Effective Communication Strategies to Enhance Company Performance

The assignment content highlights the importance of effective communication within an organization, emphasizing the need to share information safely and secretly through various channels such as face-to-face meetings or company Intranet LAN. The author also shares their personal plan to improve their communication skills by identifying strengths, weaknesses, opportunities, and threats (SWOT analysis). They recognize that they speak without thinking and have poor body posture during communication, but intend to attend seminars, read books, and practice in front of the mirror to address these weaknesses. This skill is expected to benefit them when dealing with clients at Samsung UK.

Managing Communications,
Knowledge and information
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TABLE OF CONTENTS
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
1.1.................................................................................................................................................3
1.2.................................................................................................................................................3
1.3.................................................................................................................................................4
1.4.................................................................................................................................................4
Task 2...............................................................................................................................................5
2.1.................................................................................................................................................5
2.2.................................................................................................................................................5
2.3.................................................................................................................................................6
2.4 ................................................................................................................................................6
Task 3...............................................................................................................................................6
3.1.................................................................................................................................................6
3.2.................................................................................................................................................7
3.3.................................................................................................................................................7
3.4.................................................................................................................................................8
Task 4...............................................................................................................................................8
Covered in PPt.............................................................................................................................8
Conclusion ......................................................................................................................................8
References .......................................................................................................................................9
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INTRODUCTION
Knowledge and information is very important for the organization for getting a success in
the competitive environment. If information is manage in the organization then it help achieving
a company goal and objective on time. The present report is based on a Samsung UK company
it is established in 1938 in south Korea. The present report covers different decision which need
to taken by a Samsung senior management team is discussed. Apart form this, information and
knowledge is required to make sure that effective decision taking is possible is examined.
TASK 1
1.1
According to the given scenario, writing a business report in which assessing a
information and knowledge required for a Samsung UK market penetration plan. For this
purpose, there are various decisions which a Samsung UK senior management team can take
audacious plan to manifest.
There are various range of decision which a Samsung company can take that are as follow;
strategic: strategic decision are those decision which is made by a senior level and it can affects
the direction in which company moves.
Tactical decision; after a strategic decision, tactical decision is made so that it help in
implementing a strategic decision (Koehler 2013). In this decision it mainly include a human and
money and a resources available in a organization.
Operational decision: Samsung UK take a operational decision in which it includes a day to
day activities. This decision is more a precise in regards to the outcome.
The explicit is a standardized documented formal type of knowledge which can be used in a for
the IT departments and tactic decision is that which came form a personal exprecies and using a
old systems.
1.2
The information and knowledge required to make sure that effective decision taking is
possible across board in Samsung. In a penetration plan it is required to assess all the information
which is need to be available for taking a right decision. The strategic level of information is the
highest level of Samsung UK and take information and then go back to a board of shareholders.
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Company need to select a employee after taking a decision so that it can make a product which
is different form its competitor. Further there is a operational level in which a information is
usually used by a department managers and it also consist of daily reports. This type of
information is required by the internal sources (Steinmetz 2012). Job design is a major factor
which influences the performance of a workers. Their is work arrange in a such a manner
through which employees dissatisfaction can be reduced. This all work arraignment techniques
are non monetary in nature.
1.3
Internal and external sources of information and understanding available in Samsung UK for
decision making are as follow
internal sources
sales figure: Samsung UK sales figure help in taking out a various type of decision which such
as if sale in last 6 months is highest then it can try to launch a same product in a new market
while sale is low then it need to make a decision for increasing the sales,
Customer records: Customer records is that record which help company in making a better
decision they can take a detail from a customer record and take decision on the basis of
customer detail
external sources
Government websites;
Multimedia: there are many social websites such as Facebook, twitter etc which help Samsung
UK in making a decision for a market penetration plan. Company can see the review of its
product in its company websites and can make some changes which is required so that sale of
company can increase.
1.4
The recommendation for improvements to the Samsung UK management team is that
Samsung UK management team can easily manage all the business activity by delegating a task
to each employee according to its skill and experiences. It help in competing a work on time and
increase the company productivity.
Company can use a effective advertisement method so that people came to know about its
products and services and eager to buy it. Advertisement must be attractive and of low cost so
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that company no need to pay high cost on advertisement. There are many social network on
which company can advertise at free of cost.
Samsung UK management team can also trained its employee so that they make a innovative
products which help company in gaining a competitive advantage.
Samsung UK management team can also sale the products at a medium price so that customer
of other brand can switch to its brand products (McClendon and Robinson 2013). It can also
make a products which are different form its competitor and cane set a premium price. It help in
increasing a customer base and also profit of company.
TASK 2
2.1
According to the given scenario, working in a Samsung UK as a trainee manager and
need to produce a portfolio for creating a awareness for the forthcoming Samsung product launch
in the metropolis. For this purpose it need to identify a different stakeholder which is need to
invite on this important occasion
On this important occasion of Samsung UK , inviting a different stakeholder that are customers,
employees, suppliers, management (Saeedkia 2013). Its mains stakeholder is employee because
they play a important role in organization for achieving its goal and objectives. Company can
also take a feedback form its customer related to products and can easily make necessary
changes in the products. It is necessary to identify a proper stakeholder and identify their interest
which is important for getting a idea of implementing a new strategy.
2.2
This all effective channel help in inviting a different stakeholder
Telephone; Trainee manager of Samsung UK can use a telephone for making aware them about
the company new strategy. They can give a best innovation idea which help company in
implementing a strategy.
Email : it is a best method for sending a information to company supplier and and for making
them aware of the new products innovation and raw material required for implementing a
strategy. They are important for the organization and hold a group meeting ti make sure that
company have importunity for meeting a needs of customers or not.
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Word of mouth; Samsung UK trainee manager can also invite the management department and
its employees in which it will inform then about a new strategy and its target customer so that
they can give full effort in achieving a success
2.3
A invites to whom which is contacted for this occasion and to make sure that their
interest are well represented throughout the occasion.
In this occasion Samsung UK can take a feedback form its different stakeholder and then it can
implement the plan. Customer are those who buy the goods and services and company make a by
products form them (Coase 2013). Their opinion is very important for the company. After
identified the needs and demand of customer it can make a products on those basis which help
company in increasing a profit. Further employee are also important and they play a significant
role at the time of implementing a strategy. Suppliers are those who supply a raw material to a
company for making a prod cuts and services their feedback and opinion is also very important
for the organization.
2.4
Samsung UK can use a strategy which make a event more interesting and memorable for all. It
can be done by using a various promotional activities that are as follow company can conduct a
game in which it can ask question related to products and service and those who win can provide
a gift hamper. It encourage different people to participate in this game and win a gift. This will
also help in getting a information of products by a invites that what they think about the products
(Amiri and Al-Khafaji 2016). Further it can also give a gift voucher to all people how came in
event. In gift voucher such as discount and offer on any products. There are many promotional
activity which company can used to make a event successful and grabbing a attention of people
for buying its products and services.
TASK 3
3.1
According to the given scenario a new community liaison manager is directed by a
general manager for preparing a business report which is a major project of the Samsung UK .
For this purpose it is required to develop a robust communication networks channels which is
link to a employer and local community.
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The existing communication structure and system in Samsung UK. It have many ways to
communicate with a each other that is face to face , phone and internet and email etc. it is
depended on to whom is communicating.
Email; It is used for communicating on different level of management (Sutton 2013.). In a
Samsung UK company uses this email to make aware employee of different level about their
strategies or about the plan which they made for implementing a strategy.
Phone; It used by the company for asking a customer it they face any type of issues related to
products which they are buying and further it can also used for taking a feedback of their
products
3.2
Appropriate method used by the Samsung UK for improving the overall communication system
I line modern realities in the sector is as follow firstly company can easily used phone which is
kilned with a computer system and allow caller whether they are on desk of not it can be easily
divert to a mobile phone which help in calling at any place. On the other hand in a formal
meeting ofently there is dissection take place and sometime give rise to other issues. There is a
mediator which help in tracking a by simple stopping the discussion and continue on the back
track. While through email if internet is not available then company cannot send message to its
employee and customer. There it may be company cannot attend the message of its employee
and customer.
3.3
Implement plans that will guarantee better communication mediums between the local
community and Samsung UK is as follow
for making sure that integration and successful passing a of the information from one department
to other department. It can be done by company by introducing a common LAN and intranet
facility it help company in staying a communication within a organization. Further it can also
share a wide communication safely and secretly with employees and it only permit company to
access this information is Samsung UK . Secondly company can share important communication
through a face to face meeting by avoiding a email or telephone call which may create a
misunderstanding and miscommunication. Lastly company can address the employees
complaints and grievances through a common channel which help them in tracking a and
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addressing their priority. In addition to this there is only informal communication which can be
shared by a email and must be company Intranet LAN.
3.4
My own personal plan to improve a communication skill as a newly appointed
community liaison trainee manager by my own Swot analysis.
Strength
I can communicate in without getting a hesitate and make a proper eye contact with
people. My written communication skill is very important for working in the organization.
Further my I communicate with employee in a flow without stopping or disrupting from my
words.
Weakness
my weakness is that is speak without thinking once and my body posture not good at the
time communicant with employee and manager. Further I cannot paraphrase and it become
sometime difficult for the listener to understand.
Opportunities
I can attend a seminar and conferences so that my weakness can be improved. Further I
can need to read books and paraphrase it so that what ever I speak is understand by others. I can
also have importunity to stand in front of mirror and do practice for improving my body posture.
Threat
I am get soon demotivated if I am not able to make improvements further. I always speak
without listening to other.
This skill benefit me it the Samsung UK at the time of dealing with client
TASK 4
Covered in PPt
CONCLUSION
From the above report it can be concluded that company can use a effective
communication method for sharing its information in between employee and customer. Further it
can be concluded that organization can expand it business by making a prodcuts which is
different form its competitor.
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REFERENCES
Amiri, I.S. and Al-Khafaji, H.M., 2016. Communications Engineering Journal.
Communications. 1(1). pp.1-8.
Coase, R.H., 2013. The federal communications commission. Journal of law and economics,
56(4), pp.879-915.
Koehler, C., 2013. Crucial Role of Indigenous Knowledge in Formal Education Systems. In
Handbook of Research on Social, Cultural, and Educational Considerations of Indigenous
Knowledge in Developing Countries (pp. 60-79). IGI Global.
McClendon, S. and Robinson, A.C., 2013. Leveraging geospatially-oriented social media
communications in disaster response. International Journal of Information Systems for
Crisis Response and Management (IJISCRAM). 5(1). pp.22-40.
Saeedkia, D., 2013. Handbook of terahertz technology for imaging, sensing and
communications. Elsevier.
Steinmetz, R., 2012. Multimedia: computing communications & applications. Pearson
Education India.
Sutton, J., 2013. Tweeting the spill: Online informal communications, social networks, and
conversational microstructures during the Deepwater Horizon oilspill. International
Journal of Information Systems for Crisis Response and Management (IJISCRAM). 5(1).
pp.58-76.
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