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Managing Conference and Events : Crown Plaza

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Added on  2021-02-19

Managing Conference and Events : Crown Plaza

   Added on 2021-02-19

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Managing Conferenceand Events
Managing Conference and Events : Crown Plaza_1
Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................3P1 Examine various categories and dimensions of events with the help of specific examples..3P2 Using examples of different categories of events explain feature and current trends thatinfluence event industry.........................................................................................................5TASK2 ............................................................................................................................................6P3 Event layout design to set up conference room to achieve client requirements...............6P4 Determine additional services available within conference environment and explainimportance to meet clients requirements................................................................................8TASK3.............................................................................................................................................8P5 Examine different management roles for event industry..................................................8P6 Review Management skills and personal attributes that are required to work in eventsindustry...................................................................................................................................9TASK4 ..........................................................................................................................................11P7 Explain suitable measures to provide safe and secure venue for guests and staff..........11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTION Event management refers to the implementation of project management for creation anddevelopment of several events such conferences, trade show, sports event, wedding, Birthdayparty and many more. It involves planning, managing, controlling and coordinating the activitiesrequired to be perform within an event (Tripathi, Pabbisetty and Roychoudhuri, 2017). TheCrown Plaza hotel is a multinational chain of upscale hotels which is headquartered in UnitedKingdom. It operates its services in more then 100 countries by offering variety of services fromcity centres, resorts, coastal towns and near airports. This report contains a detailed informationregarding several categories and dimensions of event along with explanation of features andcurrent trends in event industry. In addition to this it also includes a event layout design forconference room along with discussion of additional services. It also detail about severalmanagement roles, reviews of management skills, personal attributes and suitable measure toprovide safe and secure venue for guests and staff. TASK 1P1 Examine various categories and dimensions of events with the help of specific examplesEvent is basically refers to the gathering of individuals at a particular time and placeeither for the purpose of celebration, reunion, sponsorship or entertainment. The hotel CrownPlaza must try to evaluate several category and dimensions of event in order to organise future
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events in more effective manner that support in keeping customer satisfied and influencing themto suggest others for same (Jepson and Clarke, 2016). The events are categories into three typewhich is mentioned below:Private :- This type of events are basically organised by an individual for specialoccasion where they want gathering of closed ones or families for celebration. Private eventinvolves a list of guests so that venue remains open for them only. It involves events forwedding, birthday parties, festival gathering, schools function etc. Corporate :- These events are basically organised by the businesses for building upprofessional relationship between its partners and employees, solicit new businesses, buildingloyalty with existing suppliers or customers and promoting brand as well as product. It involveevents like business dinner, seminars, conference, product launch, success part etc. Charity/Fundraising:- These events are organised by NGOs in order to raise fund frothe charity required for performing a some actions toward the welfare of society. It consists ofevents like sports event, charitable auctions, sponsored cycling, society balls and many more. Despite of these categories, dimensions of event must also be consider by the eventmanagers of Crown Plaza so that proper event planning can be performed so that propermanagement of event can be performed while meeting with clients requirement for strengtheningrelationship (Lucey and et. al., 2016). The dimensions of event planning are,Anticipation:- It state that Crown Plaza must announce or invite the audience in amanner which create excitement and ensure that people wiling to join that event. Arrival:- The event team of Crown plaza must ensure that the arrival place must be safeand efficient so that overall better experience can be provided to audience. Atmosphere:- The event management team within Crown Plaza must select or developvenue site while considering the location and layout as per the audience accessibility andtheir comfort (Leinemann and Baikaltseva, 2017). Appetite:- The event management team of Crown Plaza must focuses toward fulfillingthe appetite of guests by making right choice of meal which matches with the palate,occasion and budget. Activity:- Under this the role of event management team of Crown Plaza is to formulateeffective decision about entertainment choices, recreational options and meaningfuldiversion for offering in event.
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