Managing Conference and Events

Managing Conference
and Events

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Examine various categories and dimensions of events with the help of specific examples. .4
P2 Using examples of different categories of events explain feature and current trends that
influence event industry.........................................................................................................5
M1 Analyse current event trends to explain how events are adapting to stay innovative, using
specific examples for different categories of events..............................................................6
D1 Critique the development of the events sector providing specific examples from a range of
different categories of events..................................................................................................7
TASK2 ............................................................................................................................................7
P3 Event layout design to set up conference room to achieve client requirements...............7
P4 Determine additional services available within conference environment and explain
importance to meet clients requirements................................................................................9
M2 Evaluate the quality of the design and layout in meeting client expectations and needs 9
TASK 3.........................................................................................................................................10
P5 Examine different management roles for event industry................................................10
P6 Review Management skills and personal attributes that are required to work in events
industry.................................................................................................................................11
M3 Evaluate the impact of management skills on creating a successful event to meet
stakeholders’ needs and expectations...................................................................................12
D3 Critically evaluate the management skills required in the event industry, making and
justifying recommendations to meet stakeholder requirements...........................................12
TASK4 ..........................................................................................................................................13
P7 Explain suitable measures to provide safe and secure venue for guests and staff..........13
M4 Compare and contrast the security and safety provision for specific events examples. 14
D4 Justify recommendations to improve the provision of security and safety at specific events
and cost to the business, staff and guests.............................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Event management is considered as the effective implementation of project that includes
various stages such as planning, organising, coordinating and execution of whole event
(Bokelberg and et. al., 2019). Events are of many types such as wedding, sports shows,
conferences, Birthday parties, corporate events etc. The report is based on Hotel Premier Inn, a
UK based chain of hotel that has more than 800 hotels worldwide. This hotel was incorporated
in the year 1987 and is headquartered in Dunstable. The current project will provides information
on several categories and dimensions of events within this sector. It later on examines events,
conference according to professional standard as per requirement. It will also provide description
about various management skills that is supportive in organising successful events. In the last
section of this project, discussion will be made measures required to manage a secure and safe
events environment for staff and guests.
TASK 1
P1 Examine various categories and dimensions of events with the help of specific examples
Events basically considered as the social gathering of people where numerous of people
get together at the provided time frame and particular venue. Events are mainly organised for the
purpose of sponsorship, celebration, entertainment and reunion (Brown and et. al., 2019). With
reference to Hotel Premier Inn, its manager organises various kind of events for its client's as per
their requirements. These categories of events are described as below along with appropriate
explanation:
Private :- These kind of events are basically organised for family functions where host
plans to celebrate their special occasion with their closed ones. In this type of event, host
provides proper list to event manager of its guest. People who are not included in the list are not
allowed to attend function. Examples of private events are birthday parties, school functions,
festival events, weddings etc.
Corporate :- Corporate events are mainly organised for enhancing professional
relationship with business and organisation associated people. Some core examples of these
event are business lunch, dinner, conferences, seminars, success parties, product launch and
many others.

Charity/Fundraising:- NGO's organises some social fare and event like charity
programs, sponsored cycle, society ball, charitable auctions and others. The amount or profits
generated from these events are used for social welfare so that societal development could take
place in appropriate manner (Emery and et. al., 2016).
Away with this, some main dimensions that are considered by event manager of Hotel
Premier Inn are Arrival, atmosphere, activity, amenities, anticipation, amenities etc. These
dimensions are explained below:
 Anticipation:- Manager of Hotel Premier Inn invites all clients in such a manner that
develops positive will among them to attend the event.
 Arrival:- It is essential for event planner to ensure that each and every place of event
should be ready before the arrival guest in order to provide them better experience.
 Atmosphere:- Event planner of Hotel Premier Inn should select site by considering its
atmosphere and comfort zone of customers.
 Activity:- In this, manager of Hotel Premier Inn emphasises on developing their decision
towards the event activities on the basis of customers requirements. They are mainly
required to made decision on entertainment choices, recreational options and meaningful
diversion in order to make the event memorable.
 Amenities:- Amenities are seen as essential part of event. It basically includes tangible
things which contribute in making customers experience better. Manager of Hotel
Premier Inn ensures that amenities of this hotel are developed by considering comfort of
each kind of guest. This is also helpful for them in influencing these guests towards
future events (Harmeling and Palmatier, 2016).
Incorporation of these events helps event planner in organising a successful function which
will definitely provide better experience to customers and satisfy them at highest level.
P2 Using examples of different categories of events explain feature and current trends that
influence event industry
The passing time has brought numerous of changes within the event industry as they are
made according to the changing demand and expectation of customers. These trends often takes
place as per the changing perception of people towards their special occasion which they are
planning to get organised with event managers. It can be said that manager of Premier Inn
considers all factors as well as market trends before organising events in appropriate manner