Managing Conference and Events

Managing Conference
and Events

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
P1) Different Categories and Dimensions of Events by Using Specific Examples...............4
P2) Examples of Different Categories of Events Along with their Feature and Current Trends
Influencing the Industry.........................................................................................................6
M1) Current Event Trends Along with Examples..................................................................6
D1) Critique the Development of Events Sector By Providing Specific Examples...............7
P3) Event Layout Design to Set Up Conference Room for Achieving Client Requirements 7
P4) Additional Services Provided in Conference Room and Importance of Providing Them to
Client......................................................................................................................................9
M2) Evaluate the Quality of Design and Layout in Meeting Client Expectations and Needs9
D2) Justify Choices for Layout and Design to Setup Conference or Event Correctly and
Exceeding Them.....................................................................................................................9
P5) Different Management Roles in Event Industry............................................................10
P6) Review of Management Skills and Personal Attributes Required in Events Industry. .11
M3) Impact of Management Skills on Creating Successful Events.....................................12
D2) Critical Evaluation of Management Skills to Meet Stakeholders Expectations............12
P7) Measures to Provide Safe and Secure Venues to Guests and Staff...............................12
M4) Compare and Contrast Security and Safety Provision with Examples.........................13
D4) Recommendations to Improve the Provisions of Safety and Security at Specific Events14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Event Management refers to the process of implementation of some project for the
development and arrangement of some events, conferences, trade shows, sports events, wedding,
birthday party and some more (Bokelberg and et. al., 2019). Many aspects are covered under
event management which helps in the successful accomplishment of different tasks and the
project as well. It includes planning, coordinating, managing, controlling of the activities which
are required to perform within an event. The company chosen for the completion of this
assignment is Holiday Inn which was founded in the year 1952 and is headquartered in
Buckinghamshire, London. The company provides different types of services to their customers
such as food, lodging and many more for the satisfaction of their needs and wants. The
assignment will make its focus on different categories and dimensions of events along with
providing explanation about the features and trends prevailing currently in the event industry.
Additionally, the focus will be made on event layout design and discussion about the additional
services provided by them will be made. Lastly, the discussion will be made about management
roles, evaluation of management skills, personal attributes and measures to provide safe and
secure venues to guests and staff of the hotel.
MAIN BODY
P1) Different Categories and Dimensions of Events by Using Specific Examples
An event is defined as the gathering of individuals at a particular time and place and there
could also be different reasons for the event such as birthday parties, wedding, sponsorship,
inauguration and many more for which event management is used. On the basis of this, it
becomes important for Holiday Inn to make evaluation of different categories and dimensions of
event management so as to organise future events in an effective manner. It will also help in
proper management of customer satisfaction and also making their potential customers to be
changed in real ones (Brown and et. al., 2019). The events are also categorised into different
parts which have been provided as under:
Private: These type of events are organised specially for some individuals or individual for some
special occasion such in their families related to wedding, birthday parties and many more. In
these type of events, there are only some personal people who are invited as there exists a list of
guests who are permitted to take part in the event.