Managing Conference and Events

Managing Conference
and Events

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Examine various categories and dimensions of events with the help of specific examples. .3
P2. Events categories and features & current trends influencing this sector..........................5
M1 Analyse current event trends to explain how events are adapting to stay innovative, using
specific examples for different categories of events..............................................................6
TASK 2 ...........................................................................................................................................6
P3 Event layout design to set up conference room.................................................................6
P4. Additional services within conference environment........................................................8
M2 Evaluate the quality of the design and layout in meeting client expectations and needs 9
TASK 3............................................................................................................................................9
P5. Management roles within event industry.........................................................................9
P6. Review Management skills and personal attributes that are required to work in events
industry.................................................................................................................................10
M3. Evaluate the impact of management skills on creating a successful event to meet
stakeholders’ needs and expectations...................................................................................11
TASK 4..........................................................................................................................................12
P7. Measures to provide safe and secure venue for guests and staff....................................12
M4 Compare and contrast the security and safety provision for specific events examples. 13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Event management can be referred to as execution of project management with the sole
motive of creating and developing diverse set of events such as trade shows, sports events,
weddings, parties, conferences, birthdays and meetings. This procedure can be said to be the
implementation of a chain of processes, namely, planning, organising, managing, controlling and
monitoring in an effective manner. This helps in deriving the desirable outcomes out of events or
conferences held by an event planner. The present project is based upon Crown Plaza which is a
multinational chain of upscale hotels having its headquarters situated within the confines of
United Kingdom. The respective hotel functions in 100 nations across the global periphery. The
project comprises of in-depth analysis of data about different dimensions as well as categories of
events. Also, it includes features and trends occurring within the concerned corporate sector.
Apart from this, it consists of an event layout design for conference together with overview of
additional facilities. Lastly, it throws light upon administrative roles and review of associated
skills as well as attributes together with measures for provision of safe venue for guests and
employees.
TASK 1
P1 Examine various categories and dimensions of events with the help of specific examples
Event can be mainly referred to as the accumulation of several individuals or groups for a
particular purpose (for instance: reunion, celebration, entertainment, sponsorship etc.) at a
specific time and location. To conduct effective events in future, Crown Plaza must evaluate and
analyse several dimensions and categories of an event. This will help the respective organisation
in keeping its customers more satisfied and also influencing and attracting more potential clients
in future. Events are basically classified into three broad categories which are explained in
detailed manner below:-
Private events- These types of events are mainly organized or conducted for celebrating
some special occasion with close friends and family members. Private events are mainly limited
to members and guests from family, friends, colleague, organizations or club and do not open for
general public. The events falls in category of private events are birthdays, weddings,
anniversaries, celebration of a festival, etc.

Corporate events- This type of event is mainly organized by some businesses man or
entrepreneur for building up or developing better professional relationship among its business
partners and other stakeholders like employees, mangers, directors, and some time some
important customers are also invited in corporate events. The main purpose of a corporate event
is to build loyalty and bring more closeness among existing and future suppliers and customers
and also facilitates a better way for promotion of a brand and product. The events falls in
category of corporate events are business dinner, conference, seminars, success party of any
project, product launch, etc.
Fundraising or charity event- These events are basically organized by some NGOs or
social workers to raise funds for performing or meeting any challenges of society. The main
purpose of charity events is gathering or collecting money and other resources for welfare and
protection of society. The main events included in charitable or fundraising events are sponsored
cycling, charitable auctions, society balls and many others.
Beside all these categories of events, it is also necessary for Hotel Crown Plaza to
consider dimensions of events so that effective planning can be performed for strengthening and
building strong relationship with clients through properly fulfilling their requirements and needs.
The various dimensions of events are given as follows:-
 Anticipation- This dimension state that Crown Plaza should announce or organize a
event in a such a way that create high level of excitement in individuals thus, increase
willingness of people for joining that particular event.
 Arrival- The event management team of Crown Plaza must provide a safe and sound
arrival place which should facilitates better experience and provide satisfaction to
audience and clients.
 Atmosphere- The event organizer team of Crown Plaza should select a venue site or
location which meet the comfort level and requirements of audience and also provide due
focus towards layout of locations as per audience accessibility.
 Appetite- This dimension can be fulfilled by Crown Plaza by making right selection of
meal and other food items as per the occasion and budget of the clients.
 Activity- Under this dimension, selection and choice are made regarding the recreational
options, entertainment activities and other interesting dimension or activities at event.