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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1 Project aims and objectives of a chosen scenario..................................................................1 P2 Project management plan.......................................................................................................2 P3 Developing a work break down structure and Gantt chart to provide time frames and stages .....................................................................................................................................................4 TASK 2............................................................................................................................................5 P4 Carrying out small research by applying quantitative research methods in meeting aims and objectives..............................................................................................................................5 TASK 3............................................................................................................................................8 P5 Analysing research and data by using appropriate tools and techniques..............................8 P6 Communicating appropriate recommendation of research and data with valid conclusion19 TASK 4..........................................................................................................................................19 P7Reflection on value of undertaking research to meet stated objectives and own learning performance...............................................................................................................................19 CONCLUSION..............................................................................................................................20 REFRENCES.................................................................................................................................21
INTRODUCTION In today's context globalisation describe growing interdependency of world's economies, culture and population that are brought across national and international trade goods and services, technology and flow of investments. It is a process of that defines integrating, exploring andcommunicatingamonggovernment,peopleandcompaniesatwidercontext.Itisa frameworkthatspreadsproduct, technologyinformationacrossnationaland international culture. Additionally, it allows business and countries to specialise in producing goods and services in order to have competitive advantages in marketplace. It is also a framework that help an organisation to attain enhancement, profitability, productivity with high customer's base along with market share at international marketplace. In this report organisation chosen is ZARA, a Spanish fastest growing fashion brand as well as worlds largest apparel retailer. This report is going to analysis aims and objectives how companies are impacting on business environment of a host destination, a country, city or region. Moreover, producing management plan that covers aspect of business along with work breakdown structure, Gantt chart in order to provide time frames or stages of completion. Eventually, carrying out small scale research by applying quantitative and qualitative research methods in order to meet up appropriate project aims and objectives in an effective manner. Furthermore, communicating recommendation of result of data analysis and reflection of conducting project as well as its usefulness to support sustainable organisation performance. TASK 1 P1 Project aims and objectives of a chosen scenario Aim:“Todeterminehowmultinationalcompaniesimpactsuponthebusiness environment of UK. A Case study on ZARA.” Objective: To analyse the role of multinational organisations in the market of UK. To determine various issues and challenges which are faced by ZARA while expanding their business at global level. To ascertain the influence of multinational companies upon the business environment of UK.
Background of the study In today's eraglobalisation is a framework that have attain my many organisation and companies to know impact of their business operations in international marketplace. This process is adopted my many of the organisation so that they can sell their product and servicesin competitivemarketplace.Asthisprocesshelpaparticularorganisationtomaintainits productivity, profitability as well as sustainability for longer period of time. Moreover, in context to ZARA a Spanish fastest growing fashion brand as well as worlds largest apparel retailer. A particular organisation is expanding their business at internation that is into another countryin order to expand their business operations in competitive marketplace. Furthermore, evaluating reasonhow companies are impacting on business environment of a host destination, a country, city or region. P2 Project management plan Company:ZARA Project Title:“ How do multinational companiesimpact the business environment of host destination a country, region or city?” Aim:“Todeterminehowmultinationalcompaniesimpactsuponthebusiness environment of UK. A Case study on ZARA.” Objective: To analyse the role of multinational organisations in the market of UK. To determine various issues and challenges which are faced by ZARA while expanding their business at global level. To ascertain the influence of multinational companies upon the business environment of UK. Question: What are the role of multinational organisations in the market of UK? What can be the issues and challenges faced by ZARA while expanding their business at global level? How multinational companies influence upon the business environment of UK?
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