Managing Food & Beverage Operations

Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY 1 ...................................................................................................................................3
Types OF Businesses in F&B Industry..................................................................................3
Rating systems that is use in the world................................................................................4
Trends both the current and future that would affect the F&B business................................5
ACTIVITY 2 ...................................................................................................................................5
Way of deciding food and beverage outlets by the consumers..............................................6
Factors influencing consumer’s decisions in choosing a food and beverage outlet...............6
Strategies used by F&B outlets to attract the customers........................................................7
Way of building loyal customer base and by the F&B outlets...............................................8
Evaluation of the efficient strategies that are used by several food and beverage outlets in
order to attract and build a loyal customer base.....................................................................8
Evaluation of influence of the digital technology on consumer buying behaviour................9
ACTIVITY 3....................................................................................................................................9
Compare and Contrast the different and operational and marketing technology...................9
Evaluate how the digital technology is used to improve the operational efficiency............9
ACTIVITY 4..................................................................................................................................11
Observations of the meeting.................................................................................................11
Professional Food & Beverage Service Standards: Checklist and Questionnaire Form......11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Food and Beverages sector, these are establishments that are primarily engaged in
preparation of beverages, snacks and meals on customer's order, for direct consumption that is on
and off the premises. This industry is usually called to tourism professionals as F&B. This sector
is growing on simple facts as people tend to travel from their homes, going for business, so they
have a desire to eat and drink (Davis and et.al., 2018). The interest of the people is becoming
diverse, and so the offerings of food and beverages are also diverging. Heathrow Airport
Restaurant and Lounge Ltd. Is a well-known part and it is including in the hospitality sector that
provides deluxe lounges, restaurants and accommodation facilities. This report highlights
different types of the business that are included in Food and the beverage Sector. the rating
system which is used in the national country and the international countries as well. . trends that
can be adopted by business to meet the business objective. Further the report describes the
analysis of consumer's motivation and behaviour in choosing food and the beverage industry.
New and latest technologies that are used to improve operational management in the sector.
ACTIVITY 1
Food and Beverages Sector are divided in various sub segments that are consist oils, fats,
groceries, natural food, canned food, animal food, packed food and baby food. This industry is
complicated and deals in multiple businesses of food supplies that is consumed across the world.
The function of Heathrow Airport Restaurant and Lounge Ltd to fulfil consumer satisfaction by
offering quality, standard which also include the healthy food services as well.
Types OF the Business in F&B Industry
Food and beverage industry would be divided in the many ways, but there are two key
dimensions like food service that in the companies involves operations whose basic businesses is
food and beverages that includes Quick service restaurant, and full service restaurant, drinking,
catering are the other is non-commercial food services where food is served, in fact they are not
used as the primary business that includes institutional, accommodation food services, etc.
(Dopson and Hayes, 2015).

Quick and Full Service Restaurants:- The restaurants can be called as fast food
establishment. Best examples of restaurants which are providing the quick services are
McDonald's and KFC. These kind of restaurants have limited offerings and rarely have table
services as these foods are available as take outs. Full service restaurants include casual and fine
dining which have fixed meal courses. These restaurants serve moderately priced food items and
casual atmosphere. The décor of these restaurants have higher quality material and are peaceful.
For Example:- Starbucks, Pizza Hut.
Catering and Banqueting:- Banquets are large dinners with multiple courses that are a
part of ceremony or any celebration. Events are mostly for the purpose of conferences, wedding,
festival and the food offered by the caters is according to the standards set by the quality and
hygiene maintenance. For example:- Royal Berkshire Conference Centre.
Bars:- It includes wine bars, nightclubs, pubs etc. A liquor primary license is necessary
to start a business that has its primary business as selling alcohol, nightclubs, cabarets and pubs
came in this category . For example:- Bar Termini.(Maier and Prusty, 2016)
Vending and Automated Food services: - This is generally a part of Food and
Beverages sectors. These machines are located in Hotels, sporting venues, transportation or any
location that gives the opportunity for convenient purchase. For example:- D& A Engineers Ltd.
Different rating systems that is used world wide
Different rating is given to the restaurants to measure the quality services of the
restaurant and are given by customer's that visit there.
One & Two Star-rating: - One star rate system restaurant have basic features and are so
much affordable by any type of customer's. These restaurants need to be visited only when the
individual is in particular area. Two-star rating restaurants are somewhat better than one star,
they are more comfortable and have more facilities like Wi-Fi, better rooms and quality food.
Three Star-rating:- Restaurants with three star rating are very good with better
furnishing, better services and the services are inclined towards guest care. More facilities are
provided to the customer's like swimming pools, gym, laundry services are available for the
customers and even receptionist will be present for 24 hours.
Four Star-rating:- These are superior class restaurants that give excellent comfort and a
very high standards to furnishing, services like guest care and their amenities are more like
LCD's in every room spa facilities plus drinks, clubbing etc.