The assignment provided is a comprehensive analysis of social media marketing's effect on business performance. It includes a questionnaire for Continental Consulting Limited to assess their organizational perspective on social media marketing, its implementation, and potential benefits such as improved productivity, increased profitability, and enhanced customer relationships. The document also provides a work breakdown structure and network plan illustrating the project management approach. Additionally, it references relevant studies and publications on social media marketing, including books by Tuten and Solomon, Felix, Rauschnabel, and Hinsch, Newman, Peck, and Wilhide, Kumar, Choi, and Greene, Dahl, Wang, and Kim.
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