Business Process Management & Innovation at BMW

This assignment delves into the crucial role of business process management (BPM) and innovation within the automotive industry, using BMW as a case study. It examines how BMW implements BPM principles to optimize processes, enhance efficiency, and foster sustainability. The analysis includes real-world examples like the 'sumangali scheme' and the company's commitment to reducing carbon emissions in the tourism sector. Additionally, the assignment explores emerging trends in BPM, such as digital identity management and managing emergent processes in a digital world.

Managing Business Activities
to Achieve Results

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Interrelationship between the different functions and process of the organisation...............1
1.2 Methodology to be applied to map processes to the organisation’s goals............................3
1.3 Output of the process and the quality gateways....................................................................4
TASK 2 ...........................................................................................................................................5
2.1 Plans which promote goals and objectives for own area of responsibility...........................5
2.2 Three SMART objectives to operational plan. ....................................................................6
2.3 Two appropriate system to achieve objectives in the most efficient way, on time, to budget
and meeting standard of quality associated with BMW. ............................................................6
2.4 Activities for meeting the operational plan with help of monitoring and control.................9
TASK 1 .........................................................................................................................................10
3.1 System to manage and monitor quality standard specified by organisation. .....................10
3.2 A quality culture to ensure continuous monitoring, evaluating and developing of the
process.......................................................................................................................................11
3.3 Recommend improvement which align BMW Objectives and goals.................................11
3.4 The wider implication of proposed changes within BMW company.................................12
TASK 4............................................................................................................................................1
4.1: Risk assessment as per the legislation, regulation and organisational requirements to
ensure appropriate action............................................................................................................1
4.2: Health and Safety regulations and legislations for effective application in certain specific
scenarios......................................................................................................................................1
4.3: Systematic review of health and safety policy and processes for assessing if they are
effective.......................................................................................................................................2
4.4: Plan how to carry out practical application of health and safety policies and procedures in
the workplace for BMW Company.............................................................................................3
CONCLUSION ...............................................................................................................................8
REFERENCES ...............................................................................................................................9
.......................................................................................................................................................10

INTRODUCTION
Managing business activities and functions so as to accomplish the desired outputs, it is a
critical process in the business entity. In this business manager play vital and essential role in
order to coordinating all functions and process of company. Considering and evaluating the
internal and external factor of the environment also become an important part of handling
business activities (Allee, Schwabe and Babb, 2015). In present assignment, given organisation
is BMW, it is a Bayerische Motoren Werke company which presently produces motorcycles and
automobiles and also delivered aircraft engines until 1945. This report is divided into different
parts included significance of business processes in achieving long term goals and objectives of
company. Development and implement of operational plans which is also covered in this project.
Appropriate systems are also used to enhance organisational performance. Along with them
different kind of health and safety related legislation also analysed in this project.
TASK 1
1.1 Interrelationship between the different functions and process of the organisation
BMW is a German multinational organisation which currently produce motorcycles,
aircraft engines until 1945 and automobile. This business was established by Karl Rapp in 1916
headquartered in Munich, Bavaria. According to case BMW sets tendency in production
technology. With Effective Dynamics, the company consistently apply the principle of
sustainable mobility and is steadily eradicating its vehicles fuel emissions and consumptions. In
order to describe business process at BMW, its manager apply Input-Output business model.
IPO(Input-output model): It is identified as a functional graph that analysis the outputs,
inputs and needed processing tasks in order to modify inputs into outputs in a proper manner
(Input and Output Business Model, 2017). This model includes different data and information
related to BMW products and services. Input of the business entity that describe the flow of
material and data into the procedures from the outer (Carroll and Buchholtz, 2014). Apart from
this, outputs includes materials and information which is following out the alteration activity. For
example: BMW Group believes there are some issues with its selecting and recruiting process.
Some peoples that have been recruited stay at the organisation for less than 1 year. It includes
cost of the business, since hiring new can candidates is expensive and time consuming.
1

(Source: Input-output business model at BMW, 2017)
Key functions of BMW: In the organisation there are different functions such as manufacturing
and production, sales and marketing, human resource, finance and accounting. All these
departments are work with each other in the production process related to automobile and
motorcycles. Main aim and objectives of all departments is to achieve long term goals and
objectives of company in given time period (Davis and et. al., 2016). These functions also help to
arrange sufficient amount of money for doing business activities and functions in proper manner.
Sales and marketing team is responsible for providing basic information related to model of car,
motorcycles and many other by using promotional mix. Human resource department also
responsible for recruiting and hiring best candidates who can easily accomplish business
objectives and targets in limited time duration. In the BMW company, there are different
department are work which have their own roles and responsibility for example: human resource
department of the company play vital role in recruiting and hiring knowledgeable candidates
which is only the responsibility of HR department. In cross culture, in which marketing
department also help the human resource department while providing accurate information about
customer choice.
2
Illustration 1: Input-output business model at BMW

Business activities or production of Toyota vehicles IN Fiscal 2014: With the global economy
continuing to find moderately, in 2013, the lift truck market posted a mild maximise in revenue
in Europe, Japan and some other emerging nations while displaying drastic year-on-year
development in North America as well as China also. In Japan, an improvement in firm earnings
pushed up capital finance, and we active developed different activities of sales expansion. In
North America, they reinforced its ability in order to accept large number of orders screening
expansive geographical field by leveraging the request of the TOYOTA as well as RAYMOND
brands. They also emphasised on expanding revenue in Europe chiefly through the improvement
of our revenue networks in Russia and many other countries.
1.2 Methodology to be applied to map processes to the organisation’s goals
The business functions and process of different team within the enterprise should be
mapped in order to achieve objectives and gaols of BMW. It can be performed via value stream
or process mapping which can be considered as a visual and hierarchical correspondents of the
transaction or proceedings within a process. Due to this approach the management of the BMW
group can obtain a clear thought regarding the implementation of the process such as Gantt
charts. These approach render systematic process for each and every activities of the business
entity with aim to attain its goals.
While considering the BMW case study, it has different departments as well as process
mapping which is important for including the output of each and every procedures and to
accomplish its objectives or goals for making profit, attaining competitive benefits and many
other. Above mentioned Gantt chart described the business process of BMW starting from
3
Illustration 2: Business process mapping Gantt Chart

purchasing used cars or motorcycles till funding are operated and scheduled to accomplish
company objectives (Hammer, 2015). Process mapping is more essential and effective activity
which help BMW in order to accomplish their vision and mission in an effective manner. This
approach is useful for the business to recognise their daily basis activities and its time duration.
So that they are understood about all activities and functions, they easily complete their all work
in allotted time period.
1.3 Output of the process and the quality gateways
The output and result of the each and every business process of BMW should run into its
quality gateways. Beside this, maintenance of product quality can increase business image in
marketplace as well as maximise sales amount. Standard of business operations and functions
should emphasis on its activities, reliabilities and so on. The quality gateway of BMW check the
product and process quality in an effective and efficient manner.
Car and motorcycles manufacturer deals with theBusiness activities f or production of
Toyota vehicles selling and purchasing of applied cars and thus adherence of stranded becomes
essential to attain customer satisfaction (Harmon, 2015). In this business entities tries to provide
quality products and services to the customers with motive to maximise their sales and revenue.
Along with this, business process mapping diagram is beneficial for the management to evaluate
the wastage and measure the risks which are associated in business operations.
Importance of quality: Quality is more essential and important part for the development and
growth of the organisation within predetermined time period. In case of BMW, it is a well
established and famous brand which is show it international position in the mind of customers.
Importance of quality gateway: Quality gates are a checkpoint after a project stage that checks
whether the work of the BMW is still viable as well as on track to provide its benefits. In an
earlier blog they lamented that too different projects maintain on going when they should have
been complete. This is what business entity call the mastermind method, i.e. ‘I’ve started so I’ll
finish’. Thus it is more essential and important for the auto mobile industry to maximise their
sales and revenues.
4

TASK 2
2.1 Plans which promote goals and objectives for own area of responsibility.
In an organisation it is easy for firm or its higher authority to enhancing high growth and
success at market place through implementing effective goals and objectives of firm (Auchter
and Dziewa, 2013). In this modern era the major focused area of firm is to expand their all
business operations and activities at wide area of market as to increasing the more market share
in big cities. In this modern business era organisations are concern on creating plans and policies
as to carry out all business operations in effective manner, this also create value in attaining
higher competitive edge at market place as it plays crucial role in organising, controlling and
leading all business functions in effective manner. The key element of planning are described as
under:
Objectives: It consist to be the primary element of plan as it helps in defining the future
condition of firm which are considered by the management. The major objective of BMW is to
increase the market share through expanding their business operations at large scale.
Resources: Resources are considered as the essential factor which has a huge benefit for
implementing all business operations in effective manner. resources are described as an essential
factor which helps in facilitating the implementation of production processes as to attaining high
growth and success through utilising appropriate technologies and tools within work place. As a
large and leading auto-mobile company BMW is focused on applying new and innovative
technologies as to enhancing their production function which create value in increasing the sales
of firm.
Implementation: Appropriate implementation of plan helps in carry out all business activities in
effective direction as to attaining higher competitive edge at market place.
Action: IN this plan has to be implemented in appropriate action. As a large business enterprises
BMW is mainly focused on those areas or countries in which the growth of auto-mobile sector is
effective (Auchter and Dziewa, 2013). As to promoting organisational goals and objectives it is
essential for BMW to analyse the whole market in order to identifying the current needs and
wants of people at market place.
5

2.2 Three SMART objectives to operational plan.
SMART objectives are considered as the most essential concept which is widely applied
by BMW in respect to attaining effective results and outcomes. The SMART objectives are
defined as specific, measurable, achievable, realistic and time bound. As a large business
enterprises BMW is concern on implementing SMART objectives at work place as it is effective
in analysing the appropriateness of strategies which are used by management as to completion of
task and duty (Auchter, 2015). SMART objectives for operations plan for BMW is described as
below:
 The BMW group intends to develop its position world wide through enhancing the sales
of firm to more than two million auto-mobile per year.
 Company wants to increase their sales and revenue by producing new and innovative cars
at market place through applying appropriate digital tools and technologies.
 The another major focused area of firm is to expand its business operations at global
auto-mobile market as to attaining higher competitive position and provide high
competition to their rivals.
2.3 Two appropriate system to achieve objectives in the most efficient way, on time, to budget
and meeting standard of quality associated with BMW.
The major objective of each business organisation is to complete organisational task and
duty in given period of time as to attaining significant growth at market place. Company apply
appropriate system as to attaining their goals and objectives in appropriate manner as a large
business enterprises it is essential for BMW to manage their operations and function in respect to
attaining higher profitability and productivity. There are two essential system which are used by
BMW as to attaining its objectives in cost or time effective manner, are described as below:
Critical Path Analysis (CPA): Critical path analysis is also defines as critical path method which
helps to completing all the task and operations in desired period of time (Ayed and Ghernaouti-
Helie, 2011). BMW is applying this method as to manning their all business operations in respect
to attaining growth and success. CPM applies a fixed time estimate for each activity of project.
This method is easy to understand.
6

7

8

Project Evaluation and Review Techniques (PERT): It considered as a network model which
allows for variations in the time as completion of activities. In a PERT network model each
activity represented as a line and each milestone described as a node. This system is also
effective in attaining organisational desired objectives in short period of time.
2.4 Activities for meeting the operational plan with help of monitoring and control.
The major focused area of firm is to create an effective operational plan in respect to
monitoring and controlling all business operations and functions in effective manner. BMW is a
leading auto-motive industry which deals in variety of products and services as to satisfying the
desires of people at market place (Gustafsson and Hailey, 2016). There are various elements
which are involved in the operational plan, some are described as under:
Controlling and Monitoring Operations: It consist to be the fundamental objectives of
operational plan as it it essential for firm to monitor and control all business operations and
activities in order to accomplishing organisational goals and objectives in effective manner.
Output Control: It is essential for each business organisation to having a huge control on their
outputs as in this company needs to manage their sales and revenue as to accomplishing
organisational and objectives (Najmaei and Sadeghinejad, 2017). BMW needs to have an
effective control on their sales and revenue at market place as to providing competition to their
rivals.
Time: It also an another essential aspect of operational plan as to implementing an effective plan
organisation needs to manage time for each task and duty so that work can be accomplished in
desired period of time.
9

Budget: This consist to be a primary object of operational plan as it is essential for each business
firm to have appropriate flow of funds and capital in order to implementing organisational
operations in effective manner (Masurashvili, 2011).
Control Process:
The control process is considered as a system which allows setting, measure, match and
squeeze any business activity like packaging, production, delivery etc. controlling is described as
the most essential part of management process which helps in managing all business operations
at work place. This process is based on 4 stages which are described as below:
Establishing standards and methods for measuring performance: This consist to be the
primary stage of control process as it helps in measuring the performance of firm (IBRAHIM,
2013). It is the major responsibility of manager to receive signals about how things are going and
thus do not watch every step in the implementation of plan.
Measuring the Performance: This is also forward looking aspect which helps in measuring the
performance of firm in against of predetermined standard. This aspect is effective in analysing
the exact performance of employees at work place.
Determining whether performance matches the standard: It is an effective and essential stage
in the process of control. In this stage organisations are required to compare the measure result
with the standards which are set by the firm.
Taking corrective actions: It can be described as the final stage of control process as it helps the
management of firm to taking effective decision as to enhancing the productivity and
performance of firm through implementing corrective action within the operations of firm.
TASK 1
3.1 System to manage and monitor quality standard specified by organisation.
BMW group implement different types of initiatives which aids to maintain the
performance of different operations maximise level of profit and attract large number of
customer in proper manner (Ke, , Ding and Ren, 2012). This aids to accomplish goals and
objectives of organisation. Implementation of different strategies in order to accomplish various
strategies in order to accomplish different types of authority of organisation. The management
of organisation put their efforts in order to made the complex process of production process of
manufacturing different processes of cars. Digitalisation opens new perspectives which are
10

related to the implementation of new and innovative methods which aids to accomplish different
types of authorities of organisation. In order to determine different types of quality of cars it
implement different concept of total quality management. This concept uses by the organisation
which aids to helps to enhance the quality of the different model of cars which are manufacture
by organisation. This aids to guide different employee in order to accomplish target fix by
organisation in proper manner. Company use new and advance technology which helps to
manufacture different models of cars considering demand and desire of the customer in proper
manner. The concept of quality is defined as the strategy which are used for implementing the
performance by the commitment and involvement of all employee in order to satisfy the desire of
customer.
3.2 A quality culture to ensure continuous monitoring, evaluating and developing of the process.
In order to develop the quality of different models of cars the management of company
implement different types of strategies in order to create a culture which provide better quality of
cars which satisfy the demand and desire of different customer (Kirchmer, 2017). There are
different types of steps which are ascertain by the organization in order to accomplish demand
and desire of the customer. There are two types quality methods which are ascertain by the
organization in order to monitor the performance of organization in proper manner there are total
quality management and quality circle which help to enhance the quality of various products of
organization.
Total quality management : This is tools by which company monitor the performance in
proper manner. It also provide different types of strategies which aids to accomplish demand and
desire of customer in proper manner.
Quality service : This is the group of people which is implemented by the organization in order
to enhance the performance of organization in proper manner. This aids to accomplish demand
and desire of the customer in effective manner.
3.3 Recommend improvement which align BMW Objectives and goals.
In this modern era competition is so high at market place and organisations are concern
on improving their performance and quality standard in respect to attaining a higher position at
market place (Majeed, 2013). There are various essential aspcet which are needs to be considered
by organisation in respect to attaining its desired goals and objectives, in which some ae
described as below:
11

 As a large business enterprises BMW needs to focused on managing the quality of their
products in respect to satisfying the needs and wants of people at market place.
 Company needs to adopt six sigma in respect to improving the quality of products at
market place as it is the most effective tool for managing the quality standard of products
at market place (Lientz and Rea, 2016).
 It is also important for firm to implement effective management operations as to
determine the current market situation of firm at market place. Through effective
management of organisational operations organisation is able to satisfying the needs and
wants of people at market place.
 It is also essential for BMW to provide training session as to developing the skills and
ability of people at work place which create value in enhancing the performance of firm
at market place.
 Company needs to adopt the model of Business Process Re-engineering as it is
considered as a game changer model which helps in managing the condition of firm at the
time of conflict or change situation.
 It also essential for firm to apply those model of customers relationship management
which are not applied by them as to managing good and healthy relationship with
customers at market place.
3.4 The wider implication of proposed changes within BMW company.
By using six sigma tools, business entities like – BMW are able to manage the whole
operational procedure in an effective manner (Lim, 2012). It results, improvements in quality
products and services as well as errors will be assessed properly and make necessary solutions
for the same. Along with this, six sigma is efficient in terms of reducing wastage and maintain
efficiency in performance. Firms are enable to meet employees' desires as well as improving
customers' retention and business services. By executing Six Sigma in BMW, management will
be able to get positive impact upon business processes, such as-
 It reduces time cycle and completions which are occurred in operation process and can be
done activities in time period by using effective management tactics. Sustainable measurement will be achieved though executing certain activities and
processes.
Negative impact of Six sigma: -
12

 Lack of proper knowledge over the processes; it results problems will be raised.
Statistical errors also have an adverse impact on performance level of employees.
 Optimisation of tactical decisions in complex situations of data collections can be quite
difficult.
13

TASK 4
4.1: Risk assessment as per the legislation, regulation and organisational requirements to ensure
appropriate action
Risk assessment: It is the process of identifying risk factors which may cause harm to the
company thus analysing of such risk is known as risk assessment.
An organisation gives maximum efforts in implementing Health and Safety legislation in
order to prevent accidents and hazards which may occurred at workplace. BMW need to conduct
training programs for personnel in order to eliminate accidents or hazards and maintain required
equipment which can be useful in case of emergencies. The company need to align their business
according to the law formulated by government in relation with environment, labour relation etc.
Other important measures should also need to be implemented in order ton handle future risk.
For example, implementing fire safety drill which should be dine after 6 months will be good
practice. There are five step plan to assess risk which need to be followed by an organisation:
 Identification of possible accidents or hazards
 Evaluating and prioritizing the risk to the employees
 Improving monitoring and measurement systematic
 Reviewing the result
4.2: Health and Safety regulations and legislations for effective application in certain specific
scenarios
Purpose Acts and use
Health and safety act It is important for an organisation to implement
approve code of practices. The employer and
employees both carry roles and responsibilities
which are directed by laws of acts such as
health and safety act at work 1974.
Facilities and conveniences, welfare, safety
standards etc.
This act ensures adequate safety measures
which help in protecting health and welfare of
workers. It incudes Factories Act 1961 and
Factory Act 1833.

Fire and explosion It is related with any obsolescence of machines
and flammable substances during
manufacturing process. It includes workplace
fire safety act 2010.
4.3: Systematic review of health and safety policy and processes for assessing if they are
effective
It is important for management to consider health and safety policies which BMW
follows. They also focuses on adopting chances within an organisation in order to achieve
competitive advantage. There are different sectors for evaluation are:
Slipping or fall: The company should required to ensure each department which takes
care of cleanliness through suing cleaner and dryer floors. It also required to clean machines in
order to increase their efficiency.
Working equipment and machinery: There are different equipments such as computer
systems, software, machines etc. which increases the potential risk on the basis of their usage. It
should be recommended that the company should required to have proper maintenance of the
equipments and replacing them when they become obsolete.
Fire explosion: There are various hazardous elements such as electricity, cylinders, gas
etc. which may cause fire and explosion. The company should require to adopt fire alarms and
firefighting systems at each departments in order to prevent hazardous situations.
2

4.4: Plan how to carry out practical application of health and safety policies and procedures in
the workplace for BMW Company.
3

4

5

6

7

CONCLUSION
From the above mentioned report, it can be concluded that business process and functions
are major part of the company development and success. In order to achieve long term objectives
and goals, company manger use different tools and techniques which support to maximise their
profitability. Different kind of health related regulations that influenced on business performance
and productivity in a direct manner. SMART objectives of the company is essential for them to
identify their specific, measurable, achievable, realistic and time bounded targets. Different
systems are implemented and developed for enhancing organisational performance and profit.
Quality culture is also essential for the company to ensure continuous evaluation, monitoring and
development of process. Various kind of methodology are used by the business manager in order
to handling safety and healthy of workplace.
8

REFERENCES
Books and Journals
Arshad, N.I., 2013. Exploring the Use of Enterprise Content Management Systems (ECMS) to
Support Business Processes (Doctoral dissertation).
Auchter, L. and Dziewa, M., 2013. Managing Business Values in a Globalized Economy by
ISCT (Integrated Social Contract Theory)-A Comparative Study. The Business &
Management Review. 3(2). p.208.
Auchter, L. and Dziewa, M., 2013. Managing Ethical Issues: How ISCT Can Help to Fight
Corruption and Child Work-A Comparative Study. Journal of Business and Retail
Management Research.7(2).
Auchter, L., 2015. The" sumangali scheme" and the need for an integrative ethic management
overall the supply-chain. The Business & Management Review. 5(4). p.269.
Ayed, G.B. and Ghernaouti-Helie, S., 2011, September. Digital identity management within
networked information systems: From vertical silos view into horizontal user-
supremacy processes management. In Network-Based Information Systems (NBiS), 2011
14th International Conference on (pp. 98-103). IEEE.
Gustafsson, S. and Hailey, V.H., 2016. Responsible leadership, trust and the role of Human
Resource Management. Responsible Leadership: Realism and Romanticism. 4. p.133.
IBRAHIM, M., 2013. PERFORMANCE MANAGEMENT PRACTICES AT “MANAGEMENT
SCIENCES FOR HEALTH” THE CASE OF ETHIOPIA OFFICE (Doctoral
dissertation, St. Mary's University).
Ke, Y., Ding, P.Y. and Ren, P.Y., 2012. Sustainable Approach and Practice on Environmental
Management and Carbon Emission Reduction in the Tourism Industry. In Advanced
Materials Research (Vol. 573, pp. 885-889). Trans Tech Publications.
Kirchmer, M., 2017. Managing Emergent Processes in a Digital World. In High Performance
Through Business Process Management (pp. 135-149). Springer, Cham.
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
Lim, J.H., 2012. Entrepreneurial Activities in Mexico Maquiladoras and Capability
Development of Local Mexican Suppliers. 중중중중중. 31(3). pp.231-264.
Majeed, A., 2013. Application of business process through talent management: An empirical
study. Journal of Marketing and Management.4(2). p.46.
Masurashvili, I., 2011. Problems of Management Innovative Activities in Georgia.
Najmaei, A. and Sadeghinejad, Z., 2017. Designing Business Models for Creating and Capturing
Shared Value: An Activity-System Perspective. Entrepreneurship: Concepts,
Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and
Applications, p.335.
9

10