Managing Conferences and Events

MANAGING
CONFERENCES AND
EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1 Examine various categories and dimensions of events with help of specific examples. .1
P2 Using examples of different categories of events explain feature and current trends that
influence event industry.........................................................................................................3
TASK2 ............................................................................................................................................4
P3 Event layout design to set up conference room to achieve client requirements...............4
P4 Determine additional services that can be provided within conference environment and
explain its importance to effectively meet client’s requirements..........................................5
TASK3.............................................................................................................................................6
P5 Examine different management roles for event industry..................................................6
P6 Review Management skills and personal attributes that are required to work in events
industry...................................................................................................................................7
TASK4 ............................................................................................................................................9
P7 Explain suitable measures to provide safe and secure venue for guests and staff............9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Planning formal and informal events for individuals, groups or organisation is known as
event planning. Event Management is process by which an event is planned, organising,
executed and controlled so that it proves out to be successful. It is coordinating, managing,
controlling teams and activities so that events are created effectively. Rosewood hotel is a
luxurious hotel situated in London and owned by Rosewood Hotel Group which provides
complete 5-Star facilities to guests. In this project different dimensions and categories of events
are explained with the help of examples. Discussed here are features and current trends that are
influencing event section of hospitality sector using relevant examples. It will identify layout to
set up event and determine additional services available so that client requirements can be
achieved (Advani and Gueritte, Dialogloop Inc, 2018). Following report will also examine
different management roles and personal attributes to work in hospitality industry and meet
client expectations. Further it will define suitable measures required to provide safe and secure
event venue for guests and staff members using specific examples.
TASK1
P1 Examine various categories and dimensions of events with help of specific examples
The event can be described as assembly of individuals for purpose of celebration,
marketing, reunion or education. There are basically three types of events which are further
classified into sub categories, are as follows:
Private: The purpose behind such events is to celebrate personal occasions and certain
individuals are invited to celebrate event. For example, wedding, receptions, birthday parties,
festival gathering, personal celebrations, etc. In this private venue is booked only for guests and
other public is not allowed to be part of it.
Corporate: Such events are used to promote companies, brands, product or services by
targeting audience to create awareness. These type of events have business objectives of
promoting product, creating brand awareness, corporate communication, build relationships, etc.
Business dinners, conferences, seminars, meetings, product launch are some of the examples of
corporate events (Ayala and et. al., 2019).
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Charity: This type of events is used to raise funds for charity for different non-profit
organisations who works for betterment of society and people. These are basically sponsors runs,
cycling and walks which benefits in building relationships, contacts for business and creating
brand image for company (Zscheischler and et. al., 2018).
There are certain dimensions which brings success in managing events and meeting clients
requirements to build relationships. There are broadly 6 dimensions of event management that
are as follows:
 First dimensions are marketing and communication materials use to invite or inform
people should be Anticipating so that excitement can be build.
 Event must be design to make sure that Arrival related dynamics are safe, efficient and
effective for overall experience of event.
 There is need that event Atmosphere is selected and managed keeping in mind
accessibility and comfort of guests. Keep in mind sanitation services, sufficient utilities
and shelter for clients (Camp, 2015).
 Fulfilling guest's Appetite including selecting meal that should be nutrition, appealing
and free from allergic food.
 There is always some Activity that serves goals and objectives of the event and other
planning is done based on this.
 Amenities are details that are left out memories of events which provides tangible
evidence to those memories.
Each dimension offers possibilities for planning perfect event experience and each ensures
array of applications and implications that must be integrated into seamless production plan.
These dimensions ensures that event held is successful in every aspects and effective so that
clients expectations are met. Ensuring this will result in growth of event companies and overall
development of event industry. All dimensions are applicable to personal, corporate and charity
related events which proves out to be appropriate in making events successful. All this leads to
overall growth and development in industry of events.
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