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Managing a Successful Business Project Plan - Doc

   

Added on  2020-10-22

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Managing a SuccessfulBusiness Project

Table of ContentsTASK 1............................................................................................................................................1P1 Evaluation of project aims and objectives.............................................................................1P2 Project management plan for Continental Consulting Limited ............................................3P3 Work breakdown structure and a Gantt chart........................................................................5..........................................................................................................................................................8TASK 2............................................................................................................................................9P4 Carrying of small scale research through application of qualitative and quantitativetechniques....................................................................................................................................9P5 Analysis research and data using appropriate tools and techniques....................................11TASK 6..........................................................................................................................................20P6 Communication of recommendations to draw valid conclusions .......................................20TASK 4 .........................................................................................................................................21P.7 Value of research to meet the aim ......................................................................................21CONCLUSION..............................................................................................................................22REFERENCES................................................................................................................................1

INTRODUCTIONDigitalization is a procedure of modernizing business process and operations according tofrequently changing technological trends and solutions. Digitalization in today's time havebrought numerous changes in a the way a business is conducted through amalgamatingtechnology and business operations. Thus, majority of enterprises irrespective of their size andnature of business are adopting digital technology as a prime source to enhance its presence insociety. It has also significantly benefited enterprises to be more aware to the changing businessvalues, modifying products and getting connected with their customers on a personal level(Bertels, Koen, Elsum, 2015). The report is based on case study of Continental ConsultingLimited which is a research and business consultancy service provider that mainly deals inbusiness process re engineering. In span of 8 years company is now thinking to upgrade itstechnology to be competitive in the market and to diversify its operations. The project will thusdiscuss aims and objective of the firm in context to introducing digital technology. A detailedsearches will be conducted with recommendation about effect of introducing digitalisation incompany's operations.TASK 1P1 Evaluation of project aims and objectivesDigitalization is all about about turning any information from analogue form into userfriendly readable digital format. It is a perfect integration of old skills and modern techniquesand trends which results in competitive advantage for business. With digital technology it hasbecome easy for firms to adjust work schedule and to organize and manage work. In addition itenables company to come up with new and innovative ideas, to reach their target customers andto create distinctive products in accordance to customers needs and aspirations (Boyl, 2017). Inpresent time, fast changing technological developments in form of mobile , tablet, social mediaetc. have created a profound transforming effect on behaviour of both the customers andbusinesses to a great extend. Social media for instance has emerged as a attractive tool that isgaining popularity among companies who are using it a platform to spread awareness about theirbrands to a much broader audience. It has enabled enterprises to develop open dialogue withtheir target audience. Recognizing these immense benefits associated with social mediatechnology Continental Consulting Limited is to adopting this technique in its business. Withthis form of digitalisation company is expected to improve business to consumer reactions,1

promote its brands and revamp their business strategies, products and services in favour of itsclients. Project Overview: The project is based on impact of digitalization in supporting smallbusiness growth and innovation. Continental Consulting Limited is a medium scale organizationindulged in business process re-engineering since 8 years. After realizing that with span of timeIT technology used by company has become obsolete management decided to adopt social mediatechnology with objective to expand its business operations, for enhancing its growth andinnovation. Introduction of social media will help firm to develop amicable relations with itsclients as social media presence will authenticate business presence and will provide consumersto compare reviews thereby building trust on company (Brady and Davies, 2014). As forbusiness it provide platform to collect customers feedbacks, opinions, recommendation thatcould be analysed, incorporate by firm to bring necessary modification in products/services asper market demand. Topic: To study and analyse the effect of digital technology in supporting growth andinnovation of small scale business.Aim: “ To identify ways through which social media influences growth and innovation inContinental Consulting Limited.”Objectives:To identify concept of social media in context to Continental Consulting Limitedbusiness model.To determine ways in which social media technology helps in building customerrelations.To determine efficacy of social media in enhancing growth and innovation aspects ofContinental Consulting Limited.Research QuestionsWhat is the concept of social media in context to Continental Consulting Limited business model?What are the different ways in which social media technology helps in developing customer relations?How social media helps in enhancing growth and innovation aspects of Continental Consulting Limited?2

P2 Project management plan for Continental Consulting Limited Project management plan (PMP) is a formal document that assist managers to outline allconstituents of a project ranging from stakeholder to scope of project and from risk managementto contingency plans. PMP is a blue print of a project that explains what a project is, its probableimpact on firm, costs and rewards that are to be earned after its completion and other detailsrelated to its execution, management and closure (Cleden, 2017). In context to ContinentalConsulting Limited as firm is planning to introduce social media technology in its businessoperations it is requisite for firm to prepare a proper Project management plan. It is essential as itwill assist managers in assigning roles and tasks to employees throughout life-cycle of projectand will also help in communicating important milestones to team and other stakeholders.Mentioned below are some prominent components of PMP that is required to be consideredbefore implementation of social media technology:Scope: In UK , social media websites has become integral part of people. It is evidentfrom the 2017 statistics, that reveals that there are around 39 million social media users that areestimated to reach count of 42 million. In terms of penetration rate is s over 58%. Also in thisthe percentage of adults comprise of total 67% (Social media usage in the United Kingdom (UK)- Statistics & Facts, 2016). Thus for Continental Consulting Limited social media provides awider scope to be more agile transparent, quick and candid in terms of reaching its potentialtarget audience in cost and time effective manner. By using various popular social media toolslike Facebook, Twitter, Tag Board etc. firm could post its job ads related to job vacancies,product/services etc. in most attractive way to much wider audience. Cost: This aspect involves estimating total investment that adoption of social mediatechnology by conducting in depth study of various facets associated wit project. In recent timeinternet is been emerged as most cost effective affair for companies for communications.However social media technology to be utilized as generating and viral business's marketingcampaigns is subject to considerable investment estimated to be approx $1000 per month to$20,000 per month depending upon business size. In context to Continental Consulting Limitedthe motive of implementing social media technology is to expand business and enhance growththrough higher sales. Thus it is essential for firm to hire professionals having intense expertiseand experience to use such media platform (Crane and Matten, 2016). Also, there will furtherexpenses related to installation of necessary technique equipment and in providing training to3

employees so that they can handle efficiently work with new technology. Therefore formanagers of Continental Consulting Limited it is of utmost importance to prepare detailedbudget having thorough details about total investment , list of activities involved in project,individual fund requirement of each unit etc. A sample cash flow statement for ContinentalConsulting Limited is mentioned below:Total forecasted budgetParticular 2017-18(£)Implementing technology cost10000Promotional expense7000Advertisement expense5000Catalogues 1500Training charges9500Total cost24000Quality: In context to Continental Consulting social media could be significant factor todevelop customer and business relationship. However mere adoption of social media technologyis not enough to avail its benefits like building strong relations with clients, to increase sales etc.For this it is requisite to add qualitative aspect that firm could attain by making its staff proficientto use social media tools in communicating with their clients, advertising company's newproducts/services to them, responding to their queries, taking feedbacks and sharing content.Also it is essential for firm to consults professional having specialized knowledge about variousaspects of social media technology that firm could utilize to attain maximum profits (Du, Leten,Vanhaverbeke, 2014).Time: This constraint involves the approx time that installation of social mediatechnology in business model of Continental Consulting limited will take. For estimating totaltime period firm could make use of Critical Path approach. This method will assist managers todetermine approx time utilized by each project related task and thereby set priorities for activitiesthat are subject to critical attention. In case to Continental Consulting Limited the project willtake estimated time of around 9 weeks.4

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