Managing Conference and Events

Managing Conference
and Events

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Different event categories and dimensions and their differences................................................1
Features and current trends that are influencing the events sectors.............................................3
TASK 2............................................................................................................................................4
Designing of a layout to set up a conference...............................................................................4
Additional services that will be available within a conference....................................................6
TASK 3............................................................................................................................................7
Exploration of different management roles within the sector......................................................7
Management skills and personal attributes required to work within the events industry and
meet stakeholder needs and expectation......................................................................................7
TASK 4............................................................................................................................................9
Specification and explanation of appropriate measures required to provide secure and safe
event venue..................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERNECES..............................................................................................................................11

INTRODUCTION
Managing conference and events can be defined as the procedure which is focused by the
managers for the purpose of successfully conducting an event. There are various types of them
which are weddings, concerts, formal business meetings, ceremonies, conventions, festivals and
conferences. This process is also focused with the process of managing different kinds of sports
events and formal parties (Austin and Pinkleton, 2015). There are various individuals who
conduct in and out house get together with friends, family ad collogues. It is also considered as
the part of such types of conferences and events. The organisation which is selected for this
report is Bulgari Hotel. It is mainly established in Knights Bridge, London, United Kingdom. It
was founded by Rosalia Mera. This assignment covers various topics such as investigation of
different categories and dimensions of event within the event sector, considerations for
conferences or events and management skills which are required to work in this industry. Along
with this, measures required to manage a secure and safe events environment for staff and guests
is also covered under this report.
TASK 1
Different event categories and dimensions and their differences
The Bulgaria Hotel is one of the upscale hotels which are established in London. The
organisation is delivering best services to all the customers and visitors. There are different
categories of events which are conducted by it according to demand of its clients. The newly
appointed assistant of conference and event manager has been asked to prepare a report for
manager that addresses different topics. The report is as follows:
Product launch events: There are various organisations which are conducting
promotional events for the new products that are going to be launched in the market. These are
basically very big are require higher attention of the managers. For example, large sector
enterprises such as Jaguar conduct such events in order to boost the sales of new cars which are
launched in the market. Bulgari Hotels also conduct some types of them in order to fulfil
requirements of clients (Baskerville, Spagnoletti and Kim, 2014).
Commemorative events: These are the public events which are focused with promotions
of civil or non government persons. Sometimes, these are also conducted for entertainment
purpose in which celebrities are invited. While managing it, the manager is required to be good
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in planning and pay attention towards catering services which are delivered to guests. In Bulgari
Hotel, memorial get together are also conducted which is also a type of such events. Here the
managers are required to be familiar with the ethnic customs so that customers get satisfied with
the services of hotel (Chelladurai, 2014).
Bridal events: Such events are mainly concerned with organisations of bridal showers
and wedding functions. In Bulgari Hotel also conducts them for its clients in which it arranges
lunch, dinner, decoration etc. The managers in these events are required to make sure that they
make proper arrangements, pay attention toward colour coordination, selection of music, venue
design etc.
Difference between the events:
Basis Promotional Bridal Commemorative
Purpose It is conducted to promote a
new product which is being
recently introduced by an
organisation in the market.
Its purpose is to organise
weddings with proper
arrangements of food,
decoration etc.
Purpose of such events is
to promote civil or non
government persons.
Skills
required
by
managers
Task management, proper
knowledge of market and
preferences of visitors.
Knowledge of decoration,
good communication,
coordination etc.
Planning, fulfilling
requirements of visitors
and familiarity with
guests.
There are various dimensions of events which are required to be focused by managers
which conducting them. All of them are as follows:
Location: It is one of the main dimension which is required to be analysed by managers
in Bulgari Hotel while planning for an event. If it is a promotional event then, it should be
conducted in auditorium because there will be media which requires seating arrangements. The
location should be convenient for the guests so that they can reach there easily.
Cost: While conducting an event, it is very important for the managers in Bulgari Hotel
to make sure that cost of each and every arrangement is in the budget of client. If this dimension
is not focused by them then, it may create issues for the success of event (El Zoghbi, 2016).
Amenities: When an event is being organised then different amenities are required to be
focused which are needed to complete it properly. These are power, ticketing infrastructure (if
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