Managing A Successful Business Project: Assignment Sample

Managing A Successful
Business Project

Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
Overview of Research............................................................................................................3
Rationale of research..............................................................................................................3
Background of research..........................................................................................................4
Research aim..........................................................................................................................4
Research Objectives...............................................................................................................4
Research questions.................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
Literature review:.............................................................................................................................5
Importance of international markets in joint venture businesses...........................................5
The impact of international market on the business performance..........................................6
Challenges that company faced while implementing the legal compliances.........................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
Type of investigation..............................................................................................................8
Research Approach.................................................................................................................8
Research Design.....................................................................................................................9
Research Philosophy..............................................................................................................9
Data collection method...........................................................................................................9
Sampling method (40 Respondents).....................................................................................10
CHAPTER 4: DATA ANALYSIS................................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................20
CONCLUSION..............................................................................................................................20
RECOMMENDATION.................................................................................................................21
CHAPTER 6: REFLECTION........................................................................................................21
REFERENCES..............................................................................................................................24

CHAPTER 1: INTRODUCTION
Overview of Research
Globalisation is defined as an procedure which help in interacting and integrating the
people, organisations and economies of different countries. This can be also determined as the
changes that are revolving around the world that help in improving the business operations as
well as activities performed by a company. The main reason behind organisational success over
international market is that a company entering at global level get benefited with more technical
advancement, innovational practices, cultural improvement, labour at lower cost and other
facilities.
The current research is over Italian Continental Stores which is one of the well known
British food retailer that deals in variety of food product or services. This research mainly
focuses over the adoption of joint venture as a medium for Italian Continental Stores to enter into
international market for determining the several benefits as well as consequences that company
have to face while implementing this strategy for entering into international market. In this,
company adopt joint venture with Miniso for enter in China. For determining this, several
methods will be used in this research such as primary as well as secondary methods of data
collection (Cleveland, Laroche and Hallab, 2013). In order to conduct this research in effective
manner both method such as primary as well as secondary method of data collection will going
to be used. In which for collecting primary data questionnaire will be used and for collecting
secondary data literature review has been used to gather the information from previously
published articles.
Rationale of research
The main reason behind conducting this research is to determine the benefits as well as
risk that Italian Continental Stores have to face while entering into another country using Joint
venture. This help in providing proper measures to Italian Continental Stores regarding the
exploitation of opportunities and overcoming from threat. In addition to this, it help investigator
in enhancing their research skills as well as knowledge over globalisation which help them in
future practices. With reference to academic context, it can be said that this research provide in
depth knowledge to learners as they will get opportunity to enhance their knowledge on Italian

Continental Stores as well as Joint venture. As a result, it will enhance number of opportunities
for them in their career.
Background of research
Globalisation is very crucial concept for a business which want to operates its business at
international level as it have an huge impact over the organisational life, economy, environment
and social group in which they operates business. So in order to position and achieve
sustainability at international market it is very essential for organisations to consider all these
factors in order to avoid risk of failure. This report is risk as well as benefit of joint venture while
entering into international market. Main aim behind conducting this research is to determine
several consequences that Italian Continental Stores may be faced if it enter into international
market so that proper measures can be taken at right time. On the other side it must also focuses
toward identifying the opportunities that joint venture provide which help in achieving the
growth as well as success at marketplace (Coker, 2014).
Italian Continental Stores is a food retailer which offers a range of product related with
food items. It is well known for its services as well as strategies that it opt to keep its customer
base maintained. Hence to maintain its position as well as profitability Italian Continental Stores
must expand its business in other countries so that it could be able to achieve competitive
advantage in marketplace. So, through Joint venture it can expand its business in other countries
that help company in achieving competitive edge and further growth opportunities.
Research aim
“To determine the risk and benefits of a joint business venture to enter international
markets. Case study based on Italian Continental Stores.”
Research Objectives
 To assess the importance of international markets in joint venture businesses.
 To identify the impact of international market on the business performance
 To determine the challenges that company faced while implementing the legal
compliances.
 To identify the risks and benefits of joint venture in international market

Research questions
 What is the importance of international markets in joint venture businesses?
 What is the impact of international market on the business performance?
 What are the challenges that company faced while implementing the legal compliances?
CHAPTER 2: LITERATURE REVIEW
Literature review is defined as a process of conducting an in-depth review for
information which is already being published by researcher previously over similar topic. This
information help in forming up a base by developing an understanding regarding particular topic
of concern so the further investigation can be performed to gather accurate and more reliable
data to study an d present in research.
Literature review:
Importance of international markets in joint venture businesses
According to Kenton. W, 2018, A joint venture introduces as an effective type of entry
mode strategies used by a multinational organisation to expand their business in global level. is
an arrangement in which two or more than two business organisations agrees to share their
resources and workforce so that a specific goal or task can be achieved in a desired manner. Joint
business venture can either be a new project or it can be any existing business activity.
International market is described as a market which is present outside the borders of country
where a particular company is headquartered. A company can joint venture with either a
domestic company or with an international company. If a firm is going to pool resources in
foreign market then it will be regarded as international joint business venture. Having a Joint
business venture in international market can be very beneficial for the business organisations.
Any geographic region which is outside territorial boundaries of UK will be considered as
international market. In case of Italian Continental Stores, it can be said that internation market
will offer Italian Continental Stores wide opportunities to enhance its sales and profitability.
Joint venture business in international market will benefit the company in having access to a
complete new market. This will help Italian Continental Stores in acquiring new territories that
will expands the customer base of company in an exponential manner (Connell, 2013).
According to Carter. C, 2017, joint business venture can be disadvantageous for the
company in some cases. In some case if the joint venturing companies are facing debts and loans

then both parters have to face liability. In this situation, personal assets of both parters will be at
stake that is a big disadvantage. Beside this, joint venture in international market have a limited
life due to which they will end when purpose of venturing will be attained. If Italian Continental
Stores will wish to work further, then it will be a demerit as other company may not prefer the
same. Other than that having joint business venture in international market will results Italian
Continental Stores in enjoying the already present customer base of other organisation with
which company is going to perform its business operations. Due to this, company will gain a new
market to expand business without feeling isolated and new. This will also reduces the expenses
and cost of company in promotional activities as the other company will also share expenses.
Working in international market will also helps an organisation in learning new concepts and
method to perform work in an more advantageous manner. This is because, Italian Continental
Stores will get exposed to new expertises and technology. This will benefits the company in
improving the work performing activities in domestic country also due to which high market-
shares and profits can be acquired.
The impact of international market on the business performance
According to Lath. A, 2018, International market has both positive and negative impact
on business performance of Italian Continental Stores. In positive manner, it will help an
organisation by increasing its brand image, goodwill and also assist them by maximising market
share. In negative manner, communication barriers, culture differences, government rules and
regulations are consider main drawbacks which is faced by Italian Continental Stores while
entering into international market. Business performance is defined as the quantitative and
qualitative progress of an organisation in providing high quality products and good services to
their customers. This will helps the company in meeting the desires and expectation of customers
in an appropriate manner. International market is defined as a geographic location which is not a
domestic region for a particular company. As technology and people are getting advanced at a
fast pace, business organisations have started to expand their business in more international
markets. This is because working in an entirely new market possess different kinds of benefits to
a business organisation and its performance. Working in international market can promotes
overall development of Italian Continental Stores in a sustainable manner (Pulina and
Timpanaro, 2012). International markets will offers brand position and brand building due to
which company can enjoy a pool of new customers which will directly impacts the revenues and