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Impact of Digital Technology on business activities - Assignment

   

Added on  2021-01-02

22 Pages5128 Words419 Views
MANAGING A SUCCESSFULBUSINESS PROJECT

TABLE OF CONTENTSTITLE – Impact of Digital Technology on business activities .......................................................1INTRODUCTION...........................................................................................................................1P1 Evaluation of Research Aims and Objectives .................................................................1OBJECTIVES..................................................................................................................................1P2. Project Management Plan for Marks and Spencer's........................................................2P3. Gantt chart and work break down structure....................................................................3P4. Small scale research through application of quantitative and quantitative researchmethods...................................................................................................................................5P5 Analysis of research data by using analytical tools and techniques.................................3QUESTIONNAIRE.........................................................................................................................4P6. Recommendation and conclusion..................................................................................11CONCLUSION ...............................................................................................................................1P7. Reflection........................................................................................................................1REFERENCES................................................................................................................................3

TITLE – Impact of Digital Technology on business activitiesINTRODUCTIONDigital technology is a vast field which is adopted by various organisations for increasingthe efficiency of their activities. Research paper will discuss effect of digital technology onbusiness activities of Marks and Spencer. It will define methods of research that can help ingetting accurate findings. P1 Evaluation of Research Aims and Objectives The aim of the project is to acknowledge the impact of digital technology on various businessactivities of Marks and Spencer. Nowadays technology has been digitalised; every process whichis included in business can be accomplished with the medium of various electronic devices thatcan lead to make it more proficient and useful for achieving their goals and objectives. It hasbeen observed that the social media has an influential effect on several commercial processes. It led to increase the possibilities of getting success by providing access to huge audienceinstantly which is a major benefit of using this technology Social media is considered as anincreasing trend which provides opportunities for expanding their business in the market andproviding them an option for making effective strategies which can be useful for future purposes.Various social media techniques leads to an option for effective promotion of their productsamong customers situated in nation or across boundaries. Therefore, with respect to time everybusiness should be made more profitable by adopting digital technology for performing relatedactivitiesOBJECTIVESTo identify the effect of digital technology on business activities of Marks and SpencerTo acknowledge the benefits of digital technologyTo increase the base of customersTo expand the business in local as well as global marketsTo create awareness regarding the use of Social Media TechniquesTo improve promotional strategies of Marks and SpencerTo provide competitive advantage over competitors1

P2. Project Management Plan for Marks and Spencer'sProject Management Plan is a process which helps the management team of anorganization to produce an effective and innovative plan which can be beneficial to increase thecustomer rate and growth. It helps to identify how the project is executed, monitored andcontrolled, and closed within the company. It is very important to make a project plan beforeimplementing any step. There are various factors which help to constitute or build an impressiveplan for Marks and Spencer's, for example, cost, scope, time, quality, communication, risk andresources which are explained below as follows:Cost: To implement digital technologies in Marks and Spencer's store, it requires acertain amount of cost to complete the task. For this, they need products like softwaresystem in which they will operate, computers, etc. All these factors are important as it isthe basic requirement for a project plan (Heagney, 2016). Estimated cost which can berequired to implement these digital technologies is explained below : NameEstimated CostMarket research Expenses£150.00Utility Bills£100.00Software Installation£500.00Salaries£2,000.00Administration Expenses£150.00Other£200.00Total£3,100.00Scope: The scope of the project is needed to meet the stated objectives for a company.What are the requirements of the company from the project should be clear. There is ahuge scope for digital technologies in terms of operations, marketing, accounting, HR,etc. Marks and Spencer's will have a great opportunity as this will increase their salesproduction. They can improve their marketing strategies using social media platformslike Facebook and twitter. They can even promote their brand by making their ownwebsite on the internet which will give all required information to their customers relatedto their products. They can make an application which will be user friendly (Fleming, andKoppelman, 2016). It will make their customer to buy clothes easily. It will save a lot oftheir time.2

Time: Time is the most important aspect in a management system to work in properorder. To implement all digital technologies into a company, system specific time periodshould be allotted to all staff members working there. This will ensure that every task iscompleted in time and with quality work.Quality: Assuring project quality is a function which must be accomplished by acompany involved in projects. Planning Quality and Cost Effectiveness in a project musttake place at the concept stage. Checking whether the work is according to assuredstandard has to be done the company only (Kerzner, and Kerzner, 2017).Communication:Communicating with all the required companies and members whichare linked with the project management plan should be done very accurately. Anycommunication gap between can affect the whole plan of the company. Proper meetingshould be organized by the company to make members understand their work.Resources: To implement all digital technologies in company, it requires resourceswhich can help them in this process. For this, the most important resource is HumanResource or HR. It will help Marks and Spencer's to recruit skilled and qualifiedcandidates who have a good knowledge of internet and digital technology. This will helpthem to understand the entire process much better.Risk: There are so many risks which can arise during the implementation of digitaltechnologies in company. For example, company does not have enough resource tocomplete the task, or they don't have skilled employee to work on these newtechnologies. These can be a difficult task for the company to cope up with (Newton, R.2016).P3. Gantt chart and work break down structureProject PlanTask ModeTask NameDurationStartFinishPredecessorsResource NamesAuto ScheduledPlanning Phase 53 daysMon 6/18/18Wed 8/29/18ProjectManagerAuto Set Objective 2 daysMon Tue Finance, HR3

Scheduled6/18/186/19/18Auto Scheduled Identify Obstacles 5 daysWed 6/20/18Tue 6/26/182HRAuto Scheduled Identify Key Companies 3 daysWed 6/27/18Fri 6/29/183HRAuto Scheduled Implementation Phase 22 days?Mon 7/2/18Tue 7/31/18projectmanagerAuto Scheduled Strategy Determination 4 daysMon 7/2/18Thu 7/5/182,4HRAuto Scheduled Drawing Financial Road Map 4 daysMon 7/2/18Thu 7/5/184FinanceAuto Scheduled Selection Of Appropriate Technique 3 daysFri 7/6/18Tue 7/10/183,6,7Physical,HR, FinanceAuto Scheduled Allocation Of Resources 5 daysFri 7/6/18Thu 7/12/187HRAuto Scheduled Review 4 days?Wed 7/11/18Mon 7/16/188HRAuto Scheduled Testing Phase 5 daysTue 7/17/18Mon 7/23/18ProjectManagerAuto Scheduled Testing Software 5 daysTue 7/17/18Mon 7/23/1810TechnicalmanagerAuto Scheduled Improvement Stage 6 daysTue 7/24/18Tue 7/31/1812HR, FinanceAuto Scheduled Monitoring And Controlling 4 daysWed 8/1/18Mon 8/6/18ProjectManagerAuto Scheduled Removing Lacking Points 3 daysWed 8/1/18Fri 8/3/1810,12,13Physical,FinanceAuto Scheduled Maintenance 4 daysWed 8/1/18Mon 8/6/1813HRAuto Closing 17 daysTue 8/7/18Wed Project4

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