Managing Successful Business Project Assignment - Impact of Digital Technology on Business
Added on 2020-10-23
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Managing a SuccessfulBusiness Project
TABLE OF CONTENTSPROJECT TITLE: The Impact of Digital Technology on Business Activity ...............................1TASK 1............................................................................................................................................1P1 Project aims and objectives for chosen scenario...............................................................1P2 Project management plan that covers cost, scope, time, quality, communication, risk andresources.................................................................................................................................2P3 Work Break down structure and Gantt chart to provide time frames and stages forcompletion.3...........................................................................................................................5TASK 2............................................................................................................................................7P4 Small scale research through application of qualitative and quantitative research methods ................................................................................................................................................7TASK 3..........................................................................................................................................10P5 Research and data analysis using appropriate tools and techniques ............................10P6 Appropriate recommendations as result of research and data analysis. .........................20TASK 4..........................................................................................................................................21P7 Reflection on the values of undertaking research ..........................................................21.......................................................................................................................................................21REFERENCES..............................................................................................................................22
PROJECT TITLE: The Impact of Digital Technology on Business Activity TASK 1P1 Project aims and objectives for chosen scenarioBackground of study In present competitive business environment, organization in UK have provided morefocus on attracting customers by using different and unique communication channels (Oldhamand Da Silva, 2015). Implementation of these communication channels has provided variousopportunities to business enterprises for completion of research project appropriately. Digital technologies in communication have changed the face and pace of businessactivities whereby organizations have also modified the business processes and as a result madebusiness to work efficiently (Stephen, 2016). Many small and large-scale enterprises in UK havecontinued to adopt and conduct their activities in digital manner. There are various businessactivities which are carried out by companies such as Marketing, production, Administration,storage and distribution as well as human resource management(Oates, Watkins and Thyne,2016). Things like cloud computing, social media, connectivity, customers’ segmentation, downtime and mobile application have allowed business to be conducted in different ways (Leeflangand et.al, 2014). In retail sector, Social media marketing has its important role in attractingcustomers and increasing sales of products. This technology has influence business activitiesboth positively and negatively by making it important for companies to accomplish theiroperations in ways.In marketing, social media applications have allowed businesses to connect,communicate, and coordinate and develop relationship with consumers at global scale (Radu andet.al, 2017). Customer relationship management is important activity in marketing function thatneeds to be performed by organization for retaining previous and attracting new customers(Fenwick and Edwards, 2016). Social media marketing provides support to marketers of retail business enterprise tocreate effective relationship with consumers through direct communication on regular basis.
Marks and Spencer is the largest retail sector enterprise in UK that provides grocery,clothing and other retail products to its customers (Kannan, 2017). Company transformed itsbusiness activities through implementation of new technologies. It uses social media marketingwhich has supported towards appropriate customer relationship management in order to increaseits customers base at global scale. As a result, M&S has been able to raise it promotion and brand loyalty among customers.In this research, scholar is going to discuss the influence of digital technologies on businessactivities in M&S. Project Aim:“To analyse impact of digital technology on marketing activities - A study onMarks & Spencer, UK.”Project Objectives:To analyse the concept of digital technology and uses in marketing.To understand importance of digital technology in customer relationship managementat M&S, UK.To ascertain the impact of digital technology on marketing activities at M&S, UKTo recommend and suggest strategies for improvement in implementation of digitaltechnologies in marketing.P2 Project management plan that covers cost, scope, time, quality, communication, risk andresources.Project Management Plan has been considered as an essential part of study as itassists scholar to identify the structure according to which various research activities or taskswould be accomplished effectively. Development of Project Management Plan is important forresearcher to prevent the overlapping of research tasks and helps in ensuring appropriateutilisation of available resources. There are some important elements of project management plan such as cost, time, risk,scope communication, quality and resources which are required for completion of studyappropriately. Further, this will also assist in elimination of barriers which might occurs inexecution of research process in appropriate manner. It also provides support to scholar inanalysis of risk associated with facilitating research. Cost: Important element that implies several expenses carried out by scholar for execution ofsuccessful business research project. Some important expenditures such as travelling, stationary,2
technology, communicate and fax etc are incurred by scholar for completion of this researcheffectively. Project Budget: ParticularsAmount (In GBP)Material purchase 1600Acquisition of software license 2400Data base licensing 300Equipment cost 1900Labour cost 900Server cost 900Networking cost 2000Stationary cost 1500Travelling cost 2500Sourcing secondary article 1000Total 15000Project Scope: This important factors will demonstrate the extent to which furtherresearch will be executed on same topic. This project is carried by scholar with the scope ofanalysing new planning tools and method in order to achieve the objectives and task . It will alsoprovide support to determonstrate effective process of creating task. Through this, scholar will beable to measure its task and duties in order to meet the objectives. Time: It is also considered as crucial element in the plan which implies to duration inwhich tasks and activities will be completed by scholar. In this project, all activities andprocedures are usually associated with each other. Delay in completion of any task will lead tothe time lag in completion of project. Further, shortage of time can also leads to Project Quality: It provide clear understanding that scholar needs to focus onmaintaining quality of research by collecting relevant data and statitics. In this project, primaryresearch has been conducted by scholar in which appropriate technique is used to collectqualitative data which has made research more relaible and increased its validity. All secondaryinformation is collected from literatures, artcile and online website are relevant to the topic. Project Communication Matrix Sr. NoCommunication FormatFrequencyDistributionPresentation3
1Weeklystatusupdate Email Once in a week All project teammembersandstakeholdersProgress ofresearchwilldeterminedeffectively.2Action planfollow up Meeting,call, Email Once in every 2working daysEvery one involvedin action plan Steps takeforcompletionof activities 3Researchproblem PresentationWeekly Team members andstakeholdersKey issuefaced willbe discussed4BudgetusageGroupdiscussionIn 3rd week Team members andstakeholdersDiscussiononExpenditureon activities 5Riskanalysis andupdate Email,meetingFornightly Project manager ApproResources: For implementation of all digital technologies within enterprise, there isrequirement major resource which helps in accomplishment of project successfully. In thisproject, there various resources have been used by scholar such as technical, human resource,financial resources and other etc. Risk: There are various kinds of risk have been occurred while pursuing the researchproject such as lack of appropriate response from respondents, irrelevant data, in appropriatedata analysis and problems in interpretation of outcomes etc. With effective strategies all theseproblems have been resolved effectively.P3 Work Break down structure and Gantt chart to provide time frames and stages forcompletion.TaskTask NameDurationStartFinishPredecessorsWBS4
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