Event Management: Roles, Trends, and Skills

This report covers the topics of different categories of events, current trends in the events sector, and the necessary management skills and personal attributes required to work in the events industry. It also explores the various job opportunities available in the event management sector.

Conference and Events

PROJECT 1.....................................................................................................................................1
1. Introduction..............................................................................................................................1
2. Examination of the different categories and dimensions of events using specific examples to
illustrate the differences...............................................................................................................1
3. Using specific examples from different categories of events, discuss the features and current
trends influencing the events sector.............................................................................................2
4. Analysis of current event trends to explain how events are adapting to stay innovative using
specific examples from different categories of events................................................................2
5. Critique of the development of the events sector providing specific examples from a range
of different categories of events..................................................................................................3
6. Design a room outlet for the wedding party............................................................................4
7. Concluding...............................................................................................................................4
PROJECT 2.....................................................................................................................................4
1. Introduction..............................................................................................................................4
2. Exploration of management roles and current job opportunities within the events sector......5
3. Review of the management skills and personal attributes required to work within the events
industry and meet stakeholder needs and expectations...............................................................6
4. Critical evaluation of the impact of management skills on creating a successful event,
making and justifying recommendations to meet stakeholder requirements...............................8
5. Explanation and specification of the appropriate measures required to provide a secure and
safe event venue and environment for all involved.....................................................................8

6. Comparison and contrast of the security and safety provisions for specific events examples
and making and justifying recommendations for the improvement............................................9
7. Conclusion.............................................................................................................................10
REFERENCES..............................................................................................................................11

PROJECT 1
1. Introduction
Managing event and conferences is the process of event management where organizations
design and implementation small or large-scale activities such as festivals, seminars,
celebrations, weddings, formal gatherings, conventions and meetings (Bondi, 2019). Local
business owner decided to enter into new business which is event management and the name of
company is Planner.com. This report covers the several topics such as different category of
events and also discusses the features & trends of selected event. In addition, also cover the
current trends of the events which required by the organizations for the innovation purpose.
2. Examination of the different categories and dimensions of events using specific examples to
illustrate the differences
There are mainly three different types of event where an individual can diversify into new
business. These are mentioned below:
Private event: In this event, several activities will be performed such as wedding, wedding
reception, social gathering, birthday parties etc. Basically it means, people book private events
for the purpose of celebrating any event. For example: A family book a venue for wedding
reception of their son, this event will be entered into private event where they known people are
invited as guest.
Corporate event: In this event, people promote their business through promoting their
goods and services. For example: Workshops, conferences, training sessions etc. Main aim of
conducting this event is to improve their workforce efficiency or make people aware about the
changes which are necessary for the organization.
Charitable event: This event will be conducted to generate money for any special cause
such as for any social cause, sports event, charitable auction etc. In this kind of event, organizer
have specific motto related to social cause.
From the above discussed events, private event is more beneficial to enter in this industry
because it is more profitable as well as demandable in the market.
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3. Using specific examples from different categories of events, discuss the features and current
trends influencing the events sector
There are several future trends and features which influencing the event sector, so event
management companies such as Planner.com get impacted and able to grab the opportunities.
These are discussed below:
Private event:
 Artificial intelligence as a human cantered technology which provides innovation to the
event management companies which helps in generating more and more revenue.
 Focus on plant based diets because in the survey it was founded that population going
towards vegan diet and focusing on their health.
Corporate event:
 Throughout a landscape of limitless streaming viewing opportunities, live events
continue to promote demand and to be used as an opportunity by organizations
(Bonebrake And et.al., 2018). However, as technological advancements and customer
behaviours develop to do events.
 Virtual meeting is for staff members to discuss the plan for the event or any other activity
without gathering at common place.
Charitable event:
 Use of limited resources in the charitable events because organizers already have to
arrange funds from several sources, so they need to be careful at the time of spending.
 Increase the awareness of charitable programs by using social media sites that is cost
effective as well as beneficial for the same.
4. Analysis of current event trends to explain how events are adapting to stay innovative using
specific examples from different categories of events
From the analysis of current trends in the event sector, it has been analysed that in the
private events such as wedding parties, event planners can introduce vegan diet plan which is
more popular and also follow artificial intelligence in the replacement of human resources.
Similarly, corporate events should use virtual meeting and live events to conduct their meeting
which is cost effective as well as reasonable to perform. In addition, in the charitable events,
event management companies should follow the optimum utilization of resources because they
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are lacking in funding and increase the awareness of events through promoting on social media
that is cost effective and target huge audience at the same time.
5. Critique of the development of the events sector providing specific examples from a range of
different categories of events
It has been critically evaluated that, event management sector has several scope and it is
profit making area if event planner identify the opportunities to get success (Brown And et.al.,
2019). In this report, event classified into three major categories such as private, corporate and
charitable events. In context of private events such as wedding party, birthday celebration,
festival celebration etc. are organized by the people and invite guest in the venue. Event
management companies should focus on making such events memorable which helps in making
their brand name popular in this sector and experienced people will recommend their name to the
others which is comes under word of mouth promotion. On the other side, corporate events
organized by the companies for the purpose of confines, meeting, workshops, training section
etc. these activities can be arranges in office premises or in any other places such as in hotels or
large restaurants which includes refreshments for people according to time.
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6. Design a room outlet for the wedding party
7. Concluding
From the above discussion it has been observed that event management companies have
several scopes to expand their operations. It is also observed that, private events have more scope
and opportunity to grow because when living standards of people increase, they also love to
celebrate things with others. In addition, it becomes trend to hire event planner for every small
function in the family from wedding function to new born baby’s birthday celebration according
to the theme.
PROJECT 2
1. Introduction
Event management sector of UK get the huge opportunity and now worth £ 39.1 billion.
The event industry directly hires 530,000 staff in 25000 event firms. Now there are
approximately 1.3 million meetings held in the United Kingdom every year. On average, foreign
business travellers pay £ 611 per year (Bryant, 2019). This section of report covers the several
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topics such as explore the management roles and current job opportunities in the event sector,
review management skills which required to work under this sector and meet stakeholders
expectations and needs. In addition, evaluate the impact of management skills at the time of
managing events and specify the measurements which required for secure and safe event venue.
Also compare and contrast the safety and security provisions.
2. Exploration of management roles and current job opportunities within the events sector
Event management is a huge-faceted activity and the main components of this role include
creative thinking, quick thinking, client relations, branding and promotion, and much more.
All of which are part of a smoothly staged process. Individual get the numerous opportunities to
rub shoulders with famous people from different backgrounds, be they film stars, sportsmen,
politicians, corporate hedge fund managers and so on. People have the benefit of having taken
away the big moments with grace and poise. They get the pleasure of planning and running
activities from their creation all the through to their implementation.
An organization engaged in event management which offers a number of several job
opportunities to job seekers. The below are among the departments responsible for the usual
event managing companies:
Public Relations: In this position, managing a diverse range of audiences, including
clients, performers, musicians, public officials and the public and so on.
Advertising and marketing: In this profile, person should promote the image of the
organization and also promote the event to a general public (Débarre, Rode and Ugelvig, 2018).
Brand Development: Candidate should be talented who is responsible for managing
customer's needs related to the reorganization of the company's brand.
Designing team: Group of people who should be creative, visualize and then start
preparing design layouts for the event such as prepare design for stage, outfits, apparel and so
on.
Administration: In this profile, agency accountable for back office work and particular
administrative duties.
Production: A group of professional journalists who oversee the creation and recording of
sound-video related stuff.
Printing: Group of people responsible for printing all kinds of publicity materials and
advertising materials.
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Above discussed management roles are the job opportunities in the event management
sector. Those people who are willing to build their career into event industry have several
options to grow. It will also required some set of management skills which make them more
competitive as well as capable for the specific job role.
3. Review of the management skills and personal attributes required to work within the events
industry and meet stakeholder needs and expectations
There are several skills required in the person to become suitable candidate for the event
industry (El-Salhy and Mazzawi, 2018) (Gendzier, 2019). In addition, at the time of hiring
people by the event management companies, they should consider some attributes and skills
which are as follow:
People skills: The number one characteristic or personal attribute is people skills which
make individual successful event organizers in event industry. Individuals should be satisfied
with high-level executives, political figures, suppliers, fellow workers, sponsors, clients,
managers, distributors, employees and event participants. To work successfully with range of
people, individual able to resolve conflicts become confident but pleasant negotiator, and to
maintain their sense of humour. Definitely be trying and have fun with a worker, and the people
you associate with, and they're going to really want to operate with them ever again. It's not easy
to do it yourself, but developing relationships is a vital aspect.
Flexible: Individuals are expected to flexible who can change their behaviour as per the
situations. Trying to clean up messes and taking difficult decisions, this is part of the work
easily, calmly and effectively. Keep relaxed, getting things done, then get back to this place.
Listing: The ability to recognize what relevant parties need from their event is essential.
Such people are not really in the event management industry, so they might not have been
speaking the slang or knowing what's reasonable. Individual must be able to distinguish their
needs and to ensure that all party leaders share the same aspirations. Pay too much attention to
what's being said and what isn't said in main interactions (Graham, 2018). Pressing into such
spoken needs all across their planning process can help event planner to stay one step ahead to
the client.
Organized: In order to perform successful event, selected candidate should have ability to
manage 50 things at once. This multi - user ability is needed for the seamless preparation and
perfectly executed of an event. Candidate should have to maintain step by step worksheets, and
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convenient tech tools. Event research includes the opportunity to concentrate on the overall
picture while trying to keep track of all the small information.
Passionate: For all the pressures of the career, individual should just have to enjoy what
they are doing. Genuine passion allows everyone to overcome the obstacles on the bridge and
keep calm while all is lost. This also tends to lead to an explosion of creative thinking and
encouragement to create wonderful stuff instead of just attempting to get through a day. Few
things can be learned but passion is all about in the person through self generating that is
required for success.
Excellence communication: Good Communication defines a person as a good team
member, keeps everybody on task and guarantees everybody participating is informed about the
expectations of the case. It also makes it possible to share their vision effectively, as well as get
someone else enthused about it. Communicate in a manner that respects everyone, and puts no
one down (Hussein And et.al., 2018). Accept any criticism and allow access yourselves before
fresh concepts. Everyone plays a role in an event’s success so end up making sure
to communicate with them during a clear, self assured and motivating manner.
Calm under pressure: Group will search for solutions to approximately all of that. The
very last thing they need in moments of panic is a weak leader that makes poor choices because
they break underneath the pressure. Productive event planner remain stable and respectfully
handle everyone regardless. Remember to stay cool and relaxed when dealing with a customer,
even if you are a nervous at that particular time.
Problem solving: Whether this is chasing down any rescue video or redesigning a keynote
speech at the very last minute, people will be creative about what they get. No idea how much
individual prepare, something is going to go wrong. It will be a lot easier to manage with if
people enjoy variable depending solutions to the problems that arise.
Experience: It's going to be a lot convenient for users to believe event planner if they have
a great deal of experience. And the work is going to be easier for event planner as well because
they will see the variety of obstacles that an incident will bring at oneself. Besides, an
accomplished manager has a team of trustworthy experts to dial when times get difficult. If a
person don't have a lot of experience yet then don't worry just give them time to become an
expert of this filed.
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Above discussed management skills and personal attribute is required in a person who
wish to build their professional career into event industry (Mal, Singh, Huggel and Grover,
2018). It further helps the individual to understand their stakeholder’s needs and meet the
expectations that required making their event successful. This is very essential to satisfy their
stakeholders such as clients through fulfilling their needs and staff through proving proper
infrastructure and reward then as per their performance.
4. Critical evaluation of the impact of management skills on creating a successful event, making
and justifying recommendations to meet stakeholder requirements
From the above analysis of management skills and personal attributes, it has been
evaluated that effective skills and capabilities impact the entire event and can make it successful
as well as failure. Person skills which means event managers or other event planners should be
interacting with others, listen them carefully, have excellence communication skills which
provide them confident to share their thoughts and viewpoints. Event industry required people
who are passionate about their work and have ability to perform under pressure. If an event
planner does not have such qualities and skills then they are unable to achieve their goals and
event objectives. It can become the cause of event failure, so they need to focus on that.
It has been recommended that, event management companies such as Planner.com should
hire experts and also considers the above discussed management skills at the time of hiring
people for any event (Morrison, 2018) (NA, 2019). In addition, they need to provide them
training on initial phase, so they can learn many things from their senior staff and follow their
path to become use too it. In addition, they need to involve their staff at the time of making any
important which helps in enhancing their staff’s creative thinking and problem solving skills.
5. Explanation and specification of the appropriate measures required to provide a secure and
safe event venue and environment for all involved
It is essential for the event management companies to provide safety and security to their
attendee. There are some appropriate measurements required to safe and secure their guest, such
as in the wedding planning. Pllaner.com focus on some measurements which are as follow:
Selection of venue: Event security preparation must commence right from the beginning
of the event plan. Make sure to bear in consider the safety factor of the location when choosing a
venue for the event. Select a suitable spot, as well as a town and area with the lowest
criminal rate. Make sure to double check whether the venue they are booking has its own
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qualified security officers and proper monitoring facilities. Because it is better to take
precautions rather than feeling sorry for that because it further affect company's brand image.
Crowd control: This can be very difficult to handle the crowd particularly in case of
wedding party event. It is difficult to keep track on any of the participants who attend the event.
It necessitates more safety personnel that certainly will disrupt the budget. With the help of
advanced technology such as event apps, beacons, near-field communication systems, etc.,
can simplify the process and become easier to track the participants and regulate the crowd.
Digital check-ins: Electronic checks will improve the process by reducing the time
because manual cheeking will consuming lot of time and making process crowd which
generating long queues (Nohrsted and et.al., 2018). It is the best way to manage the entire crowd
without any complications. This also helps to develop a precise and consistent record of the
participants present at the event, minimizing the possibility of error. This check-ins are protected
by a security feature or password. If introduce at the venue, event planners can easily identify
any unapproved member.
Event security team: Most of the venues of events get some type of the in-house security
system no matter the size of events. Nevertheless, recruiting a professional, independent security
staff is even easier. Provide a security strategy available for the event and also have a
presentation on protection before the event. Set strict instructions for verifying checkouts for
suitcases, and safe venue dimensions both inside and outside. A professional protection staff is
also a safe investment, prepared to reduce threats and to handle any other scenario.
Surveillance: As discussed earlier in this thread, tracking every single audience at every
doorway of the location is challenging, almost impossible when it will be manually. Surveillance
cameras are also the electronic surveillance tools of choice. Drones have become an extra to
event technology tool which could be used for security reasons of this nature. Drones offer a
pigeon-eye view of the entire event and are an ideal choice for large-scale, budget activities.
6. Comparison and contrast of the security and safety provisions for specific events examples
and making and justifying recommendations for the improvement
For the wedding part, event planner of Planner.com should find the location which is crime
free for the safety of every people including their staff as well. Safeties provisions of wedding
party in to control the crowd, use digital technology for check ins, make sure that CCTV facility
available on venue which leads to prevent the small incidents like steeling purse (Rogers and
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et.al., 2018). In contrast, if these provisions are not going to take then in will generate human
traffic at the venue which mess up all the things, un-invited people also can enter the venue
without any invitation. So these things can be improve, if event companies follow such safety
provisions. It has been recommended that, event planners should follow such safety instructions
at every event for the security of their guest as well as staff. It helps in preventing the incidents
which can cause the entire events as well as propel who involved in it.
7. Conclusion
From the overall discussion it has been observed that event sector required those people who
have some set of skills which helps them to successfully complete the events. Event management
organizations should hire experts and passionate people and also focus on security and safety
measures to protect their staff members as well as guest from unexpected events.
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REFERENCES
Books & Journals
Bondi, R., 2019. The Curse of {SRE} Autonomy and How to Manage It.
Bonebrake, T. C. And et.al., 2018. Managing consequences of climate‐driven species
redistribution requires integration of ecology, conservation and social science. Biological
Reviews. 93(1). pp.284-305.
Brown, L. D. And et.al., 2019. Managing the narrative: Investor relations officers and corporate
disclosure✰. Journal of Accounting and Economics. 67(1). pp.58-79.
Bryant, C., 2019. Managing development in the Third World. Routledge.
Débarre, F., Rode, N. O. and Ugelvig, L. V., 2018. Gender equity at scientific events. Evolution
Letters, 2(3), pp.148-158.
El-Salhy, M. and Mazzawi, T., 2018. Fecal microbiota transplantation for managing irritable
bowel syndrome. Expert Review of Gastroenterology & Hepatology, 12(5), pp.439-445.
Gendzier, I.L., 2019. Managing political change: Social scientists and the Third World.
Routledge.
Graham, A., 2018. Managing airports: An international perspective. Routledge.
Hussein, A. F. And et.al., 2018. A medical records managing and securing blockchain based
system supported by a genetic algorithm and discrete wavelet transform. Cognitive
Systems Research, 52, pp.1-11.
Mal, S., Singh, R. B., Huggel, C. and Grover, A., 2018. Introducing linkages between climate
change, extreme events, and disaster risk reduction. In Climate change, extreme events
and disaster risk reduction (pp. 1-14). Springer, Cham.
Morrison, A. M., 2018. Marketing and managing tourism destinations. Routledge.
NA, N., 2019. Managing the press: Origins of the media presidency, 1897-1933. Springer.
Nohrstedt, D., Bynander, F., Parker, C. and ‘t Hart, P., 2018. Managing crises collaboratively:
Prospects and problems—A systematic literature review. Perspectives on Public
Management and Governance, 1(4), pp.257-271.
Rogers, N. H., Bordone, R. C., Sander, F.E. and McEwen, C.A., 2018. Designing systems and
processes for managing disputes. Wolters Kluwer Law & Business.
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