Managing a Successful Business Project
Added on 2020-11-12
22 Pages4354 Words364 Views
Managing a SuccessfulBusiness Project
Table of ContentsINTRODUCTION...........................................................................................................................1Background of the study..................................................................................................................1PART 1 ...........................................................................................................................................1P1 Aim and Objectives ...............................................................................................................1P2 Project management plan ......................................................................................................2P3. Wok Breakdown structure and Gantt chart ..........................................................................4P4 Research methodologies........................................................................................................6P5 Analyse the research and data using appropriate tools and techniques.................................8P6 Conclusion and recommendations.......................................................................................14P7. Reflect on the value of undertaking the research to meet stated objectives and ownlearning and performance..........................................................................................................15REFERENCES .............................................................................................................................17APPENDIX 1.................................................................................................................................18
INTRODUCTIONTechnology has developed and improved the methods in which organisations conducttheir businesses by enabling small companies to compete with larger firms. Small businessesstarted using various technologies from mobile phones to servers for developing competitiveadvantages in the economic market. The present research project in context to examine impact ofdigital technology such as social media on Continental Consulting Limited which is a smallresearch and business consultancy company in UK. This study will use various tools andmethodologies to achieve aim and objective of the research. Data relate to the chosen topic willbe collected through primary sources and will be analysed to attain best outcomes of the researchproject. Background of the studyContinental consulting limited is research and business consultancy company which isexpertise in business process re-engineering. The company was setup 8 years ago and it usedlatest tools and technologies at that time. Although, technology is upgrading rapidly with timedue to advancement and innovation in IT industry. Digital technology is one the major elementwhich is also developing with a high rate and use by almost every type and size of businesses(Newman, Peck and Wilhide, 2017). Digital technology such as social media is highly affectingorganizations in performing their functions such as marketing, promotion etc. In order topromote products and services to a huge number of people many organizations started usingsocial media as a marketing tool (Kumar, Choi and Greene, 2017). The number of online users isincreasing rapidly due to development of technology and increasing demand of internet. Itmotivated many businesses all around the world to utilize social media platforms such asFacebook, Twitter and YouTube for marketing their products and services to a large audiencewithout using much resources such as time and money. Therefore it is important to understandthe significance and impact of social media tool on business performance. PART 1 P1 Aim and Objectives Aim - “ To identify the impact of social media marketing on business performance – A study onContinental consulting limited” Objectives : To examine the concept and significance of digital technology1
To understand the use of social media marketing in a businessTo identify the impact of social media marketing on business performance of Continentalconsulting limited To provide effective recommendation on social media tool for the cited company. 'Research questions1.What is the concept and significance of digital technology?2.What is the use of social media marketing in an organisation?3.What is the impact of social media marketing on improving businessperformance?4.What are the effective recommendations on using social media as a marketingtool in Continental consulting limited? P2 Project management plan Project management plan is a very essential tool and part of every research orexamination, that is useful in conducting a effective investigation on any subject. It consistoverall strategy related to the execution, monitoring and controlling of a project. It also presentvarious resources which are used in order to complete a project. A project management planincludes various elements that helps in systematic planing, managing and controlling of all theactivities which are needed to be performed. Elements which are important to for developing andexecuting a project management plan are as discussed below - Cost – Each and every activity or task which is performed in a project needs sufficientamount of fund or capital. In order to accomplish every activity related to implementationof social media in the organisation optimum utilization of cost as a resource is essential.Continental Consulting Limited needs to ensure that cost of every project must beplanned according to the availability of funds.Scope – In order to develop and execute a appropriate project management, it is veryessential for identifying the scope of a project. Every new development program musthave a broad a scope so that best outcomes can be attained. Implementation of socialmedia as marketing tool can help in attracting huge number of customers all over theworld. Risk – It is very essential element as before implementing any project it is significant toevaluate risks associated with it. There are various kinds of risk which can affect a project2
management plan or its implementation including increase in cost of operations, wastageof time etc. The Risk evaluation is necessary as its helps in eliminating any barriers orchallenges in accomplishing a project successfully (Dahl, 2018).Time – Management of time is also very essential for a project as every activity or taskneeds to be completed on time or before its deadline. Time must be allocated according tothe priority and importance of activities that are needed to be performed in a project. Quality – Performance or effectiveness of every project depends upon its quality, thevarious elements or factors discussed above are highly influencing quality of a projectnegatively as well as positively. Continental consulting limiting should ensure thatquality of each and activity is high so that the outcomes can be highly beneficial. Communication – Another necessary part of project management plan is thecommunication method or channels used in its development. It is very important to usemost effective ways to communicate the activities and method to perform them amongthe employees or individuals engaged in the project management plan or program.Effective communication leads to cooperation and coordination that is essential forimplementation of social media marketing in Continental consulting limited (Wang andKim, 2017).3
P3. Wok Breakdown structure and Gantt chart Illustration 1: Work Breakdown structure4
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