Managing Food & Beverage Operations

Managing Food & Beverage Operations INTRODUCTION 3 | ACTIVITY 1 3 P1 Different form of business with in food and beverages |3 P2 Various ways of evaluation system which is used for F&B businesses in national and internationally5 ACTIVITY 2 6 P3 Explain existing and up coming trends which are affecting food and beverages businesses: 6 ACTIVITY 3 7 P6 Marketing technology and operational technology which isused by F&B business 7 P7 Figure out the various forces which impact on decision making process in

Managing Food &
Beverage Operations
Table of Contents

INTRODUCTION...........................................................................................................................3
ACTIVITY 1....................................................................................................................................3
P1 Different form of business with in food and beverages ...................................................3
P2 Various ways of evaluation system which is used for F&B businesses in national and
internationally ........................................................................................................................5
ACTIVITY 2....................................................................................................................................6
P3 Explain existing and up coming trends which are affecting food and beverages businesses:
................................................................................................................................................6
ACTIVITY 3....................................................................................................................................7
P6 Marketing technology and operational technology which is used by F&B business ......7
P7 Figure out the various forces which impact on decision making process in food and
beverages outlets:...................................................................................................................8
P8) Examine various plan of action used in food and beverage outlets in order to pull loyal
customers................................................................................................................................9
ACTIVITY 4....................................................................................................................................9
LO 2 ................................................................................................................................................9
CONCLUSION..............................................................................................................................11
REFRENCES ................................................................................................................................12
INTRODUCTION
Food and beverage manages in service sector helps many organisation to grow and
sustain in the global market. By providing best quality products to customer which will help to

fulfil the needs and demands of customer in effective manner (Cho, H. M. and Yoo, B., 2015).
Food and Beverage sector is working day and night to improve quality of food so as to bind
customer for longer time period. This report is based on Heathrow Airport Restaurant and
Lounges Ltd. It is a successfully serving best and effective quality service to customer across the
globe. In the report it is discussed about various business within this industry. Various
technologies which are used by different companies rating system of food and beverage industry.
Present and future fashions of this industry and how does it affect the business. Management and
professional skills used by food and beverage industry. Various factors which influence human
resource decisions.
ACTIVITY 1
P1 Different form of business with in food and beverages
It is mentioned about some of the sector which include this industry and some of the
examples are been discussed below:-
Sector Description Merits Demerits Example
Hotel The Hotel are
place where
people visit and
stay and proper
facility is
provided as per
customer need
and demand . For
example hotel
like 5 star, 1 star
and many more
The important
advantage is that
customer are
provided best
services which
meet the customer
needs and
demands as per
their requirement
and which
directly enhance
the satisfaction
level
The
disadvantages is
that due to some
of the market
some of the
Hotels rooms are
high price
(Davis
Lockwood and
Pantelidis 2018).
Dorsett city
London which is
one of famous
and expensive
hotel and it is 4
star hotel with full
facilities like 24
hours business
centre and with
free Wi-Fi
connection
facility and many
more.
Fast Food centres It is small outlets
which offer
various food
The main
advantages is that
it provide variety
Due to low
quality which
affect the food
Magic Falafel
which is famous
fast food centre

services which
includes Burger,
Pizza, Sandwich
(Chung and
Parker 2010)
of food products
which is
affordable by
customer and
meets their need
and demand.
and centres to sell
their products
which provide
variety range
products to
customer.
Full service
restaurants
In some of
restaurant it is
facilitates about
high class
services to the
customer in
effective growth .
The main
advantages of this
kind of restaurant
is that customers
are invited and
attracted to
increase the
customer base
The another
disadvantages is
that due some
time seasonal
variations lack of
proper facility
which affect the
business
World service
restaurant which
famous in UK and
it provides best
services to
customer.
Contract catering The contact
catering is type of
contact base
connection all
food items which
are organised by
the person
according to need
and demand of
ordering customer
The advantage of
this sector is that
service which is
been supplied
according to
customer needs
and demands.
Due high work
load and pressure
on owner and due
to lack of
coordination
among workers
less quality of
food and service
is provided to the
customer which
affect negative
impact on clients
Harbour & Jones
which is in
London. It is one
of the number one
catering service
centres in London

P2 Various ways of evaluation system which is used for F&B businesses in national and
internationally
Rating system means ranking method to the hotels and restaurants according to the
services and infrastructure and environment of hotels are rated. Through this rating system Hotel
will work effectively and in competitive mind. (Del Chiappa Martin and Roman 2016). Rating
system which is important factor for selecting right hotel and restaurant according to their budget
and convenience. This system is one of the marketing tool to attract the customer. There are
different types of rating system which are been used by the food and beverage industry. The
F&B industry which is making high work in an effective way so that proper. Some points are
discussed below regarding to rating system:-
Scores on the Door: The techniques which is used incafes and resturants are for
maintaining best product services and qualities with hygine services. The guidelines which are
used by cafes are well updated and helpful for customer. This system which aid to display
inspection with team in their doors, hence which ultimately contribute hygine products and
quality.
Hotel Stars: Hotel rating system which helps the customer to find best service
accommodation rooms with proper facility (Dopson and Hayes 2015).Thus by this system, those
hotel who have well infrastructure and, best service with effective accommodation facility within
the hotel will rated high. The way Hotel is ranked as per 1 to 5 grading scale system, with this
many hotels and restaurants which can adopt in their offering and compete in competitive market
place. In the present world most of the customer which visit hotel and restaurants according to
rates which are been offered by past customer.
Michelin stars: This is importance of this star and it is ranked to those high class hotels
with provide best service to the customer in effective manner. The best example of Michelin
stars are Eleven Madison Park it is in New York City and some of stars are been categories into
three stars and which are as follow:-
1 Star: In rating '1' which states that product quality and service which are been offered
by a particular hotel management team is hygiene. Example: Galvin at Windows
2 Star: In rating' 2 ' it states that those hotels which uses best quality in cooking to attract
customer and with best offerings. Example: Le Gavroche

3 Star: More over '3' rating means those restaurants or hotels and many food beverage
sector provide best hospitality service to its customer (Arendt and Zannini 2013). Example:
Alain Ducasse at the Dorchester
This method which will increase customer base and also make an healthy relationship
between hotel management teams and visitors or customer who avail services.
ACTIVITY 2
P3 Explain existing and up coming trends which are affecting food and beverages businesses:
Current trends which affect food and Beverages business which are been discussed below :-
Technology: Technology is developing at a very rapid speed. Nowadays, trends are
changing this has affected overall food and beverages business. There have been a lot of
innovations done by restaurants (Subramaniam and Wareing, P. eds., 2016). Such as Food
delivery apps have been developed where all restaurants are connected with their customers in
just one click. This has been possible with development of e-commerce which is a part of
growing technological development.
Changing customer needs & preferences: Customers are main focus of every business
as they are reason for existence of all businesses. Food and beverage industry is also customer
centric industry, there main focus is to change according to customers preferences. In this world
of competition, for Heathrow airport restaurants to it is very essential to focus on customer's
retention and attract more prospective customer's. which will help them in surviving and
sustaining in market for long term. This is possible only when there is continual changes made
according to customers requirement. Future trends affecting food & beverages business:
 Rising uncertainty: Market today is very uncertain and customer behaviour is also very
unpredictable. Company's growth strategy is affected because of such uncertainties in
macro environment. Heathrow airport restaurants must always be prepared for any such
changing trends. Like many people have started preferring food in comfort of their home,
this has forced food industry to focus on their quality and less on ambience.
 Innovation and Differentiation: Anything unique and different always attracts people.
Heathrow airport restaurants must also do continuous planning to make continuous
changes time to time. As they all are working in a dynamic environment which requires
differentiation to get competitive edge as compared to its competitors. Proper planning is

required by companies as any type of changes can't be made very easily. There is need
for planning in terms of cost and all other resources.
The above points reflect the view that both current and future trend affect food and
beverage industry. Every company operating in this industry must also focus on these factors to
increase its overall productivity and profitability (Pillai and Shayanfar eds., 2014)
ACTIVITY 3
P6 Marketing technology and operational technology which is used by F&B business
Every business organisation uses different kind of software as well as hardware in order
to monitor and control organisational activities. On the other hand, marketing technology are
considered as those activities which are used by marketing team in order to execute their
department's activities. Organisations belonging to food and beverage industry have to adopt
Modern marketing approach to met customer need and demand (AbuKhalifeh and Som 2012).
So it is necessary that customer need to make awareness about product and service. The main aid
of using technology in organisation is to convert typical task into simpler manner. With reference
to food and beverage industry, it has been analysed that the all companies belonging to this
sector has uses different types of software for effective execution of their operational as well as
marketing activities. In this regard, it can be said that three companies are taken into
consideration for comparing and contrasting the operational as well as marketing technologies.
These companies are The Darwin, Caviar House London Heathrow and Oriel Grande Brasserie.
Contrast and comparison among these organisations, is described as below:-
The Darwin: It is one of the popular restaurants situated near by Heathrow Airport. The
manager of this company is using inResto as its restaurant management systems in order to
execute operational as well as marketing activities of the restaurant. It can be said that usage of
this technology helps The Darwin in attaining its organisational goals and objectives as they are
able to finish off their business activities in smooth manner.
Caviar House London Heathrow: This restaurant is using Lightspeed restaurant
software which is capable of handling all restaurant activities such as staff management,
inventory management, keep records of all marketing activities, guest reservations,
implementation of employees schedule, facilitate payment, creates menu, monitors performance
of employees etc. This depicts that this software is executing both the operational as well as

marketing activities of the company through which they can easily enhance their sustainability in
the same industry.
Oriel Grande Brasserie: On the other hand, this restaurant uses MarketMan, a cloud
based software which is capable of managing branding and catalogue, food costing, budgeting,
order optimizing, order handling, supplier management and more. It considered as all in one
software which helps manager of this restaurant in the execution of all organisational work
effectively.
P7 Figure out the various forces which impact on decision making process in food and beverages
outlets:
There are several reason which may directly impact the decision making process of food
and beverages which are explained down below:
Pricing factor: it is one of the important factor which effect the pricing policies of a
commodity. Before making up the price organisation must ensure the market research before
launching product in the marketplace. By adopting this kind of strategies company can gain huge
market share as well as profit.
Dynamic environment factor: In this external environment plays an vital role which
may effect the organisation culture. These factors include political, environmental as well as
social factors. It is difficult for company to manage the external environment which occur due
outer surroundings.
Political factor: For the organisation it is important to identify various political factors
in food and beverages industry. It forces to change the company strategies and structure if any
change may occur in politics. It will have direct impact on organisation policies which are
designed fro organisation to gain profitability.
Competitors strategies: This kind factors will may have adverse impact on the decision
making process in a negative way. Due to various competitors available in market there is high
level of competition in business. It is important to frame new ideas ans innovative techniques to
promote the product. Food and beverages must identify the taste and preferences of the
consumers and make product accordingly which may lead to success.

P8) Examine various plan of action used in food and beverage outlets in order to pull loyal
customers.
Uniqueness in food and beverages: By adopting this strategies in food and beverage
industry more and more customers base is raised for the goods and services across the globe.
This act helps the organization to gain competitive advantages against rivalry in the cut throat
competitive world. By bringing innovation and uniqueness in the service criteria the set
objectives can be attained easily. As well as quality result is achieved in the global market which
assist to increase goodwill in the eyes of the customer. In order to bring uniqueness in food and
beverages it is essential to scan the external environment deeply. By doing so fresh and creative
idea can be garbed from the loop holes of other.
Effective marketing tactics: To grow and flourish the business globally it is necessary
to adopt effective marketing strategies across the globe. Implementation of 3D technology and
social media platform helps the company to raise the sales volume at a large scale. Ineffective
marketing tactics gradually decreases the market value which is a negative sign for the business
associates. Food and beverage adopts social media platforms such as, twitter, Facebook,
Instagram etc. to promote their innovative food and beverages. This act helps the administration
to attract large number of customers for their product in the cut throat competitive world.
Quality services: Food and beverages can sustain in the competition if only by serving
quality services in the global market. By offering quality services to the customers emotional
and strong bond is build in the eyes of the customers. This helps the business associates to gain
competitive advantages against rivalry
ACTIVITY 4
LO 2
Question formate of professional food and beverage service standards in real work place
Questionnaire:
Q1) What are the skills required to run a business effectively by restaurant supervisor or
restaurant manger?
a) Problem solving skills
b) Time management skills
c) effective leadership skills

d) Effective decision maker
e) Management skills
Q2) What are the mandatory skills need in food and beverage industry in order to maintain
standards and professional image?
a) Customer services
b) Problem solver
d) Creative thinking
e) Communication skills
Beverage Service Skills:
Q1) Name the type of beverage services identified?
a) Catering service
b) Sales skills
c) Self service
Q2) What are pre and post service duties?
a) Taking feedback
b) Create a healthy environmental
c) empress them through providing knowledge related to food.
d) Online ordering
e) Providing them special treatment
f) Family style service
Equipment Management Skills:
Q1) What are the ways by which equipments can be cleaned during pre and post service?
Through using equipment cleaner like dish wash , scrub and many other things can
cleanness equipments. It is necessary to provide cleanness for customers. With the help of this
process a restaurant can build a strong brand image in-front of these customers eyes.
Q2) What are various reason to keep equipments clean?
It is very much important in every restaurant to clean all the equipments because of they
are not clean that. All these things impact on the customers health, impact on the restaurants
image and many other things which effective by this in a negative manner.
Legal and regulatory requirements:

Q1) Name of the regulatory standards and requirements which need to followed by food and
beverage service outlets?
Food and safety is the basic standard which is taken by the food and beverage sector.
Through providence effective product and services they can attract more customers and build a
effective relationship with them for a long period of time.
Q2) Mention some other regulatory standards which are adopted by Food and Beverages service
outlets?
Food hygiene is also a important concept which increase the image of restaurant product
and services in customers eyes. It is the only industry which focus more on this concept because
it impact on users health.
Q3) What the reason of failing this standards in food and beverage overall operational
performance?
Negligence while cooking food is the basic reason which impact on the food and
beverage industry in negative manner. It also impact on the probability and marker value of
restaurant as well as on competitive market.
CONCLUSION
As per above mentioned detailed report it has been analysed that various kind of business
which are included in food and beverage industry always help emerging need of customers.
Purchasing power of customer are effected by the current trends of global market in direct and
indirect manner. Beside it rating system which is used by the customer is also a best decision on
national and international level in this industry. Beside it they also focusing on the marketing
technology which are used ion food and Beverages industry. Through that improvements are
increase and mistakes are minimise in this industry. Various kind of forces are focused on
effective decision are taken by the competitive market in affective manner which is important.

REFRENCES
Books and Journals