Positive Impact of Globalisation on Marketing and HR in ZARA

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 project aim and objects .........................................................................................................1
P2 Production of project management plan................................................................................3
P3 Work breakdown structure and Gantt chart to provide time frames and stages for
completion ..................................................................................................................................4
TASK 2............................................................................................................................................5
P4 Carry out small scale research by applying qualitative and quantitative research ................5
TASK 3...........................................................................................................................................8
P5 Research analysis and data by using appropriate tools and techniques.................................8
P6 Appropriate recommendations as a result of research and data analysis ............................16
TASK 4..........................................................................................................................................16
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance........................................................................................................................16
CONCLUSION..............................................................................................................................17
REFRENCES.................................................................................................................................18
...........................................................................................................................................18

INTRODUCTION
Globalisation is the process of integration between the nations and different regions in the
world. It involves trading of products and services at global level which help to increase the
profitability of business activities. It help to identify the needs and wants of customers and
increase the brand image that leads to sustain in competitive market. It is essential for very
business to understand the needs and provide satisfaction to customers in order to increase the
profit. For this administration and marketing play a vital role in making a business operation
expanding globally. It get the help of different market condition and cultures to understand the
needs of global market.
To understand this ZARA has been selected that is a Spanish fast fashion retailer
company that was established in 1975. the report will covered different topics such as project
aims, project management plan, work breakdown structure and Gantt chart to provide time
framework, small scale research by applying qualitative and quantitative research method,
research and data analysing, communication of appropriate recommendation and value of
undertaking to meed with stated objectives (Archibald and Archibald, 2016).
Topic: Positive impact on globalisation that considers economic, cultural and ethical
importance in Marketing and HR department in case of ZARA organisation.
TASK 1
P1 project aim and objects
Globalisation refer integration of different country and nations in order to development
and growth of the country. It impacts on business whether positively or negatively. It impacts on
business such as increase the trade across the border of goods and services, increases level of
labour migration among different countries, emergence of global brands, greater outsourcing and
offshoring of production and also impacts on expansion of foreign direct investment which help
to contribute growth and economic development. ZARA is multinational company who provides
number of products at larger area. It is world's largest organisation which focuses on fashion
trend and how to survive the products globally. The main aim of this organisation is to each at
global market and reach at global market through beating the competition (Badewi, 2016).
Aim: “ Capture the global market by compressing the impact of globalisation in Zara's
business”.
1

Research objects
 To clearly understand the concept of globalisation.
 To determine the responses ZARA is getting oversees
 To determination of ways which help to expand the business of ZARA and how it
get success in order to reach at global level.
Search questions-
1.) What are the impact of economical, cultural and ethical activity on marketing and HR in
ZARA organisation?
2.) What are the impacts of globalisation on retailer enterprise?
3.) What are issues which is faced by ZARA's manager in order to operating the business at
global level?
Background of research
ZARA is a Spanish fast fashion that deals in retail sector which was founded in 1975. it
focuses on marketing and HR function which helps to increase the productivity and profitability.
It has planned to expand the business in other country also and grab the opportunity to reach at
global level. In ZARA, the managers have highly knowledge and experience which helped to
enhance the business and make it profitable. This organisation mainly focused on marketing and
HR functions that is defined below-
Marketing: This department help ZARA to promote the product and services through
marketing which helps to increase the number of customers. The manager are using different
marketing strategy which help to increase the number of customers and also increase the brand
image. The marketing manager analysis the market trend and sales designing clothes which
influenced customers (Binder, 2016).
HR: This department helps ZARA to communicate with all employees who are working
at there and make efforts to make it more producible or profitable. The HR department hire
skilled and experienced applicant who has convincing power and can solve customers problems
that impacts on business. As result its sale are increasing continuously.
P2 Production of research management plan
Project management plan refers to the predefined research plan that covers different
aspects such as cost, quality, time, resources, communication which are required for the
2