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Managing Communications, Knowledge and Information Solved Assignment

   

Added on  2021-01-02

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Professional DevelopmentMarketingDesign and CreativityData Science and Big Data
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ManagingCommunications,Knowledge andInformation
Managing Communications, Knowledge and Information Solved Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Decisions to be taken............................................................................................................11.2 Information and knowledge needed to ensure effective decision making............................21.3 Internal and external sources of information and understanding..........................................21.4 Justify recommendation for improvements...........................................................................32.1 Stakeholders for a decision making process.........................................................................32.2 Contact identified stakeholders to develop business relations..............................................42.3 Involve shareholders in decision making..............................................................................42.4 Strategies for improvements.................................................................................................5M1 Strategies to find appropriate solutions................................................................................5D1 Evaluation of work................................................................................................................6TASK 2............................................................................................................................................63.1 Report on existing processes of communication in an organisation.....................................63.2 Design ways to improve appropriateness..............................................................................73.3 Implement improvements to ensure greater integration of systems of communication inorganisation.................................................................................................................................83.4 Create a personal plan to improve own communication skills.............................................8M2. Select and apply appropriate methods/ techniques..............................................................9D2 Managing and organising activities.......................................................................................94.1 Report on existing approaches to the collection, formatting, storage and dissemination ofinformation and knowledge.........................................................................................................94.2 Changes to improve the collection, formatting, storage and dissemination of informationand knowledge..........................................................................................................................104.3 Implement a strategy to improve access to systems of information and knowledge..........11M3: Present and communicate appropriate findings.................................................................11D3 Demonstration of convergent, lateral and creative thinking...............................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
Managing Communications, Knowledge and Information Solved Assignment_2

INTRODUCTIONManaging communication is a planning, implementing and monitoring of all the channelsof communication within the organisation (Akhavan, Jafari and Fathian, 2012). Managinginformation is the process of keeping information in a proper way so that the investors andstakeholders can easily understand the motive of the organisation. “Yummy Foods” is a start upin food business. To establish the business it is trying to set new promotion plans, variousdecision making strategies, sources of information, identifying stakeholders, contact theidentified stakeholders, designing various strategies for improvements.In second part the business is established and it is willing to expand the business. Aowner of nearby cafe offered to buy his cafe as he is close to his retirement, it is a goodopportunity to expand the business. It requires the proper information to establish a newcommunication channel. Next step is to make improvements to cover the larger area of themarket. The business has to report and improve the collection, formatting, storage anddissemination process to set up properly in the market with the new extension. Managementcommunication and information system helps to get the idea of the market and also provide theaccurate information to investors and stakeholders to take valuable investment decisions.TASK 11.1 Decisions to be taken Decision making is the process of passing judgement on various activities of theorganisation. It helps the management to achieve targets on time. There are various types ofdiscussion that a start up has to take. The discussions are discussed as follows:Financial decisions: The main requirement of Yummy Foods is fund. It has to find theways to collect money and attract investors. Investors focus on the plan and the businessexecution strategy of the organisation. If the plan is formed well and able impress the investorsthen they will invest in the business. So Yummy Foods have to make good plans to attractinvestors.Easy to reach location: Second main decision is related to the location. If YummyFoods want to attract more customers then the organisation have to choose best location which iseasy to reach for the customers. If it is not easy to access for the customers then it will be1
Managing Communications, Knowledge and Information Solved Assignment_3

difficult for the organisation to acquire customers. So it should decide the location wisely(Becerra-Fernandez and Sabherwal, 2014).Promotional decisions: Next decision is promotion decision means to aware thecustomers about the new food shop outlet Yummy Foods. The organisation have to choose bestways to promote its business and it should be in the budget of the organisation. Promotions likeadvertisements, commercials help the organisation to grow faster.Operational Decisions: These decisions are related to the daily activities of YummyFoods. These activities helps the management to attain the predetermined goals. Execution of theorganisation and proper utilisation of resources are the part of operational decisions.1.2 Information and knowledge needed to ensure effective decision makingFollowing information help in effective decision making.Market trends: The information which has been collected by Yummy Foods should beaccording to the market trends. It helps the organisation to for such strategies that are reallyeffective and help to create and maintain a good position in the market.Customer perception: This factor help to modify the food items according to thecustomers taste. It will leave a positive impact on customers mind and help to expand businessfaster. This information and knowledge can be collected through survey, the organisation have toplan a research or survey for customers and take feedback from them. It helps to get the idea oftheir perception (Davison, Ou and Martinsons, 2013).Competitors: A start up like Yummy Foods should have the idea and information ofcompetitor's marketing strategy, that helps the business to make unique decisions regardingpromotional activities.1.3 Internal and external sources of information and understandingInformation can be collected through two sources, internal and external. Explainedbelow:Internal sources: These sources help to collect information from employees, companydatabase and internal documents of Yummy Foods. Employees are the primary source ofinformation they are in the practical field, they deal with the customers face to face. Marketingand sales team of the business collect data for sales promotions and customer perception, thathelps to promote and modify food items. Documents of organisation can show the researchresult that can provide information to the management. Organisation's data can also provide2
Managing Communications, Knowledge and Information Solved Assignment_4

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