 2007. This organisation has 25 branches all over UK. As there is trend of globalisation, so managers of Wahaca restaurant are thinking toexpand business at international level. Hence there is research conducted to analyse outcomeswhich are relevant and significant for successful business expansion. This report covers projectaims, objectives and time frame, information related to small scale research, informationgathering and data collection, appropriate recommendation as outcome of research, at last thereis discussion about usefulness and suitability of globalisation for sustainable businessperformance. TASK 1P1 Project aims and objectivesGlobalisation means expansion of business operations at international level. Globalisationmeans opening business transactions at international level. To operate business at internationallevel, there is requirement of some changes in business operations which is relevant andsignificant for attaining good brand image and business expansion (Buettner and et. al., 2012). Ifan organisation wants to operate at international level, then they have to make proper strategies,they have legal laws which has to be followed. Multinational organisations deals in differentcountries and have good strong brand image. There is requirement of different resources whichare relevant and essential for creating good brand image. There is national growth anddevelopment with the help of international business through increment in GDP, export import
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trade. Government gets benefited with the help of different types of taxes, security amount,license fees, etc. This is relevant and significant for improving changes. Background of Project In UK, there is much scope of hotel industry because UK economy promotes expansionof small scale business. But managers of Wahaca restaurant wants to expand business atglobalised level. This is relevant and effective for keeping long term relations with consumers.As there is difference in demand of consumers according to difference in demographical,geographical aspects (Campbell, Eden and Miller, 2012). Hence it is responsibility of managersto analyse it and then frame commercial activities. In this report, there is discussion aboutglobalisation of business. Aim behind conducting this research is to know positive economic andethical influence of international trade on marketing. Wahaca restaurant has 25 outlets in UK, sothey have to analyse market properly before business expansion. If proper analysis is not done,then there are possibilities of that business may fail at globalise level. There is requirement ofvarious resources such as finance, eatables, raw material, etc. so these factors has to be planned.This report is conducted to analyse such resources and their availability at globalise level. Aim: To analyse positive economic and ethical influence of globalisation on marketingdepartment: A study on Wahaca restaurant.ObjectivesTo aware about the concept of globalisation.To determine economic and ethical impact of globalise activities on marketingdepartment of Wahaca restaurant.To examine issues faced by managers of Wahaca restaurant in operating their businessoperations at international level.To recommend the ways through which Wahaca restaurant can expand businesssuccessfully at globalised level.QuestionsAre you aware about concept of globalisation?What is the economic and ethical impact of globalise activities on marketing departmentof Wahaca restaurant?Which issues are faced by managers of Wahaca restaurant in operating business atinternational level?
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What is the recommendation through which Wahaca restaurant can expand businesssuccessfully at globalised level?P2 Project management plan that covers aspects of cost, scope, time, quality, communication,risk and resourcesProject Management planProject management plan is a legal document which talks about different aspects ofproject. There are many activities such as data collection, analysis, data sampling, conclusionand recommendation, etc. which has to be followed by researcher to conduct and completeoperations in relevant manner (Cooke, 2012). Hence in this plan, researcher make strategies forproper implementation of research activities. Team mates are proper aware about activities andresources which are required to conduct project. Hence possibilities of getting positive return ismore with this plan.As managers of Wahaca restaurant thinking to expand business at globalise level, so withthe help of project management plan they are able to conduct research in appropriate manner. Inorder to run business successfully at international level, there is requirement of some changes inproduct and services in order to achieve good brand image. As there is good scope ofdevelopment of Wahaca restaurant because they have good image in UK. But apart from thisplanning related to resources, leading team, motivation of team mates, etc. are some aspectswhich has to be considered. There is requirement of different resources such as raw material,space for outlet, employees, etc. which helps to perform operations in relevant manner.Managers of Wahaca restaurant must frame project management plan with the help ofwhich they can implement business in appropriate manner at international level. Some factorswhich are considered in plan are as under-Scope: Scope means are of expansion. Wahaca restaurant operates in hospitality sector.They have fame in Mexican Cuisine hence they can create same brand image in internationalmarket (Cuervo‐Cazurra, 2012). There is good scope of business expansion at internationallevel for Wahaca restaurant with the help of proper marketing techniques. This assist in creatingdiversification and improves profits of organisation. As there is competition in restaurant sector,so with the concept of globalisation of Wahaca restaurant managers are able to operate atinternational level. There is increment in sales, revenue profits of Wahaca restaurant hence
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growth prospects for association increases. With the help of this research, it is easy for expandbusiness at international level. Resources: There is requirement of different resources such as raw material, employees,appliance, equipment, etc. for successful implementation of business. In project managementplan, there is proper planning for such resources. This helps in planning and implementation ofresources properly and take execute (Dunning, 2013). Before expanding business at globaliselevel, it is responsibility of managers of Wahaca restaurant to plan and avail the. For instance:resources are not available on time, then this affects working style and may delay in serving toconsumer. While performing this project, there is requirement of computer, propercommunication Channel which helps to interact with each other, internet connection, etc. Theseresources are relevant for performing research activities properly. There is difference in cultureas per difference in geographical region, so there is requirement of training to workforce as well.Cost: Cost is essential component which is required to expand business. Managers ofWahaca restaurant plan business operations and associated cost (Farndale, Brewster andPoutsma, 2014). This helps to maintain balance between cost and profits. While staring newbusiness by Wahaca restaurant rental cost, labour cost, promotional cost, etc. will occur. Hencethere is requirement of proper planing related to expense. Particulars Amounts (£)Leasing cost360Labour and training cost 40Equipment and Maintenance cost 20Promotion and marketing cost 60Purchasing and production cost20Total 500As per above discussed table, expense of expansion business is 500£. So managers ofWahaca restaurant must available financial resources from internal or external sources. Time: Time required to complete project is approx. 8 weeks. This is the time whichshows starting and end date of starting project. This time implies that there is requirement ofsome changes in working style so business expansion can be done within specified time. Thiscan be possible with regular motivation and leading project team.
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