Corporate Social Responsibility: A Review

This assignment delves into the concept of Corporate Social Responsibility (CSR), examining its theoretical underpinnings, empirical research findings, and practical applications. It analyzes the various motivations driving businesses to engage in CSR activities, the benefits and challenges associated with implementation, and the role of stakeholders in shaping CSR agendas. The assignment draws upon academic literature and case studies to provide a holistic understanding of the evolving landscape of CSR.

MANAGING A
SUCCESUFULL BUSINESS
PROJECT
(Based on CSR)

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of Hilton Hotel.....................................................................................1
P2 Project management plan ......................................................................................................2
P3 Work break down structure and Gantt chart..........................................................................3
M 1..............................................................................................................................................5
D 1...............................................................................................................................................5
TASK 2............................................................................................................................................5
P4 Bring out small scale research...............................................................................................5
M 2..............................................................................................................................................7
TASK 3............................................................................................................................................7
P5 Data analysis with using appropriate techniques...................................................................7
P6 Recommendation.................................................................................................................12
M 3............................................................................................................................................13
D 2.............................................................................................................................................13
TASK 4..........................................................................................................................................13
P7 Reflective report...................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
Corporate Social responsibility is an initiatives to assess and have responsibility for the
organisational effect on society and environmental well-being. It is a movement aim to
encourage companies to be more aware for impact of their business on entire society (Crane and
Matten, 2016). The CSR is business approach that gives sustainable development by offering
social, economical benefit to its shareholders. This is based on Hinton Hotel that is international
hospitality company which is located in UK. Hilton hotel is working in ethical condition and by
their business environment they are gaining competitive advantage. This report has cover CSR
activity and sustainable objective and data analysis.
TASK 1
P1 Aims and objectives of Hilton Hotel
Now a days, marketing and promotional activity for any service or product can not assist
within and organisation to create strong reputation in the society. CSR activities assist in framing
competitive corporate world for suitable evolution of functions. This can be one of the best
methods whom helps in promoting so many activities the may be used for maintain business
industry. Such activities are applying in external environment for running business operation in
very smooth way or in positive manner to increase goodwill of company in large market area.
Hilton Hotel is the largest chain of service sector which are trying to expend their business in
over sees (Coombs and Holladay, 2011). An enterprise who are earning more maximum profit
for enhancing reputation with the help of CSR activities they are majorly focusing on their
practices and task for business expand and its function. Hence objective are statements for future
of intent which defines measurable results.
Topic: “Effect of corporate-social responsibility in an organisation for achieving desired
objective: A case study on Hilton Hotel”.
Background of project:
The core issues are solved by an organisation ans it is determined in order to gain
sustainable objective. Company needs to set and organise promotional and marketing function
and activities for achieving pre determined goal and objective. The Hilton Hotel are generally
focused on providing job opportunity to business chain in the whole UK. It is essential for hotel
to frame some different activities which can directly make impact on an individual in different
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manner. The core objective of the firm is to cooperate and coordinate CSR activities in society in
enhance number of customers and earn maximum profit with out harming any thing. Market
conditions are always dynamic and competitive that needs to create unique identity for capturing
large number of customer. Project assist in attaining several objective that provide suitable
direction in proper manner (Trevino and Nelson, 2016). Hilton Hotel are conducting so many
projects in order to build accurate examination and implementation of operations of business.
Aims: To applying activities of CSR in an organisation for capturing suitable objective.
Objective:
 To examine various aspects which can influence competitive advantage in market.
 The main aim for this project research is to know and understand importance of CSR
Hilton hotel.
 To examine the derived affect that impact on attaining potential objective.
P2 Project management plan
Framing plan is essential for any project cause it helps in managing all thing while
developing business project in a every effective way. A plan consist guidelines and ethics also
gives instruction to the person who are preforming project. It helps in achieving business and
research objective. A research project having risk, communication tools, time, and other
elements that needs to be managed (Carroll and Shabana, 2010). Coordination of CSR activity
with business is complex process that should be considered by project managements plan for
sound execution in business environment. Some of main components are as: Cost: this non separable element while setting corporate social responsibility by large and
small industry. The activities of CSR are offering and support company in capturing more
benefits in market and creating better image this process is effective but not at all instant.
The cost of these projects are more then other activities. For controlling the execution
cost and expenses from an enterprise this is needs to frame a budget. Scope: the project have wide scope as large and small enterprise in UK are have
involvement in performing corporate social responsibility for attaining the competitive
edge and more business. Now a days persons are more engagement in social benefits with
purpose of making unique firm company positioning and enhance customer base.
 Quality:it is required to deliver sound quality and standard by a company in order to
attain effective result of their project. This is needed to maintain the research project for
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defining best CSR preformed activities and arrange the quality of it by Hilton hotel.
Quality is main thing that attract more customers (Zhao ,2012). Risk: project consist some risk which may happen in between completion of project as
they can limit development and growth of it. Successful examine of danger for this
project is essential. To avoid risks, it is needed to evaluate several consequences that may
lead them in direction of successful CSR project. Time: this is major component that plays sound role in project research in both manner
negative or positive. This is required to manage all operations in organisation according
time to have effective out come. Resources: all activities are depends on resources which is important part of organisation.
In this report company will needs to have some resources as human resource, financial
and technical resource.
 Communication: This can also be a important tool for framing business project as it
helps in making others aware for the certain research project whom are engage with
same.
P3 Work break down structure and Gantt chart
Work break down structure: This is refer to that process which break whole the project
in to some stages or specific sections that must be completed in particular time frame.
Gantt chart: This is based on a software which used by company that provides
information about task competition time (Epstein and Buhovac, 2014). With the helps of it
company will know how much time will be taken by any task, if less time is consumed then it is
suitable or if not then firm needs to firm suitable strategy.
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M 1
Project plan offering guidance to researchers. It defined all the thing which will be
included in research project such as time that what time this task will be used. What type of
resources will be required in it. How much risk is involved in order to complete this report. How
much capital will be invested in this process and how to control it. Required aim and objective
are framed of this project in context of Hotel Hilton and all the activities are segmented in to
several stages with Gantt chart.
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D 1
Project management process is a frame work for planning, executing and controlling for
certain organisational project which gives assistance for managing all the thing which are
prominent for a project such as time, cost, resource and risk (Babiak and Trendafilova, 2011).
Along with it Gantt chart are be added to report which helps researcher to manage all task on
time.
TASK 2
P4 Bring out small scale research
Primary Method- it is a methods which helps in collection of data. Primary data refers to
that data which are collected for the very first time and no one have collected it before. These
types of information are collected by researcher for any specific purpose. In this methods all data
are known as raw data that researcher used and convert it according to their need. Various ways
are there to have primary data such as interviews, observation and questionnaire.
Secondary Method- These type of data are already collected by some other person for
their own purpose it is not a raw data cause it have been used by others in many times and any
one can used it when they need to. Secondary data can be collected by:
 research papers
 trade papers
 journal
 Public records
secondary data is ready to use stuff.
Qualitative Data- these type of information are associated with quality that may not be
measured in numbers like money, quality of service, experience and so on. But they can be
judged on the ground of their quality like for Hotel they are judged by rating and feedbacks
which are given by their customers.
Quantitative Data- This data can be measured in numbers that is called quantitative data
like how many customer are arriving and staying in hotel and how much a customer are spending
on their prominent needs. This is statical form of data collection which countable.
Data Sampling- It is a prominent technique of choosing, analysing and executing
representative of data in order to know the pattern of larger data that are needs to be examine for
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study. Data sampling involves tools, methods for analysis of data and with the helps of it
research can be done in short time with more accuracy.
Questionnaire
Name:
Gender:
Age:
Q.1. Does Hilton Hotel using activities of corporate social responsibility?
 Yes
 No
Q.2. Does activities of CSR are important for Hilton Hotel?
 Yes
 No
Q.3. Does CSR helps in achieving competitive advantage by Hilton Hotel?
 Agree
 Disagree
Q.4. Dose Hilton Hotel are setting CSR?
 Yes
 No
Q.5. In the hotel, what will be the advantage of CSR:
 Enhancing ratio of profit
 Increasing in numbers of consumer
 create good image in society
Q.6. In witch area Hilton hotel are preforming their CSR activities?
 Child labour
 Women empowerment
 Security and Safety in environment
Q.7. Dose use of CSR practices helps in capturing objective of Hilton hotel?
 Yes
 No
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M 2
The small scale research help company together information so that they can use such in
making proper decision and policy for the whole organisation as one. research helps organisation
to attain competitive advantage and build image in market place.
TASK 3
P5 Data analysis with using appropriate techniques
The project report helps in achieving local and real data or information that relates to
CSR activities. This is needed for company to examine the effective decision what gives
assistance in build project report. There are so many views and reviews of 20 respondents using
non random sampling methods.
INTERPRETATION
Theme 1: Hilton Hotel using corporate social responsibility.
Q.1. Does Hilton Hotel using activities of
corporate social responsibility?
Frequency
Yes 16
No 4
Interpretation: It can be examined that majority of respondents are in favour of CSR activities
which are used by Hilton Hotel in order to achieve advantages. According to this graph 6 persons
from respondents are not in favour of corporate social responsibility in every manner.
7
Yes No
0
2
4
6
8
10
12
14
16
16
4
Column C

Theme 2: CSR activities are important.
Q.2. Does activities of CSR are important for
Hilton Hotel?
Frequency
Yes 15
No 5
Interpretation: Activities of CSR are most important which facilitates right path to reach out
desired objective and goals in a very sufficient and effective manner. Large number of
respondents are in favour and said that this is helpful for achieving future objective it is shown as
the Hilton Hotel are using CSR for enhancing goodwill and garb eyes of large audience.
Theme 3: CSR helps in achieving competitive advantage
Q.3. Does CSR helps in achieving competitive
advantage by Hilton Hotel?
Frequency
agree 12
Disagree 8
8
Yes No
0
2
4
6
8
10
12
14
16 15
5 Column C

Interpretation: with the helps of survey this can be said that activity of corporate social
responsibility are helping in having competitive advantage for hotel Hilton. In context of this
graph 12 respondents out of 20 respondents are believing that competitive advantage will be
attained by CSR activity rest of 8 are disagreed on this type of activities that are conducted by
hotel for making profit and goodwill.
Theme 4: Hotel Hilton organising CSR.
Q.4. Dose Hilton Hotel are setting CSR? Frequency
Yes 15
No 5
9
Agree Disagree
0
2
4
6
8
10
12
12
8
Column C

Interpretation: It is analysed that activity of corporate social responsibility helps in conducting
several functions and techniques in sufficient manner. As the graph shown 14 out of 20
respondent are agreed with it and saying that hotel Hilton are conducting CSR activity. Rest 6
persons are not agreed on it and state that it is not important for enhancing the performance of
organisation.
Theme 5: Advantage of CSR for Hotel Hilton.
Q.5. In the hotel, what will be the advantage of
CSR?
Frequency
Enhancing ratio of profit 10
Increasing in numbers of consumer 5
create good image in society 5
10
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column C

Interpretation: 10 respondents out of 20 are believing that activity of CSR are enhancing the
level of profit and rest of 5 are agreed and depicts that number of customer are increased by this
CSR activity the last 5 respondents are comes in favour of good image as they are saying that
with the helps of CSR activity organisations sound image can be build. Apart form it CSR is
always beneficial for company.
Theme 6: Hilton hotel are preforming their CSR activities
Q.6. In witch area Hilton hotel are preforming
their CSR activities?
Frequency
Child labour 11
Women empowerment 5
Security and Safety in environment 4
11
Enhancing ratio of profit
Increasing in numbers of consumer
create good image in society
0
2
4
6
8
10
Column C
Child labour
Women empowerment
Security and Safety in environment
0
2
4
6
8
10
12
Column C
Column D

CraneandMatten2016CoombsandHolladay2011TrevinoandNelson2016CarrollandShabana2010Z
hao2012EpsteinandBuhovac2014BabiakandTrendafilova2011Interpretation: In outer world
there are 11 respondents who are agreed on child labour that by using CSR organisation are
reducing the number of child labour. Rets of 5 respondent are states that women empowerment is
mainly encouraged by CSR and last 4 agreed on offering security and safety in environment are
given by CSR activity in proper manner.
Theme 7: CSR practices helps in capturing objective of Hilton hotel
Q.7. Dose use of CSR practices helps in
capturing objective of Hilton hotel?
Frequency
Yes 15
No 5
Interpretation: This graph is shown respondents 15 out of 20 are believing for CSR activity are
providing helps in achieving desired goal and competitive benefits of Hilton Hotel. Last rest of 5
respondents are states that they are not agreed for Corporate social responsibility cause they feels
that it is not useful in having profit.
P6 Recommendation
There are some unique and different type of problems that may faced by UK and for that
they want to improve these condition of the society. Organisation such as Hilton Hotel that are
12
Yes No
0
2
4
6
8
10
12
14
16 15
5 Column C

preforming some more different activity for generating suitable decision and applying it
properly. Hotel Hilton can build their roles in order to child exploitation which are playing best
in this functions. Along with this there are some different areas that facilitates safety and security
of environment and nature and increase women empowerments that is major issue in CSR
activity which is used by organisation. Corporate social responsibility helps in building ,framing
and organising or managing all set of activity of organisation in a very effective and sufficient
manner. This is recommend for hotel Hilton to use this activity of CSR which helps them in
promoting their working ethics in general people and promote their service which are framed in
accordance to fulfil the responsibility of society. Corporate social responsibility is sufficient of
ethic and law that govern a company to working in a sufficient manner.
M 3
The Hilton hotel is using CSR in their organisation which helps in capturing their
objective. For that, what people thinks for their CSR activity are showcasing with graphical
representation that made clear image for respondent's result that has been collected by survey
which is made in this project report.
D 2
CSR are using by Hilton Hotel that helps in gaining their competitive advantage and
helps in achieving desired objective. By CSR they become more focused on women
empowerment which helps in drawing their image in society. It is recommended for hotel that
they should using CSR in effective manner.
TASK 4
P7 Reflective report
By the above discussion it has concluded that CSR is major thing for Hotel Hilton as it
helps in gaining profit along completing their social value and ethics. Corporate social
responsibility is a practise to develop sound business and helps in delivering social and
environmental benefits to their shareholder and investor it also provide better image for
organisation in society. In context of Hilton Hotel, this organisation needs to use CSR in year
basis to improve their market value. For good revenue it is also important for this hotel to use
CSR activity in sufficient manner that helps in generating benefits with soundness. With the
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helps of it Hilton hotel will have goods chance improve their customer number and they will start
focusing on more empowerment for women hence society will count them in a very important
way. CSR within organisation helps in expanding their business in oversees level. In theoretical
part I have learnt how to prereform functions in systematic manner. Apart from it I have
prepared Gantt chart to analysis the primary data and important information. I also experienced
and learned different practical approaches several factor that helps in framing business project
report in effective, systematic and authentic manner.
CONCLUSION
From the above project report it has been concluded that CSR is very important for every
organisation as it is a concept of ethical work and helps in gaining benefits in maximum level.
With the help of it company fulfil their duties for government, society, community and for
nation. Hilton Hotel is the largest chain in hospitality sector which wished to expand their
business in oversees. Enterprise considered CSR for maximise profit.
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REFERENCES
Books and Journals
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Coombs, W.T. and Holladay, S.J., 2011. Managing corporate social responsibility: A
communication approach. John Wiley & Sons.
Trevino, L.K. and Nelson, K.A., 2016. Managing business ethics: Straight talk about how to do
it right. John Wiley & Sons.
Carroll, A.B. and Shabana, K.M., 2010. The business case for corporate social responsibility: A
review of concepts, research and practice. International journal of management reviews.
12(1). pp.85-105.
Zhao, M., 2012. CSR-based political legitimacy strategy: Managing the state by doing good in
China and Russia. Journal of Business Ethics. 111(4). pp.439-460.
Epstein, M.J. and Buhovac, A.R., 2014. Making sustainability work: Best practices in managing
and measuring corporate social, environmental, and economic impacts. Berrett-Koehler
Publishers.
Babiak, K. and Trendafilova, S., 2011. CSR and environmental responsibility: motives and
pressures to adopt green management practices. Corporate social responsibility and
environmental management. 18(1). pp.11-24.
de Bakker, F., 2016. Managing corporate social responsibility in action: talking, doing and
measuring. CRC Press.
Foote, J., Gaffney, N. and Evans, J.R., 2010. Corporate social responsibility: Implications for
performance excellence. Total Quality Management. 21(8). pp.799-812.
Lindgreen, A. and Swaen, V., 2010. Corporate social responsibility. International Journal of
Management Reviews. 12(1). pp.1-7.
Arendt, S. and Brettel, M., 2010. Understanding the influence of corporate social responsibility
on corporate identity, image, and firm performance. Management Decision. 48(10).
pp.1469-1492.
Martinuzzi, A. and Krumay, B., 2013. The good, the bad, and the successful–how corporate
social responsibility leads to competitive advantage and organizational transformation.
Journal of change management. 13(4). pp.424-443.
Russo, A. and Perrini, F., 2010. Investigating stakeholder theory and social capital: CSR in large
firms and SMEs. Journal of Business ethics. 91(2). pp.207-221.
Baumgartner, R.J., 2014. Managing corporate sustainability and CSR: A conceptual framework
combining values, strategies and instruments contributing to sustainable development.
Corporate Social Responsibility and Environmental Management. 21(5). pp.258-271.
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Michelini, L. and Fiorentino, D., 2012. New business models for creating shared value. Social
Responsibility Journal. 8(4). pp.561-577.
Online
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