Managing Conference and Events

Managing Conference
and Events

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Examine various categories and dimensions of events with the help of specific examples. .3
P2 Using examples of different categories of events explain feature and current trends that
influence event industry.........................................................................................................5
TASK2 ............................................................................................................................................6
P3 Event layout design to set up conference room to achieve client requirements...............6
P4 Determine additional services available within conference environment and explain
importance to meet clients requirements................................................................................8
TASK3.............................................................................................................................................8
P5 Examine different management roles for event industry..................................................8
P6 Review Management skills and personal attributes that are required to work in events
industry...................................................................................................................................9
TASK4 ..........................................................................................................................................11
P7 Explain suitable measures to provide safe and secure venue for guests and staff..........11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Event management refers to the implementation of project management for creation and
development of several events such conferences, trade show, sports event, wedding, Birthday
party and many more. It involves planning, managing, controlling and coordinating the activities
required to be perform within an event (Tripathi, Pabbisetty and Roychoudhuri, 2017). The
Crown Plaza hotel is a multinational chain of upscale hotels which is headquartered in United
Kingdom. It operates its services in more then 100 countries by offering variety of services from
city centres, resorts, coastal towns and near airports. This report contains a detailed information
regarding several categories and dimensions of event along with explanation of features and
current trends in event industry. In addition to this it also includes a event layout design for
conference room along with discussion of additional services. It also detail about several
management roles, reviews of management skills, personal attributes and suitable measure to
provide safe and secure venue for guests and staff.
TASK 1
P1 Examine various categories and dimensions of events with the help of specific examples
Event is basically refers to the gathering of individuals at a particular time and place
either for the purpose of celebration, reunion, sponsorship or entertainment. The hotel Crown
Plaza must try to evaluate several category and dimensions of event in order to organise future

events in more effective manner that support in keeping customer satisfied and influencing them
to suggest others for same (Jepson and Clarke, 2016). The events are categories into three type
which is mentioned below:
Private :- This type of events are basically organised by an individual for special
occasion where they want gathering of closed ones or families for celebration. Private event
involves a list of guests so that venue remains open for them only. It involves events for
wedding, birthday parties, festival gathering, schools function etc.
Corporate :- These events are basically organised by the businesses for building up
professional relationship between its partners and employees, solicit new businesses, building
loyalty with existing suppliers or customers and promoting brand as well as product. It involve
events like business dinner, seminars, conference, product launch, success part etc.
Charity/Fundraising:- These events are organised by NGOs in order to raise fund fro
the charity required for performing a some actions toward the welfare of society. It consists of
events like sports event, charitable auctions, sponsored cycling, society balls and many more.
Despite of these categories, dimensions of event must also be consider by the event
managers of Crown Plaza so that proper event planning can be performed so that proper
management of event can be performed while meeting with clients requirement for strengthening
relationship (Lucey and et. al., 2016). The dimensions of event planning are,
 Anticipation:- It state that Crown Plaza must announce or invite the audience in a
manner which create excitement and ensure that people wiling to join that event.
 Arrival:- The event team of Crown plaza must ensure that the arrival place must be safe
and efficient so that overall better experience can be provided to audience.
 Atmosphere:- The event management team within Crown Plaza must select or develop
venue site while considering the location and layout as per the audience accessibility and
their comfort (Leinemann and Baikaltseva, 2017).
 Appetite:- The event management team of Crown Plaza must focuses toward fulfilling
the appetite of guests by making right choice of meal which matches with the palate,
occasion and budget.
 Activity:- Under this the role of event management team of Crown Plaza is to formulate
effective decision about entertainment choices, recreational options and meaningful
diversion for offering in event.