Coursework Conference and Event Management Introduction 4 5 Various categories of events, its features and current trends that influence event industry

Coursework
Conference and Event Management
Table of Contents
Table of Contents
Introduction ................................................................................................................................. 4
.................................................................................................................................................... 5
Various categories and attribute of events, with examples for illustrating difference...................5
Various categories of events, its features and current trends that influence event industry.........6
.................................................................................................................................................... 7
Current event trends for explaining how events adapt for being innovative..................................7
.................................................................................................................................................... 8
Critically evaluate improvement of the event industry using examples.........................................8
Designing an event layout for setting up event room for meeting special client requirement ......9
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Examining additional services for the conference or event environment and its importance......10
Evaluate the quality of the design and layout in meeting client expectations and needs ...........11
Justify choices made for the design and layout to set up a conference or event correctly and
exceed specific client expectations and needs ..........................................................................12
Explore the different management roles within the event industry, with reference to current job
opportunities in the sector ......................................................................................................... 14
Reviewing the administration ability as well as individualised dimension needed for working in
the events industry..................................................................................................................... 15
Evaluate the impact of management skills on creating a successful event to meet stakeholders’
needs and expectations ............................................................................................................ 16
Critically evaluate the management skills required in the event industry, making and justifying
recommendations to meet stakeholder requirements ...............................................................18
Specify and explain the appropriate measures required to provide a secure and safe event
venue, a safe environment for guests and safe environment for events staff, providing specific
examples .................................................................................................................................. 19
Compare and contrast the security and safety provision for specific events examples .............20
Justify recommendations to improve the provision of security and safety at specific events and
cost to the business, staff and guests .......................................................................................22
Conclusion -............................................................................................................................... 23
References................................................................................................................................ 24
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Introduction
An event can be referred to as a public assembly, purpose of which is multifarious like
education, celebration, and reunion or marketing. The event management sector has risen
gradually over the recent years and is one the main economical stable platform in the whole
business sector. This report focuses on the different categories of events based on the
dimensions. This report also highlights the characteristic and trends within event industry in
organization and also focuses on encompassing a valuable event layout for conducting of
business events. This report also highlights the various management skills and their duties in
the event sector.
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Various categories and attribute of events, with examples for illustrating difference
The events are classified according to the size, context and type. In the organization named
Coroin Ltd, the events are categorized under three important categories namely private, charity
and corporate.
Private: According to Ocasio et al., (2015), the rooms for private events are booked only for
celebrations such as wedding events, birthday parties, festival gatherings etc. The private
events that are organized in Coroin Ltd are for the individuals that require only certain guests for
the venue.
Corporate: According to Rubin and Umanath, (2015), the corporate events are organized for
the business organizations for promoting the brands of the company as well as launching of
products. The business dinners, conferences, seminars etc are the corporate events that are
being held in the Coroins Ltd.
Charity: According to Getz and Page, (2016), the charity/fundraising events are organized for
the individuals for raising money in order to provide charity to the selected organization. Society
balls, sponsored run, charitable auctions etc are the charity events that are being held at
Coroins Ltd.
According to the dimensions, events are classified into four types:
Mega events: As stated by Preuss, (2015), mega events are the events that have exceptional
and highest media coverage, travel and tourism, economic affects or prestigiousness.
Hallmark events: These events gains widespread awareness and recognition and the program
is of distinctive quality.
Major events: This event has strong media coverage and public interest and is an event of
large scale attractions (Olteanu et al., 2015).
Local events: This event is organised for attracting local audiences in order to promote fun,
entertainment and social values.
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Various categories of events, its features and current trends that influence event industry
Private, corporate & charity event are the main three categories of the events that is organised
in Coroins Ltd.
festival gatherings, Wedding receptions and also birthday parties are some of private event that
have influenced the event sector. Private events do not entertain extra public attention as the
guest list is provided to the organizers of private events (Morgeson et al., 2015). The recent
trend of destination wedding has influenced the private event sector as it leads to healthy
economic stability.
The business dinners, product launches, seminars are the corporate event that are organised
by Coroins Ltd. which created great impact in the event sector. The corporate events are
generally organised for building professional relationship between the employees in order to
attain maximum business efficiency. The recent trends of business conferences, seminars and
dinners have led to an increase in the economic stability of Coroin Ltd.
Charitable auctions, society balls and sports events are the event which are organised by
Coroins Ltd which influences the awareness of raising funds for society. Cancer is one of the
deadliest diseases in the society and there are certain awareness programs that are held in
such organizations to increase the awareness among people regarding these issues and also
ask for some sponsors in order to raise funds.
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