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Small Business Success Factors

   

Added on  2020-01-16

14 Pages4863 Words155 Views
FinanceLeadership ManagementProfessional DevelopmentDesign and Creativity
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MANAGINGCOMMUNICATION
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................31.1 Discuss the range of decisions to be taken.......................................................................31.2 Examine the information and knowledge needed to ensure effective decision taking.....41.3 Assess internal and external sources of information and understanding..........................41.4 Justify recommendations for improvement......................................................................5TASK 2 ...........................................................................................................................................62.1 Identify stakeholders for a decision-making process.......................................................62.2 Make contact with those identified and develop business relationships..........................62.3 Involve those identified in the decision making as appropriate.......................................72.4 Design strategies for improvement...................................................................................7TASK 3............................................................................................................................................83.1 Report on existing processes of communication in an organisation................................83.2 Design ways to improve appropriateness.........................................................................8TASK 3..........................................................................................................................................104.1 Report on existing approaches to the collection, formatting, storage and dissemination ofinformation and knowledge..................................................................................................104.2 Carry out appropriate changes to improve the collection, formatting, storage and.......10dissemination of information and knowledge......................................................................104.3Implement a strategy to improve access to systems of information and knowledge......11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12.......................................................................................................................................................13
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INTRODUCTIONCommunication is a medium through which higher authorities can share or exchangetheir ideas with their employees. The communication management is a process that is used toplan, design, implement and monitor the ways through which different department communicatewith each other. Through this, relationship among all the staff members can be improved andthat will lead towards the higher productive workforce. The manager can use different kinds ofcommunication channels in order to increase the transparency at the workplace. Through thisthey will be able to enhance the satisfaction level of the employees (Laudon, Laudon andBrabston, 2011). The present report is based on Ledbury food company which expand theirbusiness in Denmark. They provide high quality food to their customers so that high revenue canbe generated. In this context, Ledbury food company focuses on the information and knowledgethat are required to make an effective decisions. Along with this, it explains the role ofstakeholders in the business organization so that strategies can be implemented in an efficientmanner. Further, communication plan is prepared by the enterprise in order to improve thesystem related to information and knowledge. TASK 1 1.1 Discuss the range of decisions to be takenManagers are responsible to make the decisions on the behalf of company. Decision is akind of process that is important for the planning, organizing, staffing and controlling activities.When manager of Ledbury food company perform this kind of activity then they have to maketheir decisions on the basis of organisations goals (Vargo, 2011). There are three types ofdecisions that have to be taken:Strategic decisions: These decisions are made by the higher authority of organizationsuch as board of directors and top executives. They make such kind of decisions in orderto accomplish the long term objectives. Some policies and targets are set by the topmanagement and they communicate these to line managers. For example, here directorsof Ledbury food company are responsible to choose the country where they can establishtheir business. Tactical decisions: Tactical decisions are made by the middle level managers who areresponsible for allocating the resources and formulating the strategies in order to
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accomplish the objectives that are made by executives. Managers communicate thesedecisions to their workers so that overall performance can be improved. For example,manager can take decision that how companies brand image can be improved in anothercountry. Operational decisions: These decisions are related to the day to day activities that aremade by the lower level management of Ledbury food company. These people areresponsible for solving the issues of customers that they are facing related to the productsof firm (Lovejoy, Waters and Saxton, 2012). 1.2 Examine the information and knowledge needed to ensure effective decision takingWhen manager and leader make any decision then for this information and knowledge isrequired in order to accomplish the goals of Ledbury food company. Information can be relatedto the market and other competitive firm. This can be distinguish at three levels such as strategic,tactical and operational. Executives should have knowledge about the trends in market so that they can predict thefuture outcomes, market share and the growth of sales in the market. On the basis of theirknowledge, they make effective decisions and strategies in order to get success. At the tactical level, manager should have information and knowledge so that overallpricing of the products, resources and operations can be controlled in an efficient manner.They should know about demand of their customers and employees so that their level ofsatisfaction can be increased (Song and et. al., 2012). In the last level, all workers made their report on the basis of their work that theyperformed in the organization. They should know how to handle the customersgrievances so that their demands can be fulfilled. When management made their decisions then they should know the objectives of making suchdecisions. Here, Ledbury food company can make information management system andtransaction process system in order to make an effective decision (Yates and Paquette, 2011). 1.3 Assess internal and external sources of information and understandingOrganizations can use internal and external sources of information in order to make aneffective decision. Ledbury food company can use these sources when they are expanding theirbusiness in Denmark.
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