Managing and Developing People in the Hospitality Industry

AS1: Managing and
Developing People in
the Hospitality
Industry

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Designing and Developing Job Description and Persona Specification................................3
Advantages and Disadvantages of Internal and External recruitment....................................6
Induction of New employees..................................................................................................8
Training delivery methods and strategies...............................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Books and Journals...............................................................................................................12

INTRODUCTION
Human Resource Management is the most critical part of any business organisation.
However, it is sometimes considered as an extra cost over business but the domain expert
believes that reality is just opposite. It is the task of seeking, developing and retaining human
assets of business, which are employees (Boella and Goss-Turner, 2019).
In the Hospitality industry the task of Human Resource Management is the most
prominent and full of complexities. As in this industry, customers are served directly by the
business, therefore, here intricacies are much involved. In this report it has been attempted to
understand nature and significance of Human Resource Management in one of the most popular
and elite class Hotel of United Kingdom, The Merchant Hotel. The report shall be understanding
roles and responsibilities of Human resource manager by developing Job description for a
particular job, different types of recruitment processes, functions of Induction and Training in
this report.
MAIN BODY
Designing and Developing Job Description and Persona Specification
Human resource manager in The Merchant Hotel oversees a lot of responsibilities and
tasks that are required to acquire, develop and retain employees for the Hotel. In varied roles and
responsibilities recruiting an employee for particular job role is the most complicated task
because the Human resource manager have to underline and keep in mind several factors such as
specific responsibilities that would be undertaken by the employee and that must be aligning
with the goals and objectives of Hotel itself. Thus, it forms a very tedious task and a Human
resource manager have to perform this wit the help of a proper plan and standardisation. To
establish some standards to guide itself, Human resource manager prepares a proper description
of Job role containing some pre-decided qualities and traits that Human resource manager is
looking for and that is required in particular employee. All such qualities cannot be checked
instantly when Interviews of aspirants are taken (Santhanam and et.al., 2017). While taking an
interview many things evolves around mind of Human resource manager and this creates
chances of ambiguity and deviations. Therefore, Human resource manager is seen investing
much time in preparing Job description of a job role. An example of Job description is specified
as follows in report, for a very important portfolio of Marketing Manager.

Job Description
Job Details
Post : Marketing Manager
Organisation : The Merchant Hotel
Job Purpose
The Merchant hotel is looking for setting up new, efficient and modernised techniques of
attracting customers and simultaneously building itself as a very competitive organization in
the market of Hospitality Industry. To undertake this important task there is need of an
dedicated, smart and compatible Marketing manager. Marketing strategies are becoming very
dynamically and frequently as the basis of new age developments in Industry. There are
various factors leading to this change such as growing interconnectedness of world fast
developing tourism and rising affordability of people. Hence, these factors are calling new
ways to grow and present organization before market.
Roles & Responsibilities
 To lead and direct all personnel involved in marketing team, also identify new
portfolios required for efficient marketing.
 Developing and controlling employee's performance regularly.
 Preparing useful marketing strategies and setting up a Marketing Budget on annual
and half-yearly basis.
 Analysing market trends and forecast the same.
Key skills for hotel manager
 Honesty and Integrity.
 Effective Planning and good organisation.
 Leadership and Communications skills.
 Network ability and Adaptability.