This assignment analyzes the influence of globalization on Marks & Spencer (M&S) PLC's marketing function. It emphasizes the role of cross-border sales in achieving company profits and explores how globalization shapes M&S's marketing efforts. The document outlines a project plan, covering key aspects like costs, quality, time, communication, risks, and resources. Furthermore, it presents research findings that demonstrate the impact of globalization on M&S PLC's marketing operations.