Managing Conference and Events

This presentation provides insights into event management, specifically focusing on the designing of an event layout for setting up a conference room and addressing additional services available within a conference environment. It discusses the importance of effective event planning and management in order to organize successful events. The presentation also highlights the significance of providing additional services to guests and the impact it has on customer satisfaction and long-term growth of an organization.

Managing Conference and Events

TABLE OF CONTENT
INTRODUCTION
 P3. Designing of an event layout for setting up a conference room for
meeting the need of customers
 P4. Addressing the additional services available within conference
environment.
 CONCLUSION
 REFERENCES

INTRODUCTION
Event management can be referred to as application of project management for
development as well as administration of big events such as wedding, conferences,
seminars, etc. The main objectives of event management is to organize the specific
occasion in successful manner. Event management can also be defined as a procedure
which includes planning, organization, directing and controlling of events. It is the
process which also includes identifying the right venue for organizing the event ,
designing the room or decorating the place for specific occasion etc.

P3. Designing of an event layout for setting up a conference room for meeting the need of
customers
An effective management of event is very much essential as it assists in providing
high level of satisfaction to customers as well as guests. An effective event planning is
very much important in order to organise as well as host specific event in successful
manner. Event management is crucial for accomplishing the desired goals of organising
the event. Among all the formal occasions, conference is considered to be as one of the
most crucial event that is required to be managed properly.

CONT.
Conference room should be designed as per the requirements of customers. In context of
Kuoni company, an enterprise has been provided with tasks to organise conference room
for the mini market multi destination product launch (Kolb, 2018). Location of the place
where the mini market exhibition is to be launched is conference hall which is located in
28, great Russell street , London. The congress hall has been selected as it consists of 32
exhibitions.

CONT.
The Kuoni Destination management company is planning to established the registration
area outside the conference hall. An individual representing organisation will welcome
guests. The different steps involved in the designing of conference are :
Determining the theme : In context of the Kuoni Destination company, considering the
purpose of the exhibition which is to launch product at multiple destination event manager
in an enterprise has decided the theme forest for the event. In addition to this, specific
theme has been designed considering the requirements of customers. The different colour
theme that matches with the color of the flag will be used for indicating the launch of the
product at specific destination (Satish, Jain and Gupta, 2018). For instance, as company
in UK is planning to launch the product in Australia therefore , the theme of the specific
booth where the booth will be blue as it matches with the flag color of nation. In same
the product to be launched in India will be colored in red white and orange.

CONT.
Design of the room : The event manager in KuoniDestination company has decided to
organise the mini market exhibition in the conference room near the CEO. The specific
room has been selected for organisation of event as the customer does not want any room
where there are many things which can distract the participants. In addition to this,
event manager in Kuoni
Destination company has plan to get the conference room painted in blue colour, as it is
the colour which will enable guests to feel relax. In addition to this, event manager also
perceives that the blue colour is best suited to the companies brand image. Shape of the
room will be elbow, this shape of the room has been decided in order to provide guests an
ease in walking around in the room and exploring the products to be launch at multiple
destination (Kirby, Duignan and McGillivray, 2018.).

CONT.
Planning of services : The event manager in Kuoni Destination company is planning to
provide the food as well as accommodation services to guests as there are many people
from the foreign country will be attending the mini market exhibition for multi
destination product launch. In addition to this, refreshments will also be given to the
guests attending the mini market destination.
Screening : In context of screen, the event manager in KuoniDestination company has
decided to place 103” plasma screen on the corner of the room. There will be three
plasma screen which will be placed on the three corners of the room where mini market
conference will be organized.

CONT.
Table configurations: The event manager in Kuoni Destination company has planned
the shape of the table to be U style, as it enables people to engage with the speakers
which is very much essential in order to make the event successful. It is very much crucial
for the event manager, designer and decorator to develop the understanding about
advantages and dis advantages of the each style of the table before selecting as well as
finalizing the design layout. The tables will be put at the side near the wall on which the
products which are to be launched at different destinations will be placed (Fogel, 2019). In
addition to this, the water bottler will be placed on each table. There will be mini cabinets
at each table , so that the guests can put their belongings or accessories in cabinet safely.
Dustbin will be there at the two corner of the room so that the guest can put trash and
cleanliness could be maintained.

P4. Addressing the additional services available within conference environment.
In context of mini market destination for the multi destination product launch, it has been
expected that the people belonging to other country will also attend the event.
Considering the fact, the additional facilities which event manager in Kuoni Destination
company planning to provide is accommodations and Food services. In relation to this,
the event manager as well as designer in the Kuoni Destination company is planning to
provide high tech security to very important guests who will participant in the mini
market multi destination product launch exhibition. In context of mini market exhibition,
event manager in an organisation has plan to provide guests with parking facility
(Veeramani, Chowdhury and Poornachandran, 2018). The event manager in Kuoni
Destination company has planned to provide guests with entertainment facilities just after
the mini market exhibition.

CONT.
Providing the the additional services is very important as it will enable event
management firm in delivering high value proposition to clients. In addition to this, by
delivering the additional services and high value to customer. Kuoni Destination
company can develop positive as well as long lasting impression on customers mind
which is very much essential for long term growth of an enterprise. In addition to this,
delivering additional services to client is very much essential as it will help firm in
gaining the competitive advantage. By delivering the additional facilities or services an
organization can retain existing clients and they will get an ease in attracting more number
of customers. Providing the the additional services is important for providing high level
of satisfaction to customers.

CONCLUSION
From the above study, it has been concluded that developing the plan is very much
important for organizing the event in successful manner. The other fact which has been
discovered from the above is that there is high opportunities to built career in the event
industry. It has also been summarized from the above is that the different trends such
shareable content has highly influence the promotional activities performed by companies
in event management industry. From the above study, it has also been found that creative
skills, problem solving , leadership skills are very much essential to be developed by an
individual planning to build their career in the event industry. It has also been concluded
that event management companies by providing the additional services and facilities to
guests during the event can retail their profitable clients for long time.

REFERENCES
Fink, J., 2018. Identifying and managing immune-related adverse events. Targ Ther
Oncol.
Fogel, G., 2019. IEEE CIS VP-Conferences Activities Vision Statement [Society
Briefs]. IEEE Computational Intelligence Magazine.14(2). pp.6-7.
Getz, D., 2017. Developing a framework for sustainable event cities. Event
Management, 21(5), pp.575-591.
Getz, D., 2018. Event evaluation: theory and methods for event management and
tourism. Goodfellow Publishers Limited.
Hu, Y.N., 2016. Research on the application of fault tree analysis for building fire safety
of hotels. Procedia Engineering.135. pp.524-530..