Managing Food & Beverage Operations

This document discusses different types of businesses within the food and beverage industry, explores rating systems used nationally and internationally, and discusses current and future trends affecting the industry. It also compares and contrasts operational and marketing technology for different types of food and beverage businesses.

Managing Food &
Beverage Operations
Contents

MAIN BODY...................................................................................................................................1
Task 1...............................................................................................................................................1
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry...................................................................1
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally.........................................................................................................................3
P3. Discuss the current and future trends affecting food and beverage businesses...............5
Task 2...............................................................................................................................................6
Covered In PPT......................................................................................................................6
Task 3...............................................................................................................................................6
P6. Compare and contrast different operational and marketing technology for a range of
different types of food and beverage businesses....................................................................6
Task 4...............................................................................................................................................7
P7. Factors that influence the consumers’ decision on which food and beverage outlets they
choose.....................................................................................................................................7
P8. Strategies used in a range of food and beverage outlets to attract customer....................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The food and beverages is the type of industry of all companies where involved to
produce better food and other service supply in terms of packaging and distributing them in
authentic manner (Capozzi and et. al., 2020). Specially , in hospitality industry food and
beverages plays and important key role because the hospitality type companies only enhance to
provide better food facility towards the guest.
In this report, the company is taken Arla Foods venture, it is Swedish multinational food
and beverage company which is actual based from Viby, Demark and one of largest firm where
the formed as per the result to a merger between Swedish dairy corporativism Arla and Danish.
Their total revenue is 10.3 billion as well as number of employees are approximately 18,756 are
actively serving their services within better food and packaging. In this report topics are
highlighted on different types of organisation which is related towards food and beverages,
different rating system through nationally and internationally. The current trends and future
trends that affecting within beverages companies (Chowdhury and et. al, 2020). By discuss on
comparing and contrasting in different operational and marketing technology for food range
types. Various management skills for food and beverages, legal activities which involve in food
and beverages service provide on different outlet basis. Factor influence in different decision
making towards outlets, applying strategies that assort in food and beverage to build loyal
customer.
MAIN BODY
Task 1.
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry
Food and Beverage services are counted in widely concept as is tend to process twwrads
preparing The involvement of business in food and beverages is generally commence in
hospitality industry There are different business involves in within food and beverages
which is considered into Arla Food company:
 One premise: The delivered of food and other services only when it if fully prepared, it
mainly focus to provide effective serving of food and beverages servicing in impressive
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manner to making gird presentable fir gaining trust and create an innovative image
towards people (Cillo and et. al, 2019). The role of premise is keeping better equipped
and resources to well finished to attract customer to prevails better services of food. For
example: five star restaurants pubs and resorts where the one premise services relate with
food and beverages through ordering by customer point of view.
 Off premise of outdoor catering: As this kind of food and services involves partial of
cooking and high preparation and services through better customer services on the basis
of the quality and demand generates through people. These service off premise mainly
commence through big multinational hotels and resorts where they mainly presumes tehri
customer service more prior way to accomplish their expectation manner. For Example:,
luxury hotels and big multinational companies where customer involvement is more.
 Packaging : It is often shift basis workers where factories and other type of business
product and service manufacture and deliver as per the convenience level. The role of
packaging is one of the important task which highly involves that makes flexibility in
food and beverages aspect business in effective way. In perspective Arla food company
their food management team ensure that food must secure as in better packaging to
provide better services and making customer engage toe explore service towards aspects.
 Delivery: This is one of the most important aspect that comprise hen food packaging is
accomplish in proficient manner. The delivery of restaurant and truck transportation or
other aspect where to efficient way manner to provide fast delivery to create better
servicing mobility (Daliu, Santini and Novellino., 2019). As per Arla food company
where it creates more eligibility for promising their fastest deliver that enhance better
accommodate to fulfilling customer expectation.
Types of food and beverages business operation.
 Commercial: As per this case food and beverages as it primary business, the most
known for better commercial towards catering to properly establishment are hotels,
restaurant, lounges, banquet or other bars and pubs. As Arla food company enhance to
generates starter foods and drinks to the main hubs of restaurants and hotels where those
business industry hospitality business can systematically provide their food and
beverages service in effective manner.
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 Non commercial services :This operation are secondary business in alliance with the
main business, the food and beverages mainly carter within limited choices in above
service. In situation of Arla Food corporation is high tend to provides better service in
which they also build limited source in better service provider.
Catering: It is business where it6 mainly provides the food and beverages that enhance
service to effective location on which requirement is expected in high range of
effectiveness. For example better analysing of food and beverages that enhance to
accommodate presentable of food and other servicing cater.
Quick Service Restaurant: According to this mainly provides about food is prepared
through better purchased that generally consumed quickly where better convenience and
other main factor are highly maintained. As Arla food company is also concerned with the
food related service that must consumer better proper established that create good image e
in customer experience.
Full Service Restaurant: As per this service is concerned towards better food and
beverages in provide better wide scope of menu where customer increase their customer
expectation through high perception (Garcia, Hertzman and Mandabach , 2020). To context
with Arla group of food provide their better and proper authentic food corporation.
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally.
The rating system is can be defines on the basis of certain application expectation towards
customer point of view. The rating has been implement on the basis of product,
infrastructure and servicing base quality mentioned by the researcher review. All these are
highly concerned as well as food and beverages service are must ensure their quality that
provide by the particular hospitality industry to better fulfilment of customer requirements.
The only purpose that rating play in food beverages service to increase or decrease the
standard as it provide benefit towards customer where the can highly identified their
service related outcomes mapped in various form of situation in effective manner.
There is Food hygiene rating which play an important role in Food and Beverages
business where it provides the quality of standard food and drinks through food safety
and effective hygiene training that organisation is generates better hospitality to prepare
better hygiene practises. As Arla food company provide their rating in better format in
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term of servicing in food quality, presentation, available of resources and other aspect of
food receiving in protective conditions in better way through restaurants, cafes and other
food shops (Kairey and et. al, 2018). In below there is description about rating system
which provide factor decides of hygiene food factor which enhance better food and other
service are as follows:
 Food Hygiene Rating 5. According to this rating depicts that any food and beverages
industry are effectively providing excellence quality of food and other type of service.
This extraordinary service is better enhance about raises the standard as well as
facilitates more quality and safe food concern.
 Food Hygiene Rating 4: Through this rating is quite impressive servicing of food and
beverages that mainly emphasis towards more better food quality provide service to the
customer. These type of service is having major concerned about receiving positive
nature of feedback through customer.
 Food Hygiene Rating 3: The service is generally counted as sataiafactory level of
customer expectation where it not generates more than expectation fulfilment but quite
receive positive and negative feedback (Long and et. al., 2018). Their service quality in
food and beverages are as per normal and for customer it is only satisfy the needs as
per their accommodation level that mainly threats to business for sometimes from
customer not shows interest to visit services.
 Food Hygiene Rating 2: This Organisation that score in the region of bad review
where it customer are not satisfied as well as the quality of food and beverages is not at
all appropriate. As Arla food company sometime get feedback and not retain for long
term time. They mainly handling practise to approach better equipment. Through
receiving this rating means that still major rooms towards better improvement for
further practises to any individual.
 Food Hygiene Rating 1. As per this rating it is more bad and really need require fir
best effective improvement, this allows that service like food quality and beverages
system are nit well executed where multiple type of beaches towards enhance better
food hygiene of mapping among staff.
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These above ratings are help to Arla Food company that enhance to allows for better
improvement where the service is only way to increase the rating. In situation of food and
beverages there is only criteria of quality, durability, consistency and better attachment of
positive feedback or negative too that helsp to measure the actual performance which essential to
rectify in better way of attaining customer exception (Martin-Rios and et. al, 2018). In
perspective of Arla Food company they focuses on their quality as well as to measure about
range of customer experiences where they can provide better food and beverages items.
P3. Discuss the current and future trends affecting food and beverage businesses.
The highlight of current trend that can use by Arla Food and beverage company is
elaborates in following details:
Current trends
 Buy through local: As many customer are propounded to but fod and beverages items
through local market which is as per their convenience, also shows the individual
customer having their own view point that is affordability where majority of customer are
commence to buy economic range of food and beverages product.
 Meat Free: Many hospitality and restaurants are tend to promotes vegan food and boycott
Non vegetarian as many peoples of United Kingdom where Arla Food Company is
promoting their vegan food service as various traits and preference of people are not
vegan approach food. This culture trend of vegan is quite influence but need to aware in
local and high beverages market.
 Minimising the Food waste material: To avoiding the rest of food which people used to
waste an don’t acquire properly in effective manner. This can provide negative impact
which shows 10 millions of waste material (Montgomery and et. al, 2019). Through
government regulation are determine with their better food product which is allow to not
create an environmental waste which can further cause huge disaster of food shortage.
 Promoting food items: As many Restaurant and hospitality business are commence to
promote and advertise through social media platform where it ensure about goof
presentation to attract customer. For Example:, Facebook, Instagram and other online
platform to get access in better way to approach product effectively.
Future trends.
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 Using of Advanced technology: Through the technology factor it provide resource that
would enhance better service by increasing the mobility to help the consumer by
increasing the better food and service. This can make improve through which it creates
satisfied service to fulfil their needs and wants or order. At the time of manufacturing
might risk innovation introducing a new flavour to shelf. It essential through most
creates favourable scenario to work.
 Online Services enhanced: Now a days, due to technology integration many
restaurants and other food and beverages system is tend to approach online service. This
emphasis about customer preference where they order as per their convenience. By
many food application like Zomato, Uber Eats creates a better and change the ordering
of foods through online platform (Onputtha., Makerd and Rojanapanich, 2018). As
people are more obessed with online service in which they tries to evaluate in different
manner that rectifies their choices and preferences between food, beverages and pricing
as per their requirement can enhance to attain better service.
Task 2.
Covered In PPT
Task 3.
P6. Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses
The presence of operational and marketing techniques which helps to makes the
organisation ,more flexible in terms of handling activities. It involves organisation as well as it
provide a better structure in which it provide better structure for managing resources and staffs.
Through having practises of better marketing and operation for business in food beverages as it
can adopted through Arla Food company to enhance systematic work process and attract more
customer by implement following factors:
 Plan based and animal free: Through this practice it improved technology which are
animal based product like meat and other liquid traits product which makes to reduces
that reflect better towards environment (Samuel, Oyawale and Fayomi., 2019). It helps to
increase the better vegetation food that allows more productive towards animal lives.
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These process can undertakes by Arla food by provide meat free product which can
develop food quality.
 Robotics Service and Restaurant digitalisation: According to implies robotics service
system can makes more expensive and needed advanced types of resources. This can
benefits towards Arla Food company to increase service mobility that can another facyor
to attract towards customer retention.
 Plastic Free: This can be another positive factor which can promote plastic free as not to
use any plastic material that shows environmental friendly and also promotes towards
better service provide (Shah and et. al., 2019). As this can be difficult for Arla food
company to boycott or not used material of plastic which can produce more wastage free
because they mainly work on plastic material to delivering food but at the end they have
make it eliminate for environment betterment.
 Big food and transparency of common values: As by enhancing to seeking out the
better customer and service which more aligned with other value to be more transparent.
By upcoming of E-commerce and small food venture can will continue their services
such as online and offline that tends to provide better flexibility in service.
Task 4.
P7. Factors that influence the consumers’ decision on which food and beverage outlets they
choose.
As by highlighting major factor which influence consumer decision making of food and
beverage as it considered some of consumer decision making which is perspective through Arla
Food Company :
 Main menu items: The total number and complexity of menu items of food and
beverages can consume production hours needed, but it ca provide overall information
related with food items (Sudari and et. al ., 2019). As Arla company making decides to
provide better service that involve better customer interaction.
 Use of Convivence Foods: Through manufacturing of food that major requires about
better preparation for similar items that made on the basis of non veg like meat or deserts.
By reducing labour cost on behalf of enhancing better food convenience food .
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 Type of Services: In restaurant they are providing variety of dishes with multiple
components which tend to require better labour service in cafeteria style that enhance
better operation or other type of food in restaurant.
 Quality Meal and Number of meal period: In every restaurants lie Arla Food company
they make assure about that what kind of food and beverage which they tend to provide it
must intake a quality which maintain the taste of customer in positive manner (Sylvetsky,
and Rother, 2018).
In above factors are highly related with consumer decision making in Food and Beverages where
quality of food and beverages are enhance to effectively develop the food pattern and style that
change the individual customer before they visiting in any food restaurant. In Arla Food
company they are majorly focuses on type of service, assorting of convenience of food and
beverage that better regulates to increase the customer service. By increasing of productivity
standard also matter for Arla food company to which customer can approach their buying
product material to better attained.
P8. Strategies used in a range of food and beverage outlets to attract customer.
To designing better strategic plan for retain existing and attract new customer towards food
and beverages for long term aspect that could bring more productive to the Arla Food
Company. In below there are some important points that can obtain for more development to
retain potential customer:
 Online Service: As very restaurant and other food items provides online service
where it enhance effective services to customer as well as promote SEO(Search
Engine Optimisation) practises which support to make more promotion in online
platform innovative manner.
 By provides better Offer: To offer service range in special occasion such as special
discounts towards other promotion activities that enhance more sales or cost (Yang
and Yang., 2019). In perspective to better create an better offer that is having
tempting enough to invite new oriented customer who engage with service and
enhance better service by Arla Food Company:
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 Enhance Free Network Connectivity: It is effective understand about special
specification provides by restaurant or any other food venture a free WI-FI service
which customer mor attract and it takes more attention and increase the standard.
 Capitalise Hours: To making optimise more profit every restaurant and pubs
provide late night service of food and beverages which is legal. As Arla Food
company need to opened their service through better service that engage more
people fir intaking service as well as productivity in effective way.
CONCLUSION
In above report of Food and Beverages where it come up with better include overall
information about different type food beverages as One premise and different alternative to
provide effective services . By highlight various type for food and service rating system that
involves better specification. On the also further better optimise various service provider ti
engage with customer for long time . factor which involves effective decision making for
generates presentable outlet of service that enhance proper procedure to be followed. By
using of ISO 2200 and ISRO 22500 which propounded about Food safety management and
effective supply chain management that develop service mobility.
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REFERENCES
Books and Journals
Capozzi and et. al., 2020. Microbiological safety and the management of microbial resources in
artisanal foods and beverages: The need for a transdisciplinary assessment to conciliate
actual trends and risks avoidance. Microorganisms. 8(2). p.306.
Chowdhury and et. al, 2020. A case study on strategies to deal with the impacts of COVID-19
pandemic in the food and beverage industry. Operations Management Research, pp.1-
13.
Cillo and et. al, 2019. Knowledge management and open innovation in agri-food
crowdfunding. British Food Journal.
Daliu, P., Santini, A. and Novellino, E., 2019. From pharmaceuticals to nutraceuticals: Bridging
disease prevention and management. Expert review of clinical pharmacology. 12(1).
pp.1-7.
Garcia, C.A.C., Hertzman, J.L. and Mandabach, K.H., 2020. An Assessment of Beverage
Management Programs in US Hospitality Schools. J Tourism Hospit. 9(428). pp.2167-
0269.
Kairey and et. al, 2018. Plating up appropriate portion sizes for children: A systematic review of
parental food and beverage portioning practices. Obesity Reviews. 19(12). pp.1667-
1678.
Long and et. al., 2018. Critical success factors for the transition to business models for
sustainability in the food and beverage industry in the Netherlands. Journal of cleaner
production. 175. pp.82-95.
Martin-Rios and et. al, 2018. Food waste management innovations in the foodservice
industry. Waste management. 79. pp.196-206.
Montgomery and et. al, 2019. Big Data and the transformation of food and beverage marketing:
undermining efforts to reduce obesity?. Critical Public Health. 29(1). pp.110-117.
Onputtha, S., Makerd, P. and Rojanapanich, P., 2018. The Effect of Green Supply Chain
Management on Environmental Performance in Food and Beverage Firms in Bangkok
and Metropolitan Area, Thailand.
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Samuel, A.U., Oyawale, F. and Fayomi, O.S.I., 2019, December. Effects of Waste Management
in Beverage Industries: A Perspective. In Journal of Physics: Conference Series (Vol.
1378, No. 2, p. 022048). IOP Publishing.
Shah and et. al., 2019. Integrated quality environmental management implementation in food
processing SMEs. The TQM Journal.
Sudari and et. al ., 2019. Measuring the critical effect of marketing mix on customer loyalty
through customer satisfaction in food and beverage products. Management Science
Letters. 9(9). pp.1385-1396..
Sylvetsky, A.C. and Rother, K.I., 2018. Nonnutritive sweeteners in weight management and
chronic disease: a review. Obesity. 26(4). pp.635-640.
Yang, C.Y. and Yang, C.H., 2019. The Impact of Sustainable Environmental Management in the
Food and Beverage Industry on Customer Loyalty: A View of Brand Attitude. Ekoloji
Dergisi, (107).
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