Analysis of Globalization's Positive Impact on Hospitality

The assignment focuses on analyzing the positive ethical impacts of globalization on business operations in the hospitality industry. It involves a case study of Hilton Hotel in the UK, examining how the hotel has adapted to and benefited from global trends. The study aims to provide insights into how hospitality organizations can capitalize on opportunities presented by globalization, while also addressing potential challenges.

Managing a
Successful Business
Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1. Formulating aim and objectives for the selected scenario.....................................................1
P2. Project management plan covering essential aspects............................................................2
P3. Producing work breakdown structure and a Gantt chart.......................................................3
LO 2.................................................................................................................................................5
P4. Application of qualitative and quantitative research methods..............................................5
LO 3.................................................................................................................................................7
P5. Analysing the collected data using appropriate tools and techniques...................................7
P6. Appropriate recommendations and valid conclusion..........................................................16
LO 4...............................................................................................................................................17
P7. Reflecting on the value of research to meet stated objectives.............................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................21

INTRODUCTION
Globalisation has become an important part of life of individuals as well as businesses.
As trade of businesses at international level is increasing at a rapid pace, there is no question that
they must be having many implications from same. There are various ethical impacts of
globalisation on businesses; especially in the hospitality sector where employees are in direct
contact with customers (O’Neill, 2018). However, these impacts are positive and negative both
which plays a crucial role in influencing the operations of business. Globalisation has led
hospitality industry like all other sectors to develop economically as well as socially along with
making them ethically responsible towards stakeholders so that interests of all can be effectually
met and business can be run in a smooth manner. In the present study, being specific, there will
be discussion on analysing the positive ethical impacts of globalisation on business operations of
hospitality industry with special reference to Hilton hotel, UK.
LO 1
P1. Formulating aim and objectives for the selected scenario
Aim – To analyse the positive ethical impacts of globalisation on business operations of
hospitality organisations – a case study in Hilton Hotel, UK.
Research Objectives
 To identify the ethical implications of globalisation on organisational functions of
hospitality sector
 To analyse the positive influence of ethical impacts of globalisation on business
operations of Hilton hotel, UK
 To understand the challenges faced by Hilton hotel due to ethical implications of
globalisation
Research Questions
1. What are the ethical implications of globalisation on organisational functions of
hospitality sector?
2. How does ethical impacts of globalisation positively influence the business operations of
Hilton hotel, UK?
3. What are the challenges faced by Hilton hotel due to ethical implications of
globalisation?
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P2. Project management plan covering essential aspects
Project management plan is mainly a formal document that is prepared not just to keep
the activities on track but also, to outline the stakeholders and scope of study so that associated
risks can be effectually managed and contingency plans for same can be made. Some essential
aspects of project management plan are given as below:
Cost – This is the most significant aspect of project management plan which refers to making
estimation of overall cost that is needed to complete the project. Costs like labour, assets as well
as direct expenses are mainly calculated before implementing the plan.
Scope – Before execution of the project, it is crucial to understand its scope first so that its
probability to become successful can be assessed as well as results of project can be developed
accordingly (Ledford and Gast, 2018).
Time – Time is considered to be one of the most essential aspects of project management plan as
if it is not given with due consideration, to attain the set deadline of its completion of project is
not possible. It is important to specify the duration for completing each activity so that final
deadline can be met timely.
Quality – There are always some specific standards based on the nature of project that are
essential to be complied with to maintain the quality of results. A project has high chances to
become a failure if in case quality standards have not been properly followed (Bresler and Stake,
2017).
Communication – Along with all other aspects, communication also plays a vital role in making
a project successful. It is crucial to clearly communicate about the project management plan
considering various working relationships so that associated stakeholders can be made satisfied.
Risk – If associated risks of the project are not assessed on time i.e. prior its execution, there is
high probability that the project will get failed (Quinlan and et.al., 2018). Therefore, all possible
risks should be identified and assessed first before implementation of the project which is an
important aspect of its management plan so that chances of getting failed can be reduced.
Resources – To have sufficient availability of resources like manpower, finance and physical is
significant so that all activities required for the completion of project will effectually be run and
there will be no delay in achieving the results of same (Humphries, 2017).
2

P3. Producing work breakdown structure and a Gantt chart
Work breakdown structure is designed for the project with an aim to have clear division
of work among team members specifying their tasks in a hierarchical format so that targeted
objectives can be attained in a timely and efficient manner. Gantt chart on the other side is
sequential presentation of activities specifying the beginning and end date of each activity to be
conducted which helps in meeting the final deadline within stipulated timeframe (Jennings and
et.al., 2018).
Figure 1: Work Breakdown Structure
Schedule of activities to be conducted
3

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Figure 2: Gantt chart
Figure 3: Time Frame
LO 2
P4. Application of qualitative and quantitative research methods
Research Methodology
It is basically the collection of methods and techniques which are used to conduct a study
with systematic and theoretical analysis based on the nature of subject. Methods used under this
are for collection of relevant and suitable data, then analysing and giving interpretation of same
to frame valid and meaningful conclusion with providing appropriate recommendations.
Research Design
It can be termed as the blueprint of steps that are going to be conducted to complete a
study. This is a framework or guidelines following of which study is being carried out by
adopting relevant methods in logical manner so that solution of the framed research problem can
be gained (Fletcher, 2017). Descriptive research design is used for analysing the positive ethical
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implications of globalisation on business operations of Hilton hotel as this topic requires detailed
and theoretical information with providing in-depth insight of the situation and variables of
study.
Research Approach
This can be referred as the plan or procedure which helps in telling about a specific
group’s experience or regarding sense of the real world in a well-defined manner and on the
basis of same, various theories and concepts are framed derived from realistic studies. Inductive
research approach is selected for the present scenario as it is qualitative in nature and starts with
specific observation and theories with ending up to framed a generalised conclusion (Inductive
Approach (Inductive Reasoning), 2018). It provides some evidence for the truth of findings
gained.
Research Philosophy
This is basically the development of knowledge and nature of same, being qualitative or
quantitative. It includes certain assumptions based on the practical considerations at the time of
making selection of topic (Chetty, 2016). To conduct the present study, interpretevism research
philosophy is used to understand the human nature and their social roles to collaboratively
construct a meaningful reality of subject.
Data Collection
Both; primary and secondary sources of gathering data are used for analysing the positive
ethical impacts of globalisation on business operations of Hilton hotel. Under primary sources, to
collect first-hand information, tool of questionnaire is used under survey method. On the other
hand, under secondary sources, various journals of different authors, published and online
articles as well as books based on the topic are referred (Simonsohn, Nelson and Simmons,
2017).
Sampling
Research population for the present study is employees of operations department in
Hilton hotel, UK. Sample size is 30 employees of the department that are selected with using
random sampling technique under probability sampling where each member is having the equal
chance to get selected.
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Data Analysis
As the topic of study is theoretical in nature and collected information does not require
any numerical facts and figures or mathematical calculations, qualitative method of data analysis
is used for the present study (Walliman, 2017). For analysing the collected information here, tool
of thematic analysis is used under which various themes based on analysing the ethical impacts
of globalisation on business operations of Hilton hotel, UK are framed and interpreted to gain
accurate findings.
Ethical Considerations
There are ethical considerations while conducting study which are essential to be
followed. Major among them is to keep the data and information provided by respondents in
survey confidential that must not be disclosed to any third party as well as should be used for
only the purpose it was collected (Ledford and Gast, 2018). Further, whatever information is
given in the study must be taken from authentic sources and true to the researcher’s knowledge.
Research Limitations
While carrying out study, some constraints are there that researcher may have to face like
websites which require specific payment to be made prior to get access of same. Thus, these
might have to be left if its cost is too high and therefore, risk of skipping of valuable information
is there. Also, due to having restricted time limit for the completion of study, this is not possible
to include each and every information available in secondary sources (Bresler and Stake, 2017).
LO 3
P5. Analysing the collected data using appropriate tools and techniques
Questionnaire
Name:
Designation:
Department:
1. Hilton hotel, UK is following all ethical responsibilities towards business.
Strongly disagree □
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Disagree □
Neutral □
Agree □
Strongly agree □
2. There is requirement of change in operations of Hilton hotel to improve efficiency.
Strongly disagree □
Disagree □
Neutral □
Agree □
Strongly agree □
3. Which according to you is the main positive impact of globalisation on Hilton hotel?
Larger market share □
Variety of international services □
Exposure to different cultures □
Technological advancement □
4. Which according to you is the main negative impact of globalisation on Hilton hotel?
Seasonal employment □
Language barriers □
Distinct cultures □
Increased use of technologies □
5. What is the main positive ethical impact of globalisation on operations of Hilton hotel?
Increased productivity □
Healthy working environment □
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Quality improvement □
Fast delivery of services □
6. What is the main negative ethical impact of globalisation on operations of Hilton hotel?
Reduced productivity □
Demotivated employees □
Reliance on technology □
Poor quality of services □
7. As per your opinion, which is the major ethical responsibility of Hilton hotel?
Offering quality goods and services □
Keeping transparency in communication □
Safeguarding the interest of stakeholders □
Complying with regulatory norms □
8. In your opinion, which is the major challenge faced by Hilton hotel due to ethical implications
of globalisation?
Increased competition □
Strict government regulations □
Frequent change in company policies □
Decreasing market share □
9. To which extent according to you competition affects Hilton hotel to run business ethically?
Very high extent □
High extent □
Moderate extent □
Low extent □
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Very low extent □
10. Please suggest some suitable strategies to overcome the challenges faced by Hilton hotel
while dealing with ethical implications of globalisation
_______________________________________
Thematic Analysis
1. Hilton hotel, UK is following all ethical responsibilities towards business.
13%
7%
17%
27%
37%
No. of respondents
Strongly disagree Disagree Neutral
Agree Strongly agree
Interpretation
It is clear from the above graph that Hilton hotel of UK is following all ethical
responsibilities towards business as per the responses given by maximum employees of selected
sample size. This is the reason that organisation is having high goodwill and a strong brand
image in market with a large customer base. However, to gain competitive edge over others and
stay in market for longer span of time, it is crucial to continue the same.
2. There is requirement of change in operations of Hilton hotel to improve efficiency.
10

3%10%
17%
37%
33%
No. of respondents
Strongly disagree Disagree Neutral
Agree Strongly agree
Interpretation
According to the figure given above, it can be articulated that there is requirement of
bringing change in the existing operations of Hilton hotel so that efficiency can be increased.
This change may lead organisation to attain great success with higher productivity and profits. It
can be done with the help of bringing latest technologies available in market that would prove to
be helpful in increasing the production at low cost.
3. Larger market share is the main positive impact of globalisation on Hilton hotel.
37%
17%
17%
30%
No. of respondents
Larger market share Variety of international services
Exposure to different cultures Technological advancement
Interpretation
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The graph shown above clears that major positive impact which Hilton hotel is gaining
through globalisation is of higher market share as per maximum responses gained in survey. It is
because; with having presence in many nations other than UK, firm is able to attract more
customers which is leading to earn higher market share as it has grabbed the customer base of
other competitor firms too with offering high quality products at reasonable cost.
4. Increased use of technologies is the main negative impact of globalisation on Hilton hotel.
13%
23%
17%
47%
No. of respondents
Seasonal employment Language barriers
Distinct cultures Increased use of technologies
Interpretation
It can be critically analysed from the above figure that along with so many positive
implications, globalisation has put negative impacts too on Hilton hotel among which the major
one according to maximum responses gained is that now-a-days, with increased competition due
to internationalisation, employees have high reliance on the technology rather doing any task
manually. This is increasing the lazy attitude of employees as they expect to work less with
higher salaried.
5. Quality improvement is the main positive ethical impact of globalisation on operations of
Hilton hotel.
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27%
20%30%
23%
No. of respondents
Increased productivity Healthy working environment
Quality improvement Fast delivery of services
Interpretation
The graph shown above is signifying that globalisation is putting lots of positive ethical
impacts on business operations of Hilton hotel and the firm is enjoying same in terms of having
higher profits, customer base and goodwill in market. However, the major positive ethical impact
of globalisation on organisation is that of quality improvement which is essential to provide
value to customers for what they pay. As globalisation has increased to competition, thus, to beat
the same, firm is keeping customers satisfied with offering high quality products and services.
6. Demotivated employees is the main negative ethical impact of globalisation on operations of
Hilton hotel.
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23%
37%
23%
17%
No. of respondents
Reduced productivity Demotivated employees
Reliance on technology Poor quality of services
Interpretation
It can be articulated from the above figure that globalisation has many negative ethical
impacts too on business operations of Hilton hotel. While, maximum respondents believe that the
major negative ethical implication of internationalisation is demotivation among employees. It is
because; globalisation has increased competition among firms and so as in between employees.
Thus, time to time, hotel is required to take initiatives to keep the morale of employees high so
that they would not get demotivated and perform their tasks with high efficiency.
7. Safeguarding the interest of stakeholders is the major ethical responsibility of Hilton hotel.
23%
20%
33%
23%
No. of respondents
Offering quality goods and services Keeping transparency in communication
Safeguarding the interest of stakeholders Complying with regulatory norms
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Interpretation
As per the responses gained from maximum employees from selected sample, it can be
said that Hilton hotel has many ethical responsibilities which it has to comply with but among
all, to safeguard the interest of stakeholders is of utmost importance. In case if hotel gets failed to
fulfil its ethical responsibilities, it may have to face severe consequences like decrease in the
productivity due to dissatisfied employees, switching of customers to other firms, affected
goodwill, reduced market share, etc.
8. Strict government regulations is the major challenge faced by Hilton hotel due to ethical
implications of globalisation.
30%
37%
17%
17%
No. of respondents
Increased competition Strict government regulations
Frequent change in company policies Decreasing market share
Interpretation
The above graph shows that major challenge which Hilton hotel is facing because of
ethical implications of globalisation is that of strict government regulations. With increased level
of internationalisation, many firms are entering in the hospitality industry, especially the hotel
sector and so, to make them work ethically and compete with each other in a healthy manner,
regulatory authorities of UK have imposed various norms and policies with which business has
to comply and non-compliance of same may lead firm to face serious actions of government
against business.
9. Competition affects Hilton hotel to run business ethically to a high extent.
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27%
37%
17%
13%
7%
No. of respondents
Very high extent High extent Moderate extent
Low extent Very low extent
Interpretation
It can be articulated from the above figure that maximum respondents i.e. employees of
operations department of Hilton hotel, UK, selected in the sample size believe that competition
affects the business to a high extent to perform operations in an ethical manner. Thus, it can be
critically evaluated that to perform business in an ethical way is crucial to deal effectually with
competition and remain in market for longer span of time as it will not do the same, gaining
sustainability, loyalty of customers, strong brand image and higher revenues would not be
possible for the business.
P6. Appropriate recommendations and valid conclusion
From the findings gained, it can be recommended to Hilton hotel that it should continue
following ethical activities to gain stability and sustainability over others along with gaining
competitive edge. However, bringing some changes in the existing operational practices would
prove to be highly beneficial for organisation to increase productivity as well as efficiency of
business which can be done with the help of adopting advanced techniques and providing
suitable training and development sessions to employees to adapt the same (Lu and et.al., 2017).
Along with that, to reduce the negative impacts of globalisation like seasonal employment,
language barriers and reliance on technologies, Hilton hotel is required to hire those candidates
who have knowledge of multiple languages as well as by bringing some innovation and
creativity in products and services, issue of seasonal employment can be removed as that will
increase the customer demand (Jauhari and Bharwani, 2017). Further, in order to keep employee
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highly motivated, Hilton in all its branches can use motivational techniques like providing
rewards and recognition to boost their morale as well as efficiency in work. Apart from that, it is
recommended to hotel for complying with all government laws in a way they are asked to so that
any consequences against business can be minimised. Overall, it can be said that globalisation is
having plenty of positive ethical impacts on business operations of Hilton hotel along with some
negative implications too which if handled properly may lead organisation to attain higher
success and growth (Saari and et.al., 2018).
LO 4
P7. Reflecting on the value of research to meet stated objectives
The present study proved to be highly helpful for gaining in-depth understanding of
various concepts like globalisation, its ethical impacts, business operations of hospitality sector,
positive and negative ethical implications of internationalisation on hotel sectored. Along with
this, I came to know about various strategies that can be used by the firm to deal with negative
ethical impacts of globalisation on business operations (Xu, Ye and Chan, 2018). Further, this
study would help other organisations operating in hospitality industry of UK also to gain
advantage of positive ethical impacts of internationalisation and effectually dealing with its
negative sides. Moreover, this study will support different authors, professors, lecturers and
Ph.D. scholars to in conducting their studies further on similar topic as well as in their teaching
practices. I can say that with this study, my overall analytical and presentations skills have
improved (Humphries, 2017). I have also gained in-depth knowledge with various clear concepts
like ethical implications of globalisation and business operations of hospitality sector with
special reference to hotels.
CONCLUSION
From the above study, it can be concluded that with increasing level of globalisation in
hotel industry of UK, firms operating there like Hilton hotel need to understand the benefits that
they can grab to keep business grow and successful with making successful strategies for
overcoming the challenges that they might have to face due to negative ethical impacts of
internationalisation. It has been assessed from the study that to perform business with fulfilling
all ethical responsibilities is crucial to survive and satisfy all stakeholders including government
which may impose severe penalties for non-compliance of ethical duties. However, compliance
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of same will lead business to reap the full rewards of success. Overall, it can be articulated from
the study that globalisation has led companies to perform their operations in an ethical manner
which ultimately results in increasing the goodwill of business along with competitiveness.
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REFERENCES
Books and Journals
Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music education.
In Critical Essays in Music Education (pp. 113-128). Routledge.
Fletcher, A.J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
Humphries, B., 2017. Re-thinking social research: anti-discriminatory approaches in research
methodology. Routledge.
Jauhari, V. and Bharwani, S., 2017. An exploratory study of competencies required to cocreate
memorable customer experiences in the hospitality industry. In Hospitality Marketing
and Consumer Behavior (pp. 159-185). Apple Academic Press.
Jennings, H. and et.al., 2018. Best practice framework for Patient and Public Involvement (PPI)
in collaborative data analysis of qualitative mental health research: methodology
development and refinement. BMC psychiatry. 18(1). p.213.
Ledford, J.R. and Gast, D.L., 2018. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Lu, H. and et.al., 2017. Building New Bridges between Business and Society: Recent Research
and New Cases in CSR, Sustainability, Ethics and Governance. Springer.
Quinlan, C. and et.al., 2018. Business research methods. South Western Cengage.
Saari, U.A. and et.al., 2018. Designing Green Marketing across Industries: A Conceptual
Framework and Implications for Consumers and Transdisciplinary Research.
In Handbook of Sustainability Science and Research (pp. 581-596). Springer, Cham.
Simonsohn, U., Nelson, L. and Simmons, J., 2017. Research Methodology, Design and
Analysis. Annual Review of Psychology. 1(69).
Walliman, N., 2017. Research methods: The basics. Routledge.
Xu, H., Ye, T. and Chan, D., 2018. When cosmopolitan corporations meet local environments:
The impact on managerial structure in international luxury hotels. International Journal
of Hospitality Management. 74. pp.30-39.
Online
Chetty, P., 2016. Choosing an appropriate research philosophy for your paper. [Online].
Available through: <https://www.projectguru.in/publications/choosing-appropriate-
research-philosophy/>.
Inductive Approach (Inductive Reasoning). 2018. [Online]. Available through: <https://research-
methodology.net/research-methodology/research-approach/inductive-approach-2/>.
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O’Neill, E., 2018. The effects of globalization on the hospitality industry. [Online]. Available
through: <https://www.torontosom.ca/blog/the-effects-of-globalization-on-the-
hospitality-industry>.
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APPENDIX
Project Logbook Template
Name:
Project title: Analysing the positive ethical impacts of globalisation on business operations of
hospitality organisations – a case study in Hilton Hotel, UK
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
Research aim and objectives, problem statement, allocation of resources, timeframe, literature
review, research methodology, data collection, data analysis, interpretation, findings and
outcomes, conclusion and recommendations.
Did you fulfil task requirements?
Yes.
Are you on track and within deadlines set?
Yes.
Did you need to make any changes to your project management plan?
No.
Any risks and/or issues identified
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes.
Did you identify any additional risks/issues that have an impact on the project management
plan?
Yes.
Problems encountered
Points to consider:
What barriers did you face?
While carrying out study, some constraints were there like websites which required
specific payment to be made prior to get access of same. Thus, these were left as their cost was
21