Managing A Successful Business Project - Scope & Time

Managing A
Successful Business
Project

Table of Contents
Title:.................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A) P1. Project aim and objectives...............................................................................................1
B) P2. Project management plan with cost aspects, scope, time, quality and communication
risk...............................................................................................................................................3
C) P3. Work breakdown structure and a Gantt chart..................................................................4
..........................................................................................................................................................6
..........................................................................................................................................................6
TASK 2............................................................................................................................................6
D) P4. Small scale research by implementation qualitative and quantitative research...............6
TASK 3..........................................................................................................................................12
E) P5. Evaluation research and data using appropriate tools and techniques (Data analysis). .12
F) P6. Appropriate recommendation as a result of data and research analysis.........................30
TASK 4..........................................................................................................................................30
G) P7. Reflection upon undertakings to attain objectives.........................................................30
CONCLUSION..............................................................................................................................31
REFERENCES .............................................................................................................................32
.......................................................................................................................................................32

Title:
“To identify Positive Economic, Cultural and Ethical Impacts of Globalisation on
Different Functions of multinational organisation.” A study on Primark.
INTRODUCTION
Globalisation is the spread of technology, information and products across national
borders. In economic way, globalisation describes an interdependence on countries around the
world fostered via free trade. For this project, Primark is chosen international retailer which was
established in 1969. This assignment is based on certain tasks, including project aim and
objectives etc. Along with this, different elements of project management plan such as cost, time,
communication, risk, resources etc. will also covered in this report (Aguilera-Caracuel and et. al.,
2015). Work-break structure and Gantt chart also consider most essential part of this report
which will support an investigator in identification of starting and ending time for completion of
research. Different methods of data collection and data analysis will be covered in this project for
accomplishing accurate result of research. Recommendation and reflection about business
success will also covered in this project.
TASK 1
A) P1. Project aim and objectives
Overview of research:
Globalisation is about the interconnectedness or link of business and people across the
globe that eventually leads to global economic, political and cultural integration. (Alon and et.
al., 2016). The positive effects of globalisation on business functions of Primark such as
operations, marketing, HR, accounting have impacted by different number of factors including,
trade, employment, competition, technology, investments and capital flows, culture and
organization structure. All these are main positive impact of globalisation which will help an
organisation in its success and growth.
Background of Primark:
Primark is an international retail organisation that offers the latest beauty, homeware and
fashion at the accurate value on the high street. It was founded in 1969 by Arthur Ryan and
headquartered in Dublin, Ireland. Company offers a different range of products, including
1

children's and baby clothing, menswear, womenswear, footwear, homeware, accessories, beauty
products and confectionery (Baylis, Smith and Owens, 2017).
Research aim:
Main aim of this report “To identify Positive Economic, Cultural and Ethical Impacts of
Globalisation on Different Functions of multinational organisation.” A study on Primark.
Research objectives:
 To develop accurate knowledge or understanding regarding concept of globalisation.
 To determine impact of globalisation factors (Economic, Cultural and Ethical) on
business functions of Primark.
 To identify benefits and risks of globalisation on business functions and success of
Primark. To analysis ways through which Primark can easily enhance their growth and success at
international level.
Research questions:
 How to develop accurate knowledge or understanding regarding concept of globalisation?
 What are the impact of globalisation factors (Economic, Cultural and Ethical) on business
functions of Primark?
 What are the benefits and risks of globalisation on business functions and success of
Primark? What are the ways through which Primark can easily enhance their growth and success at
international level?
Rationale and significance of research
Main reason behind conducting this project is to analyse Economic, Cultural and Ethical
impact of globalisation on business functions of Primark in positive manner. This research is
most essential in personal and academic manner (Bende-Nabende, 2017). In academic way, this
project is to offer students the chances to engage in sustained investigation in a area of research.
The research enables students to show the capacity as well as ability to develop an accurate
research topic, research aims, objectives and results, and to show the results of such investigation
in both written and verbal formats. The investigation also promote students to reflect on their
engagement in the process of research, during which suggestions for future and individual
development are key learning points. Along with this in personal manner, this research will help
2

an investigator by increasing its knowledge about literature review, data collection and data
analysis.
Literature review
It is important part of research which will be done for addressing each aim and objectives
of project in effective manner.
Understanding regarding concept of globalisation.
According to the BEVERLY BIRD AND CAROL KOPP, 2019, globalisation refers as
the spread of products, information and technology across the national borders. It is a worldwide
movement towards trade, communication, financial and economic integration. globalisation t is
the capability to communicate and move easily with others across the globe in order to conduct
business functions and operations globally.
Impact of globalisation factors (Economic, Cultural and Ethical) on business functions of
Primark.
According to the JUSTIN KUEPPER, 2019, In Primark, there are different functions
such as marketing, HR , accounting, operational etc. All these functions have played significant
in growth and success of Primark. Along with this, globalisation have direct impact on above all
functions which are determined as under:
Economic impact: Economic development of country is mainly relay on the involvement
of some businesses which are operating within the country in way of job opportunities, vast tax
duties to government and so on. It is main ground due to which legal authority of particular
country give invitations to international enterprise for making economic development of country
in effective manner.
Cultural impact: As per the view point of, Claude Bourbonniere, 2018. Primark is
operating its operations or functions at international level because of which there are some
peoples of various culture that works with each other in workplace. As it makes easier for
Primark in globalising their business operations in various country effectively.
Ethical Impact- Ethics can be explained as norms, rules and beliefs of an enterprise
which should be applied by each organisation successfully while doing its business operations or
functions at international level. By doing these Primark will capable in successfully growing
their business operations.
Benefits and risks of globalisation on business functions and success of Primark.
3

According to the Caroline Duncan, 2018, globalisation introduces as the free movement
of services and products that are produced by employees around the globe in an integrated and
seamless manner. There are different benefits of globalisation for Primark in success of its
functions. Cultural diversity, coaching and training, enhanced information between various
nations , larger markets, higher standards, improved brand image etc. All these are major
advantages of globalisation which will support Primark in its growth and success within given
time duration.
On the other hand, globalisation have different drawbacks on business functions and
success of Primark (Globalization Benefits and Challenges, 2018). Ethical business practices,
organisational structure, public relation, leadership, communication barrier, cultural difference
etc. are consider biggest challenge of globalisation that negatively impact on marketing, human
resource, operations etc.
Ways through which Primark can easily enhance their growth and success at international
level.
According to the Mark Pentecost, 2017, there are different ways like Learn the language,
Know the regulations, adoption of flat communication, implementation of training program,
accurate market research etc. All these are effective and essential ways that must be follow by
Primark. As it will help an organisation by improving its growth and success at international
level. With the help of flat communication, Primark can easily communicate each information to
their employees. It will assist them in retaining employees long time and also support them in
enhancing its growth and success at international level.
B) P2. Project management plan with cost aspects, scope, time, quality and communication risk
Project management plan is important to formulate as this will help to outline the aspects
of important nature which are required to carry on in future for successful completion of project
within stipulated period of time (Dion, 2017). Different determinants which are included under
this plan are named as scope, quality, risk, resources etc. The different kind of benefits which are
associated behind its effective usage is about completion of project by effectively achieving all
the objectives. Description of the determinants which are comes under plan are defined below:
Cost: This is important aspect which help in determination of the cost which is going to
be beard by the researcher and organisation successful completion of their work. From project
perspective the cost which will be incurred by the organisation in the process of globalisation by
4

ascertaining the positive impact of all the factors like economy, cultural and ethical seems to be
quite high (George and et. al., 2016). The amount which is needed to spend in this regard is
around £90000. The another aspect which is about research where researcher indulge in various
activities like identification of the factors and analysis of their impacts requires usage of
sufficient amount of funds which is about £25000.
Scope: The scope of the application of the globalisation is high in respect of the
functioning of Primark as this will improves their internal and external strength of the
organisation which help them to improve their brand image at global level and ascertain higher
amount of market share. Simultaneously, researcher use various methods of research like
qualitative and quantitative which help organisation to select the nation for globalisation of
operation which have favourable conditions (Kakabadse and Bank, 2018). This scope of the
same is determined from the aspect those method help to gather reliable and accurate
information.
Time: Time from the project perspective which is about globalisation much needed
concept and required to have in adequate amount. Around 6 months of time period is required to
effectively globalise the operations of organisation (Lasserre, 2017). On the other hand,
researcher is required the time period of 2 months for completion of their research work.
Communication: This will includes about the description of the aspects which are
needed to have for effective communications (Martin and Nakayama, 2015). From project
perspective and for completion of globalisation activities require to usage of the communication
tools like texts, e-mails, phone calls etc. On other hand, researcher required the usage of the
communication tools e-mails and social media platforms etc.
Risk: This is about identification of the risk aspects which are associated with the process
of globalisation. The main risks which an organisation is going to face in the process of
globalisation is about lack of funds, less amount of physical resources etc. From the perspective
of researcher the risks which are associated with work of research includes communication gap,
unreliable data, time consuming process etc.
Resources: This is about the usage of resources in the process of globalisation
(Monshipouri, Welch and Kennedy, 2017). The amount of resources which are required to
consider in the process of globalisation are named as human capital, funds, communication tools
5

etc. From the perspective of the researcher the resources which are required to have for effective
completion includes funds, time, competent personnel etc.
C) P3. Work breakdown structure and a Gantt chart
Work breakdown structure: It is an effective and useful method of organising as well as
completing work or activity in a project. It is most essential tool which will be applied by an
organisation to divide each activities of project from different departments on an organisation.
Illustration 1: Work breakdown structure
(Source: Work breakdown structure, 2018)
Gantt chart: It is a type of presentation tool which will be applied by researcher to
identify opening and ending data for completion of full project. In this chart different number of
activities will be covered which will support a researcher to complete full project in systematic
and effective manner (Nankervis and et. al., 2016).
6

TASK 2
D) P4. Small scale research by implementation qualitative and quantitative research
Research methodology is a systematic way of collecting information or data related to a
specific topic. These informations are collected for the intent of decision making. It is the most
essential process design to conduct a research. The researchers describe how the vital
information and data to address the research questions and objectives was gathered, shown and
7

analysed. In this the main cause and explanation for the data sources, research design, collection
techniques, research instrument, data presentation techniques, research strategy,research
reliability and validity used are given (Osland, Devine and Turner, 2015). For this, the
investigator use the best approach for the research and considers the research opinion. This frame
work has different layers which are mentioned below:
Research philosophy : It involves the thought process of the researcher about how to
gather the data. There are two type of researchers philosophy Interpretivism and positivism.
Researcher in this topic will apply interpretivism as this will highly assist in evaluating data or
information effectively whereas positivism is not the appropriate method to carry out research.
Research approach: there are of two types of research approach inductive approach and
deductive approach , In this topic researcher will use deductive approach as it is concerned with
developing hypothesis based on existing data and help researcher to collect appropriate data in
details so that the better results can be obtained.
Sources of data : There are various sources for the collection of data such as primary and
secondary data, the researcher uses these sources in order to come up with objective finding.
Primary sources of data are the first source of data (Ramasastry, 2015). These data can be
collected with the questionnaire and interviews. On the other hand secondary data are gathered
with the motive of other use rather than original use. Secondary source of data can be collected
from published and unpublished documents,internal journal of business etc. Therefore both the
sources of data collection are used by researcher to compile proper information about the study.
Data collection techniques: In order to accumulate reliable data according to the study,
questionnaire will be used by researcher. As it is most essential technique of data collection
which will support an investigator perform each tasks within given time period.
Research sampling: Sampling is most essential part of dissertation which will assist an
investigator to select sample size from out of total population. There are two form of sampling
which is probability and non-probability. According to current study, probability sampling will
be applied by investigator (Thomas and Peterson, 2017). This method not require maximum
capital and resources of an organisation. Therefore with the help of this sampling method, 15
employees, 30 customers and 2 managers of Primark will be recruited. On the other side, non-
probability sampling method is not useful according to current topic.
Questionnaire for employees:
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With the help of random sampling method, 15 employees of Primark will be selected for
analysing their opinion about the Positive Economic, Cultural and Ethical Impacts of
Globalisation on Different Functions (Zajda, 2015).
Questionnaire
Q1) Are you have knowledge about the concept of globalisation?
a) Yes
b) No
Q2) As per your opinion, which factors of globalisation get impacted on business functions of
Primark?
a) Economic
b) Cultural
c) Ethical
Q3) According to you, globalisation is important for success and growth of Primark?
a) Agree
b) Disagree
Q4) What are the benefits you gain by globalising business functions of Primark?
a) Increased Standard of Living
b) Social Awareness
c) Professional Aspiration
Q5) What are the risks you faced by expanding business functions of an organisation?
a) lees chances of career growth
b) Problem related to working in diversified team
c) Chances of reduced monetary benefits
Q6) You are require training and development program while globalising business functions of
Primark?
a) Yes
b) No
Q7) Which functional unit get more affected due to globalisation of Primark operations?
a) Human resource
b) Marketing
c) Finance
9

Q8) Does globalisation support in gaining more development opportunities at workplace?
a) Yes
b) No
Q9) Provide any recommendation to Primark for further improvements.
Q1) Are you have knowledge about the concept of globalisation? Frequency
a) Yes 12
b) No 3
Q2) As per your opinion, which factors of globalisation get impacted on
business functions of Primark?
Frequency
a) Economic 5
b) Cultural 5
c) Ethical 5
Q3) According to you, globalisation is important for success and growth
of Primark?
Frequency
a) Agree 13
b) Disagree 2
Q4) What are the benefits you gain by globalising business functions of
Primark?
Frequency
a) Increased Standard of Living 6
b) Social Awareness 4
c) Professional Aspiration 5
Q5) What are the risks you faced by expanding business functions of an
organisation?
Frequency
a) lees chances of career growth 5
10

b) Problem related to working in diversified team 6
c) Chances of reduced monetary benefits 4
Q6) You are require training and development program while globalising
business functions of Primark?
Frequency
a) Yes 10
b) No 5
Q7) Which functional unit get more affected due to globalisation of
Primark operations?
Frequency
a) Human resource 6
b) Marketing 4
c) Finance 5
Q8) Does globalisation support in gaining more development
opportunities at workplace?
Frequency
a) Yes 12
b) No 3
11

Questionnaire for Customers:
With the support of sampling method such as of random sampling, 30 customers will be
recruited for analysing their view about the Impacts of Globalisation.
Questionnaire
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) What are the impacts of globalisation according to you?
a) Positive
b) Negative
C) Neutral
Q3) How globalisation brought change in your buying behaviour?
a) Enhanced the options
b) Improved the barraging power
Q4) Does globalisation impact on the present market conditions?
a) Yes
b) No
Q5) What are the effect of globalisation on domestic companies?
a) Positive
b) Negative
Q6) What are the issues involved with the process of globalisation?
a) Trust
b) Quality of product
c) Competition for domestic brand
Q7) What are the factors get effected according to you while purchasing of products from
Primark.
a) Product quality
b) Cost of product
c) Features of Product
Q8) As per your opinion, Primark require to use social media marketing for promotion of its
product?
12

a) Yes
b) No
Q9) Provide further recommendation on the topic.
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 25
b) No 5
Q2) What are the impacts of globalisation according to you? Frequency
a) Positive 25
b) Negative 3
C) Neutral 2
Q3) How globalisation brought change in your buying behaviour? Frequency
a) Enhanced the options 15
b) Improved the barraging power 15
Q4) Does globalisation impact on the present market conditions? Frequency
a) Yes 25
b) No 5
Q5) What are the effect of globalisation on domestic companies? Frequency
a) Positive 26
b) Negative 4
Q6) What are the issues involved with the process of globalisation? Frequency
a) Trust 10
b) Quality of product 10
c) Competition for domestic brand 10
Q7) What are the factors get effected according to you while purchasing of Frequency
13

products from Primark.
a) Product quality 10
b) Cost of product 9
c) Features of Product 11
Q8) As per your opinion, Primark require to use social media marketing for
promotion of its product?
Frequency
a) Yes 24
b) No 6
Interview for Managers
Question 1). Interviewer: According to you, what is the position of M&S in the market?
Question 2).Interviewer: What are the most inflectional political factors which has benefited
your organization?
Question 3).Interviewer: What are the most inflectional economic factors which has benefited
your organization?
Question 4).Interviewer: What are the most inflectional social factors which has benefited your
organization?
Question 5).Interviewer: How political, economic and social factors has helped your
organization in increasing productivity and profitability of your organization?
Question 6). Interviewer: How your organizational employees support to control political,
economical and social factors?
Question 7). Interviewer: In your views, which function or department of your organisation is
most affected by globalization factors (political, economical and social)?
Question 8: Interviewer: What are the risks and benefits of globalisation on business functions
of an organisation?
TASK 3
E) P5. Evaluation research and data using appropriate tools and techniques (Data analysis)
Data analysis will be done with the help of thematic analysis. In this case various number
of themes will be developed which will help a researcher to complete each activities of
14

investigation within given time duration. Along with this, data analysis will be complete for
asking questions from the employees and customers.
For employees:
Theme 1: Knowledge about the concept of globalisation
Q1) Are you have knowledge about the concept of globalisation? Frequency
a) Yes 12
b) No 3
a) Yes b) No
0
2
4
6
8
10
12
12
3
Frequency
Interpretation: This chart has been determined awareness regarding the concept of
globalisation among employees. For this 12 out of 15 employees of have accurate understanding
regarding the globalisation. On the other side, remaining, 3 employees not have any idea about
the same phenomena. Thus, globalisation is a biggest concept which have been aware by large
number of people.
Theme 2: Which factors of globalisation get impacted
Q2) As per your opinion, which factors of globalisation get impacted on
business functions of Primark?
Frequency
a) Economic 5
15

Q2) As per your opinion, which factors of globalisation get impacted on
business functions of Primark?
Frequency
b) Cultural 5
c) Ethical 5
a) Economic b) Cultural c) Ethical
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5 5 5
Frequency
Interpretation: This information has been concluded factors of globalisation that impact
on business functions of an Primark. For this, employees have equal opinion about three factors
such as economic, cultural and ethical that positively impact on business.
Theme 3: Importance of globalisation
Q3) According to you, globalisation is important for success and growth
of Primark?
Frequency
a) Agree 13
b) Disagree 2
16

a) Agree b) Disagree
0
2
4
6
8
10
12
14 13
2
Frequency
Interpretation: As per above data, it has been concluded importance of globalisation for
growth and development of Primark. For this, 13 out of 15 workers have been agree whereas
remaining 2 employees are disagree. Therefore, globalisation is most essential process for the
success and growth of Primark.
Theme 4: Benefits of globalisation
Q4) What are the benefits you gain by globalising business functions of
Primark?
Frequency
a) Increased Standard of Living 6
b) Social Awareness 4
c) Professional Aspiration 5
17

a) Increased Standard of Living
b) Social Awareness
c) Professional Aspiration
0
1
2
3
4
5
6
6
4
5
Frequency
Interpretation: Above information has been determined benefits of globalisation. 6
employees of an organisation have view as globalisation increased standard of living, 4 workers
have idea as this concept help in increasing social awareness and remaining 5 workers have view
as globalisation will support in professional aspiration. Therefore, one of the main advantage of
globalisation as it increase standard of living of employees.
Theme 5: Risk of globalisation
Q5) What are the risks you faced by expanding business functions of an
organisation?
Frequency
a) lees chances of career growth 5
b) Problem related to working in diversified team 6
c) Chances of reduced monetary benefits 4
18

a) lees chances of career growth
c) Chances of reduced monetary benefits
0
1
2
3
4
5
6
5
6
4
Frequency
Interpretation: This graph or data has been interpreted risk of globalisation on
employees. 5 respondents has opinion as globalisation provide less chances of career growth. 6
workers have idea during globalisation, working in diversified team is major risk which will
impact on workers growth. Remaining 4 employees have idea as there is large chances of
reduced monetary benefits.
Theme 6: Requirement of training and development for employees
Q6) You are require training and development program while globalising
business functions of Primark?
Frequency
a) Yes 10
b) No 5
19

a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
Interpretation: This graph has been concluded requirement of training and development program
for workers while globalising business functions of Primark. For this 10 employees have been
agree whereas remaining 5 workers not agree as per the same. Therefore, more number of
employees are require proper training and development while globalisation of business.
Theme 7: Impact of globalisation on business functions
Q7) Which functional unit get more affected due to globalisation of
Primark operations?
Frequency
a) Human resource 6
b) Marketing 4
c) Finance 5
20

a) Human resource b) Marketing c) Finance
0
1
2
3
4
5
6
6
4
5
Frequency
Interpretation: According to above data, it has been concluded different functions of an
organisation that are effected by globalisation. For this, 6 out of 15 employees have knowledge
as human resource function is get effected. 4 respondents have opinion as marketing department
of an organisation is get impacted by globalisation. Remaining 5 workers have view as finance
department is get influence by the process of globalisation.
Theme 8: Effectiveness of globalisation
Q8) Does globalisation support in gaining more development
opportunities at workplace?
Frequency
a) Yes 12
b) No 3
21

a) Yes b) No
0
2
4
6
8
10
12
12
3
Frequency
Interpretation: According to above given information, it has been concluded effectiveness of
globalisation in gaining more development opportunities at workplace. For this, 12 out of 15
employees have agree. On the other hand, remaining 3 workers not agree about the same.
Therefore, large number of respondents are agree as globalisation helps in gaining more
development opportunities at workplace.
For customers
Theme 1: Awareness about the concept of globalisation
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 25
b) No 5
22

a) Yes b) No
0
5
10
15
20
25
25
5
Frequency
Interpretation: This information has been concluded accurate knowledge about the
concept of globalisation among customers. 25 out of 30 customers of Primark have aware
whereas remaining 5 customers not have any idea about the same. Thus, large number of
customers are agree whereas remaining are not agree according to the same.
Theme 2: Impacts of globalisation
Q2) What are the impacts of globalisation according to you? Frequency
a) Positive 25
b) Negative 3
C) Neutral 2
23

a) Positive b) Negative C) Neutral
0
5
10
15
20
25
25
3 2
Frequency
Interpretation: This data has been concluded impact of globalisation. 25 out of 30
customers have idea as globalisation positively impacted, 3 are have knowledge as globalisation
negatively influenced and remaining 2 respondents not have any idea about the same. Thus,
globalisation has positive impact on business success and growth within given time period.
Theme 3: Effect of globalisation on buying behaviour of customers
Q3) How globalisation brought change in your buying behaviour? Frequency
a) Enhanced the options 15
b) Improved the barraging power 15
24

a) Enhanced the options b) Improved the barraging power
0
2
4
6
8
10
12
14
16
15 15
Frequency
Interpretation: This data has been concluded impact of globalisation on buying
behaviour of customers. Respondents have equal opinion about the enhanced the option and
improved the bargaining power have effected on buying behaviour of customers. Therefore,
globalisation in directly influence on buying behaviour of customers.
Theme 4: Impact of globalisation on market condition
Q4) Does globalisation impact on the present market conditions? Frequency
a) Yes 25
b) No 5
25

a) Yes b) No
0
5
10
15
20
25
25
5
Frequency
Interpretation: This graph or data has been interpreted impact of globalisation on the
present market conditions. 25 out of 30 respondents have agree whereas remaining 5 customers
not have any idea about the same. Thus, more customers have opinion as globalisation directly
impact on market condition.
Theme 5: Effect of globalisation
Q5) What are the effect of globalisation on domestic companies? Frequency
a) Positive 26
b) Negative 4
26

a) Positive b) Negative
0
5
10
15
20
25
30 26
4
Frequency
Interpretation: This data has been concluded effect or impact of globalisation on
domestic companies. 26 out of 30 customers of Primark have positive opinion whereas
remaining 4 respondents have negative view about the same. Therefore, globalisation positively
impact on domestic companies by improving its brand image and goodwill.
Theme 6: Issue of Globalisation
Q6) What are the issues involved with the process of globalisation? Frequency
a) Trust 10
b) Quality of product 10
c) Competition for domestic brand 10
27

a) Trust
b) Quality of product
c) Competition for domestic brand
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency
Interpretation: This graph has been identified issues related with globalisation. For this
respondents have equal opinion about the trust, quality of product and competition for domestic
brand. All these are major issues which are involved in the process of globalisation.
Theme 7: Factors get effected purchasing of products from Primark.
Q7) What are the factors get effected according to you while purchasing of
products from Primark.
Frequency
a) Product quality 10
b) Cost of product 9
c) Features of Product 11
28

a) Product quality
b) Cost of product
c) Features of Product
0
2
4
6
8
10
12 10
9
11
Frequency
Interpretation: Above given graph has been concluded different factors that impact on
customers while purchasing of products from Primark. 10 customers of Primark have opinion as
product quality is major factor that highly impact on purchasing behaviour of clients. 9
customers have opinion as cost of product is major product that impact on customer. Remaining
11 respondents have idea as features of product is main factors that will be impacted on
consumers.
Theme 8: Importance of social media
Q8) As per your opinion, Primark require to use social media marketing for
promotion of its product?
Frequency
a) Yes 24
b) No 6
29

a) Yes b) No
0
5
10
15
20
25
24
6
Frequency
Interpretation: This graph has been interpreted or concluded significance of social media
for an organisation while promotion of its products and services to the customers. 24 out of 30
customers are agree whereas remaining 6 respondents not agree regarding the same.
30

Interview for Managers
Question 1). Interviewer: According to you, what is the position of M&S in the market?
Interviewee (Manager): In marketplace, M&S has strong position with its quality products and
services. Thus M&S has strong position in marketplace which will help them in its growth and
success.
Question 2).Interviewer: What are the most inflectional political factors which has benefited
your organization?
Interviewee (Manager): Expansion in Asian countries is identify main political factor which will
positively impact on business operations and functions of M&S. Therefore, accurate follow of
government's rules and regulations will support an enterprise in its development at international
market.
Question 3).Interviewer: What are the most inflectional economic factors which has benefited
your organization?
Interviewee (Manager): To enter into developing countries is identify main inflectional
economic factor which will support M&S to develop their business operations and functions
successfully in marketplace.
Question 4).Interviewer: What are the most inflectional social factors which has benefited your
organization?
Interviewee (Manager): Tradition style clothing in countries is consider most effective and
inflectional social factor which will support an organisation in increasing its sales and market
ratio.
Question 5).Interviewer: How political, ethical, economic and social factors has helped your
organization in increasing productivity and profitability of your organization?
Interviewee (Manager): Above mentioned all factors such as political, economic, ethical and
social have positively impact on business operations by reducing marketing cost, improving
brand image and maximising customer base. Therefore all these are main benefits of
globalisation which will support Primark in its growth and success.
Question 6). Interviewer: How your organizational employees support to control political,
economical and social factors?
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Interviewee (Manager): Employees of Primark is capable to control economical, social and
political factors within given time period. For this employees must take different steps by
conducting market research, following government's rules and regulations etc.
Question 7). Interviewer: In your views, which function or department of your organisation is
most affected by globalization factors (political, economical and social)?
Interviewee (Manager): Marketing departments of M&S is much effected by globalisation
factors such as political, social and economical. Thus, marketing department get effected by
globalisation and its different factors such as economical, environmental etc.
Question 8: Interviewer: What are the risks and benefits of globalisation on business functions
of an organisation?
Interviewee (Manager): There are different risks and advantages of globalisation on business
functions of Primark. Culture difference, communication barriers and government's rules and
regulations are consider major risk which will impact on business function of company.
Therefore, improve productivity, better market image, maximising customer base etc. are
consider major advantages of globalisation. As it will assist an enterprise in its success.
F) P6. Appropriate recommendation as a result of data and research analysis
From the above given data, it has been concluded impact of globalisation and its different
factors on business functions on an enterprise. Questionnaire have been done to asking questions
from the respondents such as customers, employees and managers of an organisation. Along with
this. All respondents have accurate idea regarding the concept of globalisation. There are few
recommendation to Primark about how to enhance their growth and success at international
level:
 Primary must adopt accurate training program to train their employees who have lack of
knowledge about the process of globalisation. Along with this, Primark must also follow
flat communication which will help them in overcoming impact of conflict among
employees, managers and customers.
 In order to improve success at global level, an organisation must previously conduct
market research which will support by providing accurate needs and wants of customers
towards specific product.
There are some recommendation for future improvement of research in effective and significant
manner. Few are determined as under:
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 In order to improve research, I must use different types of research methods such as
research approach, strategy tools, philosophies etc. All these methods helps me by
providing reliable and accurate information about the topic.
 In absence of questionnaire instrument I become able to consider an alternative research
methodology. Interview introduces as an important alternative method of research which
will further assist me by giving proper information regarding the study. As it will help in
improvement of further investigation and achievement of better results within given time
period.
TASK 4
G) P7. Reflection upon undertakings to attain objectives
I am glad that I acquire this opportunities to prereform each activities of investigation
over such as broad topic i.e. Positive Economic, Cultural and Ethical Impacts of Globalisation on
Different Functions of multinational organisation.” A study on Primark. In order to performing
this reserach, I have to faced different issues such as cost, time improper behaviour of
respondenmts etc. All these are major problems which will negatively impact on mine in
completion of research activities. On the other hand, with the help of this research, I have
increased my literature review skills, data analysis skill, management skills etc. Along with this,
in order to collect approprite data about the study, different number of methods I have been used
such as primary and secondary. For gathering primary information, I am able to use
questionnaire which will help me by giving reliable information regarding the area of study. In
order to accumulate secondary information, different number of sources used by me such as
journals, books etc. This method will also assist me by giving accurate and in-depth information
according to the topic.
Performance Review
What was the project supposed to accomplish?
Research project have been completed for analysing Impact of globalisation on business
functions of Primark.
Did the project succeed in its aims? How do you know? Specifically, please outline any
evaluation and assessment undertaken.
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Yes I am able to accomplish aims and objectives of current study within given time period.
With the help of questionnaire I am able to collect accurate data about the research.
What things do you think worked well and why? Evaluate all aspects of the project (e.g. initial
inception, project activities and project outcomes) from a range of perspectives.
Team sprite as well as group working are the most essential things which gives me positive
results.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Time mismanagement and improper behaviour from respondents are major challenges which
arise while performing research.
What did you learn from undertaking the project?
While undertaking the project, I learn basic understanding about the concept and importance of
globalisation on business functions.
How would you rate your performance as project manager?
I rate my performance 9 out of 10.
What strengths and weaknesses of your performance did you identify?
My strength was good time management and weakness was lack of confidence level while
collection of data from the respondents.
How will this inform and support your continuous professional development?
Continuous professional development is most essential for me in accomplishing of targets. As it
will further helpful in future activities.
CONCLUSION
From the above given data, it has been concluded significance of different factors of
globalisation such as economical, social, legal etc. All these factors are directly influenced on
business functions within an organisation. For this statement, more than half of the population
have been agree. Gantt chart and Work-break down structure have been applied by researcher for
analysing accurate time period for completion of research. Along with this, globalisation has
different advantages and drawbacks on business functions of particular organisation.
Communication barriers, culture difference are identified main drawbacks of globalisation which
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will negatively effected. Along with the, improved brand image, strong relation with customers
etc. are introduced main advantages of globalisation which will help an success and growth of
company within given time period.
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REFERENCES
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