Managing Business Strategy - M&S

Managing Business
Strategy

EXECUTIVE SUMMARY
Managing business strategy includes creation and implementation of plans for
achievement of goals and objectives. It includes long-term and short-term strategies of
organisation to attain desired objectives. Top management take this initiative on behalf of
business owners. This report is based on Marks and Spencer, it is a giant company in retail
industry. It offers wide range of products and services to its potential customers like clothing,
home furnishing and luxurious food products. Main purpose of this company is to satisfy its
customers by providing quality products and services. Report also cover various factors
with the purpose of attaining competitive advantage from its rivals. In this Porter's Five Forces
framework is includes which help company to determine the competitive analysis in retail
industry. This will aid in making their performance competitive. SWOT analysis and Internal
Factors Evaluation Matrix of Marks and Spencer is also includes in this report through which
company determine the opportunities and threats for attaining success at market place. At last
PESTLE analysis is also covered in this project for determining the impact of external factors on
business and its activities as well.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Business strategy is consider as a long term action and plan through which company can
easily attain a specific goals and objectives. Along with this, strategic management is a
continuous planning, monitoring and analyzing all the activities of business organization to
meet final goals and objectives. By managing strategy, company can easily enhance the chances
of achieving desirable results which directly contribute in establishing competitive brand image
of company at market place. Mainly, it involves implementation and formulation of all the
major goals which set by the top management with the purpose of improving overall
performance level (Achtenhagen, Melin and Naldi, 2013). Strategy management also provide
direction to company at the time of operating its activities. This will help in attaining set
objectives in appropriate time frame. Present report is based on Marks and Spencer, is a British
multinational retail company in UK. The main headquartered of company in the city of
Westminster, London. Mainly, company sell clothing, home products, and luxury food products
to large number of customers. It was established by Micheal Marks and Thomas Spencer in
1884. In this organization around 84939 workers are execute their activities. Currently company
has approx 979 stores in all over the world. In addition of this, retail industry is play vital role in
the UK economy. In 2016, retain industry generated approx £358billion sales and also consider
one of the largest private sector employer in the UK (Overview of the retail sector in the UK.
2017). It also various employment opportunities to local people which directly contribute in
enhancing economic growth of the country. In retail industry analysis various companies are
operate their business like Aldi, ASDA, Morrison, Tesco and many more. This industry is an
indicator which define that how the wider economy is performing and the overall strength of the
customers spending in the retail industry.
This report cover company mission, vision and objectives with recommend revised
mission statement. Along with this, industry analysis like Porter's five forces framework of
business organization. SWOT and PESTLE analysis of company is also mentioned in this
project.
MAIN BODY
Strategic management is consider as an important aspect which provide better direction to
the business organization and also includes policies and plans to attain set goals and objectives in
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